Enhancing Product’s Discoverability and End User

Consumer behavior is changing. And so the way they search on Google is changing, too. The new challenge for companies, both large and local businesses, is to create relevant content that addresses consumer needs in a specific way. To be found, then, content must be smart. This means it requires talking about the right topic, in high demand, and optimized to be as visible as possible to the target market – especially on search engine results pages or SERPs.

On their side, for search engines to return the correct results and provide instant answers to users, they need to understand what you’re talking about.

Created the first semantic AI-powered SEO platform that helps businesses produce smart content that is understandable to search engines and relevant to new consumers. It is a new approach to SEO and offers a competitive advantage to all those businesses, big or small, that want to grow by getting more organic traffic and more significant customer engagement.

Using AI and machine learning, WordLift analyzes the content of your website and selects the concepts (entities) that are most relevant to your business. The dynamic infrastructure behind your website allows it to be suitable for search engines and voice assistants and to create well-contextualized and related web pages and articles, turning web pages into connected data and making the user experience more relevant.

For e-commerce sites, WordLift builds a enhancing a product’s discoverability and end-user experience by enriching each piece of content with all product details, including linked data.

With this technology, it is possible to increase organic traffic from search engines and improve the quality of the user experience. WordLift can be integrated with all CMSs, providing APIs and webhooks.

Automation is a massive need for companies investing more and more in it. Whether it’s automating content creation, discovering new search opportunities, or implementing conversational AI, you need a graph-based structure that describes the content you produce. A Knowledge Graph is a critical element of any organization’s AI strategy. It’s not just for Google, Bing, or Amazon anymore. A Knowledge Graph is for any organization that looks at growth strategically.

WordLift’s innovative AI is used on more than 800 websites and actively contributes to the traffic growth of Luxottica Group brands, Enel X, ZoomInfo, and other large Fortune Global 500 companies.

The WordLift team is focused on the continuous research and development of innovative solutions for businesses. It has developed that will be launched shortly. It will help businesses find new search opportunities and create a Knowledge Graph starting from website data.

WordLift closed in January an investment round of 800.000 euros with the venture capital firm Primo Ventures SGR S.p.A., which invested through its Barcamper Ventures and Barcamper Ventures Lazio funds. The objective is to accelerate growth by expanding the customer base both nationally and internationally.

“WordLift is one of those startups that immediately demonstrates a strong international reach, with a product delivering clear value to its customers. The results achieved and the entrepreneurial vision of the founders convinced us to support them in their growth path”.

– Niccolò Sanarico, investment manager of Primo Ventures

Quote by Andrea Volpini CEO of WordLift:

The entry of Primo Ventures marks a stage of maturity for our startup and projects our technology, one of the first AI made in Italy, into a path of the international scale of which we are proud.

Mosaic Smart Data: Delivering Next Generation Data Analytics

With a vision to provide financial market professionals with data-driven tools to optimize their trading operations, Mosaic Smart Datwas founded in 2014 by its CEOMatthew Hodgson. The organization’s technology enables participants to harness their market and transaction data and see in real-time what happened, why it happened, and what is likely to happen next.

Before founding Mosaic, Matthew worked extensively in the fixed income markets for multiple prestigious global financial institutions. He saw first-hand the potential for trading firms to extract the value from their largely untapped transaction data assets. Being able to refine this raw data and distill it into meaningful smart data, where value can be extracted in the form of actionable insights, is a significant challenge that all market participants face. Matthew founded Mosaic Smart Data to enable firms to gain a significant competitive advantage through a better understanding of their transaction data.

Dependable Platform for Clients

By leveraging the latest AI and machine learning capabilities, Mosaic Smart Data technology enriches and personalizes the analytic insights its users receive. The company delivers this in real-time through the MSX® platform and its best-in-class smart data analytics platform MSX360®. Imagine having the world’s best digital quant sitting beside you guiding you to opportunity and action – this is precisely what Mosaic delivers.

A Transformative Industry

Matthew has always believed AI would be transformative in the financial services space because of its ability to deliver the kind of hyper-personalization usually only offered by consumer technology platforms. Today, the idea of walking into a video shop and trawling through shelves feels completely antiquated – everyone is used to a service like Netflix doing the legwork for them and suggesting options they will want to watch from a database of thousands.

Similarly, MSX360 allows Mosaic’s clients to see patterns of client behavior which could be seasonal, monthly, or weekly. This allows a bank to predict the best time of day for a trade and the most suitable instrument to use. The model learns from individual users’ activities and interests over time to constantly improve recommendations. This means banks become more efficient because they can target the right resources to the right opportunity and the right time.

The Shift to Digital Working

Matthew believes, during the era of Covid-19 and the subsequent shift towards a digital working environment, banks have to be smarter than ever when it comes to gaining a comprehensive view of their data and extracting value from it. Matthew says, “While people are speculating that the end of the ‘new normal’ might be on the horizon, the impact it has on the way we work and where we work is undoubtedly set to remain, with efficiency being the key. AI can deliver a huge range of efficiency benefits.”

According to Matthew, during the stressed market conditions of the past two years, the ability to wring every actionable insight from data is becoming vital to a firm’s survival and success. AI-powered data analytics is a perfect solution for this challenge.

Awards and Accolades

Mosaic Smart Data’s biggest accolade is its client base, which includes the biggest financial institutions across the world – including the US, Europe, Asia, South America, and South Africa. The organization has won several prestigious industry accolades, including the Banking Tech Awards, the FS Tech Awards, the InvestHK UK Fintech Awards, and being named Fintech Company of the Year by City AM.

