A Successive Rise in the Mortgage Rates in U.S. for Seven Straight Weeks

The Council of Global Unions held its 12th meeting conveying the support of its members in the US, and also condemned the attacks on the American trade union movement

During its annual conference, which took place  on 13 February at the OECD Headoffice in Paris, the Council voiced its deep concern about the restriction of trade unions’ freedoms in the United States under the guise of freedom of speech.

Affiliates of the Public Services International (PSI) and Education International (EI) are currently fighting severe attacks, aimed at prohibiting the collection of fair share fees from non-unionised workers who nonetheless have to be legally represented by unions. The offensive is supported by wealthy conservatives including the Koch Brothers, whose goal is to diminish the power of the US labour movement. On 26 February the case will be presented to the US Supreme Court. “The case warps and weaponises the idea of freedom of speech by enabling one person’s complaint to undermine the interests of millions of workers across the country who benefit from collective bargaining,” according to a statement issued by the Council. It considers the case not as an isolated, domestic event but rather as part of a global attempt to weaken the trade union movement, as became apparent with the recently established Trade Union Act in the United Kingdom.

Finding strategies
The meeting discussed strategies to meet urgent challenges that confront the international trade union movement, from international trade agreements to tax evasion by global corporations, and climate change.

Attendants were briefed about the launch a global campaign to promote the observance of fundamental rights on the occasion of the 100th anniversary of the ILO in 2019. The campaign will have a special focus on occupational health and safety.

The Council also examined the progress of the work done by the ILO Commission on the Future of Work, whose mandate is to produce an independent report on how to achieve a future of work that provides decent and sustainable work opportunities for all. Participants at the meeting had the chance to discuss with the Director General of ILO, Mr. Guy Ryder. They also had discussions with Mr. Angel Gurria, Director General of OECD, about OECD’s Jobs Strategy.
EI was represented by Fred van Leeuwen, General Secretary, David Edwards, Deputy General Secretary, and Duncan Smith, Senior Coordinator.

Update 2018: Healthcare Tempo in Malaysia

The demand for healthcare is rising and continues unabated, with opportunities for improvement and innovation in diagnoses and treatment. However, economic uncertainties and budgetary constraints continue to put significant financial pressures on the provision of healthcare services.
The net impact of these contradictory pressures is uncertain. What will Malaysian healthcare be like in 2018?

Impact on Patients
The Federal Court reaffirmed in Kok Choong Seng & Sunway Medical Centre v Soo Cheng Lin in 2017 that the legal standard for the provision of information to patients is the Rogers v Whitaker principle, i.e. doctors have a duty of care to disclose material risks.
A risk is material, if “in the circumstances of the particular case, a reasonable person in the patient’s position, if warned of the risk, would be likely to attach significance to it, or if the medical practitioner is, or should reasonably be aware that the particular patient, if warned of the risk, would be likely to attach significance to it”.

Although this patient-centred standard has been around since 2006, many healthcare providers still do not understand their legal duties, with some of them having been held liable by the courts for their failure to inform.
Patients’ voices will become louder in 2018 as they are increasingly more informed, particularly from the electronic media – although the quality of health information on the Internet is variable.

The Malaysian Health Data Warehouse (MyHDW) was launched in April 2017 with the objective of using Big Data for analysis and decision-making, with the potential for reducing cost, reducing waste and optimising the use of limited resources.
The collection of personally-identifiable data is unavoidable. Questions about data security, its de-identification when released to users, and oversight of MyHDW have not been clarified.

With the reported leaks of the personal data of mobile phone subscribers, organ donors and members of medical organisations, patients need assurance that their health information is always kept confidential. Interestingly, the Personal Data Protection Act does not apply to the public sector.
Public trust in allopathic healthcare delivery systems continue to wane. Many people willingly entrust their healthcare to the non-health sectors with technology providing them the tools to do so, e.g. refusal to vaccinate, home deliveries by unregistered personnel, and purchase of unlicensed medicines unavailable locally through the Internet.

The public will increasingly demand to be treated as human beings with better patient experiences enhanced by providers, and not as entries in medical records. The demand for patient safety and quality of care will continue to pressure regulators and payers to ensure that the healthcare services provided are safe and of high quality.

Increasing Healthcare Expenditure
Healthcare expenditure will continue to rise because of the ageing population, the double whammy of non-communicable and infectious diseases, new technologies and increasing patient demands.

The need for long-term care and non-communicable disease management will increase for the senior population and an increasing number of young adults. This is inevitable as large segments of the population are unhealthy with diabetes, hypertension, overweight and obese.

