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WhatsApp Update Adds New Features for Community Discussion

According to the latest update, WhatsApp has come up with new exciting features for its users. Mark Zuckerberg has announced some major features of the community discussion over groups. He claims that these new capabilities give emerging communities the ability to build stronger groups with a variety of fresh options, sub-groups, and in-chat polls. Larger group conversations on WhatsApp are primarily supported by these enhanced capabilities. Thus, these new features will enable new communities to create better groups. WhatsApp announced that “they are excited to share this update of communities’ discussion, which will be available to users over the next few months.” These structured features are primarily made to assist businesses, educational institutions, and local communities in connecting various group chats under one umbrella.

To get access to this feature, you can tap on the new community tab at the top of chats on Android and at the bottom in iOS systems, which will help you to experience the creation of new groups or discussions in existing groups. Once you join a community, you can easily switch between available groups to get important updates. Only admins will be able to announce important information to everyone in the community. These admins also can decouple other groups and particular members from the community.

At the same time, WhatsApp also launched three more amazing and useful features for users that help to create in-chat polls on groups, 32-person video calls, and creating groups with up to 1024 members. In the same way as using emoji reactions, users can share large files, and also admin delete facilities can be used on the community platforms. The team of WhatsApp said that they have been working with 50 organizations in 15 countries to meet the needs of different communities globally.

WhatsApp is a phone-number-based application, meaning users will only join those community groups discussion with which they already have familiarity. So to protect users’ privacy, WhatsApp assured its users that these new features are with more privacy, protection, and control. The team clarified that privacy policy features are in the DNA of WhatsApp , so they will never stop to control and protecting the personal conversations, messaging, and video calling of users. So to control this privacy policy WhatsApp adds layers of security with end-to-end encryptions and disappearing messaging features. Enhancing these new features brings more exciting privacy protection layers to give more control over the messages and discussions of community groups. These privacy layers include leaving the group silently by giving notifications to admins. You can also choose who can see you online to control your privacy. And there is already an incredible way to protect shared digital media by viewing one feature, which will come up with screenshot blocking. This screenshot-blocking feature is under testing, and it will also roll out for users soon, according to WhatsApp.

Along with these most useful and exciting privacy features, WhatsApp also comes up with more provoking features like larger file sharing and organization of groups with 512 people at a time. In addition, you can send files of 2GB size at a time to one another. Another feature in the list is voice calling update, which includes larger voice calls for up to 32 people with one tap. And in respect to voice calls, there is also a surprising update that you can hear your voice message before you will send it to another user. A disappearing messaging feature is also introduced with multiple duration options, which will also be useful for users.

Sometimes while changing phones, we may face the trouble of data and chat transferring. This problem is also solved with WhatsApp’s new import feature. Using this feature, you are able to transfer your chat history from your Android to your iPhone, which is provided with end-to-end encrypted backups by WhatsApp. After launching these new features WhatsApp could challenge other apps like Telegram and Signal and also other online community platforms.

So these are some engrossing updates about the features of WhatsApp. This new community discussion features surely help larger organizations and groups for easy work. Larger organizations like schools, enterprises, and apartment community groups will undoubtedly benefit from the new community discussion tools for easier collaboration. WhatsApp said they have many more plans for adding new features over the coming months. For the time being, they are eager to hear feedback from more users around the globe.

Top 10 Distinctive Applications of Drone Technology

Drone technology is one of the advanced innovations in the realm of technology right now. Drones are robotic aircraft that have novel uses in several fields thanks to their excellent surveillance ability. Initially, drones were operated by remote controllers, but now, after the introduction of advanced technology, drones can fly autonomously with the help of sensors and LiDAR detectors. These specially designed robotic objects are also called Unmanned Aerial Vehicles (UAV), capable of taking autonomous flight in the air without a pilot. Advancement in drone tech makes it a commercial tool.