The Changing Demographics of the Industry

Matthew believes forward-thinking banks of all sizes are now starting to deploy AI to enable predictive and prescriptive analytics, as well as connecting systems to prompt them as to the next best action for their clients. By absorbing information that might otherwise be missed, AI delivers the analysis to drive new sales engagement with clients and by delivering those insights at the optimum time.

According to a recent survey, 75% of banks with more than $100 billion in assets are currently implementing AI strategies, and investment and adoption at scale are expected to increase significantly over the coming years. This comes as no surprise when you consider it has been estimated by McKinsey that AI can potentially unlock $1 trillion of incremental value for banks. These tools can be thought of like a GPS for the sales desk – those banks without it will struggle to compete against more forward-leaning firms who are empowering their employees with the most advanced digital tools.

Matthew thinks, banks that fail to make AI central to their core strategy and operations—often referred to as becoming “AI-first”—will risk being overtaken by competition and deserted by their customers in the coming years.

The current operating environment is both uncertain and challenging for investment banks, but a carefully planned program that builds on cutting-edge data analytics and AI technology holds the key to driving growth and delivering the modern, information-driven trading experience that clients demand.

Matthew also says, “After all, it’s typically during periods of stress where relationships are forged. As a bank, if you’re able to guide a client through the fog of confusion, you will likely have a relationship for life – and AI and machine learning can assist in facilitating this.”

Kimo: Helping Personalized Education at Scale

With the intent of providing personalized education at a scale, Amsterdam-based Kimo, was established in 2018. With +1 billion in need of upskilling in digital domains in the coming decade, Kimo believes that’s a big deal. In practice, personalization means Kimo’s system can tailor learning content to the specific context and needs of the student. Behind the scenes, that means Kimo needs to have millions of content items in all formats (e.g. videos, courses, books, articles, podcasts, market reports, etc.), difficulty levels, and price points. The essence of the company is thus content curation.

Purpose Driven Leader

Kimo is being led by its CEORens ter Weijde, who started his career as a sports psychologist, working with athletes to improve their performance. Rens worked in professional football, field hockey, free diving, base jumping, and with artists in Cirque du Soleil. After some successes Rens joined McKinsey & Company to do similar work with their clients. A few years later he left the organization to build his own impact + strategy consulting company called Purpose+. Rens led this company for 6 years, he and his colleagues worked for 80 clients, including G20 summits. After that Rens was looking for, something new and challenging and realized that EdTech needed a significant upgrade.

Rens believe, the AI industry is one of the most fast-moving industries in the world today, with some improvement areas (e.g. parameters in large language models) seeing a CAGR of +100%. It’s also an area where many great minds work together and share knowledge, e.g. through code and papers. For Rens, he sees it as an extension of psychology, which is his original domain of interest. One could see AI research as a decentralized way of testing many psychological hypotheses, done by many developers globally and with lots of budget behind it.

AI Industry Trends

Rens realizes many things are happening, depending on the angle you take – tech, philosophy, competition, regulation, etc.

He believes a few relevant trends are changing the AI industry; First of all, the data-centric AI approach advocated by Andrew Ng is an interesting change of perspective in Rens’ view, as much progress depends on the quality of the data now.

Second, the race for specialized silicon to run AI software more efficiently (cloud or edge) is intriguing to watch as well, coming from both big players like Nvidia and Google as some new kids on the block.

Third, the rapid rise of large language models in recent years (e.g. GPT3, Megatron-Turing, Wu Dao) based on the transformer infrastructure is something to keep an eye on, as similar things may happen in other domains.

Fourth, zooming out to a geopolitical level, there is clear competition for AI progress and talent between nations, with many countries drafting an AI strategy and significant budget allocations.

As a final trend, Rens mentions the regulatory landscape ,which is emerging, combined with the preference of some companies to reduce their dependency on big data.

AI has millions of use cases for society. Rens believe the general trend to be, one of ‘human + machine’ augmentation, not direct competition for jobs. For customer service specifically, there are many ways to

  • Pre-segment calls based on text
  • Provide smart support to CS agents through AI suggestions, sentiment monitoring, etc

Helping People to Learn New Things

KIMO is a meta-level platform, it doesn’t make its content and Rens believe they don’t have to. As an organization, Kimo realized a few things that were not common knowledge, in education companies.

First, there is enough learning content for most areas on the web, making more is not necessarily the solution to drive engagement.

Second, the web is heavily polluted and ad-heavy, thus curation and/or finding direction for people is hard.

Third, people spend 5 hours per week, 260 per year, on average on the web, ‘trying to learn new things, versus 10-20 hours per year, in the organization they work for.

Fourth, people mostly look for ‘short content’ instead of, long content (e.g. courses, which have a 95% dropout).

Fifth, most people patch together content in different formats depending on the context, e.g. a podcast for a bus ride, or a book chapter for the weekend.

Effect of the Pandemic

Even during the pandemic, Kimo’s funding perspectives were still positive due to low a low-interest-rate environment, excess capital, etc. AI did some amazing work during the pandemic to speed up progress in certain areas, although largely out of sight. Rens also believe it will inspire new AI in healthcare trends, in the coming years, see e.g. AlphaFold from DeepMind.