Concomitantly, infectious diseases, especially dengue, will continue to plague the public. Despite vector control measures, dengue and malaria prevail with no cure for the former and increasing drug resistance in the latter. Some previously-eradicated diseases like rabies are also making a comeback.

There will be increasing out-of-pocket expenditure in the private sector, and even in the public sector, particularly with increasingly expensive medications and procedures. An increasing number of people will face financial ruin if they or their relatives get catastrophic diseases like cancer and heart attack.

Medical inflation will continue to exceed the increase in GDP (gross domestic product). Cost containment in private hospitals has not succeeded.
The Private Healthcare Facilities and Services Act regulates doctors’ professional fees, which comprise not more than 20%-30% of the private hospital bill, but hospital charges continue unregulated. A RM100,000 private hospital bill, which was uncommon at the beginning of this decade, is now common.

Concomitantly, charges in private clinics, and even in private hospitals, are increasingly being capped by managed care companies and third-party administrators. More general practitioner clinics will close, primarily because of financial unsustainability, and rarely because of retirement.

When middlemen take a share of the healthcare ringgit, compromises are inevitable, with consequent impacts on safety and quality of care. Studies about a national health financing scheme have been on-going since the 1980s. Although voluntary health insurance was announced in October 2017, details are yet to be disclosed.
Private practice for public sector specialists may or may not stem the outflow to the private sector, as the outflow is often due to service conditions and not just financial compensations. Would the care of public sector patients be affected by such private practice? Only time will tell.

Medical Workforce
There are too many medical schools, too many graduates, and too few house and medical officer posts. Over-production of the medical workforce continues although the public is wiser, with decreasing applications to private medical schools, which will lead to mergers, acquisitions and closures of some.
The crunch will come in 2021 when the four-year contracts of the initial cohort of junior doctors in the Health Ministry will end. Some will continue to be employed, but the rest will have to find their way in the saturated private sector or seek alternative employment.

Delays in the appointment of housemen after graduation from medical schools has led to some of our best and brightest doing their housemanship training in regional countries that provide certainty of appointments. Training doctors at taxpayers’ expense for other countries is, to say the least, illogical.

Medical Technologies
Healthcare has lagged behind others like telecommunications, transportation, retail etc, in utilising new technologies like artificial intelligence and virtual reality.
The smartphone, portable or at-home diagnostics, smart drug delivery mechanisms, digital therapeutics, genome sequencing, machine learning, blockchains (decentralised databases) and the connected community will begin to impact on multiple aspects of healthcare delivery, e.g. operations, workforce management, business models, patients’ confidentiality and security.

Stay Healthy
Staying healthy is critical to avoid receiving healthcare. A healthy diet, maintaining an appropriate weight, regular exercise, sufficient rest, safe sexual practices, avoiding smoking, moderate alcohol consumption and keeping vaccinations current are some of the measures to stay healthy. This requires some work, smart lifestyle choices and the occasional medical check-up.
Wishing all readers good health in the Year of the Dog!

The way to Amalgamate Cancer Care

Taking stock of new evidence in the field and building on previous ESMO statements and dedicated Clinical Practice Guidelines, ESMO is calling attention to the evolving and growing gap between the needs of cancer patients and the actual provision of patient-centered care from the time of diagnosis, including supportive, palliative, end-of-life and survivorship care.

“New studies in the field of supportive and palliative care show that there may be a gap between what doctors think is important or disturbing for patients, and what patients really need.

“With this new position paper, we wanted to call attention to the fact that, as well as anti-tumor treatment, cancer patients need physical, psychological, social and spiritual support, at every stage of the disease from diagnosis. We refer to this as patient-centered care,” said Dr Karin Jordan from the Department of Medicine V, Haematology, Oncology and Rheumatology, University of Heidelberg, Germany, and ESMO Faculty Coordinator for Supportive and Palliative Care, ESMO Clinical Practice Guidelines supportive care section subject editor, and main author of the paper.

She continued: “Patients must ‘set the tone’ in supportive and palliative care. We need to make it easy for them to tell us how they feel, what they need, and of course, allow them to be fully involved in decision-making if we are to provide optimal patient-centred care.

“The concept of patient-centred cancer care is described in this paper (encompassing both supportive and palliative care), along with key requisites and areas for further work.

“We chose this term because we believe in a continuum of care focused on alleviating patients’ physical symptoms and psychological concerns.”
Dr Matti Aapro from the Cancer Centre, Clinique de Genolier, Switzerland, and co-author of the position paper, ESMO faculty member and past president of the Multinational Association of Supportive Care in Cancer (MASCC), said: “Recent studies show that palliative and supportive care not only improves treatment, it also contributes to better use of existing resources, avoids waste, and may ultimately also reduce the cost of treatment.”