In the Early edge of drone technology, its usability was limited to some sectors, but now it supports most vital sectors like agriculture, photography, weather forecasting, and disaster management, which has increased its worth and notoriety in the tech world. So, let’s take a deep dive into the benefits and applications of drone technology, so if you’re curious about drone technology, then keep reading.

Surveillance

The highlighting and profound quality of drone technology are its surveillance capabilities. This quality drives the capability of drones to capture still pictures of target places and develop keen observation. Thanks to the advancement of modern technologies, drones are now equipped with many advanced features like powerful cameras, GPS for location tracking, and interpreting cell phone calls, which help them to work efficiently. The most vital part of a drone is its tilt sensors, which act as the nervous system of a drone. These sensors help drones to gather information and analyze the situation on the target site. Another advantage of the monitoring ability of drones is that they can capture high-resolution images of distant and high-altitude objects. Drone surveillance is also observed in the military for attacking missiles and collecting secret information about enemies.

Aerial photography

Currently, drone technology back the aerial photography concept efficiently and amazingly. Remote control and autonomous drones are used in the process of aerial video shooting. Aerial drone photography gives a wonderful experience of watching out the city or any other place through a bird’s eye view. Drone photography can capture images and videos where humans can’t go easily. Aerial wandering through drone cameras has applications in sports, real estate, and filmmaking, leading to the increasing use of drones in the corporate world.

Shipping and Delivery

A drone is typically an autonomous object that can transport goods and services by air up to customers’ doors. Drones can deliver food and packages more efficiently at long distances in less time than conventional transportation methods. So, this shipping process is cheaper than buses, trucks, and other transportation options because it does not require fuel to fly and also demands low maintenance charges. E-com giant companies like Amazon and Walmart are testing drone technology for future shipping and delivery of goods to customers. So to enhance the transport service of any company it is necessary to use these aerological technologies for the betterment of customer’s experience.

Geographic mapping

Geographic mapping deals with gathering data on topographical features of the earth’s surface. A drone can provide high-resolution data on seashores, Islands, and other land topographical features in the mapping process. So, professionals can use this high-resolution data and also be able to design 3D maps using this data. GPS and Wi-Fi connections are also available in the drone, enabling it to find the exact location.

Agricultural crop monitoring

Drones have already proven their worth in the agricultural industry They act like intelligent aerial robots for the farming industry, which detect crop health and also give an indication of the use of pesticides. Drones consist of sensors and run on Artificial Intelligence technology which helps in crop monitoring and assists farmers and botanists in determining humidity, temperature, water, and soil fertility. These automated techniques reduce the workload of farmers and allow them to focus on commercial advancement crops in the market. Not only in monetizing crops but also in planting saplings to spraying can be carried out with the help of drones which help farmers take more crop production within minimum time.

Rescue operations and disaster management

This is also one of the captivating uses of drone technology for humans because sometimes humans can not send to the disaster place due to high risk where drones can play an important role. In countries like China and Australia, drones are already used to rescue people from fires. Drones are autonomous and aerial objects made up of thermoplastics so that they can be sent to any place for rescue operations. Sometimes larger aerial objects like helicopters and rescue planes cannot go to the disaster point; drones can easily go there and get a close view of the situation.

Military secret operations

As to history, the first use of drones was carried out in the military for secret missions. Drones assist militaries in gathering sensitive information from their neighbors, which enables the capture of opponents. Today’s modern drone technology is used in the military to perform airstrikes to control enemy attacks and also to alert the army of any sudden attack. So these Unmanned Aerial Vehicles’ surveillance and intelligence are used for attacking missiles and bombs on enemies by an army of the respective country.

Weather forecasting

Special types of weather drones are designed to collect weather data and information from the lowest layer of the earth’s atmosphere, called the troposphere. They are furnished with specialized sensors which gather information about humidity, temperature, and wind in the atmosphere. Weather drone technology assists the meteorological sector and weather forecasters in interpreting weather reports more precisely. The warnings of rain and hurricanes can get through these weather drones at an early stage. Before any natural calamity, these weather drones warn the government and weather forecasting teams so they can be ready.