Mission and Vision

Kimo’s mission is to provide personalized learning at scale, with a strong focus on emerging economies where access to high-quality education is harder. The firm believes that having a system that curates all the learning content on the web (note: 95% is free) is the way to go, given that the web contains everything but is also heavily polluted.

Future Roadmap

When it comes to the future, Kimo is headed to full-scale personalized learning, on N = 1 level, reaching 5 million users minimum in the next 2 years. On being future-ready, the firm is deeply embedded in expert networks in the tech industry, and it invites two guest speakers a week for its students on a wide range of topics.

Soleadify: Providing Honest and Dependable Data to Automate B2B Processes

With the intent of providing firmographic and technographic data on SMBs, Soleadify was Co-founded by Florin Tufan in 2018. Previously Florin was the Chief Product Officer at T-Me Studios, which is one of the largest mobile app publishers in Europe. Florin has been working in tech for the past 10 years, in various roles: sales, business, marketing, and product. He completed his Bachelor’s degree from Academia de Studii Economice din București, and Marketing from IAA School.

By leveraging the most modern AI and ML technologies, Soleadify constantly crawls the internet to produce 50+ data points on 70M+ companies from around the world. The firm’s clients usually integrate its APIs to streamline internal processes in industries like SMB lending, insurance, management consulting but the firm also has multiple partners in the financials technologies space that use its APIs to build new features in their existing products, features that make use of Soledify’s data enrichment capabilities and ESG data feeds for mid-market companies.

Helping Clients to Create Value

As a firm, Soleadify’s main goal is to focus on clear business outcomes, Florin has witnessed a lot of executives that push the use of AI tools just for the sake of the technology without questioning if that particular tool can bring value to the business.

Like many other geeky CEOs, Florin is also fascinated by innovative tools and use cases but, at the same time, as the leader of the company, doesn’t want to over-engineer Soleadify’s activities so it can be said that his main goal when considering new AI tools is to choose the one that aligns with the firm’s business objectives, help it create value for its customers and can be easily integrated into the existing workflows.

Emerging AI Trends

According to Florin, the future will see AI advancements in two very important and different niches;

  • NLP: One of the biggest emerging trends in AI is, of course, language modelling. A particularly difficult challenge in AI since language is intrinsically a very human concept that we “force” computers to adapt to. Florin and his team at Soleadify believe GPT-3 will have a significant impact on AI adoption since it opens the door to so many new use cases, particularly in the world of marketing. And this is where Soleadify fits as well, with more on the understanding rather than creating side, the firm’s ML models are trained to be able to understand the global business world at huge scale and speed.
  • Real-World Understanding with Advanced Computer Vision: AI is making it possible for driverless cars and heavy industry automation to heavily increase production speeds for the goods humans need.
  • The Use at Scale of Deep Neural Networks: AI is being used to automate the most repetitive decision-making processes across enterprises, allowing easier data interpretation when combining inputs from different and varied sources, such as text, images, and numerical business outcomes (e.g. revenue, order value).

When Covid Came as a Blessing in Disguise

Right after the first Covid outbreak, Soleadify used its NLP and big data capabilities to build a search engine for various medical supplies, which was used by thousands of companies in need.

For Soleadify’s specific niche, Covid-19 has been a blessing in disguise, because the pandemic accelerated digitalization for most businesses, especially for SMBs, which had 2 choices at the start of this pandemic, focus on your online presence or go bankrupt. With this shift, the firm experienced a substantial increase in business data that it could collect and sort.

From Florin’s knowledge, this influx of data happened all over the internet since the beginning of this pandemic, so anyone that’s in the AI industry can be more than thankful to have access to increasing volumes of valuable data, that eventually will be used to build more efficient models and tools.

Tackling Challenges and Getting Prepared for the Future

One of the specific challenges Soleadify is facing right now is company classifications at scale. The models it builds can accurately predict most types of businesses, but there are still edge cases for new emerging industries and companies, one good example would be blockchain companies that still don’t have a specific industry classification. Another issue that challenges Soleadify’s models is the language barrier, the firm’s goal is to collect data on businesses from all over the world, and right now it is trying to find creative solutions to increase its coverage in countries with emerging economies.

Florin says, “In the next years we want to explore new opportunities based on our core technical capabilities, I’m talking about AI-based data extraction, sorting, and delivery. Starting from that three main pillars our goal is to build tools that facilitate access to data about any business in the world.”

Some of these tools that Soleadify is planning to build are:

  • an open search engine for companies so that global company information is easily available online, at scale.
  • Launching a few free company data APIs to democratize the usage of company data.
  • Partnerships with major complementary players for data enrichment.
  • Launching a “market trends” offering, where Soleadify can use its data to publish insights on the dynamic business world that it studies.

aiconix: Offering B2B Solutions to Improve Productivity

Artificial Intelligence or AI is a term that describes a machine’s learning, reasoning, logic, creativity, and perception, which were once thought of as unique to humans but now replicated by machines and is used in every industry.

AI is a game-changer in all industries. Nowadays, the amount of data that is generated, by both humans and machines, far outpace humans’ ability to absorb, interpret, and make complex decisions based on that data. Artificial intelligence forms the basis for all machine learning and is the future of all complex decision-making. Today AI technology offers several critical benefits that make it an excellent tool for any modern organization. That’s not all, AI also allows organizations to make better-informed decisions, thus improving businesses by quite a few folds by increasing the speed and accuracy of decision-making processes.