The ESMO Position Paper states that individual cancer patients will express different physical, psychological, social, existential and spiritual needs at different stages of the disease, that will often evolve over time.

Therefore, patient-centred care cannot be standardised, even though it is provided through a standard framework.
Patient-reported outcomes (PROs) should be highly encouraged as requesting them has been shown to be associated with better quality of life, fewer hospitalisations, and even increased survival, compared with usual care.

“A cancer diagnosis, the disease itself and the effects of anticancer treatment are major stress factors for patients. Around 14 million people are diagnosed with cancer around the world every year,” explained Dr Jordan.

“Over the last decade, clinicians have accepted that, while survival and disease-free survival are both fundamental factors, overall quality of life is also crucial for patients.

“Patient-centred interventions should be routinely discussed and evaluated by the multidisciplinary team (supervised by the oncologist) together with tumour directed treatment,” she said. “Of course, patient preferences and cultural specificities should be respected.”

“We hope that this paper will contribute to develop a generalised culture and acceptance of supportive and palliative care, worldwide,” said Dr Aapro.
“Basic patient needs such as pain relief are still not being widely met. Education is vital to make sure that essential supportive care is accessible to all cancer patients, everywhere.

“Quoting Dorothy Keefe, past MASCC president, I would say: ‘Supportive care makes excellent cancer care possible’.”
“ESMO is committed to increasing awareness and education to bring patient-centred care closer to all professionals; to improving collaboration between healthcare providers for the good of patients; and to promoting research, so that patient-centred interventions are not only integrated, but also based on the best evidence,” said Andrés Cervantes, chair of the ESMO Educational Committee.

“Despite growing awareness of the need to develop patient-centred care and recent progress in the field, more and better scientific evidence is required so that effective interventions can be proposed to cancer patients at each stage of their illness,” said Dr Jordan.

“This paper is important because it takes ESMO’s long-standing interest in supportive and palliative care – shown, for example, in its Designated Centres of Integrated Oncology and Palliative Care accreditation programme – a step further.

“Developments since the last ESMO position statement in supportive and palliative care in 2003 show that, not only do these interventions improve patient’s quality of life, but also, overall outcomes.

“ESMO appeals to health authorities in Europe and beyond to ensure that cancer patients have equal access to the best possible patient-centred cancer care that resources allow,” she concludes. “This is a medical and ethical imperative.” – ESMO

Strength to Talk about Mental Health

According to Malaysia’s National Health and Morbidity Survey 2015, mental illness is expected to be the second biggest health problem affecting Malaysians by 2020. It’s estimated that one in three people will suffer some form of mental health issue such as anxiety, stress or depression in their lifetime.

While the projection seems bleak, there are many organisations and initiatives geared towards alleviating the problem.
What’s difficult to manage, however, is that people often find it hard to open up and talk about their mental health issues, particularly within a culture that puts a premium on saving face. Traditionally, showing emotions has been viewed as a weakness that demonstrates a lack of resilience.

As a teenager, I had a fascinating conversation with my granddad that has stuck with me ever since. He was a burly man even in his 60s and 70s, and certainly no weakling. I asked him about the idea that “boys shouldn’t cry” and received an unexpected response from the ex-army man.
He told me, “People say crying is a weakness and only girls should be allowed to cry. But crying isn’t a weakness, it’s a strength. It takes a lot for a person to show how they feel.”

I pressed him and asked, “But if crying is a strength, why do people say we shouldn’t do it?” He replied: “Because people don’t know how to deal with feelings – and that’s a weakness.”

At the time I nodded along sagely, but it would be years before I had a real understanding of what he meant and how it affects mental health.
In life, we have order and chaos. Rational thought, rules, etiquette and composure exist within an order that we easily understand and happily work with. Whenever order is broken, it’s difficult to make sense of chaos. Rather than make sense of it, it’s easier to dismiss it as quickly as possible.

The understanding of how minds work is in its infancy. What we don’t understand, we fear. If we break an arm, people know how to fix it. If we get anxious or stressed, they feel less equipped to support us in dealing with our mental health.

Nevertheless, most people experience anxiety, stress, depression and trauma at some point. Some suffer more than others. Recently, I corresponded with a young woman about her anxiety. She lost her father unexpectedly a few years ago. In her struggle to cope with her grief, she found her self-assurance and confidence had left her.