Wildlife Monetization

A drone is the most suitable and efficient alternative for wildlife surveying and monetization. Tracking the faunal population in the forest is nearly impossible for humans, but drones can keep an eye from the sky on different animal species without disturbing their ecosystem and life activities. Drone technology can also be applicable in reducing the poaching of animals like elephants and deer in Asian and African countries. These quadcopters efficiently capture all life processes of animals on land, in water, and in the air by great surveillance. That’s why we can know how the ecosystem of animals works.

Space Drones

Drones have already conquered the earth’s surface and are now heading into space. Space research organizations like NASA have carried out secret missions of drones traveling toward space. In the future, these drones can be used as information collectors from the land on the moon and mars. These space drones are also used for mapping space and capturing high-quality images of the solar system.

Elon Musk finally wraps up the Twitter deal for $44B

Elon Musk took possession of Twitte r with an exceptional tweet and the dismissal of top management of the board, which provides a clear insight into how he will achieve his planned ambition for social media platforms. After months of legal battle and proceedings, Elon Musk finally closed the deal with Twitter for $44bn by taking all charges of the company; he fired the former CEO Parag Agarwal on 28th Oct.

After completing a successful deal of ownership of Twitter, Elon Musk was tapped for his first tweet after owning a company. His tweet roughly reflects the idea about the future modifications of Twitter. He claimed that the “bird is freed” in a tweet after the deal and gave an idea about the freedom of speech and introduction of advertising on Twitter. Elon confirms that he will make certain changes regarding spam bots and fake accounts on Twitter. He also gave confirmation that people can now freely comment on their opinions and speeches on Twitter without any excessive restrictions and bans but in accordance with the rules and regulations of the respective country. After having free speaking rights, he also revealed that Twitter would come up with multiple options like gaming, advertising, business, shopping, and payments. This integration and modification in Twitter can be the next big thing in all social media platforms.

In his popular tweet after the deal, Elon clarified that his taking over Twitter is a genuine effort towards a healthy society and the future of civilization. He also revealed that he did not buy Twitter for more money but for humanity and society. The next important thing he underlined in his tweet was that Twitter is welcoming to all people in the world but considers all laws and rules of every country. Musk also ascribed to handling consequences on Twitter. According to some sources and news reports, Twitter is now charging for acquiring blue ticks for Twitter accounts on the app, which significantly impacts the verification process. Twitter is currently planning to charge $19.99 per month to the user for a verification tick.

Another message from Musk’s tweet is also important for businesses, advertisers, and marketers, “Twitter aspires to become the best advertising platform in the world that strengthens the brand and your enterprise.” These words show that advertising media modifications and updates can assist businesses to grow and brands to know.

How Smartphones revolutionize the society

According to some statistical data, global smartphone users increased by 49.89% during 2017-22. There are about 91% of people use smartphones in the world today. These data reflect how smartphones revolutionize society in less than one decade. Smartphones are now becoming irreplaceable things in the lives of people. With better means of communication and convenience, people are embracing smartphones and their new groundbreaking features. After introducing smartphones, smartphone applications and cutting age features are rapidly evolved and made people’s lives easy and unexpectedly fast. From car games to Netflix and iTunes, the concept and the way of consuming entertainment media have changed remarkably.

The most revolutionized sector in the world because of smartphones is Business. Extraordinary and unbelievable growth in E-Commerce business is only possible due to smartphones. All E-Commerce businesses are able to directly contact and target their customers via smartphones to sell their products. Along with Business and entertainment, sectors like finance, healthcare, travel, and tourism also changed drastically.

Smartphones also transform social interaction into virtual meetings. People can contact their near ones at anytime and anywhere in the world, which greatly impacts people’s social life. Let’s seek into more detail to understand how smartphones revolutionize society and the world.