It was on April 2018, when Eugen L. Gross, Co-founded aiconix, which enables its customers to enrich their audiovisual content to make it detectable, searchable, and usable.

aiconix currently offers B2B solutions that aim to improve productivity by providing customers simple and immediate access to the recent AI innovations.

An Creative Turned Entrepreneur

aiconix’s Co-founder and CEO, Eugen L. Gross, started his career as a camera assistant in Vienna and quickly became a cameraman for news when he moved to Berlin. In the 90s Eugen worked as an SNG operator and technical lead of an OB-van. But he was drawn back to the camera, shooting mainly live music and entertainment productions for TV. In the 2000s he became a partner of a TV production company in Cologne and produced a beautiful but very unsuccessful long-term documentary in Northern Germany where Eugen was a shareholder. In early 2010 he also worked as a producer and director before pursuing a master’s degree in media management and set the course for aiconix in 2016 with his master’s thesis.

Path Breaking Offerings

In an automated process, aiconix can enrich audio-visual content with metadata. Also with the auto-cataloging process, the search in the media archive according to certain parameters is very easy. With AI features such as face recognition, object localizer, or person tracking, one can search and process the AV content in many ways.

The organization also offers several speech-to-text solutions such as the automated transcription and subtitling of any audio or video file and live-video streams, which is important for companies who want to reach those who are deaf or hearing impaired and also help non-native speakers to better understand the content.

Additionally, as a part of the STADIEM acceleration program aiconix has set itself the goal of improving the automated recognition of Austrian dialects in audio-visual media. For this purpose, aiconix is training a language model that specializes in the recognition of Austrian dialects. The focus of the project is on the recognition of “Wiener-Standard-Deutsch” (Viennese Standard German), followed by other Austrian dialects, and the recognition of other dialects within Europe. This project has indirectly received funding from the European Commission’s Horizon 2020 Framework Programme through the STADIEM project (Grant Agreement 957321).

aiconix’s customers are mainly media companies and digital asset management or content management software companies, but in general, all owners of the high volume of media content are potential customers such as educational institutions, Government, Healthcare providers, or Insurance companies.

A Life Changing Technology

As we all know AI is a game-changer in all industries. Nowadays the amount of generated data outpaces our ability to absorb, interpret, and make complex decisions based on that data. Artificial intelligence forms the basis for all machine learning and aiconix believes, it is the future of all complex decision-making.

AI technology offers several critical benefits that make it an excellent tool for any modern organization. Just a few examples: AI can automate a repetitive task that was previously done manually, it can make products and services smarter and more effective.

Additionally, this technology can also analyze data at a much faster rate than humans, allowing it to find patterns much more quickly, and to uncover patterns humans would simply miss. Simply put, Artificial Intelligence allows organizations to make better decisions, improving business processes by increasing the speed and the accuracy of decision-making processes.

Protecting Data and Privacy

When it comes to upcoming trends of AI, data privacy and ethics are the top focus. According to the organization, Multimodal models and federated learning are the next big things and will again speed up the possibilities it has. Multimodal AI is the ultimate convergence of computer vision and conversational AI models to deliver powerful scenarios closer to human perception. It takes AI inference to the next level, combining visual and speech modalities.

In machine learning, usually data that is aggregated from several devices and is brought together to a centralized server. Machine Learning algorithms, then grab this data and train and finally predicts results for new data generated. But this could become a “privacy nightmare”. The solution could be federated learning, which is a method of machine learning that enables individual devices to learn together using a common model. It enables the individual training of models on different, isolated data sets. Only these trained models, which no longer contain personal data, are then shared with each other. The devices send their respective models to a central server, which creates a single, combined model from them.

Preparing for a Bright Future

As an AI company, aiconix want to play a pivotal role in its market and strive for long-term customer relationships. The organization is agile and able to cope with the changes brought and driven by external factors. But most importantly, aiconix is always trying to drive change instead of responding to change. The organization’s goal is to bring (AI) solutions to the market and create a demand for it by relating its utility to the daily work of its customers. Therefore, the best way to become future-ready is to create the future.

AgroScout: Bringing Sustainable Farming Mainstream

Agricultural supply demand will grow by 60% (by 2050) according to FAO.Agriculture, unpredictable by nature, will struggle to supply quantities and consistency

With the intent to aim for ‘zero hunger’ and sustainable farming AgroScout AgTech was founded in 2017 in Israel. The firm offers unique crop intelligence to support processor supply in real-time, to more accurately plan processing and manufacturing operations across regions and growers.

The company helps suppliers of fresh produce and food production companies to transform their supply chain and improve margins with greater visibility and data driven insights.  The deep learning algorithms of Agroscout solutions are based  on artificial intelligence in order to enable an efficient detection, identification, and monitoring of crop throughout the whole year. The system inputs data from  different sources aerial , satellite and plant level.

AgroScout is dedicated to  Leverage Supply Chain Insights to maximize the productivity and efficiency of the entire agro production operation to produce actionable reports with supply insights.

The Steadfast Leader

Simcha Shore is the CEO, and founder of AgroScout AgTech company seeking to impact global food security  with and AI helping agro industry  make informed and better decisions and grow more with less. Simcha brings vast experience leading development projects in information systems, remote sensing, image processing, AI, and drones.

