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Do you remember having to pinch and scroll endlessly to read content on your smartphone simply because the desktop site was rendered the same way? Pretty frustrating, wasn’t it? 

Mobile design — and even website design — has been evolving continually to serve users better. A long time ago, most people browsed on their desktops. But not anymore. The shift to browsing on mobile devices has necessitated a corresponding shit to a mobile-first user experience. 

Today, over 60% of all website traffic comes from mobile devices. So, it only makes sense to give priority to websites designed not just to be mobile-friendly but to be mobile-first. 

But what does this mean? 

Mobile-friendly vs. Mobile first 

You see, many websites today are designed to be responsive. That is, the actual desktop mode conforms to mobile when viewed on a smartphone. Some even have the mobile version of the web (think of how Facebook for mobile was before now). Such a website is said to be mobile-friendly. 

Still, the typical mobile experience isn’t there. In some cases, some functions are either limited on mobile or are difficult to access simply because the website wasn’t designed for mobile in the first place. It was only adapted from desktop to mobile. 

Mobile-friendly is the bare minimum. We can live with it, but it’s surely not the best that smartphone users today desire. A site that is thoroughly mobile from scratch is what they want, and that’s what you have to give to them if you wish to offer stellar experiences.  

Therefore, it’s definitely worth having thorough mobile testing done before launching your app. By having your app tested on a mobile-centric testing platform, you ensure the product ticks all the boxes before getting released. This will guarantee its acceptance since it is exactly what users want. 

Why mobile-first design is crucial for your business in this era 

1. Mobile-first makes it easier to scale

Designing for mobile first makes sure that your website will work well on all devices. If you design for the desktop first, it might be hard to make the design work well on smaller mobile screens. This could result in a poor mobile experience for a lot of your users. But if you start with mobile, you can make sure that the important parts of your website work well on small screens and then add more features for desktop users. This way, your website will be scalable and work well on all devices. 

2. Mobile search is becoming the standard

More and more people are using their mobile phones to do things like search the internet, book appointments, or buy things online. This is because mobile phones have gotten better and faster, and people are becoming more comfortable using them for a wider range of tasks. As a result, mobile phones have become the most common way that people access the internet, and businesses need to start designing their websites and apps to work well on mobile first. Not to mention the SEO benefits, such as Google prioritizing mobile-first in search results. 

3. The mobile-first approach potentially eliminates frivolity

Designing for mobile is difficult, and designing with a mobile-first approach is even more challenging. This demands a lot of focus and attention on what’s most important for the user. You have to be careful not to include anything that’s not necessary. Hence, designing for mobile first helps you simplify the experience by including only what’s really important. 

Conclusion: Mobile-first is the future 

As smarter and even smarter mobile devices are launched each year, it wouldn’t be surprising to see more than 80% of searches done on smartphones. If the complete mobile search is the future, then going mobile-first now will put you ahead of your competition as they scuttle to jump on the bandwagon then. 

Introduction 

Starting a business is a big accomplishment, but it’s just the beginning of your entrepreneurial journey. To succeed, you need to make sure people know about your product or service. Social media is one of the most powerful tools you can use to get the word out. In this blog, we’re going to show you how to promote your startup on social media and get more customers, without breaking the bank.

Now, before we dive into the nitty-gritty of social media promotion, let’s take a moment to appreciate the irony of it all. Just a few years ago, social media was just a place where people posted pictures of their food and checked in at the airport. Now, it’s a key player in the world of marketing and business. Who knew?

So whether you’re a seasoned social media pro, or you’re just starting out, keep reading. We’ve got all the tips and tricks you need to turn your startup into a social media superstar. You don’t need to spend a fortune on advertising, you just need to know how to play the game. And we’re here to show you how.

Choose the Right Social Media Platforms

Choosing the right social media platforms to promote your startup is crucial to your success. You wouldn’t wear a tuxedo to a pool party, and you wouldn’t want to promote your startup on the wrong social media platforms. So, how do you choose the right ones? The first step is to identify your target audience. Who are you trying to reach with your product or service? Once you know that, you can research which social media platforms your target audience is most active on.

