One Two One Advisor, a visionary technology solution and consulting services company, was built and nurtured by Kevin Steer, has pioneered various revolutionary business solutions in digital technology, internet, and mobile platforms, social media channels as well as regulatory-compliant cloud solutions for multinational and domestic clients.
The renowned professional and thought leader, Kevin Steer took the foundation of the firm in 2010 in association with a team of talented professionals with a track record of success in serving clients across the Financial, Insurance, Takaful & Services sectors in the Asia region for the past 20 years. 121Advisor has grown significantly, over the past 10 years, and grown to 20+ companies with a focus on creating disruptive solutions and building more solutions.
Graduated from Cambridge University (Downing College) in 1978 with an engineering degree, Kevin Steer went over to Brunei to train with Schlumberger for four months. After that, he was assigned to Australia for 18 months, transferred to Indonesia for three years, and then to China for six months.
Observing the advances of mobile computers, Kevin Steer decided to do a Master’s at Imperial College (London, UK)—where he studied Artificial Intelligence—and joined an Artificial Intelligence company in the UK. Thereafter, he moved to Malaysia in 1990 to set up an entrepreneurial company focused on insurance and banking solutions and established 121Advisor in 1990.
Unique Service Portfolio
They are delivering the marketing automation results in personalized content delivery, targeted campaigns, and engagement format.
Some of their services include:
- Predictive Analytics with Machine Learning: Using this for predicting new products to buy, churns & lapsation, underwriting, etc.
- Multilingual Chatbot for Financial, Insurance & Takaful (FITbot): Multi-lingual Robo Advisor and a chatbot utilize hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.
- Web Portal Solution for Sales & Servicing (WebPoS): Multilingual mobile responsive website and portal solutions enable clients to experience a unified, personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.
- Referral Management & Marketing Automation (ReMMA): Used for banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery targeted campaigns and engagement.
- Sales Activity Mobile App (SAMA): Allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor real-time to render assistance where necessary.
- Choices Online Sales (COS): Allows customers to purchase sales online. The Choices Online Store (COS) allows insurer and takaful operators to leverage a mix of technological innovations from the Enterprise Digital Framework. The Choices Online Store allows carriers to configure their online products through the Enterprise Product Configurator (EPC) and offer directly to consumers via WebPortal Solution (WebPoS).
- Web Portal Solution for Sales & Servicing (WebPoS): Multilingual mobile responsive website and portal solutions enable clients to experience a unified, personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.
- Referral Management & Marketing Automation (ReMMA): Used for banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery targeted campaigns and engagement.
- Sales Activity Mobile App (SAMA): Allows agents to effectively plan and manage sales activity to ensure all leads and prospect Sales Activity Mobile App (SAMA) cts are addressed. Managers can monitor real-time to render assistance where necessary.
- Community & E-worksite Marketing & Distribution (CeMD): Community portal solution allows organizations to engage with community members to nurture trust and create advocates, thereby improving customer retention. Recently launched u12know knowledge portal.
- Enterprise Product Configurator (EPC): Reduce the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, validation engine, and an automated testing module allows quick product deployment.
- Multi-channel Distribution Management Solution (McDMS): For general agencies, IFAs, brokers, Agency Leaders Corporations ALCs to simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, our clients have seen improved sales with reduced administration costs.
- Community & E-worksite Marketing & Distribution (CeMD): Community portal solution allows organizations to engage with community members to nurture trust and create advocates, thereby improving customer retention. Recently launched u12know knowledge portal.
- Enterprise Product Configurator (EPC): Reduce the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, validation engine, and an automated testing module allows quick product deployment.
- Takaful & Insurance Mobility Made Simple (TIMMS): Takaful and Insurance Mobility Made Simple (TIMMS) is a mobile straight-through solution designed specifically to cater to the need for mobility on Point-of-Sales for Insurance, Takaful and Financial services. It is uniquely designed to support cross-platform such as iOS, Android, and Windows platforms (desktop and tablet).
- Multi-channel Distribution Management Solution (McDMS): For general agencies, IFAs, brokers, Agency Leader Corporations (ALCs) to simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, our clients have seen improved sales with reduced administration costs.
- Customer Self Service Portal (CSSP): The Customer Self Service Portal is an on-demand access point enabling customers to view their insurance/takaful account, anywhere and anytime. This enables the policyholders to view their policies and certificate details via a simple internet connection.
From the Founder’s Desk
- Secret Sauce: As a ‘techie’ I am looking at designing disruptive solutions for the team. I design data models and share them with the team, I get feedback from them.
- The Biggest Failure: My biggest failure was to design AI Predictive Analytics. Plus we are planning to launch our multilingual chatbot.
- New Ideas in the Pipeline: 121Advisor is looking to expand u12know to Singapore & Indonesia as well as expanding to Europe & the USA.
- The Leadership Style: My leadership style is to design new disruptive solutions for 121Advisor. Plus, we have grown our solutions much more.
- One characteristic of Every Leader: As I leader, I motivate the team to create disruptive solutions.
Kevin Steer’s Vision, Mission & Motto
“Our motto is “We don’t follow trends, we Pioneer them”, our mission is to continue to develop new InsurTech solutions, and our core value is to build new solutions. Our vision is to develop u12know in Singapore, Indonesia, and other countries. We plan to expand to Europe & the USA”, the visionary proudly shared.
Future Roadmap
They are planning to expand to Singapore & Indonesia as well as Europe & the USA. As most millennials in the Asia Pacific do not understand financial planning and often max out their credit cards and get into debt, they need to help educate them on their lifestyle financial goals and recommend products that they can buy online.
With the launch of their platform, they see that this will become a disruptive knowledge portal offering advice on lifestyle financial & (in future) health goals. This will help them understand their needs and create a plan to help them build their lifestyle & business financial plans. For each country, this will be translated into the local language. They have created Health Calculators, and plan to launch a “Total Health Score” where customers can get the Score on whether they are healthy, sick, or unhealthy.