Innovative Services

Our current food systems are not sustainable for either the planet or the market. AgroScout solutions based on AI reduce agricultural waste and improves food production efficiencies in order to help conserve global resources, bringing more value to growers, manufacturers, retailers, and consumers, and making food manufacturing more resource-efficient , and sustainable than ever before.

Dedicated to developing advanced technology for  crop monitoring in order to boost Supply Chain and Production Efficiency AgroScout has launched its dedicated platforms :

  • Web App:  The robust data architecture and AI engine process the real-time data of tens of thousands of crops  and farms lines globally. Constantly optimizing  end-to-end solution and offering highly specialized supply chain optimization and intelligence.
  • The WebApp with AI reporting and analysis platform generates an internal report with comprehensive and informed insights geolocation of all abnormalities found in the crop. With a  dashboard enterprise AgroScout is aggregating data and insights from leaf level to field level to enterprise level to better supply and procurement decisions generating real-time actionable insights, and getting smarter and more personalized with every new signal.
  • AgroScout Sky: The AgroScout solutions are accompanied by mission planning intelligent support with Skyapp where a user will apply autopilot flight patterns. To get a informed insights for procurement and sustainability areas, one needs an auto scouting app.
  • AgroScout mobile App: The mobile app is a complement of the webapp and get all the insights on the go.  Just like any other road navigation app, this app helps its users to navigate each infected location. This mobile app provides an additional level of agronomy services in the field, which eventually helps to detect pests and diseases in real-time, monitor the crop and view based on layers satellite, aerial or plant level. The  mobile app also has a live option of Consulting to an Expert, which provides additional support via direct chat within the app for spotting irregualrites and asking for recommendations.

Helping Farmers to Increase Yield

AgroScout’s platform brings simple-to-operate and easy-to-understand technology to Maximise commercial opportunities with insights and analtics designed to offer food & beverage companies comprehensive and informed insights.

With the AgroScout platform, win and maintain contracts with more accurate forecasting and a and a better quality of service and you dont  have to maintain or install any complex infrastructure, thus keeping investment to a bare minimum. The organization also offers variable pricing plans to give the much-needed flexibility.

With the ability to have leaf-level detection and see GPS-tagged images to locate and navigate directly to individual plants or areas, now agronomists and  procurement  teams can target areas that need to be treated and, more importantly, determine the best type of treatment to implement. Information provided by the AgroScout software will eventually enable food industry to reduce the number of pesticide or fungicide applications and use fewer resources in a sustainable way for future generations.

Increased Support for Farmers

Recently, AgroScout has announced that it has acquired the assets of TerrAvion, which is a market leader in imagery data management for agriculture. The acquisition adds to  AgroScout a higher-resolution agriculture imagery capabilities and agro data artificial intelligence for a wide variety of crops. With this acquisition, both the clients of AgroScout and TerrAvion will be able to access a powerful combination of aerial and satellite imagery products and precision agriculture services for their fields.

Effects of the Pandemic

Simcha believes AI space helps AgroScout to work with developers and specialists globally in further developing its capabilities. As AgroScout is a SaaS-based company utilizing AWS cloud to collect and analyze data via AI. It is providing the firm right speed to help all its customers. Covid-19 had extended the outreach to professionals on a global scale that contributes to AgroScout’s software development.

Satisfied Clients

“Easy to use and easy to operate, AgroScout could change everything about my day-to-day with insects, diseases, and viruses.”– Alexandre Dzierwa, Grower and Agronomist Dzierwa Group, Licensed Pepsico Grower.

“I have over 35 years of experience in professional counseling for Yir’on Agrobusiness , Israel, preventing, detecting, and monitoring pests and diseases for a variety of crops. Yir’on has about 20 fields with a total area of 240 hectares. Without a doubt, I have found the use of drone and the AgroScout software very friendly, especially with its ability to get up-to-date reliable information on a much larger scale in a shorter amount of time.”– Mirit Shulman, Chief Inspector, field crops, Yir’on Agrobusiness.

“I have been a professional crop advisor for the last 25 years. As soon as I started using the AgroScout Platform, I realized how this technology is going to change my work. For example, in just 20 minutes, I can scout an area that would have taken me 3-4 hours by foot- and I would have sampled less than a tenth of the number of the plants.”– Amon Fried, Agronomist and Field Crop Inspector.   

A Unique Firm

Driven by unique Crop-Intelligence & made to improve agricultural  supply-confidence, planability & sustainability  for the food processing industry.

AgroScout is an agro analytic platform empowering crop monitoring that collects user-generated data to create timely analytics providing actionable insights.

However, AgroScout has seen its share of ups and downs as, Simcha says, “The main challenges we faced were collecting data, tagging data as biological data are very challenging.”  

Although the firm aspires to be a future leader in the sustainability factor, as Simcha says, “We aim to be part of and have a positive impact on global food security and sustainability.”

Lexis Serot: A Thought-Provoking Leader, Humanitarian, and a Doting Mother Setting New Benchmarks

A path-breaking leader, Lexis Serot is driven by a passion for transforming lives and providing life-changing experiences. She is spearheading the motto of Collaborating, Empowering, Supporting, and Protecting others through her organization, LittleWins.

She is the Founder and a model leader at a young, rapidly growing organization. Her vision of leadership is about setting an example and leading a unique path to achieve desired purposes and goals.

“The reason I started LittleWins is a huge part of who I am today. I wanted to tell my daughter that when life presented an “at-bat” I swung like hell. With my daughter, I saw firsthand how difficult it was to access the proper care and equipment that could enable her to reach her fullest potential. Every detail of LittleWins has been carefully designed, with compassion, respect, and love for this community.”

