His inside story narrates the inspiring and triumphant journey of an accomplished marketing and business leader, Jeff Kushner, the CMO of Allgress, Inc.
Jeff Kushner is a visionary hands-on leader focused on business development, market expansion and go-to-market leadership. Throughout his professional journey, Jeff has nurtured his business and marketing expertise by working for various visionary national and international IT technology focused firms. With every engagement, Jeff quickly rises to the new challenges, upholding the company’s vision, and mission, aligning goals with a market strategy to drive positive business outcomes. His experience extends to IT risk management, compliance, and SaaS development, showcasing a dynamic ability to adapt to diverse markets and drive substantial business outcomes.
In the pivotal role of Chief Marketing Officer (CMO) at Allgress, Jeff shapes global marketing strategy, positioning, branding, and market communications. Prior to joining Allgress, Jeff worked for top firms like BindView (now Symantec), BMC Software, and Sun Microsystems (now Oracle), in addition to consulting for numerous companies. Throughout this journey, Jeff drives substantial increases in revenue and market penetration. His accomplishments in the areas of advancement of risk management, compliance, and SaaS development contributed significantly to adoption.
The Tale of Jeff’s Inspiring Journey: At a Glance
Many years ago, Jeff Kushner started his career as a technical practitioner. He moved into Marketing Management and then became a Chief Product Officer. He participated in direct and channel business development for leading high-tech businesses. Ultimately, Jeff’s drive and success led him to the role of Chief Marketing Officer (CMO). This journey evolved through his passion for technology and dedication to positive, value-driven business focused customer outcomes. In every organization, he did this by addressing the most pervasive IT challenges and risk reduction solutions with decision-making shareholders and top-level management in a language they understand from both a business and technical perspective.
Jeff has taken a customer-centric approach throughout his career, interacting directly with the sales organization, account managers, and customers. Jeff focuses on hearing firsthand about their business and technological challenges, operational pain points, and how the organization can drive value and a positive business outcome for the customer. For Jeff, it is critical to hear their journey to spearhead the creation of actionable marketing collateral to support the sales process, deliver key value points and and a total product understanding in order to maintain the interest of the buyer and the approver. A marketing leader must deliver information about product solutions and services for the challenge at hand and the scope of preliminary considerations that may evolve over time.
“To gain the trust of customers or potential clients in sharing their time or contact details, it’s important to establish a fair exchange of contact details for valuable information. This means providing them with useful guidance that quickly helps them grasp complex industry topics, making it easier for them to stay informed,” Says, Jeff Kushner, CMO of Allgress
Allgress: At a Glance
Allgress is a multi-award-winning, internationally recognized supplier of cutting-edge integrated Compliance, IT Security, Risk Management and GRC solutions that help businesses achieve their risk in less time and complexity. With the help of Allgress’s solutions, companies can handle IT risk assessment, monitoring, reporting, and remediation procedures more efficiently to get the answers they need quickly so they know where they stand. With Allgress’s technology, clients consistently achieve a faster time-to-value without the need for a large team of consultants, in contrast to competing with alternatives.
The Key Inspiration Behind Jeff’s Career Path
Jeff Kushner has worked full-time around his passion for technology, the high-tech industry, and, more specifically, IT Operations, Cloud Security and Risk Management. Jeff has played a key role in developing and promoting products into industry-leading solutions as a consultant and member of advisory boards. Through his success in developing and promoting best-in-class products and solutions, he is sought after by CEOs or other senior executives. He has been drawn to and has remained in the IT cloud security and risk management space because of his passion and the need for those solutions.
The Upcoming Trends
Multiple planes of hyper-connectivity driven by cloud computing, process automation, trust architectures, and applied and generative artificial intelligence (AI) all contribute to the technology landscape’s ongoing evolution. Marketing automation incorporating artificial intelligence, natural language processing, chatbots, and deeper integration of social media platforms in how people engage and consume products and solutions, along with crowdsourcing, are creating a new landscape that requires new approaches and ways of addressing what is effective, not overbearing and delivers across a global audience.
Various levels of hyper-connectivity, propelled by cloud computing, process automation, trust architectures and artificial intelligence (AI), are shaping the continuous evolution of the technology landscape. In this changing environment, automation, including artificial intelligence (AI), chatbots, and enhanced integration of platforms, is transforming how people interact with and consume products and solutions. Adding no-code platforms further contributes to this shift, necessitating fresh approaches to ensure effectiveness without confusion.
Jeff shared his thoughts on how to be resilient in a demanding and changing market, saying, “First and foremost, concentrate on being proactive, on being positioned to react quickly as unforeseen events emerge. Secondly, develop the versatility necessary to adjust to modifications in consumer purchasing patterns, global influences, and market fluctuations. Position to execute quickly, pose to jump, and be prepared to embrace what comes at you.”
Fostering Innovation and Creativity at the Workplace
A company’s growth is driven by its employees and corporate culture. The companies team must generate fresh, exciting concepts and approaches that drive the organization to reach for the stars. Additionally, with today’s generation of globally and socially aware and engaged people, the concepts and approaches must incorporate a sense of responsibility and global awareness. With the amazing variety of backgrounds, experiences, social awareness found in today’s workforce, it is a great opportunity to build and grow a trend-breaking and success-driven team.
No matter his role or position, Jeff assures that he will always focus on collaborating with product development, sales, customer service, and other teams to avoid groups working in isolation. In engaging at all levels and across all teams, Jeff continues to develop total team chemistry that drives everyone to achieve great things. Jeff is known for organizing brainstorming meetings with every member of the teams regularly so that everyone can present novel concepts, emerging technology, or trends they’ve seen. Through Jeff’s focus on total team inclusion and active participation and input, his teams maintain a customer-centric focus, confidently pushing boundaries and driving to deliver the best products and solutions.
Diversity, equity, and inclusion (DEI)
Diversity, equity, and inclusion (DEI) are top priorities here. They believe everyone should be equally involved in and supported in all workplace areas, regardless of who they are or what they do for the company. I think this is an overused cliché that is better shown and delivered through the action of practicing it every day.
Definition of Success
According to Jeff, “Success is continuing to contribute to help deliver and market innovative leading solutions to the market that help protect companies from risks arising from cyber-security-related incidents.”
The Future Outlooks
Allgress has a roadmap for exploring new methods, processes, and technology to advance automation and AI to deliver IT Risk Management solutions that can be deployed and provide insights quicker than previously. In addition to helping Allgress be a market leader, Jeff will continue exploring being on additional advisory boards, speaking at industry events, and interacting with other marketing leaders to share best practices.
Words to Convey by the Visionary…
Never give up, even when the odds are against you. When others say you can’t or won’t succeed, keep pushing progress forward. Build the dream and drive to success!