Business Archives

Why more Women Entrepreneurs should consider investing?

Women have been breaking the glass ceiling in all walks of life, especially the business world. According to research, now women are in charge of four out of 10 businesses in the U.S., and the number of businesses owned by women’s own has gone up by 114 percent in reference to the data acquired twenty years ago. Of course, they are in no mood to slow down and more and more women are going to college and educating themselves, and becoming the prime breadwinner in their respective families.

In spite of all the progress women are making in the right direction, they still struggle in terms of management of cash and especially investing, compared to their counterparts. According to a popular business magazine, women are far behind men when it comes to financial literacy tests and they also tend to invest 40 percent less in comparison with men. Though women are considered great with saving as they save 9 percent of their salary, while on the other hand men save only 8.6 percent. But when women were asked what they would do if they were handed $1,000, and the immediate response was that they were 35 percent less likely to invest the money when compared to men.

Even though women entrepreneurs run business excellently and are great at money-saving. They have a hard time understanding the importance of investing – even at the cost of taking some risks. In order to help women invest more, there are tons of online investing platform made for women, that has taken an initiative to bring the change by providing the required guidance and mentoring needed to handle those risks successfully.

Why investing can be difficult for women entrepreneurs?

Women entrepreneurs have higher chances of gaining more personal and business capital through investing. They can also advance their savings and secure their financial future. For example, if they put their money into a traditional savings account, which will build upon average only about .01 percent to .06 percent a year in interest, whereas, comparing that to the stock market, where one can get historical returns of 10 percent and the window to gain quarterly dividends. So if they are putting $1,000 into a savings account and gaining .05 percent interest, they would be getting $5 in interest over the course of a year. But, if they put it into the stock market, then they can potentially get a 10 percent return, and eventually, they’ll make $100 that year.

But how to actually get started?

Associating with online investing platforms will definitely help in creating and managing their personalized portfolios. The investment algorithm will weigh crucial factors in women’s lives such as career breaks, pay gaps, and longer lifespans, and decide with their financial planners.

Women entrepreneurs might find it intimidating, as they have never bought a stock share but now have a desire to get into bonds and real estate but don’t know-how. But with the help of proper guidance, they can start investing in a diversified portfolio easily and begin to boost their financial future.

Empowering Women

Why Empowering Women is Beneficial For Society

When human beings were living in the wild and society had not yet been established, there was a sense of equality between men and women. As societies developed all over the world, the status of women in these societies gradually reduced and women had very little or no power. This reduced their influence and almost made women the weaker citizens or secondary citizens in society as compared to their male counterparts. Systemic sexism, no control over their lives and destiny, physical and mental abuse and a lack of respect for women has been seen all over the world for thousands of years. But over the last few decades, women are finally but gradually getting more empowered and women’s empowerment is beneficial for the women in the society as well as the society in general.

Steps to Empower Women in the 21st Century

The circumstance of one woman is very different from another but women’s empowerment is a global concept and some countries are doing better on this score than others.
Some basic methods and steps are needed in most societies to empower women. Education is the basic step to empower women as an educated woman can earn a living and also know her fundamental rights.
Access to food and clean drinking water is an essential step and in some countries, access to sanitary toilets is also essential.
It is essential to make people understand that young girls have to be treated equally at home and in society. Encouraging them to work towards a fulfilling and achievement- oriented life is important.
Improved access to healthcare, ability to work and earn money, protections from physical and mental abuse at home and in the workplace, and just giving respect to women is important.
The access to police protection and also a just and fair rule of law in society helps in women empowerment. The rights to vote, elimination of practices like child marriage, and better inheritance laws for women are all important steps toward women’s empowerment. In some cases, reservation for women in politics, in employment and education helps in the empowerment of women.

Benefits of Women’s Empowerment

The main benefit of women’s empowerment is the upliftment for women and equality in society all over the world. Women are half of the population on the planet and it is important culturally and economically for women to contribute to society. The steps of women empowerment mentioned above, protect women, give them a sense of equality and achievement and also make them more valuable members of society. Braking through barriers make women more independent and more confident, this makes it beneficial for society. Women are good at making a decision, calmly reacting to situations, solving problems and encouraging women to study or work in non-traditional fields like politics and science is a great idea.

