Led by Judy Deuchar, TVSN is an experiential retailer with over 27 years in Australia and New Zealand as a broadcast, cable television, and satellite television network specializing in home shopping. The TVSN shopping network showcases a huge variety of products and prestigious brands, international trends in fashion, health, beauty, kitchen, electronics, homeware, and jewelry across several platforms including television, internet, printed catalog, mobile, and online applications. TVSN’s products are accessible to consumers from the comfort of their homes, 24 hours a day 7 days a week.
The show takes viewers through an exhilarating ride of showcasing products and their features, benefits, brand stories, and journey to TVSN, with international guest presenters, customer testimonials, how-to’s, demonstrations, the odd bloopers, and a lot of fun, laughter, and sometimes tears.
Since its inception in 1996, TVSN has grown from strength to strength and has enviable expertise in video commerce within the fast-changing digital world. Customers can also access the platform using TV, tablets, and handheld devices, securing TVSN’s future in the digital age.
TVSN’s buyers often travel the world searching for new, unique, and exclusive quality products, emerging trends, and brands that TVSN knows its customers will love. All TVSN products undergo strict testing with the company’s Quality Assurance Team for compliance, safety, strength, and reliability before they go on sale.
The Experienced Leader
TVSN’s General Manager, Judy Deuchar is an experienced leader with strategic expertise in transformational business management, from merchandising, marketing, digital programming, logistics, and global retail. She is experienced in supply chain management, implementing multi-channel digital commerce optimization for brands and retailers. Judy’s proven strength lies in strategically driving merchandise and consumer technology to build brands and businesses for long-term growth.
Judy holds a Bachelor of Social Science in Clinical Psychology and a Post Graduate degree in Conflict Management and Marketing from the University of Cape Town and the University of Cape Town Business School, respectively. She is also a Global Winner of the CEW (Cosmetic Executive Women) Building Leaders Achiever Award 2009.
“Throwing myself into blue sky ideas is what motivates me to get up in the morning and continue to lead this amazing team.”
Her career started with the Foschini Group as a Diamond Buyer during her Graduate Program. She soon moved on to QVC, holding several buying roles, before being promoted to Senior Vice President of Merchandise, Planning, and Operations.
Judy also owned a Brand Consultancy Business, where she led a team of 10 and looked after Elle as their global Managing Director for jewelry and accessories. She was instrumental in establishing several Elle stores across the Asia-Pacific, working with several high-profile clients like Lulu Guinness.
Measuring the Success
Judy measures her success by her ability and resilience to rise when times are tough. She always prefers to lead by example in order to promote team effectiveness and collaboration. She feels setting the right goals ensures success for a business and motivates individual contributors to drive performance and ensure growth and business sustainability.
Judy feels taking smart risks in her day-to-day activities to drive TVSN’s business forward is one of the biggest challenges. Also, things like enhancing effectiveness, inspiring others, developing employees, leading a team, guiding change, and managing internal and external stakeholders come with their own set of challenges.
Implementing New Ideas
As an experiential retailer, TVSN is fully committed to providing a seamless customer experience consistently and ethically. An experience that excites and surprises customers with retail experiences available to them anytime, anywhere.
As TVSN’s General Manager, Judy plans to start multi-channel streaming, which will maximize the organization’s video commerce asset, helping it to take on new products streamed across multiple channels to suit the individual customer, including new exciting website channels that include video playlist apps as well as syndicated social media channels.
“We aspire to ensure that new customers are excited about what they have discovered and shop with TVSN. Existing customers continue to return because they love the experience and want more and more. We promise to deliver a unique, entertaining, and engaging shopping experience. We will excite, entertain and inform our customers by showcasing the best products, trends, and brands from around the world. We will never stop looking for ways to support, service, and delight our customers.”– says Judy.