Now, you might be thinking, “But I want to be on every platform, to reach as many people as possible!” And who can blame you? But here’s the thing, it’s better to do a few things well, than to spread yourself too thin and do everything poorly. Choose the platforms where your target audience is most active, and focus your efforts there. Trust us, you’ll see better results in the long run.

And just because you’re focused on a few platforms, doesn’t mean you can’t experiment. Try new things, and see what works. The great thing about social media is that it’s constantly evolving, and there’s always room for innovation. So, choose wisely, and have some fun!

Develop a Strong Social Media Presence

Developing a strong social media presence is crucial for promoting your startup. Your profile is your online business card, so make sure it’s polished and professional. Fill out your profile information completely and accurately, and use the same profile picture and cover photo across all platforms to create a consistent brand image. And while you’re at it, why not have a little fun? Use an online video maker free to create a quirky profile video to show off your personality and give followers a behind-the-scenes look at your startup.

Posting regularly on your social media profiles is key to keeping your followers engaged. But don’t just post for the sake of posting. Make sure your content is high-quality, relevant to your audience, and, most importantly, shareable. Use a mix of text posts, images, videos, and even live videos to keep things interesting. And don’t be afraid to try new things. For example, you can use a video creator to create attention-grabbing videos to share on social media, giving your followers a glimpse into the unique aspects of your startup.

Remember, the goal of social media is to create a strong connection with your followers and build a community around your brand. So, be yourself, have fun, and most importantly, be authentic. Your followers will appreciate the effort, and you’ll be well on your way to building a successful social media presence for your startup.

Utilize Paid Advertising

Utilizing paid advertising on social media is a great way to give your startup a boost. While organic reach on social media can be limited, paid advertising allows you to reach a much wider audience, including people who may not follow you yet. And let’s be real, sometimes you need to put your money where your mouth is if you want to get noticed.

Before you dive into paid advertising, it’s important to set a budget and have a clear idea of who your target audience is and what you want to achieve. This will help you create more effective ad campaigns and ensure you get the most bang for your buck. And the great thing is, you don’t need to break the bank to run successful ad campaigns.

So, don’t be afraid to invest in paid advertising on social media. It’s a cost-effective way to reach a wider audience and promote your startup in a big way. Just remember to set a budget, know your target audience, and have a clear idea of what you want to achieve. And most importantly, have fun! You never know what amazing things can happen when you put your money where your mouth is.

Engage with Your Followers

Engaging with your followers on social media is key to building a strong community around your startup. And let’s be real, social media is a two-way street. It’s not just about you talking to your followers, it’s also about your followers talking to you. So, make sure you’re listening!

Respond to comments and messages in a timely manner, and don’t be afraid to ask for feedback. This will not only show your followers that you value their opinions, but it will also give you valuable insights into what your audience wants and needs. And, who knows, your followers might even have some great ideas for your startup!

But engagement isn’t just about responding to comments and messages. You should also be actively reaching out to your followers, asking questions, and starting conversations. And, most importantly, have fun! Social media is a great way to connect with your audience and build a community around your brand. So, let your personality shine through, and engage with your followers in a way that’s authentic to you. And remember, a little bit of humor never hurts anyone!

Track and Analyze Results

Tracking and analyzing your results on social media is crucial if you want to see what’s working and what’s not. After all, if you don’t know where you stand, how will you know where you’re going? And let’s be real, you don’t want to be stuck in social media purgatory, do you?

Fortunately, most social media platforms have built-in analytics tools that allow you to track your engagement, reach, and conversions. These tools can give you valuable insights into what content resonates with your audience, what times of day are best for posting, and how your ad campaigns are performing.

So, make sure you’re regularly checking your analytics and adjusting your strategy accordingly. And, most importantly, don’t forget to have fun! Tracking and analyzing your results can be a great way to see the progress you’re making and celebrate your successes. So, grab a glass of champagne and let the data do the talking!

