“The way to get started is to quit talking and begin doing.” By Walt Disney
Tycoon Success is back with another story of ‘scratch to success” – by introducing our readers to Ran Rachlin, Co-founder & CEO, of Ubertesters.
An accomplished, multi-talented senior executive with extensive global experience in developing and managing innovative initiatives from conception to implementation, making major sales, and directing large global businesses across different nations and industries. Ran is a hands-on business owner and leader with excellent sales and management abilities and an ideal example of strong will and dedication.
Spearheading as the CEO, Ran is the man behind the victorious journey of Ubertesters, embarking on a successful journey to deliver the best software testing solutions. Ran held a number of prominent management positions in P&L, general management, and operations before founding Ubertesters. Together with remarkable performance in deal negotiating and closing in any business environment, he possesses tremendous expertise in sales and marketing, strategic business planning, new business creation, market analysis, and strategic alliances.
Sharing what empowered his inspiring journey, the visionary leader stated, “My travels throughout the world and the fact that I spent more than ten years in a different nation molded my cross-cultural experience. Additionally, having managerial positions in large international organizations has given me the required knowledge to oversee both foreign clients and international teams throughout the globe.”
“Surviving the global economic crisis of 2008 while guiding my organization to a “safe harbor” was another significant step. This gave me insight into how to ensure that businesses survive a recession (like the one we are currently experiencing,” he continued.
Ubertesters and its Exclusive Service Portfolio
“We help our clients sleep better knowing they can launch their digital product with confidence, convinced it was well tested by real users in their actual target market and it’s bug-free.” – Ran Rachlin
Incorporated in 2014, Ubertesters is the pioneer in crowd-testing or on-demand software testing. The program enables businesses to use remote, globally validated testers with devices only when it is necessary to outsource the power of the public for their own digital testing or QA needs.
Ubertesters offers a platform that connects businesses with a global network of professional testers who can perform various testing tasks such as functional testing, compatibility testing, security testing, and more. Ubertesters aims to assist companies in enhancing the quality of their software and providing their customers with high-quality products.
The main advantages of employing crowd-testing for businesses are access to a sizable and varied tester pool, lower testing expenses compared to traditional testing methods, and a speedier time-to-market because bugs are found and fixed more quickly.
The Initial Setbacks, Ubertesters Suffered
In the beginning, the team experienced two significant difficulties. In order to succeed, they first had to outperform a single industry titan by offering a special value proposition. The second issue was how to create a sizable global network of QA specialists who matched the description and were eager to test in their spare time for extra cash.
Ubertesters have to give customers more value in order to get past the first obstacle. So, they made the decision to develop a “boutique” style of service that provides more distinctive and tailored testing solutions along with excellent and attentive client support. They overcame the second obstacle by heavily utilizing social media and paying the testers slightly more than their rivals did and much more quickly.
Healthy Work Environment: UberTesters’s Focal Point
Innovation and creativity must be encouraged if a business is to succeed. Setting a clear vision and objective for the organization is a first requirement. Encouraging open communication is the second. The intention is to foster an atmosphere where everyone feels at ease offering recommendations and thoughts.
Every time Ran gets new, creative suggestions from staff members that help the business succeed, he acknowledges and rewards creativity. He first celebrates the concept privately with the employee before doing so publicly through an announcement to the entire organization. He also provides a financial award. He is a proponent of setting an example. He makes an effort to showcase his own originality and inventiveness. Ran does his best to demonstrate his own creativity and innovation. This can help inspire employees and create a culture where everyone feels empowered to contribute their unique ideas.
Surmounting Entrepreneurial Hiccups
The high-tech industry is characterized by rapid innovation, constant change, and intense competition. There are two major challenges: rapid technological change and talent acquisition and retention.
Technology is evolving rapidly. To keep ahead of the competition, businesses must constantly develop and upgrade their products. Yet doing so also necessitates a substantial investment in engineering, which may be costly and dangerous. Second, there is fierce rivalry for talent in the tech business, which demands highly qualified staff with specific knowledge.
Painting Ubertesters’s Future Canvas
The inspiring CEO envisions himself developing his business through innovation, creativity, and the “voice of the customer” over the coming few years. He also wants to establish a new business to discover a product that will benefit society by extending life expectancy and enhancing the quality of life.
From a personal perspective, Ran focuses on improving his work-life balance. This can be done through better time management and boundary settings.
Words of Wisdom for Aspiring Entrepreneurs
Start with a solid plan and take care of your team. Before starting your business journey, it’s important to have a solid plan in place. This plan should have a distinct vision for the company, a target market, a business model, and a strategy for long-term financial viability. Without such a plan, it will be impossible for you to assemble a solid team. Then, build a strong team with complementary skills and values, and provide them with the support and resources they need to succeed. The business world is very dynamic. Be willing to pivot your business strategy if necessary and be open to new opportunities.