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May Bahjat Kanounji: A Steadfast Leader Spearheading Change

Established in 2016, BloomingWear is a retail lingerie brand of Nama Arabia Apparels Co. Ltd., a flourishing business by the Al Nahdi family, known for more than 40 years in the field of wholesale in Saudi Arabia for their successful investments across a broad spectrum of industries, ranging from personal care to fashion, food, and beverage, among others.

Inspired by the visionary Mrs. Huda Al Nahdi, BloomingWear was born to cater to the daily needs of Arab women. The brand is keen on offering its clients the confidence and comfort they crave through its wide range of high-quality lingerie, undergarments, homeware, sportswear, faith wear, maternity wear, bridal necessities, and beauty accessories. Top Saudi-based designers meticulously craft all these products using the highest quality fabrics.

The brand caters to women of all ages and life stages, including single and married, brides-to-be, expectant mothers, and young girls transitioning into the beautiful world of womanhood. BloomingWear is also the go-to lingerie store for all ladies and gentlemen looking for gifts for all occasions.

The lingerie brand has grown exponentially in just seven years since its inception, expanding from only four stores in its first year to more than 35 stores nationwide. This can be attributed to the brand’s focus on customer satisfaction and ensuring every woman feels comfortable, happy, and elegantly sexy.

The Steadfast Leader

With over two decades of experience in operational strategies and customer-centric marketing, May Mahjat Kanounji serves as the CEO of BloomingWear. May’s exceptional skills in making crucial decisions, overcoming business challenges, and transforming brands earned her recognition as one of Forbes’ top 50 impactful marketing and communications executives in 2020.

May joined the retail industry after meeting the Retail Guru George Davies, the visionary behind several incredibly successful household brands, including NEXT, George at Asda, Per Una at Marks and Spencer, and FG4 in the Middle East. He helped May understand that listening to all comments and feedback from employees and customers is a cornerstone for success.

“Working with him opened my eyes to the dynamic aspect of this industry, to the importance of change and its impact on customers. Working in retail is filled with excitement and opens countless opportunities to keep up with changing consumer behavior, new trends as well as cultural and economic developments. This is especially true in a country like Saudi Arabia, which has witnessed massive changes with the upcoming vision 2030,”- she explains.

As a CEO with a marketing background, May offers a unique perspective to BloomingWear. She understands marketers’ inherent advantages in providing long-term and future-focused strategies. She strongly emphasizes the customer, recognizing their central role in the brand’s journey. Leveraging her deep market knowledge, May strives to create exceptional experiences for BloomingWear’s clientele.

Effective communication is a key part of May’s leadership style. She believes fostering strong relationships between departments and externally with clients and suppliers is essential for the organization’s success. May’s marketing background also enables her to promote social responsibility and inclusion within the workplace, thus helping BloomingWear remain a responsible and inclusive brand.

“Diversity and inclusion have always been at the heart of our Company’s strategy. We firmly believe workforce-diverse teams produce diverse ideas, so we tend to recruit both Saudi and ex-pats of mixed origins. We allow for flexibility in attendance and working hours. We respect gender diversity and address inequalities through transparent dialogue. We listen to all voices during meetings and ensure our employees feel respected, safe, and secure at the workplace. This also creates a sense of belonging, so Blooming feels like one big family,”- states May.

Bringing Change

One of the primary differentiators of BloomingWear lies in its commitment to providing Arab women with precisely what they need and desire. Unlike several other retail brands in Saudi Arabia that primarily caters to non-Arab women, BloomingWear understands the importance of tailoring its designs to suit the needs of its clients.

To ensure its designs align with customers’ needs BloomingWear employs local designers in its head office. BloomingWear’s designers also actively engage with customers and conduct regular market visits to stay on top of the evolving world of fashion.

Tackling Challenges

One of the critical challenges the industry faces is its high turnover rate, and the brand constantly works on various strategies to increase employee retention. This is undeniably one of the most critical challenges encountered by any business, as, by the time May and her team trains and passes knowledge to employees, they quit opting for non-retail positions that may be less demanding.

