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Effective Marketing Tactics: Make Your Business Pandemic Proof

COVID-19 has affected the business world badly. The collapse of customer demand, supply chain interruptions, unemployment, increasing uncertainty, economic recession,

But in this article, we will not discuss the problems anymore. Here, we have come up with some major tactics to make your business pandemic proof. You only need to follow these steps, move smartly and you can stay ahead of a down economy.

So without any further ado, go through list.

Flexibility and Resilience

During this pandemic, the best learning business owners have learned is to adapt. Today, this is not enough just to monitor the situation and find ways to cut losses. As a business leader, you need to think creatively and take maximum advantages from the available opportunities.

Having a Skype call and timely meeting on the project do not finish your responsibility. Recognize the hard-working employee, maintain transparency, show vulnerability, bring personal relationship-building initiative and many more.

New Marketing Tactics

Fewer businesses are focusing on an online advertisement that means less competition. Additionally, people are spending their time at home in the interview that gives you an opportunity to serve a larger audience. This is a perfect time to create brand awareness with different marketing tactics.

Agreed, the lack of tradeshows and the physical market is limiting your networking. But with digital marketing, you can beat your competitors. Explore newer marketing tactics, plan and implement and try to connect with people.

Focus on Customer’s Current Needs

Understanding and serving your customers’ needs is vital every time. But it becomes especially important to empathize with their present issues and changing buying behaviours now.

First, do proper research to understand the change properly. When you collect insights from consumers, supplier and people from the entire chain, you become able enough to go with the rapidly-changing needs and behaviours.

Re-evaluate Your company and how your business operates

With so many physical shops being shuttered by the coronavirus pandemic, this is the period when you need to think about re-evaluating your business model.

Changing how your business operates, would be scalable and beneficial for your business during this tough time. Of course, not all businesses are going to do so well, but this is important.

Important Tips

Go digital- adopt accounting, software systems, advanced technology
Focus on learning new and explore new opportunities
Make sure you know what your insurance does, keep them checking
And, finally, take care of your physical and mental health.
When times are challenging, cooperation and collaboration become the support system. Even they are not your customers or in the same industry, stay connect with people.

What to expect?

It is a fact that returning to business, as usual, is going to be tough in the immediate post-coronavirus era. Business leaders need to assess the entire business system carefully and make plans that will put the business back on the way of progress.

Last Verdict

So that’s it on how you can make your business pandemic proof. Go and find out where your business can function under the current challenges and can take maximum advantages from it.

Why Do You Need Business Insurance?

Running a business comes with inherent risks; here business insurance can be a helping hand. Of all expenses, you can save on your venture from losses. Unfortunately, bad things happen to the most unexpected movements. That is why you need insurance.

Business insurance is a broad category of insurance coverage’s designed for businesses. It is also known as commercial insurance. Some business owners buy insurance to secure themselves against financial losses resulting from lawsuits or physical damage to company-owned property.

Insurance can save you from financial catastrophe if something goes wrong, but even when things go properly, business insurance powers your progress. Just make sure you have chosen the right policy. Every business is different and so the insurance needs of each business are completely different. Although, there are practical rules about the general insurance needs of a business.

Business insurance protects your company from losses that could significantly impact your operations. Like a fire incident destroys your company’s building and a large bodily injury claim, which results from a slip and fall incident at your child care business.

Most small businesses need a business owner’s policy. It incorporates business property, business liability as well as business income insurance in one policy.

Business liability also called commercial liability help to cover the costs of liability claims made against your business. For example if a client was to trip and injure himself on your business property, he could bring a lawsuit against your company. Here, Business liability insurance supports you in covering the cost of that claim.

Business income insurance is one of the important insurance plans for the business. It helps replace lost income when your business operates due to a covered loss. It is a perfect way to ensure you can keep paying your bills, payroll, and ride out the temporary suspension of your business. If any accident happened and your business is damaged due to it; these insurance plans help you to replace the lost income while repairs are being made

You hire employees to work in your company; these workers become your responsibilities. There are few kinds of insurance that your business is legally obligated to obtain, including, in most states, workers’ compensation insurance. You can take some other forms of insurance available to businesses that can protect your employees’ livelihood like liability insurance that can offer financial protection by making a payment on a judgment, removing the financial burden from the company’s concern.

If you wish to expand your business and looking for a business loan, business insurance is important to get the approval easily. Business insurance is an established way of managing risk and demonstrates to lenders that you value protecting your investments over saving a few dollars.

You are very lucky; you do not live in a part of the world where disasters are likely to hit. But wishful thinking does not provide as much coverage as a real plan. There are various factors outside of your control and the best way to ensure peace of mind is to take responsible action.

