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In today’s fast-moving digital landscape, creating content plays a key role in attracting new customers, boosting website traffic, and building a strong brand presence. But producing high-quality content consistently can be both time-consuming and costly. To keep up with the growing demand, many marketers are now turning to artificial intelligence (AI) to enhance their content strategies and make the process more efficient.

One of the biggest ways AI is transforming marketing is through automated content creation. Tools like ChatGPT and Jasper, which use natural language processing (NLP), can quickly write blog posts, product descriptions, ad copy, and even email campaigns in a matter of minutes. This helps marketers stay consistent with their content schedule while still delivering fresh, high-quality work without burning out their team.

AI is also changing the way marketers plan and develop content. By analyzing things like search trends, user behavior, and what competitors are doing, AI tools can suggest the right topics, keywords, and formats that are more likely to catch the attention of your audience. This data-driven approach takes the guesswork out of content planning, helping marketers create pieces that are not only more engaging but also more visible in search results.

AI is also helping marketers make content feel more personal and relevant. By using smart algorithms to sort people into groups based on things like age, behavior, and interests, marketers can tailor their messages and offers to match what each group cares about. This kind of personalization helps brands connect with their audience in a more meaningful and effective way. Before, only large teams and a lot of resources could make this level of personalisation possible. But now, AI-powered solutions have made it possible.

Content optimisation is another useful application. AI systems may look at existing content and suggest changes to make it more readable, improve its tone, structure, and search engine optimisation. Surfer SEO and Clearscope are two programs that help you improve your content so that it ranks higher in search results. This makes sure that the content grabs the attention of the right people.

Marketers use AI to make multimedia content. AI can do more than just write text. It can also make graphics, edit movies, and do voiceovers. Because of this, marketers may be able to spread different kinds of content that interest customers on a number of channels more effectively.

Artificial intelligence is a powerful tool, but it’s important to keep humans in charge. Marketers need to make sure that AI-generated content fits with their brand, their morals, and what customers anticipate. The best methods combine the creativity and strategic thinking of people with the efficiency of AI.

In conclusion, AI is changing the way content is made by making it more scalable, complex, and faster. Marketers who know how to use AI well will be better able to meet the growing need for content and do well over time as it changes.

Tariffs have been a hot topic these days. US President Donald Trump has signed an order to reimpose reciprocal tariffs from 10% to 41% on US imports from various nations. These tariffs pose a major challenge to global trade. In this article, we will discuss the potential far-reaching consequences of these tariffs, what they could mean for businesses, and the required steps to navigate risks.

The Tariff Implication

Trump’s tariffs story began with Canada, Mexico, and China, including reciprocal tariffs on nations worldwide, with major implications for global trade dynamics and affecting numerous commodities.

The White House has pushed a 10 percent “universal tariff” for most nations with which the US holds a trade surplus, or where the US exports more goods than it receives.

The Trump administration has also announced tariff agreements with Japan, the Philippines, Indonesia, South Korea, Vietnam, Cambodia, Pakistan, Thailand, and the UK. The president also planned to impose separate tariffs for major industries and exports like semiconductors, automotive, auto parts, steel, and aluminum.

Although the rates have reduced for most nations with which the country has a trade deficit, there are some surprises.

The initial tariff for Taiwan was 32 percent, which was later reduced to 20 percent. Although this number is still quite high compared to the deals done with neighboring countries like Japan and South Korea.

India has been imposed with a 25 percent tariff despite its strong relationship with the US. The neighboring nation, Pakistan, has cut its tariff rate from 29 to 19 percent. The tariff rate for Switzerland was initially fixed at 31 percent, and it was later raised to 39 percent.  The tariff rate for war-torn nations Syria and Myanmar is set at 41 percent and 40 percent, respectively.

Earlier, Canada had to face 25 percent tariffs that were later increased to 35 percent.

Additionally,  the Trump government has imposed a 30 percent tax on Algeria, Bosnia and Herzegovina, Libya, and South Africa; 40 percent for Laos; and 35 percent for Iraq and Serbia.

The Key Reasons behind Tariffs

Trump mentions that the new tariff rates will encourage U.S.-based people to buy more American-made goods, and it will boost the tax and investment overall.

He ultimately aims to reduce the gap between the goods US consumers buy from other nations and those it sells to them.

