This time Tycoon Success shines the spotlight on a founder, venture entrepreneur, and strategic global advisor who is on a mission to make a difference in the business world by helping entrepreneurs, startups, and enterprises alike reach their goals. Yes, it is none other than Angelica Sirotin, CEO of Sirotin Ventures, who has emerged as an influential and strong entrepreneur in the global business.
Pursuing her passion for helping small and medium-sized enterprises and entrepreneurs achieve their goals, the businesswoman laid the foundation of her own consulting firm, Sirotin Ventures, which focuses on business strategy and high-impact messaging. She additionally works as a strategic adviser for investment and management consulting companies that have helped businesses all over the world secure over $1 billion in equity and debt funding.
Angelica is a co-founder of the Digital Pioneers Network (DPN), a think tank with a community focus that includes CXOs from notable organisations like NASDAQ, Bloomberg, Verizon, and Lloyds Banking Group. She also participates actively in a number of organisations, including the World Economic Forum, the B20 Digitalization Taskforce for Indonesia in 2022, and the Council for Good of the AI For Good Foundation. She was also earlier chosen as Swiss Cognitive’s Global AI Ambassador for 2022. Lastly, she serves as a startup mentor for VC and fundraising for Gener8or’s gBETA St. Thomas Cohort 2022, an accelerator programme ranked 11th out of more than 150 in the US.
Sirotin Ventures at a Glance
Sirotin Ventures, a professional consulting company founded in 2018, provides executives, SMEs, venture funds, and startups with customised business communication services. They have seasoned company owners on their team who are aware of the particular difficulties faced by organisations in various industries. They can develop messaging strategies that persuasively attract the target audience and produce outstanding results by thoroughly analysing the business models, products, and market positions of their clients.
Sirotin Ventures’ white-glove service goes beyond creating messaging strategies. Additionally, the team can help with go-to-market strategy, board of advisor’s formation, investor relations, and other related areas. With its deep understanding of the startup ecosystem, Sirotin Ventures is uniquely positioned to help companies navigate complex communication challenges and accomplish their goals. Sirotin Ventures’ services are particularly beneficial to startups, venture funds, executives, and SMEs that need to effectively communicate their value proposition to investors, customers, and other stakeholders.
The Journey So Far
The Founder & CEO of the company, Angelica Sirotin, shed some light on her overall entrepreneurial journey so far!
From a young age, I was determined to blaze my own trail instead of following in anyone else’s footsteps. As a first-generation American born to immigrant parents, I had a unique perspective on the world, which enabled me to see things differently and realise that taking a risk could lead to the discovery of a wealth of resources and opportunities. I made the decision to explore entrepreneurship and forge my own path rather than work a 9–5 job.
I came to understand during my middle and high school years that my true strength lay in my ability to communicate information in a manner that inspired others to act. How can I profit from this skill set, I thought to myself. The answer was pitch decks, business plans, and marketing and sales strategies. I created my first pitch deck for a local customer when I was 16 years old, and the rest is history; I never looked back.
During my undergraduate studies at the University of Minnesota Twin Cities in 2018, I co-founded Alpine Esports (now Torrent) with my brother, Jonathan Sirotin. Jonathan had the hearts and minds of the community, but needed help structuring the business side of the venture. This involved creating business models, investor presentations, and developing digital strategies for the organisation. We sold the business later that year, and it was my first profitable exit. Under our leadership, Torrent became one of the most sought-after professional Rocket League esports teams in the United States. The success of this venture eventually led me to the next and I found Sirotin Ventures.
Edge in the Realm: What Makes Sirotin Ventures Stand Out?
High Impact Copywriting, Investment Materials, and Business Communications are the three messaging services offered by Sirotin Ventures. This allows them to provide a comprehensive approach to high-impact messaging, with each service created to effortlessly complement the objectives of the clients.
Their white-glove services are designed to provide clients with the highest level of support. They can develop a tailored messaging plan that supports them in achieving their goals and expanding their firm by taking the time to comprehend their specific demands and ambitions.
Sirotin Ventures fills the gap in the market by providing white-glove services that promote business growth under one constant pattern of high-impact messaging, whether a fund manager needs assistance with investor relations or a startup wants to launch a successful social media campaign.
Overcoming the Major Industry Obstacles
The emergence of new technologies, such as AI and automation, is one of the biggest issues the business communication sector is currently facing. Even though these technologies have the potential to improve productivity and streamline procedures, their implementation could lead to a decline in quality. In order to ensure that all communications are of the highest quality and optimised for maximum impact, the team at Sirotin Ventures tackles this difficulty head-on by combining their data-driven approach with experienced subject matter experts.
They also leverage cutting-edge AI tools such as natural language processing (NLP) and machine learning (ML) to identify KPIs, trends and insights that can further improve the quality of the client’s messaging. This combination of human expertise and AI-driven analytics allows them to deliver high-impact messages with accuracy and speed.
The Trailblazer’s Insights into “Gender Pay Gaps”
According to a recent study, there can be a 3% increase in labour productivity for every 10% decrease in gender income inequality. It is obvious that closing the gender wage gap is advantageous for businesses from an economic and ethical perspective.
Sirotin Ventures is proud to be a 100% woman-owned and operated business, and they believe in fostering a culture of equality. They adhere to the principles of equal pay for equal work and have put in place procedures to ensure that everyone is paid equally, regardless of gender or other personal traits. Angelica is passionate about supporting women in taking leadership roles in the tech sector, and she is confident that her work will contribute to closing the gender pay gap in all sectors of the economy.
A Radical Future Ahead
The dynamic leader has been exerting every ounce of effort to advance towards development with high optimism and deliberate strategies. She plans to establish an early-stage venture capital arm of Sirotin Ventures with a headquarters in Minnesota.
Here, the team will concentrate on investing in startups that add value to society in the areas of health, robotics, and artificial intelligence.
On a personal level, Angelica wishes to elevate the craft beer market to new heights. “There is no better launchpad for my ambitions than the vibrant beer scene in Minnesota, which boasts over 180 craft breweries. This would serve as a complete pivot from my former venture in esports into a completely new market—a challenge that I am naturally keen to take on”, the leading lady quoted.
Parting Words
Angelica’s advice for entrepreneurs entering the business world is to stay focused, be persistent, and never give up. Understand that it will take time to achieve your goals, and there will be obstacles along the way. Create a growth mindset by accepting failure, learning from mistakes, and using them as stepping stones to success. Embrace change and view it as an opportunity to learn and grow. Have a plan, but don’t be afraid to pivot and adjust as you move forward.