Conclusion

In conclusion, promoting your startup on social media is a great way to reach a wider audience, build a community, and ultimately, grow your business. By choosing the right business promotion catalogue, developing a strong presence, utilizing paid advertising, engaging with your followers, and tracking and analyzing your results, you’ll be well on your way to success.

But remember, promoting your startup on social media is a marathon, not a sprint. So, be consistent, stay true to your brand, and don’t be afraid to experiment. And most importantly, have fun! Social media is a dynamic and ever-evolving landscape, and it’s an exciting time to be a part of it. So, embrace the journey, and let’s see where it takes us!

As a startup entrepreneur, there’s every reason to protect your business against uncertainties. From property damage to car accidents, a disaster can hit anytime, and the only way to prevent heavy financial losses is by buying business insurance. 

Many business insurance policies exist. However, as a startup in Edmonton, there are four vital ones you need to have: 

1. General liability insurance 

1. Business income insurance 

1. Vehicle insurance 

1. Home-based business insurance 

We discuss them below: 

1. General liability insurance

General liability insurance covers a wide range of claims against your company, including personal injury, bodily injury, property damage, and product defects. It’s a broad coverage for general business risks. 

Every business in Edmonton should have some form of general liability insurance as there’s a good chance of running into one of the myriads of liabilities it covers. Since the policy will vary depending on your business features and the tendency for liability, you should ideally get in touch with an Edmonton Insurance Broker. They can help find the most affordable liability policy that at least matches your business needs. 

2. Vehicle insurance

If your company has a fleet, those vehicles need to be insured to protect your business against liability in the event of an auto crash. At the very least, businesses should insure against third-party injuries during a car accident. In that case, your business won’t have to pay for the injured party’s medical bills and losses from your company account. Notwithstanding, comprehensive auto insurance will also cover damages to the company vehicle. 

Granted, employees who use their own cars will be covered by their personal insurance during an accident. But the stakes are different if they’re delivering goods or services for your business when the accident occurs. 

3. Business income insurance

Suppose a natural disaster occurs, destroying a commercial property, the company and its employees would be unable to work and make an income. 

Business income insurance covers loss of income suffered when there’s damage to the commercial property, leading to suspension of business operations. With the insurance payout, you and your employees may be able to weather the storm. Business income insurance is also known as business interruption insurance. 

4. Home-based business insurance

If you operate a home-based business, note that your homeowners insurance provides very limited coverage, and that’s if it provides at all. Some homeowners insurance policies do not cover business property or equipment stored in the home. 

So if you work from home with valuable office equipment, it’s wise to purchase more comprehensive coverage through a homeowners policy endorsement or an in-home business policy. Otherwise, ask your home insurer to cover your equipment and inventory at an added cost to you. An insurance broker can also help you navigate the options and determine what’s best for you. 

Final thoughts 

Other business insurance policies are available, including Business owner’s policy, Professional liability insurance, and Product liability insurance. But as a startup or SMB, having the four major insurance policies discussed above are enough to get you up and running with peace of mind. Of course, nothing stops you from buying more coverage as your unique business requires. No two businesses are the same. Better still, talk to an experienced insurance broker to know the options best suited for you. 

TikTok is fast emerging as a popular social media marketing platform for young brands and established players alike. With millions of active global users, it is definitely a great venue to promote your products and business. But you may have some qualms about joining the bandwagon as it may increase your marketing spending. However, the move can serve immense benefits to your business in the long run, provided you time it well. Here are a few signs you must invest in a video marketing strategy sooner than later. 

Sign #1- Your ideal customer is actually there 

Ideally, a brand marketing plan should focus on the target audience to invest effort at the right places. So you must include TikTok into your social media strategy if your ideal customer is actually there on the platform. Start by researching your audience to identify your buyer persona and the platforms they frequent. It is surely a worthwhile investment if you find an audience match with TikTok. 

