Category: Women In Business

A SUCCESSFUL HEALTHRENEUR WITH A BEAUTIFUL SOUL, SUPPORTING PEOPLE TO HEAL FROM THE ROOT

Growth wit hout its growing pains—although a fallacy—appears an effortless possibility when represented by tenacious forces who have pioneered and moulded the landscape of female empowerment and leadership in modern industries, such as the healthcare sector.

One such character in the pantheon of pioneers is Dr. Uzma Raheem. The daughter to pioneering histopathologist, Dr. Mohammed Abdulraheem—credited for the founding of the first medical laboratory in the Kingdom—Dr. Uzma Raheem set out to create her own legacy in the fields of psychology and special needs during their infancy in the region in the 90s.

Although her journey began as most fresh graduates’: at an entry-level job, working under rigid industry standards of the time, it soon became evident to Dr. Raheem that the axion on which the special needs sector functioned was deficient in its stringent inability to adapt and collaborate with differing perspectives.

As a staunch proponent of holistic therapy, the more singular approach to treatment her workplace employed served as the launching-pad for her to finally stand up and strike out on her own, only 9 months after joining the workforce, in 1998.

Finding HOPE and Success

The genesis of HOPE for Exceptional Needs occurred in 1999, in two rooms, when Dr. Raheem decided to treat private clients as a matter of supplementing her income. Soon thereafter, demand for her services increased—as they were inevitably wont to do in a landscape of untapped potential dependant on word of mouth advertising.

This unforeseen growth led to the venture’s expansion from a home-based operation to the apartment next door in 2000, where Dr. Raheem’s initial capacity of 6 clients grew to 9. 2004 saw another growth spurt as HOPE moved to its first independent building with a capacity of 50, and in 2007, they moved into two buildings with a capacity of 238.

Through all its years, HOPE, and by extension, Dr. Uzma Raheem, innovated through the creation of Saudi Arabia’s first multilingual and multicultural centre for special needs, employing novel and holistic therapy programs hitherto unseen in the Kingdom, such as occupational, play, hydro, and hippotherapy; and the use of SOAP (subjective, objective, assessment, plan) notes to ensure quality control and the furthering of research. HOPE has also been the first to provide free counselling for parents, and free screenings for disabilities and disorders across four major cities of the country: Riyadh, its home-base, Jeddah, Al-Khobsr, and Madinah.

Over its 25 years of existence, HOPE’s excellence, and its founder’s prowess and leading expertise have been recognized by multiple significant bodies, totaling at 41 nominations, and 15 wins, including—but not limited to—the UNDP and the EU’s Challiot Award for Human Rights.

Almaseerah and the Woman at its Helm

From psychologist, to founding director of HOPE, to PhD in clinical psychopathology, to CEO at Almaseerah center, Dr. Uzma Raheem has maintained a standard of operation that distinguishes all her ventures with her proverbial Midas’ touch.

As with HOPE, under Dr. Raheem, Almaseerah centre has grown into a business that upholds values of ‘healing from the root’.

“Unlike other centers, where the focus is placed on symptoms, we seek the root, to heal from the root. We assess brain functionality and the nervous system and tailor therapies accordingly,”- explains Dr. Raheem. “Every two months, we host free training, awareness, and counselling for parents, and mothers and parents (as couples) separately. This program is called Learning to Repair the Wound.”

Almaseerah functions with the level of excellence it is renowned for due to its proactive and diligent staff, all of whom are trained under Dr. Raheem’s tutelage, and who are thereafter entrusted with the integral task of SOAP note-taking for the sake of research and quality control.

Its greatest distinction is as a consolidated entity that provides ‘comprehensive solutions in behavioral science’ in an industry that is largely focused on pediatrics, autism, or Down syndrome, and does not address co-morbidities or other disabilities and disorders.

In the ever-evolving world of technology, the way Almaseerah stays ahead of the curb is through the use of AAC (Augmented and Alternative Communication) with children who struggle, especially with verbal communication, and Dr. Raheem hopes for greater technological implementations to fuse with her nature and learning-based approach as the venture expands.

Picture of the Future

On the subject of expansion, the inevitable conclusion for a new venture such as Almaseerah is the double-sided coin of physical and service expansion.

Dr. Raheem recognizes the gap of consolidated services that still remains in the Kingdom’s healthcare industry, and as is evident by her career and efforts thus far, the goal post only keeps moving forward.

With an aim to expand not just its facilities, through Almaseerah, Dr. Uzma Raheem hopes to initiate Saudi Arabia’s first center that will accommodate both special needs, and general mental health, thus offering therapies and services across the board.

About the Author:

Marwa Hussain is a fiction writer and freelance book coach/editor specializing in character work. She is currently working on her debut novel: a YA Urban Fantasy and fairytale retelling that blends everyone’s childhood favorite stories, but with a dark twist. You can learn more about her writing and services via @inkpotandpages on Instagram.

Designs Group Consulting: Helping Companies Reach the Pinnacle of Success

Founded in 2015, Designs Group Consulting is a full-service firm for all advertising requirements, including creative campaign concepts, copywriting, design, videos, visual marketing, magazines, websites, and more.

With its hands-on marketing approach, Designs Group Consulting creates the right brand story and then shares it through all available channels—print, digital, paid, social, and operational.

The Steadfast Leader

Dannet Botkin is the founder and CEO of Designs Group Consulting and the author of the Unleashed Book Series. She is a marketing, sales, and operations professional with over three decades of experience in the industry. Over the years, Dannet’s career has taken her to multiple regions, including Barcelona, Dallas, New York City, and Tampa, where she has held roles ranging from Director of Marketing & Operations to CEO, President, CMO, COO, and Account Executive.

Dannet’s international business experience includes creating marketing and operational strategies for companies such as Chanel Thomas, Coca-Cola, Neiman Marcus, Nintendo, Victoria’s Secret, Warner Brothers, and Hot Springs Village Property Owner’s Association.

Throughout her career, Dannet has received several awards and recognitions, including being featured in Marquis Who’s Who in 2022-2023, winning the 2016 HSV Area Chamber of Commerce Entrepreneur of the Year Award, and being honored with various Reader’s Choice awards from the Hot Springs Village Voice.

Dannet‘s Inspirational Journey: From an Employee to an Entrepreneur

During her career, Dannet witnessed smaller businesses often find themselves trapped by lengthy contracts, website hosting packages, hidden fees, exorbitant prices, and other issues. These issues left many small businesses powerless as they did not always understand what they were buying and agreeing to, nor the complexity of the marketing or business product itself, including the lingo, technology, and/or how everything works together. Motivated to make a difference, Dannet then decided to open a Business & Marketing Consulting company to help small businesses thrive, which eventually led to the inception of Designs Group Consulting in 2015. Under Dannet’s leadership, Designs Group Consulting now offers a hands-on approach, where it explains, teaches, and assists its clients every step of the way.

