Social media is hugely important in promoting your business. Right now social media is a multi-purpose tool. It’s a promotional tool, but it’s also a tool for engaging with your customers, and giving them immediate access to you, and your business. As social media is so important, pretty much every business is using it, which means that you really need to make sure that your business stands out from the crowd.
1. Upgrade All Your Profiles
Make sure that your business is active on the same platforms that your customers are. If they’re on LinkedIn, make sure that you are too. You also need to be sure that your profile bios have all the information that you need to get across, but that they’re engaging, and relatable.
Another tip is to set up a Google My Business account to make sure that anyone who is looking for you can find you easily.
You’ll also need to make sure that all your social media profiles, across all platforms are consistent with your brand. All your profiles need to have a high-quality profile picture. It’s a good idea to use the same image on all your profiles, and it’s a better idea to make your profile picture your logo.
As well as sharing posts, and posting directly on your social media, you should consider creating social media groups for your clients. Social media groups will help create a community of clients, and give you a different way of communicating with them. You can use the group to give your existing clients first looks of new products, news, updates, and you could even offer them specific discounts or rewards.
2. Find New Ways To Engage
Another way to make your business memorable is to find new ways to engage with your customers, and potential customers.
Live streaming is a fantastic way of connecting with your audience, and attracting a new audience as well. Live streaming gives people a chance to see you in real-time, and interact with you in a way that posting doesn’t allow for.
You could start with a Question and Answer stream, and give potential customers a chance to ask questions, and really show them what your business can do for them. Other live content ideas could be sneak peeks of new products, upcoming news or developments, or even a masterclass in using your products.
Depending on your product, it could be an idea to offer online consultations to your customers. Many social media platforms offer video calling, or voice calling. If your product, and your schedule allows, make a call to action on your social media profiles offering your potential customers a one to one consultation.
3. Keep Your Blog Up To Date
If you already have a blog, you should make sure that it’s kept up to date. If you don’t have one, you should consider starting one.
A blog has several benefits for your website. Firstly, it gives search engines something else to crawl through, and this can help your place higher in the search engine rankings. It needs to be well written, and contain keywords, but it’s definitely a big plus as far as search engines are concerned.
Secondly, it shows your customers that you have something of value for them. When you share your knowledge, you’re telling your customers that you have expertise that can help them solve their problems.
Thirdly, it gives you something to share on your social media profiles. Social media users can begin to ignore your posts if you post more or less the same thing all the time. Sharing your blog posts is another way to keep their attention.
4. A Mailing List
A mailing list means that you can engage with your audience from their own email inbox. One of the benefits of this is that it’s a direct connection with your clients. Make sure that your mailing list sign-up is on your social media profiles, and make sure that clients have a reason to sign up. It could be that you offer more specific advice, more detailed content, or a specific discount for people who sign up.