Though she can “put on a brave face” to help her get through the day, she finds herself in a constant state of struggle. Like many, she tries hard to suppress the difficult emotions. Sadly, this serves to compound the suffering that always finds some way to manifest itself as a mental health issue. It’s sad to hear people say that they don’t wish to be a burden on their families, but it’s an understandable reaction given that so many are uncomfortable with conversations about grief, stress and trauma. Nonetheless, it’s something we should address. We can start by asking “How are you?” of those around us, and showing that we are genuinely willing to stop and listen to what they have to say. Burying our heads in the sand is a dangerous strategy that has long-term implications for the mental health of our family and friends. We also miss out on one of the most precious aspects of life – forming an authentic, deep connection with the people we love.

When we courageously open up to each other, we create an opportunity to share our troubles and give each other permission to reveal our true selves, ultimately strengthening our bond considerably.

In his 2013 book The Trauma Of Everyday Life, psychotherapist Mark Epstein notes, “When we stop distancing ourselves from the pain in the world, our own or others’, we create the possibility of a new experience, one that often surprises because of how much joy, connection, or relief it yields. Destruction may continue, but humanity shines through.”

Buddhist teacher Thich Nhat Hanh suggests that the greatest gift we can give is our presence. Feelings of loneliness, isolation, and being misunderstood often stem from our struggles. Being present for our family and friends can significantly reduce these struggles. We should never underestimate the difference that being there for someone can make.

Finding the courage to have genuine conversations might initially feel uncomfortable, but so much can come from going beyond the small talk to find out if someone is really OK. Having just one conversation can reaffirm a deep level of love and support. It could be enough to ease the heaviness of a person’s burden and save their life.

Stop the Storm of Diabetes

The body’s blood sugar is controlled by insulin, a hormone produced by the pancreas in the abdomen. Insulin acts on food in the bloodstream to move glucose into cells, where it is broken down to produce energy.

Diabetes is a chronic condition in which cells are unable to break down glucose into energy. This is due to insufficient production of insulin or the insulin produced does not function properly. The former, which is much more common, is called type 2 diabetes, and the latter, is type 1 diabetes.
During pregnancy, it is possible for blood glucose levels to reach levels that the insulin produced is insufficient for all of it to be moved into cells (gestational diabetes).

Many people have raised blood glucose levels that are not high enough for a diagnosis of diabetes (prediabetes), which is a wake-up call that the person is en route to diabetes.

Data from National Health and Morbidity Surveys
The prevalence of diabetes in Malaysia’s National Health and Morbidity Survey in 1986 was 6.3%. This increased to 8.2% in the National Health and Morbidity Survey in 1996 and 17.5% in the National Health and Morbidity Survey in 2015.

At the current rate of increase, about one in five Malaysians will be diabetic in 2020. The findings from NHMS 2015 of the overall prevalence of diabetes were:

• There was an increase in overall prevalence with age, with an increasing trend from 5.15% in the 18-19 years age group to a peak of 39.1% in the 70-74 years age group
• The overall prevalence in females was 18.3% and 16.7% in males
• Indians had the highest overall prevalence at 22.1%, followed by Malays at 14.6%, Chinese at 12.0% and Other Bumiputras at 10.7%.
Of the known diabetics, the findings included:
• The prevalence of known diabetes was 8.3% with an increasing trend from 0.7% in the 20-24 years age group reaching a peak of 27.9% in the 70-74 years age group
• The prevalence of known diabetics in the urban areas was 8.7% and 7.2% in the rural areas
• The prevalence in females was 9.1% and 7.6% in males
• Indians had a prevalence of known diabetes at 16.0%, followed by the Malays at 9.0%, Chinese at 7.7% and Other Bumiputras at 6.8%
• 25.1% claimed that they were on insulin therapy and 79.1% on oral anti-diabetic medicines within the past two weeks
• 82.3% had received diabetes diet advice from healthcare personnel
• Healthcare professionals had advised 69.6% to lose weight.
• Healthcare professionals had advised 76.8% to become more physically active or start exercising.
• 79.3% sought treatment at Health Ministry facilities (59.3% at clinics and 20.0% at hospitals) and 18.7% at private facilities (15.1% at clinics and 3.6% at hospitals);
• About 1.5% self-medicated by purchasing medicines directly from pharmacies; and 0.5% were on traditional and complementary medicine.
Of the undiagnosed diabetics, the findings included:
• The prevalence of undiagnosed diabetes was 9.2%, with an increasing trend from 5.5% in the 18-19 years age group reaching a peak of 13.6% in the 65-69 years age group
• Prevalence was 9.2% in females and 9.1% in males;
• Indians had a prevalence of undiagnosed diabetes at 11.9%, followed by the Malays at 9.8%, Others at 8.6%, Other Bumiputras at 8.1% and Chinese at 7.7%.
Of the pre-diabetics (the term used in NHMS 2015 was impaired fasting glucose), the findings included:
• The prevalence was 4.7%;
• There were no statistical differences by age groups, gender and between urban and rural areas;
• Indians had a prevalence of pre-diabetes at 7.7%, followed by Malays at 5.2%, Others at 4.3% and Chinese at 3.8%.
Going forward

Whenever experiencing symptoms such as increased thirst, frequent urination (especially at night), significant fatigue, weight loss, muscle loss, itching in the genitals, recurrent fungal infections, delayed wound healing, and blurred vision, individuals should seek medical attention promptly.