A Ground-Breaking Leader

Lexis is well versed in the care, therapies, and equipment that help her daughter – and people with a range of abilities. She has navigated a frustratingly complex system that leaves people with disabilities and their families feeling isolated and alone. Understanding the need of the hour and being shocked by the disparities that, limit many people’s access to durable medical equipment, she decided to address this problem by founding her company.

Based on her experiences, interactions, and an “unrelenting desire to make a change,” Lexis began laying the groundwork for LittleWins in 2018. The name is personal and relatable to her community because every progress milestone for a person with disabilities is a little win for them and their family.

All About LittleWins

One in six children and one in four adults in the U.S. have a physical, developmental, behavioral, or sensory impairment. Most can’t afford the durable medical equipment they need or wait months for insurance companies to approve it.

Lexis believes that access to equipment and supplies should be simple. The mom of four, including a daughter who has cerebral palsy, founded LittleWins.com to connect and support people with disabilities and individuals who actively work to provide a better quality of life for others.

LittleWins.com harnesses the power of the community to help its members buy, sell or donate medical equipment, get information, and connect with others. Members list and browse equipment by category and location on the company’s website. They connect directly with buyers and sellers through the site’s app. They share tips, experiences, and advice on LittleWins’ social pages.

“People with disabilities deserve to say, ‘there is nothing I’m not worthy of.’ LittleWins goes to bat for every one of them,” says Lexis.

Since 2018, Lexis has continually adapted the LittleWins.com website with web and e-commerce developers. She directs a marketing assistant and marketing communications agency. She works closely with her legal and financial advisors. She collaborates with regional and national organizations that support people with disabilities. She partners with other entrepreneurs, who offer products and services to her community. She created and posts regularly on LittleWins’ online support forum, receiving and providing feedback to help people with disabilities and the families that support them live their best lives.

Coming Together for fulfilling a Bigger Purpose

Lexis is a passionate advocate and cheerleader of the work of national and local organizations that serve people with disabilities. She works with durable medical equipment suppliers such as NuMotion to identify used equipment that can fulfill the needs of LittleWins community members. She connects regularly with other entrepreneurs – such as Communikind founder Cimeran Kapur– and promotes their services on LittleWins.

She joined forces with another woman entrepreneur, Hotsy Totsy Haus CEO Christi Leonardi, a deaf single mother, to create LittleWins-branded, natural ingredient bath bombs, that are now being sold, on the LittleWins website.

Lexis regularly works with NuMotion, National Seating & Mobility, the Cerebral Palsy Foundation, and Clearbrook.org, which empowers adults and children with intellectual and developmental disabilities to live their fullest lives possible.

Building a Resourceful Community  

Lexis’s relentless efforts to build an online community of people with disabilities have paid huge dividends. More than 6,000 followers now visit LittleWins.Facebook and Instagram pages; and 800+ visitors go to the LittleWins website every week. To date, LittleWins.com’s 7,500 + community members have donated, purchased, or exchanged more than 200 pieces of equipment. They also exchange experiences and advice daily on the site’s secure messaging app.

The Team LittleWins “Empowering Communities and Smashing Stereotypes” Private Facebook Group. Now 400 members strong, the Group, led by Lexis, is a platform for families and people with disabilities to share their stories, provide advice and experiences on products and services and provide mutual encouragement.

After launching LittleWins.com in 2019, Lexis began to explore how the site could serve her community’s needs beyond durable medical equipment. To build the LittleWins brand, she launched a line of LittleWins apparel – beanies, trucker hats, and t-shirts.

The LittleWins blog and podcast feature educational posts, stories about her clients, inspirational leaders in the disability movement, interviews with durable medical equipment and adaptive technology experts, and more.

Lexis continually mines feedback from the company’s surveys and emails that can inform how it can create (or support) solutions to common challenges for people with disabilities. She is preparing to launch a medical supply subscription box program that will provide people with disabilities and their families exactly the right supplies they need, when and how they need them.

Combined, these initiatives are raising awareness of LittleWins’ mutually-supportive community, and the used durable medical equipment items that are available on LittleWins.com

The Big Wins of LittleWins 

During the past year, Lexis launched two new projects, with a third about to launch. LittleWins teamed up with Dine-It-4ward to raise money for the Cerebral Palsy Foundation.

LittleWins sponsors events that, support services for people with disabilities, such as the abilities Expo, Virtual Run/Walk of Clearbrook, a leader in creating innovative opportunities, services, and support for people with disabilities; Farm Fresh Food Bank, The Kids Equipment Network, and front line responders. She also put together the first-ever music festival to accommodate people with disabilities this past summer.

She’s donated hospital beds to people who needed them during the start of stay-at-home orders. For this effort, Lexis Serot took out an ad to reach people who had hospital beds but no longer needed them. She picked the beds up from each donor’s home, disinfected them, and delivered them to people who needed them.

Lexis Serot gives virtual shout-outs to companies that actively support people with disabilities through their product marketing and hiring practices. She shares stories of LittleWins community members and their loved ones.

In 2021, Lexis Serot was named a Top 100 Healthcare Visionaries by the International Forum on Advancements in Healthcare, previously known as the Smart Health Conference. She has been asked to be a keynote speaker at this year’s conference, to be held in Dubai. LittleWins was also awarded honorable mentions, by Fast Company’s 2021 World-Changing Ideas.