The Key Lessons of the Dannet’s Inspirational Journey

Dannet feels excellence in project management and a skilled team are essential for businesses navigating today’s global marketplace. She fully agrees with the saying, “You don’t hire for skills. You hire for attitude.” She believes individuals are either naturally analytical, proactive, and driven go-getters, or they are not. These qualities cannot be taught; they are intrinsic to a person. Therefore, building a team composed of individuals with these inherent characteristics is essential for success.

She also feels project management is essential for any task in business and marketing. To ensure success within the allocated time and budget, one must know all the components involved. Even a small mistake can lead to a big problem, costing money and time that a company may not be able to afford. So, it is extremely important to completely understand the business inside and out – from the smallest details to the highest level. This mindset applies to every product, service, project, and procedure. Processes, tasks, milestones, systems, staff, locations, etc., are all interconnected in some way, so it is extremely important to understand the underlying rationale behind each decision.

The Creative Approach Towards Crafting Marketing Strategies

Dannet oversaw sales, operations, marketing, projects, and planning for numerous multinational firms, whether as Director of Marketing & Operations, Advertising Account Executive, CEO of the U.S. Division, or Business Owner. Each company had its unique set of branding rules, culture, processes, coordination, technology, services, and products. It was important to understand each company as an individual, including their goals.

The leading lady handled each business as though it were her only client. The success of each project, product, service, or design she was engaged to oversee, as well as the distribution and sales of each line, received personal attention, time, and funding. As a leader, Dannet had to not only turn the company’s goals into attainable visions but also effectively communicate them to her teams so they could achieve their goals.

Addressing the Major Marketing Obstacles

Dannet feels the biggest corporate challenges are time management, project management, human resources, technology, customer service, and ongoing education. Every activity people engage in involves technology, be it social media, CRM databases, websites, operational software, etc. Therefore, it is vital to master each tech used (take the classes, do the work) as well as analyze its ROI, functionality, and overall success with a consistent outlook of how it can reduce workloads, save money, enhance customer service, increase efficiency, assist staff, and better manage time.

The Core Values Behind Dannet’s Unique Leadership Style

As Dannet stated, Designs Group Consulting’s motto is “We succeed if you succeed,” and Designs Group Consulting truly lives up to that motto.

Dannet’s leadership style is based on beliefs and values that motivate people to dream bigger, create more, learn more, and be more. She works to inspire, encourage, instruct, and motivate everyone on her team and with her clients by helping them develop a sense of self-worth and confidence. Under her leadership, Designs Group Consulting carries a no-drama culture, and the team listens to every member. Instead of working for each other, DGC’s team works together and aspires to help others. Unlike other marketing firms, DGC not only focuses on making a profit but also constantly strives to support others in its growth.

Efficiently Juggling Her Personal and Work Life

Finding a balance between her personal and professional lives took years for Dannet. As a businessperson, work was always on her mind, but she had to teach herself how to turn it on and off for her health and wellbeing. Moving from big cities to living in nature helped her massively. Even though she enjoyed living in the city in her 20s and 30s, she now feels that a slower, more tranquil pace of life would be ideal for her. She takes a nature stroll when she feels worried. She goes swimming when she cannot decide what to do. She retreats into the comfort of the woods when her creative spark is not working. Her serene environment enables her to assist others. She works less stressfully and achieves more.

Painting the Future Canvas of DGC

Dannet is aggressively striving to achieve its objectives, which include growing the company’s influential presence throughout the United States as the premier virtual business and marketing coaching and consulting provider. The leading lady is passionate about empowering others. She aspires to share the cumulative experience of over 70 years and the acquired skills and knowledge with every small business that needs it.

In the coming years, she also plans to write several motivational “how-to” books and guides on marketing and small companies.

Pearls of Wisdom

The visionary leader advises all aspiring entrepreneurs to completely understand every facet of their brand and business, both inside and out.

To effectively manage projects, digital profiles, and stakeholders. To create standard protocols for processes, products, and services with semi-annual or quarterly reviews. Be flexible, mitigate risk, encourage staff, and keep things simple. She also advises that aspiring entrepreneurs should use technology to their advantage and always keep customer service at the highest level, and they should also create dynamic marketing and business plans with clear visions, goals, tasks, and milestones.

Haircare Harmony: A Comprehensive Guide to Beautiful, Vibrant Hair

Attaining and maintaining beautiful, vibrant hair involves a comprehensive approach considering various factors. This includes establishing mindful care routines, making hair-friendly lifestyle choices, determining the ideal frequency of washing, choosing suitable hair products, incorporating natural styling techniques, and maintaining a nourishing diet. Avoiding common pitfalls and understanding the specific needs of hair can possibly ensure a personalized and stunning expression of individuality.

Determining Hairwash Frequency

Washing your hair is a fundamental step in any hair care routine. The frequency, however, depends on hair type and personal preferences. For those with extremely dry hair, limiting washing to twice a week is recommended. Conversely, individuals with oily scalps may benefit from washing every alternate day.

Use Chemical-Free Shampoos

Choosing the right shampoo is really important for maintaining healthy hair. Opt for gentle, chemical-free shampoos that suit specific hair types. Some shampoos have sulfates and parabens, which can cause skin irritation and hormonal issues over time. So, it is preferable to choose a mild, gentle shampoo for the health of the scalp and hair.

Condition Correctly

Conditioners contribute to hair manageability and protection from environmental factors and heat styling. When applying conditioner to the tips of hair, it is important to avoid the scalp, ensuring thorough rinsing post-application.

Dry Hair Naturally

While blow drying may give hair a polished look, excessive heat styling can damage hair and scalp. Limit the use of heat styling tools to important events and consider air or towel drying after shampooing. Avoid sleeping with wet hair, and be gentle when towel drying to prevent damage to the hair cuticles.

Oiling the Hair Properly

Pre-shampoo treatments such as oiling and massaging provide various benefits, including improved blood circulation, relaxation of muscles, enhanced shine, and nourishment. Choose oils like coconut, almond, or olive oil, and consider using a warm oil treatment occasionally to promote hair health.

Use A Wide-Toothed Comb

Wet hair is fragile and prone to breakage. Allow hair to dry before using a wide-toothed comb, which helps prevent damage.

Style Hair Naturally

Achieve gorgeous curls or waves without subjecting hair to heat damage. Ensure investing in a high-quality heat protectant serum.