Type 1 diabetes can develop over weeks or even days.

Overweight, obesity, and inactivity often associate with Type 2 diabetes. The overweight comprises 37.3% of the Malaysian population and the obese 12.9%. The estimation shows that 51.6% of the population is physically inactive. Many people with type 2 diabetes are unaware they have the condition because the early symptoms are often non-specific.

The complications of diabetes are multitude and include an increased risk of heart disease and stroke; damage to nerves; damage to the retina in the eyes; kidney disease and failure; foot ulcer; erectile dysfunction; sexual hypo function in women; miscarriage and stillbirth.

Due to delayed detection, diabetics are more likely to present for the first time with complications. The increase in the number of diabetics seeking treatment will increase the country’s health expenditure substantially. Diabetic complications will further increase this.

With about 80% of diabetes patients currently seeking treatment at Health Ministry facilities, the burden to the country will be substantial.
The medical profession recently received directives from the Health Ministry on Ebola virus disease management. This is important for preparedness, although there is no reported case of Ebola infection in Malaysia, as the mortality from Ebola infection is around 50%.

According to the World Health Organization, Malaysia has no operational policy /strategy /action plan for diabetes and the reduction of physical inactivity.
This incongruence is difficult to understand particularly when the diabetes epidemic in the country continues unabated.

Liposuction Believed to be no longer a Slimming Technique

Most of us want to look well-proportioned, but the mirror is often disappointing: saddlebags on the hips, love handles around the waist, spare tyre on the belly. If you’ve had trouble shedding flab the natural way, you might have thought of liposuction to get rid of the excess fat.

But such an intervention is not always the best idea. “Many of those who are interested have misconceptions about liposuction,” says Riccardo Giunta, head of the Hand, Plastic and Aesthetic Surgery Department at the Ludwig Maximilian University of Munich, Germany.

Liposuction is not for people who are overweight and simply want to lose a few kilos just like that. On the other hand, if someone changes their diet and gets lots of exercise and stubborn problem areas remain, liposuction may help.

However, it is anything but risk-free. “A few things can go wrong, when it is done by an insufficiently qualified or inexperienced doctor,” warns Torsten Kantelhardt, a plastic and cosmetic surgery specialist.

Ugly dents may appear if the expert removes too much fat, while liposuction can also lead to swelling and bruising, for example.
Before undergoing such a procedure, patients should seek out as much information as possible about the potential risks and complications associated with liposuction, says Christoph Kranich, of the consumer advice centre in Hamburg.

Patients should also bear in mind one rule of thumb. “The longer the operation lasts and the more fatty tissue is suctioned out, the higher the risk of complications,” Kantelhardt explains.

“The most gentle procedure is water-assisted technology,” Giunta says.
With this method, tissue is removed using a water jet, which also has some local anaesthesia and adrenaline. First, this fluid soaks and loosens fat cells. Then, through a cannula, that tissue is suctioned out along with the fluid, using a vacuum method.

Ultrasound technology is another alternative for liposuction. The problem area is connected to a device that sends off ultrasonic waves to liquefy fat deep down, while keeping the top layers of the skin untouched. In the best-case scenario, the body disposes of this fat on its own, so that it does not need to be suctioned out.
Fat cell suction creates a wound that will heal over time, as the skin tightens up. However, it may happen that the patient’s skin will not adapt well enough and will instead remain baggy. “In such cases, the skin can be tightened through surgery,” Kantelhardt notes.

The cost of liposuction will depend on the size of the problem area in question and on the length of the operation. Potential patients should choose their surgeon with great care, making sure they are properly trained to perform this procedure. – Sabine Meuter/dpa

Homeopathy Gaining Resistance in Sport

More and more sports physicians are now providing homoeopathic remedies. One is Tom Kastner, on the staff of the Institute for Applied Training Science in Leipzig, Germany, and a physician for Germany’s cross-country skiers. He had homoeopathic agents in his medical bag during the recent Tour de Ski, an annual cross-country skiing event in Europe.