The benefits to women and society of empowering women are limitless. It is a smart choice to make society more just, equal and one that encourages and respects women. It is a gradual process and the world is changing in this aspect one day at a time.

The few challenges faced by women entrepreneurs

Women entrepreneurs represent one of the best business leaders in the world has ever seen. Entrepreneurship, once considered a man’s world, has slowly changed. Despite progress, women continue to face challenges. Fear of failure, lack of security and difficulties in obtaining financing are some of the obstacles that women entrepreneurs tend to face over their male counterparts,

Harmonize company and family

Women entrepreneurs are often torn between commitment to family and business. The foundations on which the foundations of the family are built are provided by women. Furthermore, they have grown up in a culture that expects them to always fill a variety of roles.

All aspects of life increase and decrease depending on where our energy is invested. Hard work, sacrifice, and determination are the keys to harmonizing facets in life. Create realistic expectations and come to terms with the fact that no one should do everything.

Humility vs. pride

If something goes wrong, women are likely to blame themselves for causing the mistake, while men blame external forces or luck. When something goes well, women attribute it to luck, while men see it as a confirmation of their abilities. Women need a mindset shift to reframe mistakes as feedback and an opportunity to grow.

Women need to show off more

For centuries, women have fought for recognition of their achievements. Having the confidence to promote yourself and acknowledge your successes without fear of how others will perceive you is mandatory.

One of the best ways to grow and build your company is to take advantage of your achievements and translate them into job offers. Integrate your “successful self” into business to lead the way for other women to follow your example.

Sharing experiences is another inspirational way for women to connect and be mentors. Successful women entrepreneurs must allow themselves to shine.

Convince them to invest in you

Women continue to have more difficulties than men in obtaining financing. Recent research revealed that women entrepreneurs open companies with 50 percent less capital than men.

Venture investors tend to invest in men for their potential. Instead, women are judged on their current performance. Harvard Business Review recently published that women entrepreneurs who highlight the social impact of their ventures generate more positive perceptions. When looking for financing, be prepared to clearly explain how you want your business to look in five years, how your mission will change the landscape of your industry, and your earning potential.

In simple words, several organizations actively support diverse business visions by offering loans and financial assistance for working capital. For example, Indigenous women’s entrepreneur program exist to specifically aid Indigenous women in starting and expanding their businesses. Such initiatives provide financial backing and offer valuable guidance and resources tailored to empower Indigenous entrepreneurship.

Raise the goal

Women underestimate what they can achieve. Many women start their businesses as a hobby to make some extra money without taking a lot of risk. If you have bigger dreams, it is imperative to have a clear perspective and long-term goals to direct your efforts to get what you want. Create a support network around you, celebrate progress toward goals, and continue to grow and expand your thinking.

Believe in themselves

Women are prone to putting themselves down and not trusting themselves to be successful. The 2016 BNP Paribas Global Entrepreneurship Report revealed that women are more ambitious and successful than their male counterparts when it comes to business. Catalyst found that companies with the highest representation of women in senior management consistently experienced better financial performance than the group of companies with the lowest.

The 5 Advantages Women Entrepreneurs Have Over Men

Women entrepreneurs in Mexico only represent 16% of the business sector (INEGI, 2012). So much
has been said that men have more access to education, business, technology, justice and security.
And although it is true, and this should change, we must also recognize that being a woman has its
advantages in the business world. It is true that with the passage of time women have gained ground
in the business field, however, it is still not possible to have equal conditions for men and women, so
it is important to know the advantages that exist when being a woman and being enterprising.
The main advantage that women have is the commitment and dedication they have with their
company. In a world where the command most of the time is in the power of men, women have the
need to stand out, so the commitment and dedication to their company is greater in order to be able
to position it as the best.