On the other hand, as in different regions of the world, inflation took a toll on BloomingWear, with customers becoming increasingly price sensitive and cutting back on their spending. Hence, the brand is also paying special attention to its pricing strategy.

Finally, BloomingWear also faces challenges concerning data, where it strives to collect data from different channels (offline, online, loyalty) to provide a more unified personalized shopping experience for its customers.

Looking at the Future

The brand is planning to expand both vertically and horizontally adding more product categories to the range but also expanding the brand in new markets outside Saudi Arabia and strengthening our position in becoming the top shopping destination for comfortable elegance for women.

From Manufacturing to Delivery: Strategies to Safeguard Your Products

Have you ever wondered why your target customers choose your products over the competition? If your answer is “product quality,” you hit the bullseye.

The superior quality of your offerings sets your brand apart and establishes a loyal customer following. However, to protect your brand’s reputation while attracting more customers, ensuring the product’s safety and integrity at every stage (from production to the final sale) is crucial.

Of course, it is no walk in the park. That’s why, in this blog, we’ll share effective strategies that’ll help safeguard your products. So, let’s get straight to the point.

Quality Control During Manufacturing

The foundation of product safety lies in the manufacturing process. Implementing extreme quality control measures during this stage will help you identify and rectify any potential issues with the product early on.

It generally involves regular inspections, tests, and monitoring to identify any defects or issues. Not to mention, every industry has set rules and guidelines associated with product manufacturing, so you must abide by them.

It will significantly reduce the risk of faulty products reaching consumers, thereby minimizing product recalls or customer complaints.

Temperature and Humidity Control

To guarantee product quality during production, it is essential to maintain specific temperature and humidity conditions. The optimal conditions may vary depending on the industry or type of product you are manufacturing. However, it’s important to avoid excessive humidity as it can lead to mold, mildew, and corrosion.

To safeguard products, experts at Bry Air recommend investing in dehumidification systems. These systems effectively remove excess moisture from the air, creating a stable and dry environment. This way, you can maintain product integrity, extend shelf life, and prevent costly damages.

Efficient Inventory Management

Many businesses manufacture products on a large scale without considering demand and then struggle to sell them. Avoid falling into the same trap. Instead, prioritize efficient inventory management.

It involves carefully tracking and controlling the quantity of products in stock, ensuring they align with customer demand. This way, you can avoid overstocking and minimize the risk of products becoming obsolete or spoiled.

In addition to this, you can follow the first-in-first-out (FIFO) method to ensure that older products are sold first, reducing the chances of expiration. This not only reduces wastage but also saves costs and frees up resources for other essential aspects of the business.

Secure Packaging

Finally, proper packaging is not just about aesthetics; it also significantly protects your products during transit. It ensures that your items withstand the potential damage that might occur during handling and transportation.

It involves using sturdy and reliable materials that can bear the rigors of shipping and delivery. Additionally, secure packaging prevents exposure to external elements like moisture, dust, and impacts.

It will ultimately build customer confidence, reduce the risk of returns or replacements, and uphold your brand’s reputation for delivering products in excellent condition.

To Sum It All Up

Safeguarding your products from manufacturing to delivery is a multi-faceted process that requires a commitment to quality and attention to detail. So, follow all the strategies we’ve discussed so far and ensure that your products reach customers in pristine condition.

Elon Musk’s ‘X’ Vision for a Super App

Twitter, a popular social media platform, has undergone a massive rebranding by replacing its famous blue bird logo with a modern white “X” on a black background, which surprised the world. Musk’s vision is to turn Twitter into a comprehensive “super app” known as “X,” aiming to revolutionize social media. Musk has hinted at this transformative concept for months.

Twitter’s desktop version has the new branding, while the mobile app update is still pending. Notably, “tweets” are now called “x’s,” marking a departure from the traditional term. Elon Musk, who renamed the company X Corp, fully embraces the change, updating his profile picture and adding “X.com” to his Twitter bio.

Musk announced the departure of the Twitter brand, represented by the shift from the blue bird logo. The change was highlighted with the “X” branding projected onto Twitter headquarters in San Francisco.