“To be clear: There’s no scientific proof of the efficacy of homoeopathic,” Kastner says. “It’s contrary to scientific laws, which creates a conflict for a doctor with scientific training.”

Based on the principle that “like cures like”, homoeopathy is a system of complementary or alternative medicine in which ailments are treated with highly diluted substances that in larger amounts would produce symptoms of the ailment. The aim is to stimulate the body’s self-healing response.

Kastner knows homoeopathy is important to many people and isn’t surprised that sales of homoeopathic medications have reached high levels.
“It’s no different in sport than in normal life,” Kastner says. “The question is, for what symptoms do I offer homoeopathic medications? I’d like to give the athlete something, although it’s not absolutely necessary to take recourse to substances that may have a high potential for side effects.

“Athletes who have had a positive experience with them gladly go back to them.”

One such athlete is Nicole Fessel, a cross-country skier from the Bavarian Alps. She’s long had a neurological problem and is constantly looking for relief.
“One of the things I came across is homoeopathy,” Fessel says. “I don’t swear by it, but I use it. Our doctors advise me on it quite well.”

In Kastner’s view, homoeopathy’s psychological aspect plays the biggest role. “These medications can help if you believe they will, similar to the placebo effect,” he notes. “There’s an interaction between mind and body.”

Homoeopathy’s placebo effect is discussed from time to time in medical journals and at medical conferences.
“Sometimes, as a doctor, you’ve got to set your own position aside and simply work with the positive attitude of the patient – in this case, the athlete,” Kastner says. “It’s a show of confidence.”

It’s important to bear in mind that homoeopathic medications aren’t natural remedies. Sport physicians know that the homoeopathics they obtain from certified companies aren’t on the list of banned doping substances.

“I’d advise everyone, also recreational athletes, not to obtain homoeopathic medications from the depths of the internet. You never really know what’s in them,” Kastner says.

Though not a proponent of homoeopathy himself, Kastner doesn’t wholly dismiss it either.
“Everyone has to experience it for themselves and decide how much faith to put in it. But especially as an attending physician, you should know the limits of the use of homoeopathics.” – Gerald Fritsche/dpa

Help Guide to Make Healthcare Strategy More Efficient

A few years ago, I worked on an acquisition. The team was trying to decide whether to acquire a small company that had built a great application. The target looked like they were hot stuff. And the folks on my team were excited.
Cool functionality. Productivity. What more could you want?
The software had some amazing functionality. So much so that the physician who was the brains behind the operation had increased his personal productivity like you wouldn’t believe. He was THE most productive physician in his specialty across his entire region. He was a physician in a small Canadian market, building for a single province-wide market with a population of 8 million.

How about a bigger addressable market?
The problem was the real target market was not Canada; it was the US. In the US market, the product was part of a mature market segment. In other words, what they had built was essentially a tuck-in capability. An app for the app store, not the app store itself.

No market intelligence – that’s a problem
Most of the major US HIT vendors had already built out or acquired this functionality. It’s just that no one on his team had looked at the market outside their own small Canadian geography. All of their points of reference were in an internal market – which has multiple barriers to entry in healthcare. They completely ignored the US (and global) landscape.

Do I need to mention that the acquisition didn’t go through?

A different approach: suss out the market
I’m telling you this story because I want to contrast that situation with a client team that is doing the exact opposite. First of all, you should know that they aren’t traditional marketers. They are academic researchers who are commercializing imaging technology.

Look beyond the product to the market
Like many startup founders with an engineering, medical, or academic background, their focus has been the product – not the market. But that’s shifting. Recently, they put together a comparative competitive grid. The grid lists all the players in their market, not just the competitors. That’s a smart move.
Why? Because the purpose of doing competitive intelligence or market intelligence when you’re a startup is grasping the market. Not building the product. When you build the product, you validate with users and buyers. When you build a business, you need to know the market.

The flip from product to business
Their initial competitive grid focused on features and functionality. But a smart founder won’t build out her roadmap based on a feature gap. Instead, she looks for her firm’s strategic strengths relative to the market landscape, and she captures the shifting market dynamics. So this is how you do that.
7 things to track for market intelligence

1. Start by making a list.
Fire up Excel. In the first column, put down the name of your company. Then list all competitors, both direct and indirect. List potential partners. Technology partners. Distribution partners.

  • Then create the following following columns:
  • Business model
  • Target market segments
  • Revenue
  • IP
  • Regulatory
  • Product capabilities, features, functionality.
    Fill them in using the step-by-step instructions below.

