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Digital advertising is advancing swiftly, and 2025 is no different. As consumer preferences increasingly favor mobile, video, and AI-enhanced interactions, advertisers are focusing significantly on several major platforms to connect with their target audiences. Below are the five leading digital advertising platforms that are influencing the industry in 2025:

1. Google Ads

Google Ads continues to dominate as the leading platform for search advertising. With billions of searches conducted each day, it provides unparalleled intent-based targeting capabilities. By 2025, the incorporation of AI-driven tools such as Performance Max campaigns and real-time audience insights has enhanced campaign optimization and increased return on investment for advertisers. Furthermore, Google’s commitment to privacy-centric advertising has ensured its competitiveness in an increasingly regulated landscape.

2. Meta (Facebook & Instagram Ads)

In 2025, Meta’s advertising ecosystem is flourishing, with Facebook and Instagram remaining pivotal to numerous digital marketing strategies. The emergence of Reels and short-form content has transformed Instagram into a central platform for video advertisements, whereas Facebook maintains its leadership in community-focused targeting. Meta’s sophisticated AI and machine learning technologies facilitate highly personalized ad distribution, and its collaboration with WhatsApp for conversational commerce has introduced an innovative avenue for advertisers.

3. TikTok Ads

TikTok continues to experience remarkable growth. By 2025, it has become an essential platform for brands aiming to reach Gen Z and younger millennials. TikTok Ads utilize captivating video formats and sophisticated behavioral targeting to enhance engagement and conversion rates. Additionally, the platform’s Creator Marketplace provides robust tools for influencer marketing, solidifying its status as a preferred choice for brands looking for genuine engagement.

4. Amazon Ads

With the ongoing growth of retail media, Amazon Ads has emerged as a significant player in the realm of digital advertising. By 2025, Amazon will not only focus on product advertisements but will also enhance its video and display advertising options throughout its ecosystem, which includes Prime Video and Fire TV, thereby creating new avenues for brands. The platform’s extensive shopper data enables brands to effectively target consumers at different phases of the purchasing process.

5. YouTube Ads

YouTube continues to dominate the realm of online video advertising. With billions of active users and an increase in Connected TV (CTV) viewership, it provides advertisers with an exceptional platform to engage both wide-ranging and specialized audiences. Recent advancements such as shoppable video advertisements, integrated live shopping features, and enhanced ad placement tools have established it as an essential channel for fostering brand awareness and driving direct responses.

During his presidency, former President Donald Trump enacted a range of tariffs aimed at safeguarding American industries and decreasing the trade deficit. Nevertheless, these tariffs produced consequences that extended beyond their primary objectives, subtly affecting the daily costs faced by American consumers. Below are six ways in which Trump’s tariffs may have influenced your finances without your awareness.

Higher Prices on Everyday Goods

A significant outcome of tariffs was the rise in prices across various product categories. Goods such as electronics, apparel, and household items, which often depend on components or raw materials sourced from China, experienced price increases. Retailers transferred these heightened costs to consumers, discreetly elevating prices without providing explicit explanations on receipts.

Increased Grocery Costs

Tariffs have also had an impact on the agricultural industry. For instance, U.S. farmers encountered retaliatory tariffs imposed by China, which resulted in a reduced demand for products such as soybeans and pork. This surplus led to a decline in prices for farmers, while simultaneously causing disruptions in the supply chain, which ultimately raised costs for consumers at grocery stores.

Rising Costs of Cars and Auto Parts

The automotive sector experienced considerable effects due to the imposition of tariffs on steel and aluminum, which raised production costs for manufacturers of vehicles and components. As a result, these heightened expenses frequently led to increased prices for new automobiles, replacement parts, and vehicle repairs.

Impact on Home Improvement Projects

If you have recently undertaken renovations in your home, you may have experienced financial strain. The tariffs imposed on materials such as lumber, steel, and aluminum have led to a rise in the prices of construction supplies. This surge in costs has impacted a wide range of projects, from new roofing installations to kitchen renovations, resulting in higher expenses for home improvement endeavors.