Linda Yaccarino, the new CEO of X Corp, is excited about the rebrand and describes it as an opportunity to transform the platform into a genuine global town square, taking Twitter’s impact on international communication to the next level.

The Twitter bird, affectionately named Larry, after basketball legend Larry Bird, has been a crucial part of Twitter’s identity since its co-founder Biz Stone designed it in 2012. The recent announcement of its retirement has triggered mixed emotions among Twitter users, with some sadness by the loss of the beloved logo.

Musk aims to create an “everything app,” following a trend seen in Asia with super-apps like India’s PayTM and Indonesia’s GoJek. These apps are essential to users, offering finance, payments, messaging, and more services. WeChat, a Chinese app, is a prime example of a super-app with approximately 1.29 billion users.

Drew Benvie, a social media commentator and founder of Battenhall agency, observed that Musk’s pursuit of the everything app space means leaving old Twitter behind and competing with successful Asian super-apps. Some experts believe that excelling in a few additional services could elevate “X” above its predecessor, but they also recognize the challenge of catching up to existing alternatives.

The quick rebranding has raised security concerns. Cybersecurity expert Jake Moore warned that criminals could use the transition to launch phishing attacks, tricking users into giving away their Twitter credentials through fraudulent links.

Elon Musk’s fascination with the letter “X” has been evident throughout his career, from his first business venture X.com, an online banking platform, to his child’s name, “X Æ A-12” Musk. His recent AI startup, xAI, is another testament to this intriguing obsession.

The world eagerly waits for Twitter’s transformation into “X,” as Musk’s vision for a super app promises to revolutionize social media and online interactions. However, Twitter’s loyal users are divided over the changes, making the platform’s future uncertain.

Transforming Healthcare Industry: The Impact of Innovative Technologies on Patient Care

Patient care is the primary objective of healthcare services. The good thing is that innovative technologies are taking it a notch higher. Statistics show that the health tech market crossed a whopping $280 billion mark in 2021 as it was fueled due to the pandemic. It isn’t slowing down even in the new normal.

With healthcare organizations witnessing significant improvements in patient outcomes due to these innovative tools, there is no reason to miss out on them. If you haven’t adopted them yet in your organization, you should do it sooner than later. Let us explore how these tech tools can take patient care to a whole new level.

Telemedicine for easy accessibility

Patients no longer have to stress about long wait times at the doctor’s office. Telemedicine eases accessibility by connecting them with healthcare professionals through virtual consultations and video calls.

It’s like having a virtual house call, where they can discuss symptoms, get medical advice, and get prescriptions without stepping outside their homes. This tech is a game-changer for people living in remote areas or those with mobility issues.

Virtual Reality Therapy

Virtual reality (VR) is more than gaming and shopping. VR therapy offers an innovative means for pain management and rehabilitation. Instead of popping a bunch of painkillers, patients can slip on a VR headset and escape to a healing zone.

Studies have shown that VR therapy reduces pain levels, decreases anxiety, and speeds up recovery times. That seems like science-fiction, but it’s worth trying!

Advanced medical devices

Let’s get back to the basics, as technology isn’t just about innovation. It is also about making the existing things better. Innovation in medical devices is another way technology improves patient care. For example, an advanced smallbore indicator uses pH to confirm the gastric acidity of nasogastric/orogastric tubes.

Further, with this device, it is possible to assess the placement of the tube so that providers can work on it if something is amiss.

Artificial Intelligence (AI) Diagnostics

AI is making waves in the healthcare industry by analyzing tons of patient data faster than you can imagine. With AI diagnostics, doctors and nurses can tap into the power of machine learning algorithms to diagnose diseases and conditions more accurately and efficiently. Catching and treating potential issues early on can save millions of lives and reduce healthcare costs.

Wearable Devices for real-time monitoring

Real-time monitoring is one of the most daunting challenges for the industry because patients cannot be in a hospital or clinic at all times. But wearable devices like smartwatches and fitness trackers are stepping up their game. They can monitor the vitals, track sleep patterns, and even detect irregularities in the wearer’s body.