1. You stand out from the rest automatically

As there are more men, women entrepreneurs are easily detected and it allows your presence to be
more visible.

2. They create more loyal friends in the business sector

Being few women, you will easily find a loyal friend who is going through the same thing as you,
someone you can trust and unconditional mutual support.

3. There are supports and events only to empower women entrepreneurs

At present, specific events are created to empower or empower women, as well as associations of
businesswomen and public entities in order to support women. Yes, focused only for women.

4. Women live longer than men

Women live on average longer than men, in 2014, life expectancy was 77 years for women, and 72
years for men. (INEGI) In other words, we can: undertake, make mistakes, start again, be successful,
and even then we will have a few more years.

5. Women learn to make the most of time

This is experienced a lot by businesswomen with children, since having to combine personal, family,
professional, couple life, etc .; They learn to manage their time very well, to do things very well the
first time, and to prioritize objectives.

You are accepted more easily

According to a survey carried out by the Center for Social Studies and Public Opinion, 78% of people
believe that women are more trustworthy versus 21.7% men. That is, by being considered as more
reliable, you will have more opportunities if you decide to be an entrepreneurial woman.

There is less to expect from you

And it does not mean that they do not take you into account, but that there are few women, you will
not have stereotypes extracts to follow, and you can build your style little by little.

You will never get bored because you will have constant changes

Unlike men, women can become pregnant and have children, which will require changes from
pregnancy, birth and at each stage of development, which will require you to adapt
In short, being a woman is not the easiest thing in the world, but it does have its advantages. We
must continue fighting to leave behind all the disadvantages, we must recognize all the good that we
have and help more women to undertake.

World’s Top 5 Tech Startups in 2019 According To Forbes

A startup is a term used for newly established business. Over the last decade, many newly started businesses in the tech industry have revolutionized the industry and become multinational and multibillion-dollar enterprises. Startups are encouraged by governments all over the world especially in the tech sector. This sector is a highly progressive and innovative sector of business that can offer jobs to millions of people all over the world. A startup is a relatively young company and generally issues an IPO after achieving a certain amount of success with the products and services offered by the company. Every year there are many startups that are established all over the world and some of them work while many fail. People who establish startups have new ideas and unique selling propositions to attract customers. The tech industry often keeps a lookout for new startups to invest in which one can offer new products and services to customers. There are major publications like Forbes that keep a tab on these new startups every year. These tech industry startups are ones that are causing the most buzz in the industry in any given year. The following are some of the top tech startups of 2019:

Bulb

Natural disasters, global warming, and climate change are unfortunately becoming part of our lives. Many people want to take active steps to stop the process of climate change and one of the key ways to do this is to use renewable sources of energy. A Bulb is a great app that is becoming popular in 2019 where members are provided with direct renewable forms of energy to power their everyday lives. Bulb provides renewable wind, solar and energy. It also provides 100% carbon neutral gas at very affordable tariff rates. The process of using renewable energy through this app is a convenient way to be eco- friendly in the 21st century.

Globechain

Globechain is a service that provides a platform where businesses can donate old items to local charities and to those in need. There is a simple process where businesses sign up and list the items they want to donate. The app or online platform connects the people who want to donate with recipient charities in need of such donations. The pickup is organized and the social impact data is provided to the business.

Huel

Huel is an online service that provides meal replacement drinks. Huel offers customers nutritious “ready to drink” drinks in different flavors, gluten-free Huel powder for drinks, Huel flavor boosts in different flavors, Huel candy, and granola bars and also sells Huel accessories. Huel is vegan, nutritious, lactose-free, soy free, GMO-free and is very nutritious as it is designed by top nutritionists. Huel is a great startup and is a top tech startup according to Forbes.

PatSnap

Innovation is the key to growth and there are millions of innovators, researchers, and scientists all over the world. This is a great database that is used by research scientists; intellectual property rights experts, and patent seekers all over the world. The database gives companies and individuals in this field access to 130 million documents in the field of research and development, intellectual property, strategy and business, and life sciences.