Sign #2- Your competitors are there 

Besides the presence of your ideal customers on TikTok, your competitors being there is another sign to consider it an ideal promotional platform. Check their strategies and understand how they are benefitting from their efforts. If your competitors are getting excellent results from TikTok marketing, you are surely missing out. Waiting any longer means they will already have a stronghold by the time you join the platform. 

Sign #3- Your product is the right match 

Another surefire sign to embrace TikTok marketing sooner than later is that the platform is an apt match for your product. Check whether your niche and products have a good selling potential on the platform. You can collaborate with a tiktok advertising agency to design a campaign and unlock the best results from the strategy. A creative campaign can help you reach your buyers, sell your products, and generate brand awareness.  

Sign #4- You feel an authentic connection 

You must absolutely integrate TikTok into your marketing plan if you feel an authentic connection with it. An authentic connection implies suitability for your message and brand. For example, your campaigns should resonate with the target audience to create an emotional rapport. You can even experiment with a small campaign initially to decide if there is a real connection, good enough to go full throttle. 

Sign #5- You can commit for the long haul 

Gauge your commitment level to the new platform before integrating it into your marketing plan. TikTok campaigns require consistent effort, from creating good content to posting regularly and tracking results. You cannot expect to grow your following and build a community unless you are willing to invest the effort for the long haul. Alternatively, you can outsource expertise to run your campaigns and unlock the opportunity for your business. 

TikTok marketing is an excellent addition to brand promotions. However, you may feel apprehensive about diving in as a first-timer. Follow these signs, and join the bandwagon sooner than later if you see one or more of them.

Building a sales team can be a challenging process, especially if you’re working with freshers or contracting professionals. This can be due to their varied backgrounds or processes. However, it is a sales manager’s responsibility of bringing them together into a cohesive unit to bring the organization more leads and conversions. This may take a while to get around, but building a training process for your sales team can be more fruitful as a continual process rather than a one-time initiation. Investing in the right methodologies to streamline their sales pitch, lead generation, and conversion tactics can make all the difference in becoming the best business in town. If you want to know the five elements of good sales team training, read below to know all about it. 

1. Make their training customized and simplified: One of the biggest contributors to sales professional attrition rates is the organization’s complex training. The line of sales is extremely competitive and full of aggressive poachers who would be happy to take away your talent if you don’t offer them good training. As a salesperson, honing their professional skills is one of the primary drivers of their work apart from commissions. Create a streamlined and simplified training process for all your teams. This should focus on building their individual strengths while building unity among the members to close deals as quickly as possible.
2. Hold regular mock sales pitches: Having professionally drafted pitches for multiple situations that the sales executives can use to walk a lead through the sales funnel can help heaps! Imagine having the right words for every kind of customer and being prepared for multiple questions and curveballs. This puts the sales executives in a position of control to handle stressful and easy conversions alike. 
3. Help them with modern tools: There are several technological advancements in the world of sales, such as a sales enablement tool. But what is sales enablement? This refers to a process that uses certain tools to improve the efficiency of your sales team. It also reduces the burden of redundant processes, report-making, and KPI tracking, as all these processes are automated. Try a sales enablement agency to help your team perform better. 
4. Research customer pain points: If your team understands the gap between the customer’s needs and the market products, they will be able to make the perfect sales. Help them research and understand customer pain points to augment their pitch and strategy to develop a plan that captivates the ideal client in the least amount of time. 
5. Make them work the field: No matter how advanced we become, nothing can beat the good-old method of getting your hands dirty in the field. Assigning your team some groundwork will help them see the reality of the situation than just across the screen. Hold regular field visits for them to see what the product does so they know what they’re selling and to who. 

Wrapping Up: 

The formation and refinement of a sales team can look like a beautiful transformation of individuals bonding together as a unit. Both individually and as a team, your members can be formidable professionals capable of bringing great business to you- when trained right. We hope this blog encourages you to tighten your buckles and get to work!