It’s like having a personal health assistant on one’s wrist, reminding people to stay fit and healthy. Plus, doctors can access this data remotely, helping them make more informed decisions about patient care.

Conclusion

Patients have high expectations from clinical providers after the pandemic times. Fortunately, technology makes it possible by making quality care more accessible and affordable. It also helps providers to advance their services with a better view of real-time patient data.

Understanding the Controversies Surrounding Aspartame’s Health Implications

Aspartame is a widely used artificial sweetener, which has been controversial due to concerns about its potential side effects. While regulatory authorities have approved its safety, recent evaluations by the World Health Organization (WHO) highlight its classification as “possibly carcinogenic to humans.”

The Beginning of the Use of Aspartame: Aspartame gained popularity in the 1980s as a low-calorie and sugar-free alternative to sweeten various food and beverage products. Aspartame became famous for its intense sweetness, providing the same sweetness as sugar but fewer calories. It is commonly used in products like diet drinks, gelatin, yogurt, breakfast cereal, chewing gums, toothpaste, and medications.

Evaluations conducted by International Organizations: The International Agency for Research on Cancer (IARC), along with the WHO’s Joint Expert Committee on Food Additives (JECFA), classified aspartame as “possibly carcinogenic to humans” based on limited evidence for cancer in humans. This classification suggests potential carcinogenicity but does not establish a definitive link between aspartame consumption and cancer.

Opinion of Regulatory Authorities: Regulatory authorities, such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA), have conducted thorough assessments of aspartame’s safety. They have set acceptable daily intake (ADI) levels and determined that aspartame is safe for consumption within those limits. These bodies emphasize the need for continued research but maintain that the current evidence does not warrant immediate concern.

Controversies and Reported Side Effects: Some people are worried about the possible adverse effects of consuming aspartame, even though regulators have approved it. Some individuals have reported symptoms such as headaches, dizziness, gastrointestinal problems, and allergic reactions related to aspartame consumption. However, there is currently limited and inconclusive scientific evidence establishing a direct cause-and-effect relationship between aspartame and these side effects.

The Need for Further Research: The classification by the IARC and the ongoing controversies surrounding aspartame highlight the importance of continued research. Long-term studies are necessary to evaluate the effects of regular and high-dose aspartame consumption, potential interactions with pre-existing health conditions, and the impact on specific population groups. Comprehensive research will provide a better understanding of the safety of aspartame and any potential risks involved.

Consumer Awareness and Individual Choices: While the scientific debate continues, consumers need to stay informed about the safety of aspartame. Individuals with specific health concerns or conditions should consult healthcare professionals for personalized advice on consuming aspartame or other artificial sweeteners. Individuals can choose based on their unique health needs and preferences as research progresses.

Conclusion: Aspartame, an artificial sweetener, has been controversial due to concerns about its potential side effects. Regulatory authorities have approved its safety within certain limits, but recent evaluations by the WORLD HEALTH ORGANIZATION (WHO) suggest a possible link to cancer without establishing a definitive connection. Scientific evidence on reported side effects is inconclusive. Further research is needed to understand the long-term effects, interactions with health conditions, and impact on specific populations. Consumers should stay informed, consult healthcare professionals, and choose based on their needs and preferences.

Reducing Plastic waste in the World through Eco Bricks

Plastic pollution has become a global crisis, with vast amounts of non-recyclable plastic waste ending in landfills and polluting our oceans. As environmental awareness grows, individuals and communities seek creative solutions to tackle this issue. One such solution is the creation of eco-bricks, which involve compacting plastic waste into solid bricks.

In this article, we will take the information about eco brick, how to make it, and its potential impact on the environment.

First of all, we should know what eco brick is?

Ecobricks are reusable building blocks of tightly packed non-biodegradable waste into plastic bottles. These bricks can be used for various construction purposes and are an effective way to reuse plastic waste. Eco-bricks prevent environmental contamination by containing and compacting non-recyclable materials like styrofoam and wires. They offer a sustainable solution to keep plastic out of ecosystems and reduce its environmental impact. Ecobricks enable communities and organizations to take control of their plastic waste and create modular furniture, garden spaces, walls, and even entire buildings.