Nurx

Healthcare is a major issue all over the world. One of the top startups recommended by Forbes is Nurx. This app connects patients with qualified real doctors and provides affordable prescription drugs to patients. The app specializes in birth control, HIV pills, HPV screening, and emergency contraception pills. Medication, testing kits, and a prescription are all available through this app and they provide discreet home deliveries of this app.

Time Management: 5 Simple Tips for Entrepreneurs

Nowadays, prolonged working hours have become compatible with different types of companies, businesses, and enterprises all over the world. For entrepreneurs, managing work is a 24/7 job, and time management plays an essential role in this. Like managing other areas of business, time management plays a vital role for entrepreneurs to be able to handle their businesses efficiently.

The following are some simple tips for time management effectively:

5 Simple Tips for Time Management

1. Time Planning – Short Term & Long Term

Planning is an essential aspect of business in today’s times, as the environmental and market factors around the company are continually evolving and changing. Financial planning, business planning, operational planning, and product development are all done using appropriate planning tools.

Time management is a critical factor in keeping up with deadlines and managing the business on a day to day basis. Short term and long term time planning range from planning several days of business activities to allow time for a long term project.

2. Daily Scheduling

A secretary or pool of secretaries is an essential asset to any business. This is because they help manage and schedule for entrepreneurs all over the world. Secretaries maintain daily diaries and sometimes busy business entrepreneurs have their day planned on a minute to minute basis for efficient productivity and management of their time.

3. Focus On Important Tasks

Busy entrepreneurs usually have a lot of demands for their time and not enough time in a day to meet all the daily demands of the business. Entrepreneurs need to understand which tasks are essential and how much time each task deserves during the day. This will help entrepreneurs manage their time in the best possible way.

Once business operations have taken place for several years, entrepreneurs and their secretarial staff become aware of the type of tasks that require the full focus of the business owners or CEOs of the company.

4. Delegate

Most business entrepreneurs like to run a tight ship and have complete control over their business. However, one of the most straightforward time management tips for business persons is to be able to delegate in business. This means that they should have the ability to hire senior management and should be able to delegate responsibility and decision making powers in some areas to the senior management of the company.

5. Make Timely Decisions

There are two types of decisions that need to be taken in any business. This includes daily operational day to day decisions and long term decisions that could impact the future course of the business.

For good time management, it is essential to have the skills and ability to take accurate yet fast and timely decisions in business. Entrepreneurs have the skill sets to assess the pros and cons of an impending decision on time, and they should have the courage to make the decisions without spending too much time agonizing over them.

Time management is possible for even the busiest business persons running multinational organizations, and time management are critical for the right work-life balance.

Effective Marketing Tactics: Make Your Business Pandemic Proof

COVID-19 has affected the business world badly. The collapse of customer demand, supply chain interruptions, unemployment, increasing uncertainty, economic recession,

But in this article, we will not discuss the problems anymore. Here, we have come up with some major tactics to make your business pandemic proof. You only need to follow these steps, move smartly and you can stay ahead of a down economy.

So without any further ado, go through list.

Flexibility and Resilience

During this pandemic, the best learning business owners have learned is to adapt. Today, this is not enough just to monitor the situation and find ways to cut losses. As a business leader, you need to think creatively and take maximum advantages from the available opportunities.

Having a Skype call and timely meeting on the project do not finish your responsibility. Recognize the hard-working employee, maintain transparency, show vulnerability, bring personal relationship-building initiative and many more.

New Marketing Tactics

Fewer businesses are focusing on an online advertisement that means less competition. Additionally, people are spending their time at home in the interview that gives you an opportunity to serve a larger audience. This is a perfect time to create brand awareness with different marketing tactics.

Agreed, the lack of tradeshows and the physical market is limiting your networking. But with digital marketing, you can beat your competitors. Explore newer marketing tactics, plan and implement and try to connect with people.

Focus on Customer’s Current Needs

Understanding and serving your customers’ needs is vital every time. But it becomes especially important to empathize with their present issues and changing buying behaviours now.