Importance of Digital Marketing For E-commerce Store

“Significance of Digital Marketing for E-commerce Business”

Using digital marketing can create huge revenue as it supports to get customers and brand value. Today, customers are no more dependent just on the content or word-of-mouth before making a purchase. They check the reviews about any particular product or service on all the platforms on which the product listed.

As per the recent reports, 37 million social media visits let to 529,000 orders on average. In which, the biggest social network Facebook supports to get more traffic to the site that leads to sales constituting an average of 85% of all the orders. It has become vital to grab consumers’ attention as they get distracted easily. This is where Digital Marketing comes into the frame and its importance came into light. Here, we are listing some more points that show the importance of digital marketing for an e-commerce store:

Equal Opportunity for all

Online marketing presents an equal opportunity to all kinds of the business unlike old days scenario when multinationals and big business house mostly embraced in the market. Small and medium scale businesses or startups now have the assets to perform sales and marketing processes. Before digital marketing, these opportunities were accessible only to giant companies.

Cost-Effective Solution

Digital marketing is more cost-effective than traditional marketing. It allows small businesses with no assets and capitalization to find a superior and financially savvy marketing channel in the marketing. Data says that up to 40% of respondents claimed to get considerable savings by utilizing digital marketing techniques of promotion for their products and services.

Delivers Conversion

With the help of digital marketing, you can easily measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals or sales. It is not like traditional marketing techniques, there occurs no conversion, where all your marketing endeavours will go to squander.

Generate Better Revenues

Apart from the better conversion rates, DM also assures you for amazing revenues. It conveys heaps of gainful benefits for you and your business appreciates better as well as higher incomes. You can gain better odds of optimizing your business by utilizing different digital advertising strategies.

Interaction with Targeted Audiences

Digital advertising methods effectively cooperate with the target audience and assure result driven interactions. This role makes you sure that the engagements that your clients hope to get while interacting with your business. When you facilitate your clients with legitimate engagement, you came to know your prospect’s needs.

Great for Mobile Consumer

Present-day, mobile marketing is the most advanced way for data dispersal that is also today’s basic correspondence channel. These mobile phones have become a major part of our life. With digital marketing, you can easily connect with those mobile users and convert them into potential customers.

Create Brand Loyalty

The best part of digital marketing is that it can pull the target audience. It also creates a reputation for your brand and might intrigue enough to buy what you bring to the table. When you offer what you guaranteed. It will allow you to build up a superior association with them that ultimately influences them to develop into paying clients.

Follow the Techniques to Creating Effective Marketing Ads

All businesses need advertisements. Companies waste millions of dollars on ineffective poor or unattractive ads. None wants to waste money but marketing is important to expand and progress the business.

Fortunately there are some methods you can follow to create an effective marketing through magazine ads:

Stand Out from the Competition

People come in contact with ads from all kinds of businesses all the time.

So, what will make your potential people purchase the product of your company? That is why; you have to figure out and focus on your ads. Show your potential customers why your business is their number once select and why they should not even consider your competitors.

Use the Powerful Headline

People have the habit of scanning. They see a lot of ads every day. So you need to make sure that your ads grab and keep their attention.

You can do with an effective and fascinating headline.

A great advertising man, David Ogilvy, said “on average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Try to Present an Offer People cannot Refuse

We all love a bargain. So when you offer a good one to your customers, they will come back to you again and again.

You can offer an unbeatable price, a free trial, free shipping or a bundled package, do something different to provide your customers with a good deal with help you be successful.

Explain the Advantages

When you add any of your products by presenting its features is a good way of marketing. But when you explain the benefits for the customers, it is going to crack the deal. Every person wants to know how they are getting benefits from any particular product or service in which they are investing.

You can easily do so by listing all your services, find out the features of each of your offerings and at last, get the result of each feature that will benefit the client.

Follow the Concept of Advertorial

Advertorial is an advertisement, which imitates the editorial format. In simple words, it is an ad that looks like a news article.

Data says that people are seven times more likely to read a news article than an ad. People see ads daily; they do not get any kind of interest in it. With the ad, you cannot grab attention but with article based ads, you can encourage readers to get interested in your company.

People want to read more when they realize the article is not just advertising your business but helping them also.

Present Your Offers as the Best Cost

People always get doubts when it comes to spending money. They think a lot before investing their money on any particular product or service. If you can remove these doubts, people get an incentive to give your offering a try. Offer them a risk-free guarantee.

For example, if customers know that they get their money back, if they are not satisfied, they will more likely to try your service or product.

Call to Action

Informing customers is not enough, encourage them to take action. Tell them to contact you to order your product or click on your ad online.

Best Technological Innovations In 2019

In this modern era, technology plays a critical role in finding solutions to all the challenges our world faces today from income inequality to climate change. Today’s technological solutions always shape tomorrow’s world. This year’s emerging technologies demonstrate the rapid pace of human innovation and offer a glimpse into what a sustainable, inclusive future will look like.

