Category: The 10 Most Empowering Businesswomen to watch out in 2022_Article

By Jodi Pliszka, Ph.D. – Neurolicity

Crash! I was in a car accident that would change my life forever. I awakened with gobs of hair on my pillow and each time I took a shower, clumps of hair would clog the drain. I fell into a deep depression and couldn’t believe that all of the hair over my entire body was gone. I was a bald woman living in a society where hair defines a woman’s beauty. How could this be happening to me?

I figured that I had two choices, I could survive and be miserable, or I could learn to thrive and help others along the way. I had an epiphany and soon learned how to take my thoughts off autopilot and rewire my own thinking to achieve any result that I wanted. “If you can’t change your circumstances, learn to change your perspective” became my motto.

We all have wonderful gifts, like fingerprints. When you take the leap of faith to open up and share your vulnerabilities, you can help so many people. Now, I’m showing women entrepreneurs how they can empower their minds and create ground-breaking success in their own businesses.

What happened next? I got married, moved to New York and my daughter, Jess,

was born. A few months after her birth, my ex-husband decided that he didn’t want to be a dad and left us. Instead of panicking, all over again, I used the same process I used to help me get over losing my hair and guess what happened?  It worked! I changed my perspective and everything turned out positively for Jess and I. This made me think, “if I could get over losing my hair, my husband, my house (we were homeless for a short time during the divorce) and still have hope, I could apply these principles into the business side of my life.

Success began following me in whatever I decided to do. It seemed almost like “magic.” No matter what I wanted to accomplish, I accomplished it. My check list was growing.

Invent an award-winning product. Check!

Write three award-winning books. Check!

Quit my job at the hospital and create a million-dollar company selling the product I invented. Check!

Win a Top Finalist spot of ABC’S American Inventor TV Show and work with Simon Cowell. Check!

Create Neurolicity, a business for helping women entrepreneurs flourish. Check!

Get featured in Forbes, Entrepreneur, ABC, FOX, CBS, NBC news and articles, globally. Check!

Be featured on Lifetime TV’s Health corner as an alopecia advocate. Check!

Win the Enterprising Women of the Year Award. Check!

Create Neuromarketing Simplicity and help women entrepreneurs grow highly profitable businesses. Check!

As you see, my simple neuroscientific system has allowed me to do whatever I want in life and in my business, with almost guaranteed success. But my system also worked to save my life!

Five years ago, I ended up in the hospital for nine days with a 106.1 fever. I had a sinus and throat infection, influenza, pneumonia and strep A seeped into my blood; I was in Septic Shock! I had a rare brain infection and almost died. I began teaching my body how to kill off the infection, one white blood cell at a time. The doctors said my recovery was a miracle, but I let them know that it was actually based in science and my knowledge of understanding how to control my brain and body. I’ve since gone through five throat surgeries, two broken ankles and nothing has stopped me from helping others, because of my proven formula for success.

My daughter, Jess, was a straight A student and graduated Cum Laude, pre-med with a Bachelor of Science Degree in Psychology and a Master’s degree in Professional Counseling.  Jess is a board certified, licensed Neuropsychotherapist and owner of NeuroJess Women’s Neurocounseling Center. Jess started her own private practice, just one month after graduating and receiving her license. (Which is unheard of.) Within only a few months, she has a full, thriving practice.. Jess is a specialist in working with neurodivergent women, LGBTQ+ individuals and multicultural women. She has been epically successful in her personal and business life by implementing the very same principles that we teach women entrepreneurs, coaches and consultants. Jess is living proof that even though she was raised by a single mom, she didn’t lack for anything and the processes we teach really does work!

Here’s a question for you. “Did you know that you can take the challenges that you’ve endured in your life and turn your own obstacles into opportunities to help others?” All you need is a proven neuroscientific formula that will allow you to tell you story in a way that will attract people to you and get them to stop ignoring your messaging.  But how do you do this? You can learn how to activate the psychological triggers in the brain that prevent people from scrolling past your messages. When you stop using outdated ‘benefits marketing’ and start focusing on ‘emotional marketing’ (something every women entrepreneur is great at doing) you can have success almost like “magic,” as well.

Helping others turn their dreams into reality has always been a passion of mine. I love to use neuroscience to prove that if you don’t have a strong mindset, it’s really hard to have a powerful impact on others and nearly impossible to achieve your goals. In order to gain the trust of others it’s crucial to be able to back up your words with actions, and we do just that. We openly show the successes that we have earned, by taking our thoughts off autopilot and rewiring our own thinking, and you can learn to achieve any result that you want to achieve, as well.

You don’t have to be great to start helping people, but you need to start helping people to become great.   Here are free trainings for you: neurolicity.com/information1 and neurolicity.com/extraordinary.

Since its appearance in the 1960s and its progression with the rise of micro-computing, video games have regularly benefited from the advances of the digital world to become an art form in its own right and a globalized and intergenerational leisure activity.

As streaming (or Cloud Gaming) reshuffles the cards in the video game industry and 5G promises to accelerate its democratization, let’s take a closer look at its contributions in terms of convergence, uses and business models, and why we think it will be the video game medium of tomorrow.