First, do proper research to understand the change properly. When you collect insights from consumers, supplier and people from the entire chain, you become able enough to go with the rapidly-changing needs and behaviours.

Re-evaluate Your company and how your business operates

With so many physical shops being shuttered by the coronavirus pandemic, this is the period when you need to think about re-evaluating your business model.

Changing how your business operates, would be scalable and beneficial for your business during this tough time. Of course, not all businesses are going to do so well, but this is important.

Important Tips

Go digital- adopt accounting, software systems, advanced technology
Focus on learning new and explore new opportunities
Make sure you know what your insurance does, keep them checking
And, finally, take care of your physical and mental health.
When times are challenging, cooperation and collaboration become the support system. Even they are not your customers or in the same industry, stay connect with people.

What to expect?

It is a fact that returning to business, as usual, is going to be tough in the immediate post-coronavirus era. Business leaders need to assess the entire business system carefully and make plans that will put the business back on the way of progress.

Last Verdict

So that’s it on how you can make your business pandemic proof. Go and find out where your business can function under the current challenges and can take maximum advantages from it.

Why Do You Need Business Insurance?

Running a business comes with inherent risks; here business insurance can be a helping hand. Of all expenses, you can save on your venture from losses. Unfortunately, bad things happen to the most unexpected movements. That is why you need insurance.

Business insurance is a broad category of insurance coverage’s designed for businesses. It is also known as commercial insurance. Some business owners buy insurance to secure themselves against financial losses resulting from lawsuits or physical damage to company-owned property.

Insurance can save you from financial catastrophe if something goes wrong, but even when things go properly, business insurance powers your progress. Just make sure you have chosen the right policy. Every business is different and so the insurance needs of each business are completely different. Although, there are practical rules about the general insurance needs of a business.

Business insurance protects your company from losses that could significantly impact your operations. Like a fire incident destroys your company’s building and a large bodily injury claim, which results from a slip and fall incident at your child care business.

Most small businesses need a business owner’s policy. It incorporates business property, business liability as well as business income insurance in one policy.

Business liability also called commercial liability help to cover the costs of liability claims made against your business. For example if a client was to trip and injure himself on your business property, he could bring a lawsuit against your company. Here, Business liability insurance supports you in covering the cost of that claim.

Business income insurance is one of the important insurance plans for the business. It helps replace lost income when your business operates due to a covered loss. It is a perfect way to ensure you can keep paying your bills, payroll, and ride out the temporary suspension of your business. If any accident happened and your business is damaged due to it; these insurance plans help you to replace the lost income while repairs are being made

You hire employees to work in your company; these workers become your responsibilities. There are few kinds of insurance that your business is legally obligated to obtain, including, in most states, workers’ compensation insurance. You can take some other forms of insurance available to businesses that can protect your employees’ livelihood like liability insurance that can offer financial protection by making a payment on a judgment, removing the financial burden from the company’s concern.

If you wish to expand your business and looking for a business loan, business insurance is important to get the approval easily. Business insurance is an established way of managing risk and demonstrates to lenders that you value protecting your investments over saving a few dollars.

You are very lucky; you do not live in a part of the world where disasters are likely to hit. But wishful thinking does not provide as much coverage as a real plan. There are various factors outside of your control and the best way to ensure peace of mind is to take responsible action.

Importance of Digital Marketing For E-commerce Store

“Significance of Digital Marketing for E-commerce Business”

Using digital marketing can create huge revenue as it supports to get customers and brand value. Today, customers are no more dependent just on the content or word-of-mouth before making a purchase. They check the reviews about any particular product or service on all the platforms on which the product listed.