Lexis’s Ultimate Vision

In addition to her day-to-day leadership of LittleWins.com and full-time care of her four young children, Lexis’s entrepreneurial spirit, drive, and relentless pursuit of growth for LittleWins.com are rooted in her desire to help others. Her deep belief in the unique service she’s created, her ability to tell her personal story, and her talent for connecting with people who share her vision and journey.

She believes that community-based models – supportive online villages like LittleWins – can re-unite everyone to solve shared challenges, reach common goals, and make sure everyone has an equal shot at success. Through the COVID-19 pandemic, she has used the power of online communication to tell the stories of her customers and her community.

The Road Ahead

Lexis Serot envisions a world that values people of all abilities – a world that actively supports their right to the help, equipment, and services that help them achieve their full potential. She reckons that everyone’s attitudes toward people with disabilities are improving, she believes – pointing to companies whose policies and practices support workplace equality. “But we still have a long way to go,” she notes. “We must celebrate and tap into our differences on a much broader level.

Lexis Serot exemplifies leadership in 2022 – an entrepreneur in evolution who derives satisfaction from helping others – and continually finds new ways to serve them a better and brighter future. She has even launched version 3 of the LittleWins website at the beginning of this year. This version update was spearheaded by the community and what they wanted to see from LittleWins and how it could be better. The latest update includes a premium membership which allows members a fixed shipping rate through FedEx and the ability to print their labels at home.

How to learn food photography?

If you are trying to launch a new restaurant or food hub business, then learn-ing food photography would be paramount for you. It is where you can display your skills to connect to your customers and other prospects.

Food photography, in general, is a form of still photography genre, which is useful in creating beguiling photographs of food dishes. It is a specialized form of marketing where you can reach out to people with breathtaking photographs of your favorite dishes/recipes.

What are the latest stats on food photography in Singapore?

As Singapore is consistently raising its stake in tourism and food business, where it is seeing a growth of over 6.55% year on year, statistics giant Statista has pointed that Food & Beverages segment is projected to reach revenue of $382 million by the year 2025 against the current estimate of $295 million by 2022.

This tremendous growth in the food and beverage business will fuel several allied businesses like delivery, food aggregators, and food photography in Singapore.

Guide on how to learn food photography in Singapore

Food photography may seem to be an easy and painless endeavor, however, for amateurs and enthusiasts, it is recommended to know some detailing and other skills that might come in handy to become the ultimate food photographer in Singapore.

The other things that must be understood include the lighting and designing tips. With creativity, come new forms of marketing, allowing you to prosper in long term. Propping and styling are also necessary to make your photos attractive, exclusive, and appetizing, something which is seriously necessary for the food business.

The following points elaborate on how to learn food photography effectively.

  1. You may start with an economy DSLR camera, which can give you highly reliable and attractive pictures.
  2. Secondly, you must buy proper lights to enhance the visuals of the food dishes. Also focus on making a good scene composition with related story-telling.
  3. While photographing, adjust to different heights and angles, so that you catch the right image to lure your customers.
  4. Use props like kitchen/dining towels, spoons, forks to make food photos trendy and mouth-watering.
  5. Avoid too much zoom. The right height will give customers ample space to know the food dish and ingredients used in it.
  6. Using a tripod is highly recommended for both amateur food hobbyists and pros. The grip is necessary to take highly blunt images of hot and spicy foods.
  7. Know the recipe and ingredients and research the food dish and its aroma/flavors. This will help you to focus better and encourage a creative and conscious visual for an arresting piece of food photography.
  8. Once you are done with taking photographs, edit them using any Photoshop software to make them more effective for social media marketing, brochure and menu design, advertising, cookbooks, etc.
  9. Last but not least, you may find this extremely helpful that explains a lot of food photography at basic level.

Conclusion:

Food photography may be also useful for data extraction and analysis. Laura Bellows, a public health researcher on diet and activity, has pinpointed that “Food photography provides rich data to examine diets in young children”. She was inspired by “The official journal of the Society for Nutrition Education and Behavior (SNEB)”, which claimed that food photography can be used to examine lunches for preschoolers.

What is Predictive Analysis?

Whether you own a business or have a startup, you will always have a need for a data analyst who can analyse the data related to your work and guide you about the performance of your company or Business. This process of inspecting, transforming and modelling data in order to retrieve some helpful information out of it is known as data analysis. Data analysis is a general form analysis whereas Predictive Analysis is a specialized form of analysis which is used to predict the future outcomes of Businesses. It involves the use of both new and historical data to predict future activities and trends. By predictive analysis, you will not know what will happen in the future but you can know what may happen based on the current scenarios.

The Importance of Predictive Analysis

Predictive Analysis is used by several organisations to solve several difficult problems and to discover new opportunities. Some of the common uses of predictive analysis are as follows

  • Fraud Detection

Cybersecurity becomes a major concern with the growing technology. With the help of predictive analysis, online behaviours of an individual can be analysed with real-time detection which helps in the detection of abnormal actions which may indicate vulnerabilities and frauds.

  • Marketing campaign optimization

Predictive analysis is used to determine the response of potential customers on the marketing campaign and helps Businesses in preparing a proper marketing strategy in order to promote and cross-sell their products or services. It helps Business in attracting new customers and growing their business.