President Trump has taken a nation-by-nation approach to trade. There is no solid theory to specify for each nation; nations have imposed the tariff rates according to the president for trade reasons or otherwise.

The Worldwide Impacts

For most nations, these newly announced tariffs cut GDP. First, Switzerland’s GDP is expected to be reduced by 0.47 percent, which is equal to $1,215 per household annually. Thailand’s GDP rate will go down by 0.44 percent, and Taiwan’s GDP will go down by 0.38 percent.

In China, the GDP is expected to be harmed by 66.9 percent, and in the European Union, it will be affected by $26.6 billion. While New Zealand faced low additional tariffs, its GDP grew by 0.15%, which is equal to $204 per household.

The impact on the European economy will depend on the actual tariff rate. Initially, the EU commission had created a response to steel and aluminum tariffs, but later it suspended this retaliation. The effect on trade for the EU is expected to be lower than that of the US. US exports to the EU might have gone low.

The impact on the GDP would be low, and the US would be affected more because of its reliance on imports of final-consumption goods and inputs to US manufacturing.

The whole financial market has been buoyant, and these announcements have caused volatility on the stock markets across the world. Numerous people have been affected by stock market price changes directly or indirectly. Even the US dollar value has fallen, which is considered a safe asset.

The IMF and OECD both reduced their predictions for global economic growth in the year due to tariffs.  They have also warned about the bad impact of these tariffs on the US economy.

According to analysts, tariffs are feeding into the US inflation rate, as companies pass on most of their higher costs.

Companies are importing fewer foreign goods, making the available products expensive.

The new tariffs have also caused tighter custom checks at the US borders that are leading to a late supply of products. Further, the Trump-led US government will soon implement new rules to fix the tariff rates on transhipped goods.

A strong World Trade Organisation (WTO) is crucial to the smooth operation of international trade and the resolution of tariff disputes between countries. Only the World Trade Organisation (WTO) has the authority to set standards for global commerce. It helps ensure that trade may proceed freely and without hitches. To settle disagreements among its member states, especially those concerning tariffs (import taxes), is one of its primary functions.

Tariff disputes arise when one country thinks another has used unfair trade practices or increased taxes beyond what was agreed upon in a trade deal. These kinds of moves could make things worse or possibly start trade wars, which would be disastrous for international markets. A neutral venue for the peaceful and orderly resolution of such disputes is the Dispute Settlement Body (DSB) of the World Trade Organisation.

Countries can formally lodge complaints and seek aid through the DSB. At the outset of each case, a panel of experts is assembled to examine the evidence and render a verdict. The panel can demand that the nation in question change its policy if a violation is found. Under WTO oversight, the complainant may be able to impose retaliatory duties on the nation if it fails to comply.

To keep tensions between major economies from rising, this form of conflict resolution has become vital. Examples of well-known conflicts that the WTO has helped resolve include those regarding steel tariffs, agricultural subsidies, and intellectual property rights among the US, EU, and China. Contributing to the stability of the world economy, the WTO provides a formal place for people to redress their grievances. Because of this, people are unable to strike out on their own and exact vengeance in the marketplace.

Accountability and transparency are also fostered under the WTO framework. Notifying the WTO is a requirement for all members if their trade policies, including tariff schedules, undergo any changes. This allows us the ability to monitor and identify possible problems at an early stage

Although the World Trade Organisation (WTO) is important, it has recently faced difficulties, especially with its Appellate Body, which deals with appeals in cases involving disagreements. Worries over the organization’s efficacy have been heightened by the fact that meeting scheduling delays have exacerbated the difficulty of conflict resolution.

Nevertheless, the World Trade Organisation (WTO) remains an integral part of international trade policy. If tariff conflicts can be resolved, then a rules-based system can be put in place, and smaller economies will be able to stand up to bigger ones. The World Trade Organization’s (WTO) goal of promoting trade justice, predictability, and collaboration is more important than ever in today’s globally linked society.

As AI-powered search tools like ChatGPT and Google Gemini continue to reshape how users explore information, marketers and content creators need to evolve their strategies to stay visible. Unlike traditional search engines, the AI models work differently; they require strategies in consumer intent data, understanding what people search for and how and where they find their answers. In this guide, we will talk about AI-powered search engine marketing in detail with step-by-step instructions.