Trim Hair Regularly

Regular trims every 6-8 weeks help eliminate split ends, promoting overall hair health. While trimming doesn’t directly affect hair growth at the scalp, it ensures healthier hair.

Drink More Water

Internal hydration, coupled with external care, is essential for balanced and healthy hair. Drinking at least 3 liters of water daily contributes to overall hair health.

Eat Healthy

Maintaining healthy hair is significantly influenced by proper nutrition. Foods rich in proteins and amino acids, such as eggs, berries, nuts, fish, and green leafy vegetables, support optimal hair growth.

Use Hair Caps/Hats

Protect hair from harsh sunlight, which can lead to dryness and damage, by using hats or caps. Additionally, protect hair in chlorinated water by using caps while swimming.

Use Hair Bands

Limit exposure to environmental aggressors by using hair bands, preferably fabric ones instead of plastic. Avoid tight hairstyles to prevent hair loss or traction alopecia.

Use An Old T-Shirt To Dry

Traditional towels can be rough on hair cuticles, potentially causing damage over time. Consider using a soft, old t-shirt to dry wet hair gently.

Hair Care Don’ts

  • Hot Showers: Hot showers can strip natural oils from the scalp, leaving it dry and flaky. Opt for cold showers.
  • Stress: Manage stress levels, as excessive stress can contribute to hair fall and unhealthy hair.
  • Chemicals: Avoid excessive use of chemicals from dyeing, perming, or other hair treatments, as they can disrupt hair growth.
  • Hair Styling Products: Prolonged use of heat styling tools can change hair texture, making it dry and prone to breakage.
  • Salt Water Hair Wash: Saltwater can damage the hair cuticle, irritate the scalp, and cause tangling. Avoid chlorinated water in swimming pools.

Hair Structure and Porosity

Understanding hair structure, including thickness and porosity, is crucial for effective hair care. Hair thickness varies from fine to coarse, and porosity indicates the hair’s ability to absorb moisture. Damaged hair tends to be more porous, emphasizing the importance of avoiding harsh treatments.

General Hair Care Tips

According to the American Academy of Dermatology (AAD), some general tips for hair care include:

  • Shampooing is based on individual needs.
  • Use conditioner after each shampoo, focusing on the tips.
  • Drying hair gently, either by air drying or using a blow-dryer on the lowest setting.
  • Brushing hair when damp with a wide-toothed comb.

Care Instructions for Different Hair Types

  • Straight Hair:
    • Use gentle shampoos.
    • Dry hair gently with a towel.
    • Brush or comb hair gently to avoid damage.
  • Curly Hair:
    • Reduce shampoo usage.
    • Air dry or use a diffuser on a blow-dryer.
    • Avoid dense combs and brushes.
    • Use products designed for curly hair.
  • Black Hair:
    • Wash no more than once a week.
    • Use conditioner at every wash.
    • Avoid tight hairstyles and use hot oil treatments.
  • Thick Hair:
    • Use denser hair products like gels, butter, and masks.
    • Consider brushes designed for thick hair.
  • Thin Hair:
    • Avoid heavy products that may weigh down hair.
    • Use dry shampoo.
    • Wash hair regularly and apply conditioner only to the ends.

Hair Loss

Understanding normal hair shedding and the potential causes of hair loss is crucial. While shedding 50-150 hairs daily is normal, excessive hair loss may indicate an issue. Causes include genetics, health conditions, medication side effects, and poor hair care practices.

In conclusion, by following these comprehensive hair care tips designed for specific hair types, it can be possible to bid farewell to bad hair days. However, if you are still experiencing persistent issues despite a good routine, consulting a healthcare professional is crucial. Remember to stay hydrated and eat well. By following these simple tips, it can be possible to have great-looking, healthy hair and feel confident every day.

Ritjana Ceveli: Empowering Talent Across the World

Meet Ritjana Caveli, an accomplished CEO and Co-founder of ERC International – an Executive Search Consultancy dedicated to providing exceptional Human Resource Services, including Recruitment, HR, Diversity & Inclusion, and Nationalisation. With 16 years of experience in Emerging Markets, Equity, and Education, Ritjana has made significant contributions to the industry and has a strong track record of executing investments and restructuring businesses across the GCC and Global Emerging Markets.

Having worked for top investment funds such as Aberdeen Asset Management, Masdar, and Dubai Investment Group, Ritjana’s corporate experience has equipped her with a wealth of knowledge and expertise. She has also been a keynote speaker at various forums in Malaysia, Singapore, Indonesia, Bahrain, Dubai, and Saudi Arabia, where she has shared her insights and experience.

She also works closely with the nationalization programs in the GCC, particularly Emiratisation, where she has been instrumental in empowering the local workforce to bring positive change to their countries.

Ritjana holds a degree from the prestigious London School of Economics and has lived in different parts of the world, which has given her a unique perspective and a deep appreciation for culture and history. Her biggest passion when she’s not working is traveling and exploring new cultures.

Establishing the Company

Ritjana established ERC in 2016 with a small team in Dubai. At first, ERC started as an Emiratization boutique search firm, which later got involved in Saudization and from their Ritjana helped it diversify its services in recruitment and executive search services servicing clients in Asia, the Middle East, and East Europe with an angle of D&I and focus in bridging the gap and creating more opportunities for minorities and women.

As the CEO and Co-founder of the company, Ritjana now aspires to have teams across Asia, Europe, and Africa, enabling ERC to stay close to its clients. This international presence will enhance ERC’s ability to serve its existing clients, spanning 17 different geographies, and infuse an international flavor into its operations. By strategically positioning teams across different continents, Ritjana aims to strengthen ERC’s customer relationships, understand local nuances, and provide tailored solutions that align with its client’s specific needs and cultural contexts. This expansion plan reflects Ritjana’s commitment to delivering exceptional service while fostering meaningful connections with clients worldwide.

“When we started off, just like with every new business, the challenge was building a strong rapport with clients and earning their trust. However, for us as a team, we saw challenges as opportunities and were able to overcome them together united as a team. Setting up this business as someone who didn’t come from the background wasn’t an easy ride. However, as an entrepreneur, you learn that there is no Plan B; you have to keep on pushing and delivering upon your commitments.”– remembers Ritjana.

Bringing Change

ERC International sets itself apart from other recruitment companies through its distinctive End-to-End Account Management approach. The company strongly emphasizes developing an in-depth understanding of market sectors, taking it a step further by integrating diversity into its services. ERC fully acknowledges the significance of diversity across nationality, gender, minority representation, and sexual orientation. By embracing and celebrating diversity, ERC crafts customized talent solutions for organizations and corporations operating in diverse borders and markets. This inclusive approach enables ERC to access exceptional talent from around the globe and offers equal opportunities to top talents, irrespective of their geographical location.