Enhance social interaction

If we go ten years back, it is hard to interpret that we will talk to people in different towns or even in different countries via video call. With the power of the internet and the arrival of groundbreaking, new technologies smartphones can bring video calls and online meetings. Social media platforms like WhatsApp, Facebook, and Instagram on mobile phones increase the quality of communication and interaction between people and their families. Applications like Zoom and Google Meet show their incredible use and features of video conferencing and meeting in the last two years. Overall, smartphones and their next-level features are always amazing and help people to connect and interact with everyone.

Impact on Business

A smartphone is an irreplaceable tool in the world today because almost all businesses in the world use E-Commerce websites to acquire customers and launch their products or service to their target audience. Having smartphones in each hand becomes the opportunity and marketing strategy for many E-Commerce businesses in the world. Online shopping is the key service delivered by all Ecom businesses up to people via smartphones. So, online smartphone purchasing and selling greatly impact trades and services.

Marked transformation in education

Education is one of the vital pillars in the society of any nation. Quality of education and educated people define the overall growth of the country. The foremost purpose of education is to equip young people for tomorrow. In the past, many decades have only changed the process of the education system. Today worldwide internet service and handled smartphones revolutionize the educational system drastically. Gone are the days when students relied on their parents, teachers, and school to liberate themselves. Currently, there are uncountable sources from which students can add and gain knowledge on their own with the help of mobile phones and internet services. Smart content allows students to learn with joy and applications that reflect the world’s bright future.

Shift concept of entertainment

Advancements in smartphones have been followed by a plethora of amazing applications. Thanks to google and the apple play store for providing millions of smartphone apps. Ten years back, the concept of entertainment was totally different; people generally went outdoors to enjoy themselves in cinema theaters, traveling only. But today, smartphones and apps like Netflix deliver theater to one’s smartphone. Reportedly, films released on OTT platforms are becoming more successful and popular than in cinema theaters. So, the choices of people are changing regarding content consumption and entertainment.

Considerable change in media and journalism

Smartphones and the internet have incredibly changed journalism and mass media. At times of newspaper, reporters had to wait for 24 hours to publish their breaking news. This sounds like a fairy tale in today’s fast and updated generation because today breaking news from any corner can reach around the world in a few minutes. In the past years, television was selected over newspapers by people. Today television is replaced by all smartphones because TVs cannot broadcast all news at once. Today’s audiences want faster news updates on channels and social media platforms, so the speed of news publishing is the priority for journalists now.

Optimize Financial processes

Smartphones bring banks and all financial processes into one place. Payment apps like Google pay and Amazon pay convert lengthy bank transactions into seconds. In large population countries, it isn’t easy to handle customers for banking institutions for daily transactions, but mobile phones revolutionize all transaction processes by making them easier for people. The use of smartphones replaced physical wallets with digital wallets. Smartphones not only help to pay bills but help to optimize and manage money and assets of people by having online apps. We analyze our spending, investing portfolios, and bank accounts on a single device.

Travel and navigation

Planning for any trip and travel becomes easy when you have a smartphone. With advanced apps on the smartphone, you can book your tickets and residential facility out of your town or country with a single click. From buying tickets for your flights to searching must-watch destinations and famous food of any place is possible due to the use of smartphones. After visiting any new place, the vital requirement is for a navigator, which is also provided by Google maps, to find out the route that you want. Advanced navigation features in smartphones can help you to live and accommodate in unfamiliar destinations easily.

Top 7 Economic Benefits of Renewable Energy

Renewable energy is a clean, environment-friendly, and everlasting source of energy. It differs from conventional energy sources like fossil fuels, due to its ample existence, diversity, and availability worldwide. According to some environmental agencies and environmentalists, the demand for renewable energy will significantly rise by 2040. So, this increasing demand and use of renewable energy sources not only have an impact on nature but also on the economic growth of the world.

Climate change is one of the issues related to our planet’s health. Renewable energy is tackling environmental problems like global warming and climate change. Thus, many business tycoons and leading entrepreneurs adopt to create and develop renewable energy-related businesses. Thus, positive growth in sustainable energies generates opportunities for economic development by creating green energy.