Step 1: Which type of bottle should you choose for making eco brick

Choose a transparent Bisleri plastic bottle with a screw-on cap, like a one or two-liter bottle. Remove any labels or stickers to make them transparent. Choose clear bottles for easy visibility of packed plastic, avoiding colored or opaque options. Select bottles without excessive ridges or grooves, and avoid using milk bottles. Use screw-on caps instead of sports tops. Following these guidelines ensures successful eco brick stuffing, reducing plastic waste, and promoting sustainability.

Step 2: It is crucial to ensure that the plastic used is both clean and dry, which helps to maintain the eco brick’s structural strength. Moisture can have a harmful effect on the integrity of the eco brick, so it’s essential to take extra care in keeping the plastic-free from any moisture or dampness.

Step 3: What plastic can I stuff in my eco brick?

You can stuff clean and dry plastic materials into your Ecobrick, including items like crisp packets, biscuit wrappers, flexible plastics (carrier bags, cling film), food packaging (pasta and rice packets), bubble wrap, polystyrene, plastic bags, food wrappers, and other single-use plastics.

Step 4: Cutting the Plastic Waste Carefully cut the collected plastic waste into small pieces or strips. The size of the pieces should be small enough to fit into the bottle but large enough to pack tightly. By reducing the size, you increase the density of the eco brick.

Step 5: Filling the Bottle Begin by placing a handful of the cut plastic waste into the bottle. Use a stick or a long tool to pack the plastic tightly, eliminating air gaps. Add more plastic and pack it until the bottle is tightly filled, leaving some space at the top for compression.

Step 6: Compressing the Plastic Once the bottle is filled, it’s time to compress the plastic inside. Using a stick or dowel, apply force and pack the plastic as tightly as possible. The goal is to create a solid eco-brick that won’t quickly shift or expand. Repeat this process until the bottle is filled.

Step 7: Weighing the Ecobrick To ensure consistency and meet weight requirements, weigh the ecobrick using a scale. While guidelines may vary, a common target weight for an ecobrick is around 500 grams (1.1 pounds). Adjust the contents accordingly to achieve the desired weight.

Step 8: Sealing the Ecobrick Screw the cap tightly onto the bottle to seal the Ecobrick. Securing it correctly is crucial to prevent the plastic from expanding or shifting inside. A properly sealed eco brick maintains its structural integrity and durability.

Once you have finished creating an eco brick, ensure it is stored in a secure and dry area. Ecobricks have versatile applications, including the construction of furniture, walls, and various structures. To make the most effective use of your eco-bricks, contact local eco-brick projects or organizations and enquire about how you can contribute to or utilize them.

In conclusion, eco-bricks offer a practical and sustainable solution to the global plastic pollution crisis. By compacting non-biodegradable waste into solid bricks, eco-bricks prevent plastic from ending up in landfills or polluting our ecosystems. It allows individuals and communities to take control of plastic waste and contribute to building a sustainable future. By following the steps in this article, anyone can create eco-bricks and positively impact the environment. Moreover, by collaborating with local eco-brick projects or organizations, individuals can maximize eco-bricks’ usage for constructing furniture, walls, and other structures, further reducing dependence on traditional building materials and promoting a circular economy. We can reduce plastic waste and create a cleaner, healthier planet for future generations.

Visual Effects in Film and TV: Advancements, Challenges, and Future Trends

Everyone knows about animation, but do you know about VFX? Today we will discuss what VFX is and its advancements, challenges, and future Trends. VFX stands for visual effects in movies and TV, which gives special effects for showing unreal to real.

VFX, or visual effects, is an essential aspect of the entertainment industry today. It involves creating realistic and imaginative visual elements for movies, TV shows, and digital media. VFX can transport audiences to unimaginable realms and enhance the storytelling experience. Special effects in photography and motion pictures can be traced back to the late 19th century when pioneers like Oscar Rejlander and Alfred Clark introduced innovative techniques. Georges Méliès further developed special effects in his films, combining live-action, animation, and intricate miniature work.