Synchronizing with Recent Developments

Ritjana places great importance on staying competitive in today’s fast-paced and ever-changing environment. She and her team participate in webinars, conferences, and strategy meetings to better understand their clients’ talent strategies. They then take this information back to their drawing board to determine if any internal operational or delivery processes need to be changed or adjusted to deliver better outcomes for ERC’s clients. To aid in their efforts, Ritjana and her team use AI-driven tools in sourcing and research, along with various techniques to expedite their research skills, as part of ERC’s brand promise of delivering within 48 hours.

Standing Out

ERC International stands out in the market for several key reasons. Firstly, the company is known for its resilience and resourcefulness, always finding innovative solutions. Secondly, it prioritizes transparency in client relationships, fostering trust and open communication. Another distinguishing factor is ERC’s commitment to fast service delivery, addressing the common stigma associated with recruitment companies. ERC has built a strong reputation for fulfilling commitments promptly.

Ritjana believes one of ERC’s key strengths lies in its multicultural team across five countries. This diverse composition provides the company with a unique advantage. It grants the company much-needed access to a wide range of talent pools and deep cultural understanding, enabling it to offer comprehensive solutions to clients that go beyond recruitment. The ultimate goal for ERC International is to establish long-term partnerships with their clients, acting as trusted business advisors rather than simply a talent placement agency. This holistic approach involves going above and beyond to provide value-added services and strategic support to clients, driving their success.

By embodying resilience, transparency, and swift service delivery, combined with a multicultural team and a commitment to comprehensive client solutions, ERC International has carved its place in the market as a trusted partner and valuable resource for businesses seeking exceptional talent and strategic guidance.

“In the last 3 years, we have been closely involved and supporting the ever-growing startup ecosystem in the Middle East by supporting their teams to grow with tech talents, programmers, data scientists, CTOs, etc. We are proud to partner with some of our clients and see their growth become our growth,”- Ritjana.

On Women Entrepreneurs

Ritjana is deeply passionate about advocating for women in entrepreneurial roles. She firmly believes that the increasing representation of women as entrepreneurs has significantly impacted business and economic growth within the country. Women-owned businesses have a vital role in society, not only by generating employment opportunities but also by driving demographic shifts and serving as a source of inspiration for future generations of female founders. Ritjana recognizes the UAE’s remarkable progress in promoting women’s entrepreneurship, showcasing the breakthroughs made by women in overcoming barriers and achieving success. As a woman, she takes immense pride in witnessing the strides women have taken on their entrepreneurial journeys. However, she also acknowledges that there is still work to achieve complete equality and empowerment.

Melanie Clark: Delivering Best-in-Class Marketing Services

Melanie Clark is the Chief Marketing Officer of Abstrakt Marketing Group, a business growth company providing lead generation solutions. Melanie started her career as a Social Media Intern in 2011, and quickly rose to the rank of Social Media Manager before moving up to the rank of Senior Director of Marketing in 2012 and Vice President of Marketing in 2018.

Throughout her career, Melanie has consistently demonstrated a proactive attitude to learning all aspects of the business from a marketing perspective. Since the beginnig of her career, Melanie has recognized the importance of having a deep understanding of the work that her team does and the processes they follow. So, she would come to the office hours before official working time, to learn these programs and processes, which helped her better set expectations and lead her team.

“By learning the creative programs from the experts themselves, I gained valuable insight into the creative process and was able to develop a better understanding of what was required to deliver high-quality marketing materials,”- she explains. “This hands-on approach allowed me to develop a more nuanced understanding of the work that my team was doing, and it helped me to establish strong working relationships with my colleagues.”

As the Chief Marketing Officer of Abstrakt Group, Melanie worked extremely hard to establish a marketing team capable of effectively supporting the company’s internal marketing efforts, especially during a period of substantial growth. One of the key aspects of creating and building a successful marketing team is investing in the group’s employees. Melanie and her team have created a culture of continuous learning and development, providing everyone with the needed tools and resources to help them grow and succeed.

“We believe that by investing in our team members, we are not only able to attract top talent but also retain them, which is essential in a competitive industry. Much of this we get better at defining and committing to year after year,”- Melanie says.

About Abstrakt Marketing Group

Abstrakt Marketing Group is a nationally recognized business growth company based in St. Louis, Missouri.

Abstrakt builds sustainable sales pipelines and generates predictable sales opportunities. Founded in 2009, Abstrakt Marketing Group has grown to 550+ team members and 2,000+ clients across all 50 states, Canada, and the U.K. Its products include:

  • Outbound SDR:
  • Abstrakt Marketing’s high-performing experts set qualified sales appointments with the best decision-makers in its clients’ target market.
  • Inbound SDR:
  • Abstrakt’s digital marketing specialists develop websites and craft engaging web content to help potential buyers easily find its clients’ business online.
  • Bionic SDR:
  • Its email marketing team sets high-quality sales meetings with qualified prospects through email strategy.
  • Creative Sweets:
  • Abstrakt’s creative branch creates high-quality marketing materials, which enhances sales efforts.
  • Abstrakt Cloud Solutions:
  • Its Salesforce-certified consultants help clients optimize Salesforce for business growth.
  • Talent Solutions: 
  • Abstrakt’s recruitment and staffing experts find and place the best candidates for businesses nationwide.

Establishing an Award Winning Culture

Abstrakt Marketing Group sets itself apart by establishing an award-winning culture. The organization has created best practices prioritizing team member growth, development, and engagement. As an example, the marketing company has implemented Abstrakt Gives Back initiatives that include an annual Give Back Day where all team members spend a day volunteering in their local communities as well as 8 additional hours of PTO that team members can use to volunteer. This program serves as a testament to Abstrakt’s encouragement of team members’ involvement in their respective communities, fostering a sense of purpose and facilitating a positive impact beyond the workplace.

As the CMO of the company, Melanie is fully committed to creating a top workplace, that provides continuous growth for people interested in sales and marketing. The marketing company’s focus on supporting team members’ professional growth and development has been key to its recognition as a Top Workplace. Melanie and her team place a high priority on cultivating a positive culture and fostering team member engagement throughout the organization, which has proven instrumental in attracting and retaining top talent.

“I believe that by fostering a work environment that values personal and professional development, we can continue to create a top workplace that inspires and empowers our team members to achieve their full potential,”- states Melanie. “Overall, I am honored to have had such an exciting and fulfilling career journey that led me to this role. I believe that my work ethic, commitment to learning and innovation, and focus on team member engagement and culture have helped to make Abstrakt Marketing Group a leading organization in the industry.”