Here are the best technological revolutions of 2019 that are disrupting the existing workflow and industry:

5G: MOVING, MANIPULATING, AND ANALYZING DATA

5G network has greatly emerged and enhanced the ability to move, manipulate, and analyze data across wireless platforms. As 5G is coming fully in the near future, it will bring great growth in more complex apps to resolve issues and enhance progress across industries.

No other technological developments have impacted business as effective as 5G. It has wireless connectivity at the speed and latency that are needed for complex solutions like driverless vehicles. Additionally, once 5G gets fully deployed geographically, it will help emerging markets realize the same ‘speed of business’ as their mature counterparts.

MICROBIOMES: GENETIC ANALYSIS OF BACTERIA AND MICROBES

Microbiomes are basically the genetic analysis of bacteria and microbes. As technology evolves, so do the microbes like bacteria that enter the human food chain– in farms, factories, and grocery stores – increasing the quantity of food while also posing a health risk. The latest advancement in the genetic analysis will make it easier to monitor and track the spread of these microbes and also understand the impact on human health.

With the support of Microbiomes, we will be able to understand how they travel and interact with the food chain will lead to further reductions in food waste and lessen the human cost of illness due to contamination.

REVOLUTION IN RECYCLING: BREAKING UP PLASTICS AND MAN-MADE POLYMERS

The recent revolution in recycling will increase the efficient ways of breaking up plastics and man-made polymers. Apart from spreading awareness about the pollution being caused by our reliance on disposable plastic, development in this field will cut the damage to the ecosphere ad also cut the environmental cost of the production of plastics.

Advancement in recycling means new methods of catalytic polymer “digestion” like VolCat that include developing chemical processes to more effectively break down plastic refuse into a state where it can be fed back into the manufacturing process.

BLOCKCHAIN AND DRONES: ENHANCING THE WORLD

Blockchain is the latest innovation of the technological world. These days, many organizations are exploring and implementing blockchain to tackle the increased demand for securing and managing transactions across the internet. Drones are amazing and are used in multipurpose.

Drones enable robotic automation with some geographical restrictions. As drones have numerous advantages, opportunities for development and integration are high for this market. Soon, in the coming days, drones will be used for different work.

These are the top solution for the modern world that will simplify the task and bring enhancement in the world. Hopefully, you find this article interesting and informative.

Customer Relationship Management – A Complete Guide

A single repository to brig sales, marketing, and customer support activities together, CRM or Customer Relationship Management is basically an approach that helps businesses improve existing customer relationships and acquire new customers. This amazing software helps you focus on your organization’s relationships with individual people- including customers, service users, colleagues or suppliers-throughout your lifecycle with them.

CRM software gives everyone- from sales, customer service, business development, recruiting, marketing or any other line of business- a better way to manage the external interactions and relationships that bring growth. It allows business owners to store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one main location.

Types of Customer Relationship Management

CRM Software
CRM Cloud Solutions
CRM Human Management and Artificial Intelligence

Importance Of CRM For Business

Garner has presented a report saying that CRM software revenues have now overtaken database management systems to become the largest of all the software markets. In this highly competitive era and with so many products and services to choose for, customers are picky and customer loyalty seems to be a thing of the past. The moment a product is launched in the market, it has taken a very short time and it becomes a commodity. CRM helps prioritize sales and marketing efforts when dealing with different customer groups.

How Does It Work?

CRM is considered just technology but, it is much more than that. Let’s see the work of CRM in customer-centricity, customer data management, and automation.

Supports a customer-centric strategy
Centralizes all your customer data
Automates customer-facing business processes
Customer-facing process automation

WHO ARE BENEFITTED?

Small Businesses

If you have a small business and you wish a competitive edge in your marketplace, a CRM solution can work here. It will take the burden of IT management off your employees by automating your business process and let you focus on more important aspects.

Giant Business

In case, you have a well-established business, you can simplify and improve even the most complex customer engagements with an array of CRM tools that scale to fit your needs. Bring CRM software in your business and communicate with the customer in an improved manner, track all sales leads efficiently and grow your business overall.

Running A Business Without CRM

Without the technological solution, you get more administration; more administration means less time for everything else. Your sales team can generate a flood of data, meeting prospects and finding out valuable information- but all this information gets stored in handwritten notes, laptops or in the head of your salesperson.

In this modern age, buyers no longer need you to tell them what they need anymore. They are award what they want since they have been searching on the Internet through different channels. Now, they wish to be treated as individuals. They want to feel like their business matters to you and that you care.

Overall, go beyond sales force automation to better understand customer needs, engage more effectively and win more deals with the support of CRM solution.