Visual effects are based on new technologies. Visual effects (VFX) are advanced digital tools used in creating CGI, compositing, and motion capture for various applications.

Global impact of the VFX industry: The VFX industry has become international due to virtual collaboration during the Covid pandemic. The introduction of streaming platforms such as Disney+, Apple TV+, HBO Max, Peacock, and Paramount+ between 2019 and 2021, in addition to Netflix and Amazon Prime, has collectively enhanced their content production in the industry. Balancing demand and output is essential for sustainability. Episodic content has experienced substantial growth, creating a unique style and extending viewing hours. This VFX trend in demand has led to the establishment of production centers worldwide, with India emerging as a prominent hub for VFX.

Vantage Market Research predicts substantial market growth due to increased demand for high-quality content and advancements in VFX technology. The convergence of gaming workflows, GPU(Graphics Processing Units)-accelerated computing, and cloud computing has made VFX more accessible, enabling its integration into various storytelling mediums. As a result, VFX continues to enhance visual experiences and contribute to the industry’s long-term stability.

Virtual Production and its Influence: Virtual production has revolutionized the VFX industry with the widespread use of LED stages. The market for virtual production is proliferating and is expected to reach $4.73 billion by 2028. Global collaboration between filmmakers and artists from India, China, South Korea, Mexico, Germany, and Australia has become common. The shift from outsourcing to insourcing has led to significant post-production houses establishing studios in India. China has embraced visual effects even in small productions, thanks to advancements in AI, game engines, and virtual LED screen stage shooting. The future is sustaining talent and acquiring creativity by adopting new technologies and skill sets.

Collaboration and Outsourcing in VFX: The association between directors and visual effects teams is essential in film projects. Visual effects are used to enhance storytelling rather than flashy effects. Attention to detail and precision are crucial in overcoming challenges through shooting references and creative problem-solving. Directors use visual effects to convey emotions and create magical or unreal experiences while maintaining a smooth blend with live-action footage. The international nature of visual effects production is evident with contributions from various countries.

The model of visual effects work has shifted from outsourcing to insourcing, with India playing a significant role as major post-production houses establish studios there. The thriving domestic studios handle both local projects and outsourcing work.

DNEG and their Challenges: DNEG (Double Negative), a visual effects vendor, faced the challenge of seamlessly integrating live-action elements with CG in their projects. They successfully incorporated crane shots, extended environments, vehicles, and other elements to create immersive visuals. Balancing Visual interpretation and realism, they aimed to develop original, impactful shots. 

Future of the VFX industry:

Technology, virtual production, and global collaborations will transform the VFX industry’s future.

With a focus on enhanced realism, the industry will push the boundaries of visual effects, utilizing CGI, motion capture, and AI to create even more authentic and immersive experiences. The rise of augmented reality and virtual reality will open up new possibilities for storytelling, while global collaborations and outsourcing will bring multiple talents and perspectives to VFX projects. Sustainability, AI automation, and expansion into new media platforms will shape the industry later and offer exciting opportunities for creative expression and innovative ways to capture the audience’s mind. The VFX industry is evolving rapidly, with virtual production, global collaborations, and new technologies shaping its future.

In conclusion, visual effects (VFX) have become essential to movies and TV shows, creating realistic and imaginative visual elements. The industry is rapidly developing with advancements in technology and global collaborations. The future of VFX looks promising, and enhanced realism, virtual production, and new technologies like augmented reality and virtual reality. The industry also explores sustainability and automation while expanding into new media platforms. Exciting opportunities are on the way to capture audiences with innovative visual experiences. The combination of technological advancements, global collaborations, and an intense focus on creativity and storytelling positions the VFX industry for an exciting and transformative future.

Maruti Suzuki launched the Maruti Invicto, its first premium MPV, marking its entry into the high-end segment

Maruti Suzuki, India’s leading car manufacturer, launched the Maruti Invicto, its first premium MPV, on July 5, 2023. This marked a significant milestone for Maruti Suzuki as it entered the Rs 20 lakh+ ex-showroom price for the first time. With over 6,000 bookings already received since June 19, Invicto has generated significant customer interest in the country.