Tackling Primary Challenges

Melanie feels the primary challenge within the industry lies in the ability to genuinely represent partners. To address this challenge, Abstrakt’s team has devised an extensive implementation process and established a system of monthly meetings. These meetings serve as a platform for ensuring that partners remain informed about ongoing strategies and results, fostering collaboration and continuous improvement. An integral component of these meetings is the comprehensive review of the partner portal, which offers real-time performance data and serves as a centralized platform for providing feedback. Furthermore, the team utilizes Salesforce to record all client communications, mitigating the risk of losing valuable information as team members transition or depart. This approach prevents the loss of progress and eliminates reliance on individual knowledge, ensuring continuity and consistency in partner representation.

Changing the Industry for Better

Abstrakt Marketing Group is actively assisting businesses across various industries through the production of The Grow Show podcast. This podcast was specifically designed to share invaluable “secrets to success” with fellow entrepreneurs, sales leaders, and executives. Each episode encompasses three distinct segments that cater to different aspects of business growth. The first segment, “50 for 50,” offers 50 actionable tips aimed at helping businesses achieve a revenue milestone of $50 million. The second segment, “Tales From Sales,” provides valuable advice on effectively managing a sales team and closing sales. Lastly, the segment titled “Mining For Growth Gold” delves into the best practices of lead generation, uncovering strategies that foster substantial business growth.

Dr. Laura M. Giurge : Creating a Positive Impact on People’s Lives

Dr. Laura M. Giurge is an award-winning behavioral and organizational scholar. Currently, she serves as an assistant professor of Behavioral Science at the London School of Economics and Political Science. She has a Ph.D. in Management from Erasmus University Rotterdam and two cum laude Master’s degrees from the University of Groningen in Economics and Business and Human Resources Management (NL). Before joining the London School of Economics, she worked as a post-doctoral research fellow at Cornell University (USA) and London Business School (U.K). She was also a visiting scholar at Harvard Business School (USA).

Laura’s research has been published in several top academic journals, including the Proceedings of the National Academy of Sciences, Nature Human Behaviour, Organizational Behavior and Human Decision Processes, and The Leadership Quarterly, and it is often featured in the media. She is highly passionate about communicating her research to organizational leaders and the general public and has written about her work in the Harvard Business Review, The Wall Street Journal, and Forbes

Recently, we got a chance to sit down with Dr. Giurge to learn more about her work to address ongoing challenges in the workplace.

Below are the highlights of the interview.

Please tell me your story. Or how did you get your start?

Dr. Giurge: I’m currently an assistant professor at the London School of Economics and Political Science (LSE). I am also a behavioral scientist and academic advisor for different organizations, including MoreThanNow, and a Research Affiliate at the Wellbeing Research Centre at the University of Oxford. On the side, I’m a photographer and artist and have already had my own photography exhibit in 2016. I’ve started my multiple careers by pursuing my interests and exploring my curiosity. It hasn’t been easy, and it is still challenging to wear so many hats simultaneously, but each hat brings something unique to my life.

What would you say has been your greatest accomplishment?

Dr. Giurge: Thus far, my greatest accomplishment has been the scholarships I’ve won to study abroad.

Being a key person in this environment is challenging and all-consuming—are you prepared for the challenge? (How would you Control the Situation)

Dr. Giurge: Various experiences taught me some difficult and painful lessons. So, I seek to control the situation by being extremely careful who I work with. To me, people are everything

What does success look like for you?

Dr. Giurge: One of my key measures of success is the number of people I’ve helped achieve their goals, professionally or personally.

What is your “vision” in life, e.g., what drives you to a Successful Journey?

Dr. Giurge: One piece of my vision is to leave Earth a better place by helping those without voice or agency.

What’s the best advice you’ve recently received?

Dr. Giurge: We create our meaning in life, and that is scary and liberating at the same time. Once you know what motivates you, it becomes clearer what you should say ‘yes’ or ‘no’ to.

Give us advice that you would share with entrepreneurs just starting.

Dr. Giurge: One of my guiding principles is action because. I know from research that some of the most painful regrets in life are those of inaction rather than action. So, even when the outcome is painful, I’m grateful to have tried something than to have wondered what if.

You should reach Dr. Giurge through her website, e-mail, and LinkedIn for more details

Dr. Nairouz Bader: Empowering Women Leaders to Rise Higher and Reach Further

Dr. Nairouz Bader is the C.E.O. of Envision Partnership, a female executive search and leadership advisory organization that she established in 1997. Envision Partnership is the first executive search firm in the MENA region to be certified by the AESC and WeConnect International, two prestigious organizations that recognized the company’s commitment to excellence and diversity. Since its establishment, the company has expanded to Dubai, serving clients across Europe, the Middle East, and Africa.

Not only is Dr. Nairouz a successful businesswoman, but she is also a pioneer in her field and is the only Arab woman leader who has served on the global board of AESC and M.C.H. Global, the parent company of Art Basel. Under her leadership, Envision Partnership has also become the only expert in the MENA region certified by the Switzerland Global Enterprise as an Official Expert on International Human Resources.

A pharmacist by profession, Dr. Nairouz holds several post-graduate degrees, including a Master’s in Managerial Leadership from the U.S.A. She has lived most of her life in the U.A.E. but has also spent her time in Europe, Canada, and the U.S.A. Dr. Nairouz is a DEI Diversity & Gender Catalyst and is passionate about gender parity, advocating for female leadership and minority-owned enterprise.

For Dr. Nairouz and her team, walking the talk is not just a buzzword but a way of life. They are incredibly passionate about placing female executives in leadership roles, not just locally but also globally. Through their coaching and development programs, they aim to build a sustainable talent pipeline for future women leaders, empowering them to take charge and shape the future of their organizations. Also, as a founding member of Rotary International in Dubai, Nairouz is committed to positively impacting her community and beyond.

About Envision Partnership

Established in 1997, Envision Partnership is a global executive search and talent management consultancy providing personalized services to help clients find and attract the best executive talent. The organization strongly emphasizes quality, professionalism, and personalization, ensuring that each client receives tailored solutions to meet their unique needs. Envision Partnership’s extensive services include executive search, talent assessment, leadership development, and organizational consulting.

With its global presence and a team of experienced consultants, Envision Partnership has an impressive track record of placing top-level executives across various industries. The

organization’s expertise and commitment to excellence have made it a trusted partner for organizations seeking talent management services.