Less Selection, Limited Competition

The increase in tariffs has raised the costs for foreign companies exporting goods to the United States, prompting some businesses to either narrow their product offerings or withdraw from the market entirely. This decline in competition may result in a limited selection and elevated prices for consumers.

Hidden Costs in Services and Transportation

Tariffs have influenced the cost of services, even in the absence of a physical product purchase. For instance, shipping companies encountered elevated expenses because of increased tariffs on imported goods, which were frequently transferred to consumers in the form of higher shipping charges and increased service rates.

Although tariffs were designed as instruments of economic policy, their concealed influence on daily costs illustrates the deep connections between global trade and individual financial situations. Recognizing these implications enables consumers to make better-informed choices in the market.

As we progress into 2025, the incorporation of robotics within manufacturing facilities is achieving remarkable levels. With the evolution of artificial intelligence, machine learning, and automation, a new generation of intelligent robots is transforming production methods across various sectors. Below are seven innovative robots that are redefining factory operations this year.

1. Boston Dynamics’ Stretch

Stretch is a mobile robot specifically engineered for warehouse operations, capable of unloading trucks and transporting heavy boxes with exceptional accuracy. It employs computer vision and suction-based grippers to manage a diverse range of packages without requiring specialized programming for each individual task, thereby enhancing efficiency in logistics and fulfillment centers.

2. FANUC CRX Series Collaborative Robots

FANUC’s CRX collaborative robots are transforming the landscape of human-robot interaction. Designed to operate safely alongside human workers, these robots efficiently perform repetitive tasks such as assembly, material handling, and inspection. Their user-friendly programming and rapid deployment capabilities render them particularly suitable for small to medium-sized manufacturing enterprises.

3. ABB GoFa

ABB’s GoFa is engineered to enhance efficiency in compact environments. Featuring user-friendly programming and state-of-the-art safety mechanisms, GoFa facilitates operations such as electronics assembly and packaging. Its rapid and accurate movements position it as one of the most desirable collaborative robots in 2025.

4. OTTO Motors’ OTTO 1500

Autonomous Mobile Robots (AMRs), such as the OTTO 1500, are revolutionizing intralogistics. This robot can transport substantial loads of up to 1,500 kg and navigates factory environments without the need for fixed infrastructure, thereby enhancing the efficiency of raw material and finished goods movement.

5. Yaskawa Motoman HC20XP

This robust collaborative robot is highly effective in tasks that demand both power and accuracy. With an IP67 rating, it is capable of operating in challenging environments, and its 1.7-meter reach makes it ideal for extensive assembly and machine tending operations.

6. KUKA’s LBR iisy

Combining versatility and strength, the LBR iisy is engineered for rapid reconfiguration and dynamic manufacturing environments. Equipped with sensitive force sensors, it can manage fragile items and collaborating closely with human workers, thereby improving adaptability on the production floor.

7. Universal Robots UR30

The recently introduced UR30 by Universal Robots enhances the company’s tradition of adaptable automation. It accommodates greater payloads while ensuring precision and safety, facilitating the automation of more intricate tasks in confined work environments.

These robots transcend mere functionality as they serve as intelligent partners. By alleviating labor demands, improving consistency, and boosting productivity, they are shaping the factories of tomorrow. Manufacturers that embrace these advancements are securing a considerable advantage in terms of speed, quality, and flexibility.

While work can often be a source of stress, maintaining a positive mindset can significantly alter the experience. A constructive work environment enhances not only morale but also productivity, creativity, and overall job satisfaction. Below are ten straightforward methods to foster positivity in the workplace daily:

Start With Gratitude

Start your day by noting one or two things for which you are thankful. This practice establishes a positive atmosphere and aids in directing your attention towards the aspects that are progressing favorably.

Smile and Greet Others

A straightforward greeting such as ‘good morning’ or a warm smile can significantly contribute to making colleagues feel acknowledged and appreciated. The spread of positivity is infectious.