Quick Overview of AI Search

The traditional search engines were mainly focused on keyword matching; the AI search uses large language models to understand user intent and present more comprehensive responses, closely aligned to the users’ actual needs. These results are present in the form of AI overviews at the top of Google’s search results, either above or below the ads.

AI is trying to revive the spirit of early search. Its focus is not on the loudest and richest or most frequent but on the most valuable wins. AI Overviews mainly revolve around the formula of delivering accurate, relevant, and trustworthy information.

Here is the stepwise process for AI Search Marketing:

Step 1: Understand AI Search Algorithms

AI-powered search engines depend on advanced natural language processing to interpret context, semantics, and user intent, which is different from basic keyword matching. AI-based search engines prioritize the content, aligning with the intent of user queries. Next, use schema markup to support the search engine to understand and categorize your content. Consider including a well-rounded explanation of topics throughout. The more insightful your content, the more likely it is to be recognized as valuable by AI.

Step 2: Crafts Friendly Content  for AI and Human

To rank in AI overviews, try to provide clear, relevant, and valuable content. Before writing, think about the underlying purpose behind any query, including related terms and phrases besides the main keyword to give AI a richer context. Try to write clear and easy-to-read content with short paragraphs, bullet points, and lists.

Step 3: Include Technical SEO Factors

Utilize website audit tools to assess your site’s health and ensure its health. Make your website mobile-friendly, use responsive design, and ensure fast load time to make the user experience better. AI search engines focus on fast-loading pages, compress images to reduce file sizes, enable caching to store static files locally, and also use a CDN to distribute your content worldwide.

Step 4: Harness AI Tools and Modern Trends

Embrace tools like ChatGPT for generating content ideas and drafting engaging and aligned content with an AI algorithm. Boost your content performance with platforms like Ahrefs and Clearscope that provide the required recommendations to improve its alignment with the AI search engine. Additionally, focus on optimizing your content for natural language queries and incorporating long-tail conversational keywords.

Step 5: Build Natural Human Authority

To build a human authority, regularly update your content, publish industry-related content, provide detailed information about the content creators, and, like traditional SEO, have the content linked to or referenced by a reputable website, which can act as an endorsement of credibility. Further, maintain an active social media presence to enhance your site’s authority.

Step 6: Stay Ahead of the Trends

Proactively adapt your content strategy and do content audits to assure your content is updated and optimized, and keep abreast of the latest AI, SEO, and Generative Engine Optimization (GEO). Further, continuously experiment with different content formats and AI SEO strategies to find what works best with AI algorithms. Consider implementing A/B testing to find the most effective approaches and refining your strategy based on data-driven insights.

Step 7: Measure Your Success

Work on AI-specific performance indicators to check your content’s effectiveness. Measure how frequently your content appears in featured snippets through Google Search Content to track and optimize these valuable results. Check the user engagements with bounce rate, time on page, and interactions.  Use platforms like Google Analytics, Search Console, and other SEO tools to gain the latest data insights.

Bottom Line

As AI-based search is influencing how users find content, it is important to develop a resilient and AI-focused digital strategy. By following these steps, marketers and business owners can stay visible and relevant in the AI search world and achieve user attention and real engagement.

In the rapidly evolving digital landscape of today, it is essential to capture and maintain user attention. Two important metrics that indicate the effectiveness of your content are bounce rate, which refers to the percentage of visitors who exit after viewing just one page, and dwell time, which assesses the duration a visitor remains on a page. A particularly effective method to enhance both metrics is by utilizing long-form content.

Long-form content generally pertains to articles or blog posts that surpass 1,000 words. In contrast to shorter posts, it provides comprehensive information, thorough analysis, and enhanced value for readers. This level of detail aids in establishing authority, fostering trust, and motivating users to remain on the page longer, which in turn decreases bounce rates and boosts dwell time.

To begin with, long-form content offers thorough responses to user inquiries. When users discover all the information they require in a single location, they are less inclined to revisit the search engine for further resources. This results in an increase in the duration they spend on your page and a reduction in the chances of bouncing.

Secondly, extended content facilitates improved storytelling, organization, and formatting. By incorporating headings, bullet points, images, and multimedia elements, users can effortlessly scan or delve into sections. These attributes foster a more captivating experience, motivating visitors to engage with the content in greater depth.