As per the recent reports, 37 million social media visits let to 529,000 orders on average. In which, the biggest social network Facebook supports to get more traffic to the site that leads to sales constituting an average of 85% of all the orders. It has become vital to grab consumers’ attention as they get distracted easily. This is where Digital Marketing comes into the frame and its importance came into light. Here, we are listing some more points that show the importance of digital marketing for an e-commerce store:

Equal Opportunity for all

Online marketing presents an equal opportunity to all kinds of the business unlike old days scenario when multinationals and big business house mostly embraced in the market. Small and medium scale businesses or startups now have the assets to perform sales and marketing processes. Before digital marketing, these opportunities were accessible only to giant companies.

Cost-Effective Solution

Digital marketing is more cost-effective than traditional marketing. It allows small businesses with no assets and capitalization to find a superior and financially savvy marketing channel in the marketing. Data says that up to 40% of respondents claimed to get considerable savings by utilizing digital marketing techniques of promotion for their products and services.

Delivers Conversion

With the help of digital marketing, you can easily measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals or sales. It is not like traditional marketing techniques, there occurs no conversion, where all your marketing endeavours will go to squander.

Generate Better Revenues

Apart from the better conversion rates, DM also assures you for amazing revenues. It conveys heaps of gainful benefits for you and your business appreciates better as well as higher incomes. You can gain better odds of optimizing your business by utilizing different digital advertising strategies.

Interaction with Targeted Audiences

Digital advertising methods effectively cooperate with the target audience and assure result driven interactions. This role makes you sure that the engagements that your clients hope to get while interacting with your business. When you facilitate your clients with legitimate engagement, you came to know your prospect’s needs.

Great for Mobile Consumer

Present-day, mobile marketing is the most advanced way for data dispersal that is also today’s basic correspondence channel. These mobile phones have become a major part of our life. With digital marketing, you can easily connect with those mobile users and convert them into potential customers.

Create Brand Loyalty

The best part of digital marketing is that it can pull the target audience. It also creates a reputation for your brand and might intrigue enough to buy what you bring to the table. When you offer what you guaranteed. It will allow you to build up a superior association with them that ultimately influences them to develop into paying clients.

Follow the Techniques to Creating Effective Marketing Ads

All businesses need advertisements. Companies waste millions of dollars on ineffective poor or unattractive ads. None wants to waste money but marketing is important to expand and progress the business.

Fortunately there are some methods you can follow to create an effective marketing through magazine ads:

Stand Out from the Competition

People come in contact with ads from all kinds of businesses all the time.

So, what will make your potential people purchase the product of your company? That is why; you have to figure out and focus on your ads. Show your potential customers why your business is their number once select and why they should not even consider your competitors.

Use the Powerful Headline

People have the habit of scanning. They see a lot of ads every day. So you need to make sure that your ads grab and keep their attention.

You can do with an effective and fascinating headline.

A great advertising man, David Ogilvy, said “on average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Try to Present an Offer People cannot Refuse

We all love a bargain. So when you offer a good one to your customers, they will come back to you again and again.

You can offer an unbeatable price, a free trial, free shipping or a bundled package, do something different to provide your customers with a good deal with help you be successful.

Explain the Advantages

When you add any of your products by presenting its features is a good way of marketing. But when you explain the benefits for the customers, it is going to crack the deal. Every person wants to know how they are getting benefits from any particular product or service in which they are investing.

You can easily do so by listing all your services, find out the features of each of your offerings and at last, get the result of each feature that will benefit the client.

Follow the Concept of Advertorial

Advertorial is an advertisement, which imitates the editorial format. In simple words, it is an ad that looks like a news article.

Data says that people are seven times more likely to read a news article than an ad. People see ads daily; they do not get any kind of interest in it. With the ad, you cannot grab attention but with article based ads, you can encourage readers to get interested in your company.

People want to read more when they realize the article is not just advertising your business but helping them also.

Present Your Offers as the Best Cost

People always get doubts when it comes to spending money. They think a lot before investing their money on any particular product or service. If you can remove these doubts, people get an incentive to give your offering a try. Offer them a risk-free guarantee.

For example, if customers know that they get their money back, if they are not satisfied, they will more likely to try your service or product.

Call to Action

Informing customers is not enough, encourage them to take action. Tell them to contact you to order your product or click on your ad online.