Declutter Your Workspace

An organized workspace contributes to mental clarity. Maintaining a neat desk alleviates stress and enhances concentration.

Take Regular Breaks

Taking a brief break from your screen, even for a few minutes, can help refresh your mind. Consider going for a short walk, engaging in some stretching, or practicing deep breathing exercises.

Celebrate Small Wins

Do not postpone recognition of significant accomplishments. Instead, appreciate and celebrate the small victories, as they foster momentum and motivation.

Practice Active Listening

Engaging in active listening with colleagues demonstrates respect, fosters trust, and enhances interpersonal relationships.

Offer Help and Encouragement

Become an individual who extends assistance or shares a kind word. Providing support to others not only elevates their spirits but also enhances your own sense of well-being.

Avoid Gossip and Negativity

Avoid engaging in toxic discussions. Instead, direct the conversation towards constructive problem-solving and favorable results.

Personalize Your Space

Incorporate a plant, a photograph, or an inspiring quote into your workspace. These small elements of personal expression can enhance your mood during the day.

End the Day on a Positive Note

Prior to your departure, take a moment to contemplate a positive aspect of your day, such as a compliment you received, a task you accomplished, or a favorable interaction.

Fostering a constructive workplace atmosphere does not necessitate significant alterations; rather, it demands consistent and deliberate practices. By arriving with a positive mindset and treating colleagues with respect, you enhance your own positivity while contributing to a more encouraging culture for those around you.

According to newly filed court documents, Trevor Milton, founder of Nikola, is attempting to buy back his former company’s assets out of bankruptcy—just weeks after receiving a pardon following his securities fraud conviction.

Nikola filed for Chapter 11 bankruptcy protection in February and hopes to finalize a sale by mid-April. However, the ex-CEO’s involvement has been met with resistance. Court filings also reveal that the electric truck maker recently blocked him from personally inspecting the company’s factory in Coolidge, Arizona.

Milton’s interest in Nikola is the latest twist in the tumultuous history. He. established the company back in 2014, and eventually took it public in 2020. However, he stepped down a few months later due to various fraud allegations and was convicted in 2022. After being sentenced to four years in prison, he was pardoned by President Trump in 2025.

Meanwhile, Nikola struggled with battery fires, recalls, and its overall financial health before filing for bankruptcy.

Last week, lawyers for a Nevada-based entity called ISSO LLC disclosed in court that they submitted a bid for Nikola’s assets on March 21. Nikola permitted ISSO to tour the Coolidge factory as part of the process, but imposed strict limitations: no photos or videos were allowed, and a specific ISSO representative was barred from entering the premises.

Although that individual’s name was redacted in court filings, during an emergency hearing last week, Nikola’s attorney described someone matching Trevor Milton’s profile. Paperwork from recent years also shows Milton’s father, Lance Milton, and one of his attorneys, Troy Wallin, listed on ISSO’s filings with multiple state agencies.

A source close to Milton, also confirmed to a leading tech website that he is actively pursuing the bid. However, Milton’s spokesperson declined to comment.

Brazil’s President Luiz Inacio Lula da Silva said on Friday Vietnam may buy Embraer planes and become a regional hub for Brazilian meat processing operations, as he met Vietnam’s President Luong Cuong in Hanoi. Brazil’s President Luiz also recognized Vietnam as a market economy, invited the nation to become the part of BRICS summit in Brazil this year, and pledged a Mercosur trade agreement with Hanoi. However, Hanoi has so far not accepted the invitation to become a formal partner of the club led by Brazil, Russia, India, China, and South Africa. Last year, Vietnam’s Prime Minister Pham Minh Chinh attended a BRICS summit as an observer for the first time.

It is the second visit of  Brazil’s President Luiz to Hanoi due to the pressure from the Trump administration to reduce its large trade surplus, which has promised to boost U.S. imports, including farm products like soybeans of which Brazil is the top explorer to the nation.