Another significant aspect is SEO. Search engines such as Google prefer long-form content as it is generally more comprehensive and better optimized for pertinent keywords. Pages with greater word counts frequently achieve higher rankings, attracting more organic traffic and guaranteeing that users arrive at a page that meets their needs thereby further decreasing bounce rates.

Furthermore, long-form content provides avenues for internal linking. It allows you to direct readers to associated posts or service pages on your website, thereby maintaining their engagement across various pages. This practice not only enhances user experience but also improves the overall structure and navigability of the site.

Ultimately, well-crafted long-form content has a greater probability of being shared and saved, thereby expanding its audience and promoting return visits. As time progresses, this fosters a cycle of interaction that enhances both the duration of user engagement and the overall credibility of your website.

In summary, although brief content serves its purpose, long-form content acts as a potent instrument for enhancing user engagement metrics. By providing greater value, facilitating user navigation, and boosting search visibility, it effectively lowers bounce rates and motivates visitors to remain longer and delve deeper.

Cost-cutting in businesses is considered an effective measure, whether you wish to improve profitability or your business is suffering from a lack of cash flow. Slashing expenses is also considered a priority in various situations like high inflation, tough financial times, or a crowded marketplace. Although cutting expenses without hurting operations or revenue is a huge challenge. Generally, laying off employees, eliminating team benefits, and outsourcing tasks are considered preventive measures.

But businesses can also cut costs by making smarter financial decisions that you can try before you decide to let an employee go. The following 6 methods are designed to help businesses in cutting costs, improving efficiency, and boosting profits.

1.Go for a Coworking Space

If you are planning to move to a smaller office to save money on rent, you will go through a huge office relocation cost. But if you are running a small business with multiple city presences, you can think of going for a coworking space. There, you will pay only for a desk and amenities, and administration will not cost a single rupee.

Coworking spaces can also be a suitable option if many employees are working remotely. These are also good for salespeople, managers who regularly travel, and small business teams.

2. Focus on Employee Retention

When an employee quits, you lose money. You have to pay to recruit and train someone to replace them. Withstand a period of lower productivity while the newly hired member gets up to speed. You might need to pay a new hire even more than an old employee, as per the market standard.

If you can retain your good employees, it is going to be a significant cost-saving measure. When you avoid the replacement cost, your competitors do not benefit from your knowledge and experience.

3. Avoid Unnecessary Finance Charges

Businesses lose thousands of pounds every year by going over their business credit card limit and being late with the repayments. You can easily avoid such charges and do the cost-cutting without compromising the services by staying on top of bills and paying them on time.

Maintain a proper schedule and set up alerts to get a reminder when your payments are due. When you are running a business, you already have a lot on your plate, and automating success can help you a lot.

Apart from these financial charges, avoid the automatic renewal of premium services such as business insurance, mobile phone contracts, or broadband contracts. Sometimes, you can discuss with the service provider and negotiate with them to ensure you pay the best price.

4. Consider Tech Tools

Automation tools help in streamlining operations, minimizing manual oversight, and enhancing overall productivity. For example, RPA can extract data, move fields, and interpret unstructured data.

Cloud computing can help in reducing infrastructure costs and empowering resource allocation. Additionally, open-source can reduce the licensing fees while offering better functionality.

5. Go for Low-Cost Marketing Strategies

Many believe that you need to make huge investments to market your business. This is not always correct, especially if you are running a small startup business. You can work on video content marketing without any professional help; the same goes for social media marketing.

Local SEO will help you improve your digital presence without huge costs. You can create infographics and images with free tools and share them online. These will not require a significant investment, but you need to spend time on them.

6. Explore New Vendors

Working with the same vendors creates a relationship and trust. But when you work with the same provider for a long time, you may be paying more. When finding new vendors might be time-consuming, you will be able to save a huge amount of money. Also, if your market has grown with time, you will be able to find numerous options for vendors.

If you do not want to change your vendor and you are a long-time customer, you can ask your current vendor about renegotiation. They may happily offer you discounts that save a major amount.

Managing costs in these ways provides your company the freedom to make the right decision over the long term and keep growing. Always remember that every penny saved is a penny earned. Work on these strategies today and see your business grow efficiently and profitably.