The Maruti Invicto, based on the version of the Toyota Innova Hycross, has featured design enhancements to create its unique identity. The front grille now sports a double chrome slat, while the front bumper has been redesigned and stylish new alloy wheels.

The cabin of the Maruti Invicto provides a comfortable and luxurious experience. Features like ventilated front seats, powered Ottoman seats in the second row, a 10.1-inch touchscreen infotainment system, multi-zone automatic climate control, and a panoramic sunroof. These features create a premium and sophisticated environment for driver and passengers.

The Maruti Invicto initially offered a hybrid variant with a 2-liter petrol-hybrid engine generating 173bhp and 209Nm of torque. It is paired with an e-CVT unit, balancing performance and fuel efficiency. The hybrid technology is expected to deliver a mileage of around 21 km. Maruti Suzuki has yet to confirm if a naturally-aspirated petrol option will be introduced.

The Maruti Invicto is offered in seven- and eight-seater configurations, providing versatile options for varying customer requirements. It has an impressive acceleration, capable of reaching 0 to 100 mph in just 9.5 seconds. Additionally, it claims a fuel efficiency of 23.24 km, making it an efficient choice for families.

With dimensions of 4,755mm in length, 1,850mm in width, and 1,795mm in height, the Maruti Invicto offers ample space for a comfortable and roomy experience. Its interior showcases a stylish black color scheme with gold accents on the dashboard, creating a sophisticated and elegant ambiance. The large panoramic sunroof adds a luxurious touch and enhances the feeling of openness.

Maruti Suzuki aims to expand its presence in the premium segment with the Maruti Invicto. It will be the eighth addition to the company’s prestigious Nexa chain, which includes popular models like Ciaz, Baleno, Ignis, Jimny, Fronx, Grand Vitara, and the discontinued S-Cross. This launch reflects Maruti Suzuki’s commitment to providing diverse and high-quality vehicles to meet the evolving preferences of Indian car buyers.

The Maruti Invicto is Maruti Suzuki’s second venture into the strong hybrid vehicle market, showing the company’s commitment to sustainable and eco-friendly mobility solutions. Additionally, Maruti Suzuki has announced plans to introduce its first electric vehicle (EV) by 2025, with a vision of including six battery electric vehicles (BEVs) in its lineup by 2030.

The upcoming launch of the Maruti Invicto brings a premium MPV that offers a mixture of comfort, style, and advanced hybrid technology. Maruti Suzuki’s entry into this segment is an exciting development in India’s automotive industry, providing customers with new choices and raising the standard of luxury and performance.

Nada Qureshi: Empowering Entrepreneurs and Transforming Lives

Nada Qureshi, an accomplished digital marketing manager, has embarked on an extraordinary journey from scaling renowned brands to becoming an influential entrepreneur dedicated to empowering professionals to achieve success in their own ventures. With over a decade of experience in digital marketing, Nada’s strategic expertise has played a pivotal role in the growth of several prominent organizations within the Gulf Corporation Council (GCC).

“I have had the privilege of joining three different startups as the digital marketing in charge, and in each instance, I played a pivotal role in transforming these companies into household brand names. Through innovative digital marketing strategies, I propelled their growth and success, leaving a lasting impact before moving on to new endeavors,” remembered Nada.

“Continuing my journey, I had the opportunity to work with two multinational companies renowned for their dominance in the real estate and luxury fashion industries where I was recognized for multiple campaigns, both locally and globally”

Having worked with startups as the digital marketing lead, Nada has been instrumental in transforming these companies into household brand names. Through innovative digital marketing strategies, she has driven their growth and success, leaving a lasting impact before moving on to new endeavors. Nada also thrived in roles within multinational companies in the real estate and luxury fashion industries, where her employee engagement campaigns earned recognition, including a Guinness World Record, and showcased her expertise in delivering innovative marketing campaigns.