2. Business model: capture how they make money.
What are their business model components? In other words, what do their customers buy from them? Hardware, software, services, licensing, implementation? Just by understanding how they’ve packaged their intellectual property, you’ll get a handle on their business model…

  • Is manufacturing involved?
  • do they have a clinical affairs function to handle regulatory approval?
  • do they have a major service or implementation component to their software?

3. Target market segments. Who are they selling to?
Are your competitors addressing exactly the same customer segments as your firm? If so, how exactly are you competing? What is your competitive advantage, and how can you defend it?

4. Revenue
If you’re in an early-stage market, are your competitors all other startups? If so, do they have revenue? Look for deals in press releases to find out. If they’re bigger companies, look for the financial reports.
Revenue will tell you if the market is heating up. And for your marketing strategy, you’ll get a handle on how much education your market segments are going to need from you.

5. IP
Do your direct competitors have IP protection? If your exit strategy is to become acquired, you need your own IP strategy in place.

6. Regulatory
If you’re developing a regulated healthcare technology, look at the approval status of competitors. Do they have clearance? Which programs – CE Mark, FDA 510k? Other jurisdictions? And what are their target geographies? (Don’t say they’re all global – no early-stage regulated medical device or software platform is going to sell in every market.)

7. Product features and functionality
The first 6 items on this list tell you if this is a viable market. Product functionality helps you understand how to differentiate and win. Now add several columns with the most significant features and capabilities. Not just where you win, but where they win too.

Do the work upfront
Want to be one of the 10% of startups that survive? Then start doing your market intelligence homework. Collect the data. Enter the right market and make the smart calls. Get on the path that takes you beyond me-too moves.

Coughing is most necessary for betterment of Health, says Doctor

It’s something almost everyone has experienced: No sooner do you lie down in bed and drift off to sleep, than you have to cough. And if you’re getting over a cold, you might end up coughing half the night. Annoying though this may be, it serves a purpose, doctors say.

Meant to expel the irritant, the cough reflex is coordinated by the medulla oblongata, part of the brain stem that contains the center controlling involuntary vital functions, including regulating blood pressure and breathing. Conscious thought – which originates in the cerebrum, the largest part of the brain – isn’t necessary.
So go ahead and cough, says Dr Sabine Gehrke-Beck, from the Charite hospital in Berlin, Germany. “Even if it’s annoying, you can’t effectively suppress it anyway.”

In the case of coughing caused by colds, she adds, there’s not even proof that the supposedly strongest cough suppressant – the opioid painkiller codeine – is actually more effective than a placebo. “In any event, you’ll sleep better with codeine, though.”

If you’re determined to stop your cough, she says, a doctor can prescribe codeine for you. But she warns that the drug can quickly become habit-forming, and instead recommends patience and warm beverages such as tea, which help to thin out mucous and can soothe your throat. – DPA

Colorectal Cancer believed to be a Serious Threat to the Nation

Colorectal cancer screening tests can help to find pre-cancerous growths or lesions and remove them, reducing patients’ risk of developing the disease and its related morbidity and mortality issues. It is highly treatable if detected early.

However, because the standard screening age in Malaysia is 50 and patients are often unaware of the prevalence of colorectal cancer, the disease is often overlooked, resulting in diagnosis at later stages.

“General awareness of colorectal cancer is quite low and I don’t think people realise that it is one of the most common malignancies not just all over the world, but especially in Malaysia,” says Datin Dr Wendy Lim, consultant gastroenterologist and hepatologist at Sunway Medical Centre. “The important thing to know is that it is preventable.”
Dr Lim shares that colorectal cancer is the second most common cancer among men in Malaysia and the third most common cancer among women, according to a 2003-2005 study by the Health Ministry on cancer incidence in peninsular Malaysia.

“People are happy to screen for breast, cervical or prostate cancer, but when we ask them to screen for colorectal cancer, there’s always that moment of hesitation. When it involves procedures such as testing stool samples or undergoing a colonoscopy, they tend to shy away,” she adds.
“We want to get people thinking about their own risk. So much depends on people coming forward and asking after screening methods to protect themselves from the risk of developing colorectal cancer.

“There are a lot of studies looking at exactly when it happens and when exactly the risk increases. The age at which colorectal cancer occurs in Malaysians is much lower compared to Western patients, so what we are advocating for is that screening begins at 40 in this country.”

Nipping It In The bud

Implementing a nationwide screening programme can help medical professionals detect cancer early in the population. Colorectal cancer screening tests can also find pre-cancerous growths or lesions and remove them, reducing patients’ risk of developing the disease and its related morbidity and mortality issues.