Here, banks can help you with some helpful advice on reducing financial costs in your business. As they deal with numerous business customers, they can have various insights to share.

The gig economy has changed a lot in the last ten years, and 2025 has brought a new wave of new ideas, changes, and trends that no one saw coming. Today’s gig economy includes a lot more than just food delivery and ride-hailing. It includes AI research and virtual wellness. In 2025, these 10 shocking facts about the gig economy show how complicated and important it is becoming.

1. More than half of Gen Z work off-the-clock

Gen Z, unlike previous groups, likes having flexible schedules and multiple jobs. They are now the most important group in the gig economy because more than half of them work as freelancers or on gigs.

2. AI has made part-time jobs possible

AI has not done away with gig jobs; instead, it has made new ones. Companies can now use gig workers to help them improve their AI models by using them as prompt engineers, data validators, and AI teachers.

3. High-paying tech jobs are now part of gig work

In 2025, more software developers, cybersecurity experts, and data analysts are choosing freelance platforms over traditional jobs. They often make more money than their full-time peers.

4. People who work in healthcare and law are starting to work as freelancers

As regulations change and more platforms back licensed professionals, doctors, therapists, and lawyers are now able to offer teleconsulting services on demand.

5. The blockchain checks gig credentials

As fraud becomes a bigger problem, blockchain is being used to check credentials, job history, and reviews. This makes it easier for clients and gig workers to trust each other.

6. Gig sites are helpful

Big platforms now offer perks like health insurance, planning for retirement, and help with mental health. This is a big step toward making gig work official.

7. Gig work in rural areas is booming

Gig workers are doing very well outside of cities where the internet is faster and people are used to working from home. Platforms now connect workers with clients all over the world, no matter where they live.

8. “Gig unions” are becoming more popular

There are new digital unions that let gig workers discuss better pay, settle disagreements, and use decentralized collective bargaining.

9. There are more gigs in schools

Tutors, course makers, and micro-credential instructors are doing very well on gig platforms. They teach everything from yoga to coding through live sessions and subscription models.

10. Gig work is a big part of the world’s GDP

The gig economy is now a big economic engine, making up almost 8% of the world’s GDP. Governments are starting to officially recognize it and set rules for it.

In 2025, the gig economy isn’t just a side job; it’s a major force that’s changing the way people work, make money, and come up with new ideas.

Developing a strong personal brand on LinkedIn is crucial for visibility, credibility, and career advancement in the cutthroat professional world of today. These eight LinkedIn growth hacks can help you effectively increase your presence and engagement, regardless of your role freelancer, corporate professional, or entrepreneur

1. Make Your Profile Search Engine Friendly

Make your profile a searchable resource first. Make sure your headline, summary, and experience sections contain pertinent keywords. Consider what your target audience might look for if they were looking for someone like you

2. Write an Attention-Grabbing Headline and About Section

Your value proposition should be reflected in your headline, not just your job title. In a similar vein, your “About” section ought to provide a concise, captivating narrative that emphasises your accomplishments, areas of expertise, and distinctive qualities.

3. Regularly Post Thought-Leadership Content

Regularly publish original content, such as industry trends, personal lessons, or brief insights. Being consistent keeps your network interested and fosters trust. To engage your audience more deeply, use storytelling.

4. Make Use of Creator Mode on LinkedIn

Activate Creator Mode to gain access to tools such as Newsletters and LinkedIn Live. Additionally, it helps you expand your audience by highlighting content topics and making the “Follow” button more noticeable.

5. Communicate Genuinely with People

Engage in pertinent discussions, leave comments on posts, and share other people’s work with your own perspective. In addition to increasing your visibility, genuine engagement builds deep relationships.

6. Make Use of Tagging and Strategic Hashtags

To improve discoverability, incorporate three to five pertinent hashtags into your posts. When appropriate, but only when pertinent, tag people or businesses; this can promote resharing and broaden the audience.

7. Develop a Value-Adding Content Mix

Make sure your content strikes a balance between personal updates, motivational, and educational content. A varied content strategy displays various aspects of your professional brand and keeps your audience engaged.

8. Examine and Modify in Light of Performance

Utilise LinkedIn analytics to determine the most effective content. Monitor data such as follower growth, engagement, and impressions. Over time, adjust your content strategy based on these insights.