  • Risk Reduction

Predictive Analysis helps Businesses and organisations reduce the risk by analysing the previous patterns. A customer’s risk is calculated by assigning him a credit score which is completely based on the previous activities. The credit score shows creditworthiness of the customer which can be used to reduce risk while making any transaction. Insurance claims and collections are some of the risk related uses of Predictive Analysis.

  • Improved Services and Operations

Predictive Analysis allows organizations in the management of resources and to work more efficiently. Predictive models are used by several companies to forecast inventory and serve customers more efficiently. Hotels use it to predict the number of guests they can accommodate on a particular night which enables them to generate more revenue. Similarly, Airlines use predictive analysis to set the prices of tickets.

The Working of Predictive Analysis:

Predictive Analysis makes use of existing data to predict what may happen in the future based on several different techniques. Predictive models are created by feeding the existing data. These models provide results that represent the probability of activities that may happen in the future based on the set of input data. There are two types of Predictive model. A classification model helps you in predicting class membership and a regression model helps you predict a number.

To start with data analysis, the first step is to define the problem you need to solve which includes the answers to questions like what do you need to predict based on the past? What do you want to understand? and several other questions that describe the problem. Once the problem is defined, you need data from the past and current situations in order to build a model for prediction. The data must be taken from different places and sources which may include transactional system, third party information, weblogs and much more. After the collection of data, the data must be prepared for predictive modelling which requires someone who can understand both the data and the Business.

After the preparation of data for predictive analysis, the process of Predictive model building begins. There are several easy to use software available which makes it easier for several people to prepare a predictive model to understand and predict future outcomes. Though there is much software out there, it is still important to have a data analyst in order to help you refine the data model and an IT specialist who has specialization in intelligence course as he can help you deploy the model. Predictive modelling is a team approach and hence you will need a good team of people who can handle the data and deploy the model along with the understanding of the Business.

The most widely used predictive techniques are decision trees, neural networks and regression.

Decision Trees:

Decision trees are basically a classification model that help you partition data into subsets on the basis of input variables categories. A decision is similar to a tree, where the branches represent a number of alternatives and the leaves represent a classification or a decision. The Decision Tree model analyzes data in order to find out one variable that will split up the data into different logical groups. The decision tree is one of the most widely used and popular classification models because of its ease in understanding and interpreting.

Regression:

The most popular method in statistics is Regression. It allows you to analyse and estimate relationships among the variables. This predictive model is intended for continuous data which is assumed to follow a normal distribution. The Regression model finds key patterns in large data sets which in most cases is used to determine the impact of specific factors like price, on the movement of an asset. In the regression model if you need to predict a variable, say it as response variable then the prediction can be done in three ways. Linear regression makes use of one independent variable to predict the outcome of a response variable and Multiple regression makes use of Multiple different variables to predict response variable outcome. The regression model also helps you predict unknown variables of a discrete variable with the help of known values of other variables. This is known as logistics regression. In binary logistics, the response variable will have only two values i.e 0 and 1 at the same time, multiple logistics regression allows the variable to have several different values.

Neural Networks:

The more sophisticated model of the predictive model is Neural Networks. The Neural Networks model is capable of modelling relationships that are extremely complex. It is one of the most powerful and flexible models which makes it a powerful predictive model as well. With the amount of data being collected, it is becoming much more difficult to handle nonlinear relationships. Neural networks are capable of handling such data and that’s what makes it a powerful predictive model. Neural Networks are often used for the confirmation of the findings from other simple techniques like regression and decision trees. It makes use of some artificial intelligence and pattern recognition in order to model the parameters graphically. When there is no mathematical formula to relate the inputs to outputs, Neural network works fine. In the prediction model, the prediction is given more importance rather than the explanation as there is a lot of data to train the model.

How Predictive Analysis and Models are applied to Business and Enterprises?

Typically, Predictive Models and predictive analysis are used in order to forecast future possibilities. Prior knowledge of future activities and trends can help businesses grow significantly and serve customers in the right way. The historical facts and current data are analysed by the predictive model which helps the Business to understand their customers in a better way. It also allows you to choose the right product by looking at the trends. Choosing a business partner can involve risk but with the help of predictive analysis, you can identify the opportunities and potential risk involved with the Business. There are a number of techniques used by Predictive models which involves statistical modelling, data mining, machine learning and much more.

A vast number of data is collected by Businesses which is used by predictive analysis in combination with the historical data and customer insights. A number of companies now offer solutions to predictive analysis and data mining. The software for predictive analysis can be deployed on-premises or over the cloud based on the type of business or enterprise.

The software for predictive analysis uses the variables that can be measured and analyzed in order to predict the future activities and behaviour of individuals, machinery or other entities. The Predictive model is capable of assessing reliability at an acceptable level by combining multiple variables. Several advanced algorithms and different methodologies are used by the software which includes logistics regression models, decision trees and time series analysis. With the emergence of big data systems, predictive analysis has sprung up in prominence. The opportunities for data mining have also increased as several enterprises are now collecting huge amounts of data through various sources. The capabilities of predictive analytics have been expanded with the increase in development and commercialization of ML tools by IT vendors.

The insurance companies, marketing companies and financial services are adopting predictable analytics since early days to leverage the use of online service providers and large search engines. Industries such as healthcare, retail and manufacturing are also commonly using Predictive Analysis. The main objective to use predictive analytics in Business is to improve targeting audience online for advertisements, analysing the shopping pattern and identifying potential risks for the Business.

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