Under Dr. Nairouz’s leadership, Envision Partnership is entirely committed to driving sustainable change and creating a more inclusive future by promoting female executives in regional and global leadership roles. The Organization’s approach includes coaching and developing talented women and creating a sustainable talent pipeline for future women leaders. Also, by promoting diversity and inclusion, the organization inspires many more women to join the workforce and continue working for a better future.

“At Envision Partnership, we believe that diversity, equity, and inclusion (D.E.I.) are crucial components of success. Our innovative approach to leadership and commitment to D.E.I. will shape the future and create a more sustainable and inclusive world,”- explains Dr. Nairouz.

Navigating the Dizzying Environment

Leadership is a challenging and complex task in today’s fast-paced and constantly evolving world. As a seasoned leader, Dr. Nairouz has adopted an approach that revolves around several key principles to navigate this ever-changing landscape.

First and foremost, Dr. Nairouz prioritizes open communication and transparency. She always likes to keep the communication line open and transparent with her team and stakeholders, so they can work together to tackle challenges and capitalize on opportunities that arise from time to time.

Secondly, Dr. Nairouz firmly believes in leading by example. As a leader, she understands that her actions and behavior significantly impact her team and organization. Hence, she strives to embody the values and principles that she wants to see in her organization.

Thirdly, she believes in fostering a culture of innovation and creativity. By encouraging her team to think outside the box and explore new ideas, she ensures that Envision Partnership stays ahead of the curve and adapts to changing environments.

Lastly, she is a firm believer in continuous learning and development. As a leader, Dr. Nairouz recognizes the importance of ongoing personal and professional growth and strives to instill this mindset in her team. Overall, Dr. Nairouz’s approach to leadership centers on communication, leading by example, fostering innovation, and continuous learning and development.

Motivating Innovation and Creativity

As a visionary leader, Dr. Nairouz recognizes the importance of creativity and innovation in driving success, but she also understands the need for a healthy work environment. Therefore, she has implemented several strategies to achieve this perfect balance.

First and foremost, Dr. Nairouz fosters a culture of open communication and collaboration. She encourages her team to share their ideas and provide feedback, creating a safe space where everyone’s voice is heard and valued. This approach allows Envision Partnership to generate new and innovative solutions to complex problems.

Additionally, Dr. Nairouz encourages experimentation and risk-taking. She recognizes that not every idea will be successful, but she believes in learning from failures to drive future success.

To stay competitive in the rapidly changing world, Dr. Nairouz prioritizes training and development opportunities for her team, which helps them build new skills and stay up-to-date with the latest industry trends and best practices.

Lastly, Dr. Nairouz is committed to ensuring work-life balance and stress management for her team. She understands that a healthy work-life balance is essential for productivity and well-being, and she strives to support her team in every way possible.

“I motivate creativity and innovation while maintaining a healthy work environment by fostering open communication, encouraging experimentation, offering training and development opportunities, and prioritizing work-life balance. By striking this balance, my team feels empowered to take risks and think outside the box while feeling supported and valued in their work,”- she explains.

Promoting Gender Diversity and Inclusion

Envision Partnership stands out in the industry with its unique focus on promoting gender diversity and inclusion, as well as its dedication to developing sustainable leadership pipelines. Envision’s team has valuable insights into women’s challenges and opportunities in leadership positions, allowing them to provide tailored solutions that genuinely help them succeed.

“Overall, Envision Partnership’s commitment to promoting gender diversity and inclusion, our focus on sustainable leadership pipelines, and unique insights about the challenges and opportunities facing women in leadership positions could all be key selling propositions that set us apart from other companies in the industry,”- says Dr. Nairouz.

Picture of the Future

On a personal level, Dr. Nairouz is determined to prioritize her well-being and continue investing in her personal development. This will involve pursuing new hobbies and interests that challenge her and allow her to learn new skills. Additionally, she recognizes the importance of self-care and nurturing her relationships with loved ones, which will be crucial for her mental and emotional health.

Dr. Nairouz intends to travel extensively and immerse herself in new cultures in line with her passion for exploration and learning. She believes this exposure will broaden her perspective and deepen her understanding of the world, undoubtedly enriching her personal and professional life.

“Professionally, my goals are to drive positive change and create impact through my work. I am committed to expanding the reach and impact of Envision Partnership, a women-focused organization that empowers and supports women to achieve their full potential. Specifically, I hope to develop new programs and services to help clients prioritize sustainability and collaborate with other organizations to achieve collective impact. In addition, I aim to reduce the environmental footprint of Envision Partnership and lead by example in our own business practices,”- Dr. Nairouz concludes.

Elena Schildgen: An Iconic Business Woman, Offering Core Legal Solutions at Meyer-Reumann & Partners

Dream big: “All our dreams can come true if we have the courage to pursue them.” Walt Disney

When more and more women concentrate on strategic business areas, they motivate other women to shatter the glass ceiling and grow. To ensure that women receive the equal opportunity, career development, and advancement, businesses are attempting to promote and profit from their potential. In the past ten years, there have been a number of incredible female entrepreneurs who are not just transforming their industries but also the globe as a whole. Elena Schildgen, the managing partner of Meyer-Reumann & Partners, is a leader with such biblical qualities.

A highly educated and driven lawyer with over 30 years of experience practising law in the GCC region, the leading lady focuses on Wills & Probate, Family Law, Labor Law, Company Creation and Structuring, as well as managing a successful law firm. Setting her sails in 1995, Elena has played a crucial role in strategically expanding Meyer-Reumann & Partners, ensuring that it is now sized to provide advice on complex corporate legal issues, such as multijurisdictional corporate restructurings like carve-outs and mergers and acquisitions, without sacrificing the level of individualized attention provided by the attorneys working on the cases. She has developed into more than simply a successful businesswoman; she is now a role model for others and a seasoned professional in the field of international law.

Meyer-Reumann & Partners at a Glance

“We are a renowned name in the legal industry for delivering personalized legal assistance!” Elena Schildgen

Meyer-Reumann & Partners is a boutique legal company founded in 1989 that handles the majority of corporate and commercial business law issues. It was created by Mr. Rolf Meyer-Reumann, a maritime law expert who began his career in Saudi Arabia. He spent a few years working there in the 1980s before relocating to Dubai in 1989.

Meyer-Reumann & Partners acts as a legal partner and handles matters on a very individual basis, with the client always having direct access to the lawyer in charge. The firm has a small number of highly skilled and devoted lawyers who respond to the very particular needs of the client.

Clients mainly approach them if they wish to establish a legal entity, and following this, they assist them with all day-to-day legal issues such as the drafting and revision of contracts, handling employment matters, registering IP, and making sure they fulfil all the local compliance regulations. Also, they support private individuals in a variety of family, real estate, inheritance, drafting, and registration related problem.