It takes time and effort to develop a personal brand on LinkedIn. You can become more influential, draw in new business, and become recognised as the authority in your field by regularly putting these growth hacks into practice.

U.S. futures suggested a downturn in Wall Street’s opening on Monday, as the latest series of threats in the U.S. tariff disputes caused unease among investors. Nevertheless, there was still a degree of optimism that this would primarily be perceived as mere posturing from President Donald Trump.

S&P 500 futures and Nasdaq futures both fell by 0.3%. The earnings season begins this week, with major banks set to report on Tuesday. As per LSEG IBES, S&P companies are expected to show a 5.8% rise in profits compared to the same quarter last year, which is a reduction from the previously projected 10.2% increase as of April 1.

MSCI’s most comprehensive index of global equities (. MIWD00000PUS), opens new tab, decreased by 0.1%, while the pan-European STOXX 600 index (. STOXX), opens new tab, fell by 0.4%. Other regional indices also experienced declines, except for the UK’s FTSE 100, which rose by 0.4%.

On Saturday, Trump announced his intention to implement a 30% tariff on most imports from the European Union and Mexico starting August 1, despite being engaged in prolonged negotiations.

The European Union announced that it would prolong the suspension of countermeasures against U.S. tariffs until early August and will persist in advocating for a negotiated resolution. However, Germany’s finance minister urged for decisive measures should the tariffs be implemented.

On Monday, German 10-year government bond yields momentarily reached their highest level since early April before retracting to 4.60%. It is important to note that yields move in the opposite direction to prices.

“To employ the most prominent cliche available, it remains a rollercoaster experience for everyone tracking the trade narrative, despite the market’s gradual ability to manage its unease and guarantee that it is sufficiently supplied with motion sickness medication,” stated Deutsche Bank strategist Jim Reid.

An increase in Japanese government bond yields has also contributed to rising borrowing costs in other areas, according to Jens Peter Soerensen, the chief analyst at Danske Bank. JGB yields have surged amid growing concerns that an impending election may lead to heightened fiscal spending.

Chinese blue chips (. CSI300) closed 0.1% higher, as new data indicated that annual export growth exceeded expectations at 5.8% in June, despite a nearly 10% decline in exports to the U.S. Retail sales data, industrial production, and gross domestic product figures are scheduled for release on Tuesday.

Long-form content is still a potent tool for marketers and brands in a digital world full of short updates and quick reads. Long-form content routinely beats short blogs in important areas like SEO, engagement, and conversions, even though short blogs might be simpler and quicker to create. Long-form content is superior for the following reasons:

1. Increased Value and Depth

Writers can delve deeper into a topic with long-form content, providing readers with in-depth explanations, examples, and solutions. In addition to meeting user intent, this depth increases brand authority and trust.

2. Higher Rankings in Search Engines

Content that provides comprehensive answers to user queries is favoured by search engines. Compared to short blog posts, long-form articles naturally contain more keywords, related phrases, and semantic context, which raises their search engine ranking.

3. Extended Stay on Page

Long-form articles are typically read for longer periods of time by users, which tells search engines that the content is interesting and pertinent. Overall, SEO performance is improved by this longer dwell time.

4. Increased Shares and Engagement

Readers are more inclined to share content when it is valuable. Guides, thought leadership articles, and in-depth how-tos are examples of long-form content that frequently receives more social media shares and backlinks than short blogs.

5. Additional Conversion Opportunities

Articles that are longer allow for the development of the reader’s journey. To help turn casual readers into leads or customers, they can incorporate case studies, testimonials, calls to action, and internal links.

6. Establishes Credibility for Brands

Publishing lengthy, thoroughly researched content establishes a brand as an authority. Readers are more likely to consult sources they believe to be reliable and informed again.

7. Encourages Repurposing of Content

To maximise content value and reach, a single long-form piece can serve as the basis for several shorter assets, such as infographic visuals, video scripts, or social media snippets.

8. Fulfils Complex Search Criteria

These days, users pose complex queries, particularly considering the growth of voice queries and AI search tools. The layered solutions these users seek can be found in long-form content.

Short blogs can still be useful in content strategy, but they frequently do not produce significant outcomes. When written with intention and depth, long-form content not only ranks higher but also forges closer bonds with readers. Substance still prevails in the struggle for influence and visibility, and long-form content does just that.