It is common in Malaysia for colorectal cancer in individual cases to get picked up a lot later compared to people in similar age groups in countries with nationwide screening programmes. In those countries, people are given notice once they turn 50 to undergo screening for colorectal cancer.

These notices include test kits that recipients have to return to screening facilities with stool smear samples. Those with negative screening results are given the all-clear and will start receiving test kits annually. Those who are tested positive, however, are referred to hospitals for a colonoscopy.

According to Dr Lim, this national initiative for a screening programme is what we sorely lack in Malaysia.

“As opposed to screening tests such as ones for breast cancer, where if you discover a lump,cancer has already developed, colorectal cancer screening is more about preventing cancer from developing. If polyps are found while screening, they can be removed almost immediately. Polyps are often non-cancerous growths, but are pre-cancerous, which means some can develop into cancer.”

She adds that since the risk of colorectal cancer increases from age 40 onwards, screening people at an earlier age could help detect the disease in its earlier stages and lead to better prognoses for patients.

“In a way, screening will not only decrease mortality rates but also result in substantial cost savings to the nation’s healthcare by avoiding putting patients through expensive chemotherapy, radiotherapy and palliative care as well as reducing loss of productivity from patients’ inability to work,” shares Dr Lim.

Looking Out For indicators

“Unfortunately, there are little to no visible symptoms for colorectal cancer. That is why we currently push for people to undergo screening from age 50. There are some who present with bleeding in their stool or black stool.
Abdominal pain, unexplained weight loss and loss of appetite are also some indicators people should take notice of. If someone comes in with these symptoms, we forgo the stool test and go straight to the colonoscopy,” says Dr Lim.

Patients should also ask questions and be informed about the different screening procedures available. For instance, colonoscopies should be done by a trained gastroenterologist who has extensive experience in endoscopy and is skilled in detecting and removing polyps.

She adds that, for now, Malaysians aged 40 and up should commit to regular screening for colorectal cancer.

“It is not a hugely demanding task. Someone with an average risk with no family history of colorectal cancer would be subject to a general colonoscopy only once every 10 years. Stool tests and sigmoidoscopies (lower large intestine and rectum examinations) are annual, and virtual colonoscopies can be done once every five years,” asserts Dr Lim.

“Of course, technology plays a part as well. There are advanced gadgets such as wide-angled, high-resolution colonoscopes that can help us differentiate between benign and non-benign lesions.”

She continues, “I hope we can inform the public that colorectal cancer is more common than we think, and that men and women are equally affected. As mentioned before, there is a certain aversion to the topic of colorectal cancer, but we need to be more open about the rising risk of this disease.”

Debunking myths on colonoscopy

Dr Wendy Lim is of the opinion that having every hospital treat each colorectal cancer case the way it does in notifying the Health Ministry of infectious disease cases would be helpful in contributing to a comprehensive cancer registry.

“Information on screening procedures should be transparent, and since there are several methods available, people can choose one or a combination they are most comfortable with.

“For instance, if you are of average risk, you don’t necessarily have to go for a colonoscopy if you are squeamish about the process. Research the various screening methods, explore preferred and alternative methods, and choose the ones most suited to you,” says Dr Lim.

Many people are concerned about colonoscopies, and understandably so. For your gastroenterologist to perform an ideal scan of your colon, the colon first has to be cleansed and emptied. Colon preparation, or “prep” as it is known, is an essential step to emptying the colon.

Below are some myths about colonoscopies debunked, so you may undergo screening for colorectal cancer with peace of mind.

Myth
I have to drink a large amount of laxative solution to empty my bowel during prep.

Fact

ost prescribed laxative solutions now are taken in split doses, allowing you to drink half the solution the night before and the other half the morning of your procedure.

Myth
I cannot eat or drink anything but water during prep.

Fact
Clear liquids and food low in fat and fibre are completely fine to consume during prep. Anything from clear broth to popsicles are allowed, as long as nothing is artificially dyed red, blue or purple. However, it is advisable to stop eating or drinking four hours before your procedure.

Myth
Colonoscopies can be painful.

Fact
Most patients are either fully or lightly sedated during the procedure, and the flexible scope minimises the chance of you feeling any pain. Some slight discomfort is to be expected.

Myth
My colon may be perforated during the procedure, so it is too risky.

Fact
Colonoscopies are extremely safe when performed by highly trained and experienced professionals. Your risk of experiencing a perforated colon during a colonoscopy is less than 0.2%.

Myth
I will be passing gas for days after the procedure.

Fact
Air is introduced into the colon during a colonoscopy for the gastroenterologist to better view the intestinal walls. You can expect to be passing gas for a while after the procedure, but it should not last for days.

.

Exit mobile version