Elena and her team’s primary focus is to ensure that clients leave their offices smiling, and this is how they measure success. In the future, they intend to diversify their clientele by adding markets like Saudi Arabia, Oman, and Qatar.

Elena’s Begining: Towards a Victorious Endvour

Elena first arrived in Dubai in May 1990. She had initially applied for a position as a law trainee with Mr. Rolf Meyer-Reumann, the firm’s founder, in Jeddah, Saudi Arabia. She received a response from Dubai, where he had moved the office in the interim in September 1989.

Elena applied for the internship because she had a strong interest in international private law, a subject she had always prioritized in her legal training and education because it presents a challenge in determining which law would apply when different nationalities are involved, assets are held in different countries, etc. Elena also applied for the internship because she wanted to learn more about how to become a lawyer. She was assigned a task to complete that involved an international family and inheritance as early as the first week.

From the beginning, Mr. MR and Elena got along well. He even left the office in Elena’s care while she was on an internship in 1990, and when he came back, he offered her the position to come work for him as a lawyer. A few years later, he proposed a partnership to the aspiring lady. Over the years, Mr. MR mentored Elena and also grew to be a close friend. The support that she has received from him at all times later on, including being able to combine business and family, has been amazing and invaluable.

Elena has recently taken on the role of Managing Partner, continuing to manage her own caseload while focusing on Wills & Probate. She also works to strengthen the firm’s footprint throughout the GCC region so that the team is capable of supporting local courts with their Shariah law specialists.

Diversity and Inclusion in the Company

Meyer-Reumann & Partners present a team of 11 legal professionals, where they have 6 different nationalities and 6 women; of the 7 lawyers working for M&P, there are 5 women. The firm can serve customers of all nationalities and religious backgrounds thanks to this. The firm also specializes in inheritance and family law cases where women and children need extra protection and assistance.

Jewels in the Crown

While moving along her path, the magnificent woman has helped several successful firms get started, de-registered an agency in the UAE, which was a difficult process, and won favorable outcomes for her clients in an ICC arbitration.

“I had a terrific team, and everyone was really helpful in guiding the workplace through this trying time. We got closer as a family rather than just as coworkers at the office. We worked hard on our web marketing strategy and visibility, and we established ourselves in the market”, Elena quoted.

Elena’s Take on Woman Leadership in the Male-Dominated Industry

I was able to rise in my legal career far more rapidly as a woman than I would have in Europe since I was given early responsibility for my own clients and cases.

I have always cherished Dubai’s diversity, the worldwide nature of the clientele, my involvement in a wide range of legal issues, and my interactions with people of many racial and ethnic backgrounds.

I was already a member of a group of friends when I first moved to Dubai. We were all lawyers from various nations, including Germany, Lebanon, Russia, South Africa, and Denmark. During that time, women already held in-house legal positions with national and local law companies, as well as owning their own firms. Once more, I think that Dubai’s major advantage is the fact that it offers opportunities in all spheres and industries.

Working as a lawyer, especially in Dubai, presents a challenge but also the chance to participate in what I called a “work in progress.” You are constantly involved in new legislation being introduced, new plans, new developments, and new goals, which gives you the sense that you are advancing the legal system and the community.

 

 

 

Iqra Khan: Creating Unforgettable Experiences, One Event at a Time

Meet Iqra Khan, the CEO of Talkingly, a Dubai-based Event Management company. With a wealth of experience and a passion for creating positive change, Iqra has not only succeeded in building a successful business but has also become an advocate for women’s empowerment. Iqra’s leadership style fosters collaboration and encourages her team members to think outside the box. Her unwavering commitment to excellence and determination to overcome challenges have earned her respect and admiration in the industry. Iqra inspires women worldwide to pursue their dreams and break barriers in their respective fields through her work. She is a true testament to the power of female leadership and a role model for the next generation of women entrepreneurs.

Recently, we had an opportunity to sit down with Iqra and learn how she is changing the world of events with Talkingly.

Below are the highlights of the interview .

Q) Please tell me your story. Or How did you get your start?

Iqra) Thank you for considering Me for such an Amazing ‘magazine! I have been living and making life in Dubai, UAE, since 2015. I started my career here in Marketing with an Events Company and then moved into my own business in 2020, during the Covid times.

I felt that I was stuck in the Corporate world and wanted to start something of my own, through which I could challenge myself and support other young women entrepreneurs in UAE too, and Talkingly began.

Q) Please tell us about Talkingly and how it serves its clients.

Iqra) Talkingly is a Business Events Company that helps the business community and individuals coming to Dubai to learn about the market Norms and Business Terms. We Assist them in Connecting with Right Partners, Colleagues, and Business Aquantices through Events. We also assist our clients in establishing their business in Dubai from scratch through Events.

Q) What distinguishes Talkingly from its competitors?

Iqra) As I said, Talkingly assists New Businesses in Dubai through Events, which is unique. We provide a platform for the clients to join and get the business running through events, which no one else in the marketing is offering for now. We have successfully connected and educated many businesses so far, while many found partners through our network and community.

Q) How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment?

Iqra) Talkingly believes in new ideas and listens to everyone who has something to share regarding business, we always welcome new Collabs that can support both sides, but one thing we make sure of is to execute.

Q) How do you focus on Diversity and Inclusion in your organization for success?

Iqra) Well, Dubai is a very diversified market itself, and it’s not very difficult to bring on multiple nationals to work together, so even in our company, you will find 4-5 different regions’ resources working together; that’s the beauty of UAE. We focus on having the best resources no matter which region or nation they are coming from

Q) Please explain the pandemic’s effect on Talkingly. And how you tackled it?

Iqra) That’s a funny story, during covid when talkingly was started, it was EXPO2020 time, the WORLD BIGGEST Show of Businesses, and luckily Covid was not a problem for us, as Dubai was doing the work of bringing the world together and the business in that time in Dubai was High. Lots of events were happening, and we were able to get good action in that period of time.

Q) What does success look like for you?

Iqra) Success is a never-ending journey. You make and achieve goals, and these small achievements make you successful. Never giving up is success too. I think it’s a journey, and not one thing can confirm that now I am successful cause the meaning of success will keep on changing.

Q) What are your plans for 2023 and beyond?

Iqra) In 2023, we are planning to focus on one-to-one events and big conferences in ‘Business Expansion in Dubai to capture New Businesses.

Q) What is one characteristic that you believe every leader should possess?

Iqra) Teamwork.