Computers have never been able to do without video games. Proof of this is the 1960s and 1970s, which saw the appearance of the first so-called popular games such as Spacewar in 1962, Pong in 1972 (a very basic tennis game) and Space Invaders, which were often accessible primarily on desktop machines, the ancestors of our current microcomputers.

With the miniaturization of the computer will come the time of the consoles connected to the television set and which will propel the game in the domestic universe. The video games leave the closed framework of the game rooms to invite themselves in the heart of the living rooms and families.

Over the next 40 years, screens will have so invaded our daily lives that the use of games will now be based on a wide variety of media: televisions, computers, arcade terminals, smartphones, electronic tablets, Smart TVs… and of course consoles, the latest of which are in 3D.

The video games devices will also see many changes in the field of fixed consoles (e.g. PlayStation, Xbox, GameCube, Wii®) or transportable consoles (e.g. Game Boy, DS and PSP). In addition to wireless joysticks, there are gyroscopes that detect the position of players’ movements in space.

Futhermore, virtual reality is becoming more and more present (for example, immersive interactive simulation: visual, sound, haptic). In addition to technological advances and thanks to the emergence of social networks, the world of video games has become more social and cultural.

Pokémon GO and World of Warcraft have become social phenomena and confirm what everyone has already understood.

Video games have now become a key sector in the entertainment industry and a multi-billion dollar industry.

Indeed, the world of video games is populated by characters that have become famous such as Pokémon, Mario, Sonic, Pac-Man, Rayman or even Lara Croft, which will give rise to as many franchises and animated or cinematographic adaptations.

• Cloud Gaming or the emergence of a medium

With the arrival of Cloud Gaming technologies, video games are on the verge of a third revolution marked by:

– Ultra availability:  This is the possibility for everyone, everywhere and all the time to indulge in the joys and pleasures of video gaming. This promise is about to be fulfilled thanks to the deployment of 5G, among other things, but also to the ability of Cloud Gaming solutions to adapt to bandwidth constraints, particularly in emerging countries where economic barriers and low bandwidth have long restricted access to video games.

– Ultra pricing: It is characterized by a variety of business models: unit purchase, unlimited subscription, introduction of a digital currency NFT to obtain virtual objects, freemium, more or less immersive and personalized advertising spaces and which all correspond to as many user profiles. They will cautiously but surely relegate to the background the ecosystems associated with console-type media and the closed ecosystems symbolized by the Apple App Store.

– Ultra playability:  Servers managing sophisticated games in agnostic mode, strong involvement of players from game creation to participation in metavers, disappearance of social, demographic and geographic boundaries.

– Ultra-convergence: Video games inspire and aspire other art forms and converge with other disciplines such as medicine, which have integrated them into the therapeutic field (neurology, autism, cancer…).

One of the most striking examples of this convergence, born during containment, is the development of virtual concerts. The most recent example of experimentation in this field is certainly the concert of the rapper Travis Scott which took place on Epic Games’ license: Fortnite. By launching a game, players were able to enjoy a creatively staged virtual concert, in which they could move freely around the star’s avatar in a performance realized through motion capture techniques.

In another turn of events, the video game world, after having plundered the musical heritage to provide soundtracks like the GTA franchise for Rockstar Games’ Grand Theft Authority, sees this same publisher investing directly in the discovery and production of talent, with the objective of having original music directly available and appreciated by its community, while playing the game of distribution via music streaming platforms.

Generation Z had adopted YouTube as the single screen for their video explorations, overtaking their parents’ television and platforms like Twitch.

Generation Alpha will probably be the one of the Metaverse, a concept at the crossroads of virtual reality and social networks using video games and their uses.

Microsoft’s recent acquisition of the giant Activision-Blizzard for $68.7 billion will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse”as Microsoft CEO Satya Nadella confirmed.

Of course, the virtual world is not in its infancy. Gaming, in particular, has been investing it for several years. Second Life, a virtual world that created a buzz among some 30 million users in the early 2000s, is a good example. Since then, the gaming industry has been offering its own virtual worlds, with increasingly elaborate and interactive content, like the virtual mini-concerts of the game Fortnite and their 12 million spectators.

But these universes remain limited to their own game, whereas the metaverse intends to sign the advent of an interconnected virtual world and draw the contours of a future Web 3.0.

Everything will then be a question of the virtual experience’s quality. A few milliseconds too much delay in an interaction, the expression of a face (the metaverse promises to reach this level of detail) or worse, an interruption of service, and these new virtual offers will disappoint.

So, metavers and other virtual worlds will only take off, if they can rely on storage, connectivity and network infrastructures that are up to the challenges that Cloud Gaming is currently facing.

• Cloud Gaming reinvents and democratizes the gaming experience

Cloud Gaming technologies, which are omnipresent among telecom operators, are now at the heart of the development strategies of console manufacturers and video game publishers, and are on the way to converting almost all gamers, thanks to an increasing improvement in performance in terms of accessibility, playability and graphic quality.

They still have to find the right balance between economic models and creativity, mass consumption and inclusiveness, openness and respect for ethical rules.

Author – Karen Seror CMO at Gamestream