Transforming Careers Across the Region

Born and raised in Dubai, Nada was always passionate about entrepreneurship, but it remained a distant dream. However, she couldn’t ignore her entrepreneurial spirit for long. In July 2008, she made a bold move to join forces with her business partner to democratize entrepreneurship and make it accessible to all skilled employees. This led to the inception of The Startup Factory UAE, a comprehensive agency that serves as a one-stop-shop for entrepreneurs, providing them with complete support to plan, start, and grow their dream businesses and design the lives they aspire to lead.

Through its range of professional services, mentorship programs, and supportive community, The Startup Factory bridges the gap between corporate professionals and the exciting world of entrepreneurship. Under Nada’s leadership, the organization has fostered a culture of innovation, collaboration, and growth, empowering countless aspiring entrepreneurs to take the leap and build their ventures.

The more Nada got coached by experienced entrepreneurs, the more she realized that a lack of support was a major factor contributing to the high failure rate of startups within the first five years.

This realization fuelled Nada’s passion for entrepreneurship even further, and she took it upon herself to assist students, professionals, mothers, and even retired individuals in transforming their unfulfilling careers into purposeful journeys they could be proud of.

“Over the years, I have noticed that this mindset shift isn’t restricted to ‘employees becoming entrepreneurs’ because many people have what it takes to be successful entrepreneurs but lack the financial literacy and tools to take the leap. That’s why, this year, we have dedicated significant resources towards creating defined programs and mentorship packages for this purpose,”- Nada said proudly.

Tackling Challenges

Nada strongly believes that the current entrepreneurial landscape is entirely saturated with excessive market noise mainly generated by individuals and entities who lack the necessary expertise to consult and educate entrepreneurs effectively. This noise often comes from so-called ‘marketing gurus’ and ‘marketing agencies’ who make massive promises but fail to deliver on their claims or provide no substantial value at all. Sadly, this phenomenon has created a sense of distrust and disillusionment among aspiring entrepreneurs, widening the gap between people and their confidence in their abilities to succeed in the world of entrepreneurship.

Prioritizing Diversity and Inclusion

A Pakistani/Egyptian by heritage, Nada had the privilege of growing up in the vibrant and diverse city of Dubai. She profoundly values and embraces diversity, considering it an integral part of her identity. She deeply recognizes the strength and richness that diversity brings to professional and personal experiences.

In a fortunate turn of events, Nada decided to transition The Startup Factory to a remote work model two months prior to the global COVID-19 lockdown. This foresight proved immensely beneficial for the organization during the challenging period of lockdowns and travel restrictions. As the world shifted towards remote work and remote opportunities became more prevalent, The Startup Factory was able to tap into a talent pool beyond geographical boundaries.

As a result, The Startup Factory now boasts team members in six different countries. The hiring criteria for the company are solely based on the individual’s personality and skill sets rather than their physical location. This approach allows The Startup Factory to assemble a diverse team of professionals who bring unique perspectives, talents, and experiences to the table.

Mission and Vision

Under Nada’s leadership, The Startup Factory’s vision extends beyond business success. She firmly believes that entrepreneurship can bring about meaningful change and enable people to design their dream lives, set their own boundaries and create a lasting legacy through their ventures.

The Startup Factory aims to make entrepreneurship and financial freedom accessible and effectively support every skilled individual.

The Startup Factory’s mission is to empower individuals with the needed knowledge, resources, and support to unlock their entrepreneurial potential. They foster a culture of innovation, collaboration, and excellence while promoting social impact and sustainability. By democratizing entrepreneurship and providing comprehensive education, networking, and mentorship opportunities, The Startup Factory strives to create a thriving ecosystem where aspiring entrepreneurs can build successful businesses that drive innovation, create positive change, and shape a better future.

Future Roadmap

Looking ahead, Nada Qureshi and her team at The Startup Factory are committed to making entrepreneurship accessible to all aspiring individuals. By creating affordable and standardized courses and programs, they aim to empower individuals from diverse backgrounds to pursue their entrepreneurial dreams.

Through Nada’s vision and leadership, The Startup Factory is transforming lives, fostering entrepreneurship, and creating a positive impact in the business world.

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