 

 

 

The Success Trajectory of Angelica Sirotin: Accelerating Business Growth through High-Impact Messaging Solutions at Sirotin Ventures

This time Tycoon Success shines the spotlight on a founder, venture entrepreneur, and strategic global advisor who is on a mission to make a difference in the business world by helping entrepreneurs, startups, and enterprises alike reach their goals. Yes, it is none other than Angelica Sirotin, CEO of Sirotin Ventures, who has emerged as an influential and strong entrepreneur in the global business.

Pursuing her passion for helping small and medium-sized enterprises and entrepreneurs achieve their goals, the businesswoman laid the foundation of her own consulting firm, Sirotin Ventures, which focuses on business strategy and high-impact messaging. She additionally works as a strategic adviser for investment and management consulting companies that have helped businesses all over the world secure over $1 billion in equity and debt funding.

Angelica is a co-founder of the Digital Pioneers Network (DPN), a think tank with a community focus that includes CXOs from notable organisations like NASDAQ, Bloomberg, Verizon, and Lloyds Banking Group. She also participates actively in a number of organisations, including the World Economic Forum, the B20 Digitalization Taskforce for Indonesia in 2022, and the Council for Good of the AI For Good Foundation. She was also earlier chosen as Swiss Cognitive’s Global AI Ambassador for 2022. Lastly, she serves as a startup mentor for VC and fundraising for Gener8or’s gBETA St. Thomas Cohort 2022, an accelerator programme ranked 11th out of more than 150 in the US.

Sirotin Ventures at a Glance

Sirotin Ventures, a professional consulting company founded in 2018, provides executives, SMEs, venture funds, and startups with customised business communication services. They have seasoned company owners on their team who are aware of the particular difficulties faced by organisations in various industries. They can develop messaging strategies that persuasively attract the target audience and produce outstanding results by thoroughly analysing the business models, products, and market positions of their clients.

Sirotin Ventures’ white-glove service goes beyond creating messaging strategies. Additionally, the team can help with go-to-market strategy, board of advisor’s formation, investor relations, and other related areas. With its deep understanding of the startup ecosystem, Sirotin Ventures is uniquely positioned to help companies navigate complex communication challenges and accomplish their goals. Sirotin Ventures’ services are particularly beneficial to startups, venture funds, executives, and SMEs that need to effectively communicate their value proposition to investors, customers, and other stakeholders.

The Journey So Far

The Founder & CEO of the company, Angelica Sirotin, shed some light on her overall entrepreneurial journey so far!

From a young age, I was determined to blaze my own trail instead of following in anyone else’s footsteps. As a first-generation American born to immigrant parents, I had a unique perspective on the world, which enabled me to see things differently and realise that taking a risk could lead to the discovery of a wealth of resources and opportunities. I made the decision to explore entrepreneurship and forge my own path rather than work a 9–5 job.

I came to understand during my middle and high school years that my true strength lay in my ability to communicate information in a manner that inspired others to act. How can I profit from this skill set, I thought to myself. The answer was pitch decks, business plans, and marketing and sales strategies. I created my first pitch deck for a local customer when I was 16 years old, and the rest is history; I never looked back.

During my undergraduate studies at the University of Minnesota Twin Cities in 2018, I co-founded Alpine Esports (now Torrent) with my brother, Jonathan Sirotin. Jonathan had the hearts and minds of the community, but needed help structuring the business side of the venture. This involved creating business models, investor presentations, and developing digital strategies for the organisation. We sold the business later that year, and it was my first profitable exit. Under our leadership, Torrent became one of the most sought-after professional Rocket League esports teams in the United States. The success of this venture eventually led me to the next and I found Sirotin Ventures. 

Edge in the Realm: What Makes Sirotin Ventures Stand Out?

High Impact Copywriting, Investment Materials, and Business Communications are the three messaging services offered by Sirotin Ventures. This allows them to provide a comprehensive approach to high-impact messaging, with each service created to effortlessly complement the objectives of the clients.

Their white-glove services are designed to provide clients with the highest level of support. They can develop a tailored messaging plan that supports them in achieving their goals and expanding their firm by taking the time to comprehend their specific demands and ambitions.

Sirotin Ventures fills the gap in the market by providing white-glove services that promote business growth under one constant pattern of high-impact messaging, whether a fund manager needs assistance with investor relations or a startup wants to launch a successful social media campaign.

Overcoming the Major Industry Obstacles

The emergence of new technologies, such as AI and automation, is one of the biggest issues the business communication sector is currently facing. Even though these technologies have the potential to improve productivity and streamline procedures, their implementation could lead to a decline in quality. In order to ensure that all communications are of the highest quality and optimised for maximum impact, the team at Sirotin Ventures tackles this difficulty head-on by combining their data-driven approach with experienced subject matter experts.

They also leverage cutting-edge AI tools such as natural language processing (NLP) and machine learning (ML) to identify KPIs, trends and insights that can further improve the quality of the client’s messaging. This combination of human expertise and AI-driven analytics allows them to deliver high-impact messages with accuracy and speed.

The Trailblazer’s Insights into “Gender Pay Gaps”

According to a recent study, there can be a 3% increase in labour productivity for every 10% decrease in gender income inequality. It is obvious that closing the gender wage gap is advantageous for businesses from an economic and ethical perspective.

Sirotin Ventures is proud to be a 100% woman-owned and operated business, and they believe in fostering a culture of equality. They adhere to the principles of equal pay for equal work and have put in place procedures to ensure that everyone is paid equally, regardless of gender or other personal traits. Angelica is passionate about supporting women in taking leadership roles in the tech sector, and she is confident that her work will contribute to closing the gender pay gap in all sectors of the economy.

A Radical Future Ahead

The dynamic leader has been exerting every ounce of effort to advance towards development with high optimism and deliberate strategies. She plans to establish an early-stage venture capital arm of Sirotin Ventures with a headquarters in Minnesota.

Here, the team will concentrate on investing in startups that add value to society in the areas of health, robotics, and artificial intelligence.

On a personal level, Angelica wishes to elevate the craft beer market to new heights. “There is no better launchpad for my ambitions than the vibrant beer scene in Minnesota, which boasts over 180 craft breweries. This would serve as a complete pivot from my former venture in esports into a completely new market—a challenge that I am naturally keen to take on”, the leading lady quoted.

Parting Words

Angelica’s advice for entrepreneurs entering the business world is to stay focused, be persistent, and never give up. Understand that it will take time to achieve your goals, and there will be obstacles along the way. Create a growth mindset by accepting failure, learning from mistakes, and using them as stepping stones to success. Embrace change and view it as an opportunity to learn and grow. Have a plan, but don’t be afraid to pivot and adjust as you move forward.

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