In this article, we will discuss some economic benefits of renewable energy sources.

Affordable installation and maintenance

Renewable energy, like solar energy, is affordable for most people because materials which are generally used for creating energy sources are less expensive. Thus, installing and adopting solar, wind, and other green energy sources for homes and businesses is easy, safe, and convenient to use. The most desirable feature of solar energy is it gives a huge amount of electric and heat energy with minimum maintenance issues later on. If there is any maintenance issue, workers can easily solve it with affordable charges. So, overall investment in clean and green energy rewards you with a supply of green energy as well as economic benefits.

Lower down cost of electricity bills

The foremost and biggest economic benefit of renewable energy resources is in the cost of electricity that they create. Converting your electricity consumption from the local power grid to solar energy can help you to shorten the cost of your energy bills. Solar installations, wind turbines, and other types of conventional energy sources generate electricity at a lower cost. Instead of using coal power plants to create electricity, we can use solar energy, which reduces the number of pollutants and gas emissions released every day in the environment. These replenishable energies also take the edge off of carbon footprints by around 70-80% in a year. According to the IEA, the use of green energy sources increased in 2020 by 3%, and demand for other fuels get declined. So, besides environmental benefits, renewable energy resources can also gain economic benefits.

Saves money

Renewable sources are affordable to adopt and also help to save money after use. Renewable energies most obviously save money by reducing many household and industrial electricity bills. Installation of solar energy and the building of wind turbines are long-term beneficial electricity sources that considerably reduce energy bills. Relying on a conventional local power grid means you pay more than the export of energy to that grid. But in terms of solar energy, you can back and sell the excess energy produced by your business to the power grid, which is best for your business from an economic perspective. Most of the research and studies show that the cost of installation of renewable energies will go down because many innovations in renewable technologies are done in the world.

Create employment opportunities

Investment and creation of renewable energy power plants directly lead to employment opportunities worldwide. Installation of solar power plants and the building of wind turbines generate a large number of jobs and working chances for people. It is found in research that solar industries employ almost millions of workers around the world. Employment opportunities in clean energy reached about 12.7 million last year, and 700,00 new jobs were created in one year. This employment generation is undoubtedly long-lasting till there is the sun to shine and the wind to blow.

Low fuel prices

Renewable natural resources offer clean and green energy as well as environment-friendly fuel. Renewable and green fuels like biogas, bioethanol, and biodiesel can be used to run vehicles without any harmful emissions of gasses or pollutants. These renewable fuels are made up of organic masses and vegetable oil, making them fully green and clean. The organic materials and applications required for extraction of these fuels are easily available at low cost; therefore, the fuel price for vehicles is low for fuel generated with renewable energy sources.

Stable energy prices

The world normally experiences fluctuations in the prices of fossil fuel and energy which is generated by it. In the case of renewables prices and costs of energy and fuel are stable because there is a large amount of source available to regenerate that energy or fuel again. It is also assumed that energy prices of renewables lower in the future. So the stable prices of green and clean energy, make energy affordable and cheap for people.

Increased investment opportunities

Outstanding growth and an increase in the use of renewable energy appliances and power plants might be profitable to investors who want to invest in clean energy. Studies have shown that investing in renewable energy can reduce volatility and increase returns in one’s portfolio. As increased demand and importance of green energy attract many leading investors to invest in it. However, solar industries are outreaching fossil fuels by creating abundant amounts of energy. This indicates that the future of energy and fuel is clean and renewable energy sources.

Final Say

According to US research, by 2030, about 65% of total electric energy will be supplied by renewable energy sources. Therefore, switching to renewables ensures green energy and fuel supply to the world. So, these economic benefits stipulate that the future of renewable energy will be positive.

5 Reasons Why Hydrogen fuel Cars Failed

The world has recently been moving toward sustainable transportation and green energy use. Vehicles backed by green energy contribute to sustainable transportation, minimization of greenhouse gas emissions, and give energy independence. Thus, green energy transportation arises into two different paths in the form of EVs and Hydrogen Fuel Cell Technology .