During a media conference with  Brazil’s President Luiz, Cuong said Vietnam was considering allowing Brazilian beef into the market.

Luiz said, “Opening the Vietnamese market to Brazilian beef would attract investment from the Brazilian meat packers to make the nation an export platform for Southeast Asia.”

The Brazilian food giants JBS is thinking of build a meat-processing plant in the northern Vietnam, its first in Asia, if Vietnam opens its market to Brazilian beef, as per the news sources.

Brazil’s President Luiz also mentioned that he was aware that flagship carrier Vietnam Airlines was positively analyzing Embraer’s offer for regional jets, noting Brazil wants to export planes to Hanoi.

Both nations signed a five-year action plan focused on defence, energy, agriculture and technology and other pacts, including one on goofball corporation.

According to Reuters, the Bot Company, a robotics startup founded by former Cruise co-founder and CEO Kyle Vogt, has secured $150 million in a funding round led by Greenoaks.

Vogt launched the company alongside Paril Jain, former leader of Tesla’s AI tech team, and Luke Holoubek, a former software engineer at Cruise. Vogt has not yet responded to requests for comment.

This latest funding comes less than a year after The Bot Company’s inception. The startup, which aims to develop robots designed for household chores, originally debuted in May with $150 million in backing from high-profile investors, including former GitHub CEO Nat Friedman, Pioneer founder Daniel Gross, Spark Capital general partner Nabeel Hyatt, Stripe CEO Patrick Collison, Stripe co-founder John Collison, and Quiet Capital.

Vogt’s new venture emerged just five months after he departed from Cruise, the autonomous vehicle company he founded in 2013 and later sold to General Motors. He resigned from Cruise after an October 2 incident, when a Cruise vehicle ran over and dragged a pedestrian 20 feet after the pedestrian had been hit by a human-driven car.

The growing excitement in the robotics space is largely driven by humanoid-focused companies like Tesla (TSLA.O) and startups such as Figure, which is currently seeking funding at a $40 billion valuation despite generating little revenue. Meanwhile, Cobot, founded by former Amazon executive Brad Porter, has raised $146 million to develop non-humanoid robots designed for industrial automation. The significant capital required to build and scale these technologies highlights the complexities of developing robots that seamlessly integrate into everyday operations.

Sunita Williams and Butch Wilmore return to Earth finally after nine months of stay at the International Space Stations due to unexpected delays. Their spacecraft, SpaceX’s Dragon FReedomcapsule, splashed down off the Florida coast near Tallahassee on Tuesday at 5.57 pm (3:27 am IST, Wednesday).

With Sunita and Butch, two more astronauts, Nick Hague and Aleksandr Grebonkin, reached the ISS in December as part of a rescue mission planned by SpaceX and NASA.

Sunita Willams and Butch Wilmore went to the ISS in June last year for a scheduled eight-day mission.  Their eight-day journey in space stretched to nine months due to a glitch in their Boeing spacecraft. The duo was the first crew to fly Boeing’s Starliner in a test flight. The faulty capsule came back to Earth last September.

After their 17-year-long journey, the astronauts were out of their scorched capsule after an hour, waving and smiling at the cameras while being hustled away in reclining stretchers for their routine medical checkups.

It is a moment of pride and relief as the whole world comes together to celebrate the safe return of both astronauts.

The Indian Space Research Organization (ISRO) extended a heartfelt welcome to NASA astronaut Sunita for her safe return. ISRO shared a warm message of “remarkable achievement” and appreciated the collective efforts of SpaceX, NASA, and the US in making significant contributions to advance the frontiers of space exploration.

Former ISRO Chief Dr G Madhavan Nair said Sunita’s return to Earth is a “proud moment” for the space community.

Sunita, capping her third spaceflight, will have tallied 608 cumulative days in space, the second most for any US astronaut after Peggy Whitson, who stayed in space for 675 cumulative days. The Russian cosmonaut, Oleg Kononenko,set the world record with 878 cumulative days in space last year.