Latest Innovation in Electronic that are shaping the Future of the Industry

The era of modern electronics initiated with the invention of the transistor in the year 1947 and silicon-based semiconductor technology. Now after so many years, we are surrounded by numerous advance technologies, electronic devices and we rely on them in our everyday lives.

Here, we have come up with latest modern innovations that have completely transformed the industry:

Virtual Reality

Virtual Reality works great in electronic manufacturing companies to enhance manufacturing efficiency. It mainly referred to as digital design, integration, and simulation. It enables companies to inspects design objects at all conceivable scales, thereby removing defects in the product in the design stage.

Artificial Intelligence

Artificial Intelligence has become a mainstay of the electronics sector in consumer tech. AI works on different verticals from big data analytics to speech recognition to predictive teach. It is virtually integrated into every piece of IoT technology and is transforming the way companies do business. AI took the center stage at the CSE 2019 and showed how this will affect every aspect of life.

Robotics and Automation

Today, various electronics equipment companies use robotics and automation to boost the efficiency and productivity of the crop. These sensors are widely used on different machines to access priceless data to enhance efficiency as well as decrease the potential damage. Thereby increasing the use of automation and robotic technology to boost productivity and cut production cut.

IoT Technology Driving Smart Household Appliances

Home appliance manufacturers integrate their products with IoT technology to ensure that your customers are comfortable and convenient. IoT is the interconnection of physical objects and devices that are integrated with sensors and software. These technological solutions allow them to exchange and collect data. The major technologies allow smart home appliances like Wi-Fi, micro servers, micro-electromagnetically systems and Bluetooth Low Energy.

5G to Open Up New Verticals

5G is the next-generation mobile data network technology; it offers more speeds than those provided by today’s cellular and cable operators. However, the applications of mobile 5G are very far away from being available for the public. Verizon unveiled its 5G Ultra Wideband; it will alter the virtual gaming landscape with the ability to deliver heightened virtual reality experiences. 5G technology is bringing revolutionary changes in the electronic field.

Self-driving Vehicles

As technology is continuing to transform the auto industry, it has also brought amazing transformations. This year’s CES provided a lot of advanced automotive tech, some of them can be seen in the not-so-distant future. Some of the innovations unveiled at the CES this years in the electronics industry include electric vehicles, large-screen infotainment systems, talking cars, flying taxis, autonomous cars, etc.

Voice-assisted Personal Entertainment Systems

When it comes to personal entertainment spaces in the electronic space, voice-assisted systems have opened up a new level of work quality. LG unveiled its latest Signature Series OLED R, a rollable television that rises out of a box on the touch of a button. facilityresults.com

Importance of Digital Marketing for E-commerce Stores

Equal Opportunity for all

Cost-Effective Solution

Delivers Conversion

Generate Better Revenues

Interaction with Targeted Audiences

Great for Mobile Consumer

Create Brand Loyalty

How to Find Service Writing Software on the Web

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Service Writing Software for Dummies

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Microsoft acquires conversational AI and bot development firm

SAN FRANCISCO: Microsoft has announced to acquire a conversational Artificial Intelligence (AI) and bot development company XOXCO for an undisclosed sum.

Texas-based XOXCO has been paving the way in conversational AI since 2013 and was responsible for the creation of Howdy, the first commercially available bot for Slack that helps schedule meetings.

“It also developed Botkit which provides the development tools used by hundreds of thousands of developers on GitHub. Over the years, we have partnered with XOXCO and have been inspired by this work,” said Lili Cheng, Corporate Vice President, Conversational AI at Microsoft on Thursday.

Conversational AI is quickly becoming a way in which businesses engage with employees and customers — from creating virtual assistants and redesigning customer interactions to using conversational assistants to help employees communicate and work better together.

According to Gartner, “by 2020, conversational artificial intelligence will be a supported user experience for more than 50 percent of large, consumer-centric enterprises”.

The Microsoft Bot Framework, available as a service in Azure and on GitHub, today supports over 360,000 developers.

“With this acquisition, we are continuing to realise our approach of democratising AI development, conversation and dialog, and integrating conversational experiences where people communicate,” said Cheng.

Over the last six months, Microsoft has made several strategic acquisitions to accelerate the pace of AI development.

The acquisition of Semantic Machines in May brought a revolutionary new approach to conversational AI.

In July, it acquired Bonsai to help reduce the barriers to AI development by combining machine teaching, reinforcement learning and simulation.

In September, Microsoft acquired Lobe, a company that has created a simple visual interface empowering anyone to develop and apply deep learning and AI models quickly, without writing code.

“The acquisition of GitHub in October demonstrates our belief in the power of communities to help fuel the next wave of bot development,” Microsoft said.