Electric vehicles run on lithium-ion batteries or fuel cell technology. Fuel cell technology is considered the greenest technology used in producing electric or fuel engine-based vehicles. Whereas Hydrogen cars use hydrogen fuel cell technology, an electrochemical process of hydrogen and oxygen to produce electric energy, and water as a by-product. Fuel cell tech-based vehicles use hydrogen fuel to generate electricity which is utilized to run vehicles. Though hydrogen is the most abundant element on the earth, it has to be extracted from other materials like water to use as a clean and green energy source. Compared to other fuels Hydrogen fuel is much more expensive. Hydrogen fuel technology requires more investment in time and money because precious and expensive metals like platinum, titanium, and iridium are required as a catalyst in the reaction. So, the cost of raw materials used in this technology is not so affordable for companies to start a business and manufacture hydrogen cars. Around 2010, hydrogen cars were introduced as an effective and efficient technology in the automobile industry, but the efficiency and energy conservation in hydrogen cars is low, which results in the decline of these vehicles from the sustainable transport market. So, hydrogen cars were considered a revolutionary technology, but EV technology dominated them, which resulted in the failure of hydrogen cars.

Let’s check out some reasons behind the failure of hydrogen cars.

Hydrogen cars are overly expensive

As any new technology comes up with high prices, hydrogen cars are also no exception to this. Hydrogen-powered cars are expensive due to the use of precious metals like titanium and platinum, which increase their price compared to EV vehicles. The storage, extraction, and transportation process required to make hydrogen fuel is more complex and costlier than fossil fuel. In the USA, the starting price of a hydrogen car ranges between $49,000 to $56,000, which is far more expensive than the normal hybrid and EV vehicles. Therefore, if we study economically, hydrogen car is not an investment option for many people yet.

Low efficiency

The efficiency of any car can be determined by checking how much amount of energy is conserved during the process of hydrogen production. EVs have nearly 85-90 % of efficiency, and hydrogen cars only have 25-30 % of efficiency. Almost 45 percent of energy is lost to produce hydrogen during the electrolysis process in hydrogen cars which lowers their efficiency and energy conservation. Electric vehicles require an optimum amount of energy to charge onboard batteries in them. So, currently, electric cars are preferred over hydrogen cars all over the world.

Lack of proper infrastructure

Many countries have adopted a sustainable transportation system and EVs with charging grid infrastructure for EV owners. But, there are no such infrastructural arrangements for hydrogen cars yet. Aside from the lack of fuel stations, there is also the absence of good maintenance and repair because many mechanics are not yet amicable with hydrogen car repair. Therefore, if anyone owns a hydrogen car and has a problem, then that person might not be able to fix it, easily!

EV technology is improving

We have seen the increasing use of EVs by people in the last two years. The global electronic and automobile market share has witnessed an enormous rise in the past few years, and the world expects that increasing use of EVs will bring a drastic change in the automobile industry. As EVs are already reaching the peak in sustainable and green transportation, hydrogen cars are left behind in this advancement. Affordable prices, available infrastructure, and improving technology convince people and consumers to buy EVs over hydrogen cars.

Hydrogen cars are not eco-friendly

It is assumed that hydrogen cars and hydrogen fuel technology are green and efficient because the process of production of hydrogen fuel by electrolysis is completely environmentally friendly. In the process of electrolysis, water and hydrogen are the by-products of this reaction which does not harm any natural factor. For the production of cheap hydrogen fuel, fossil fuels like gasoline or diesel are used, which create emissions and combustion of harmful gasses. So if hydrogen cars will be used in the future, due to advanced technology, then people will obviously use cheap hydrogen fuel over expensive ones. So this is also one of the disadvantages of hydrogen cars and the reason behind their failure in the automobile market.

The Bottom Line

These are some reasons behind the failure of hydrogen cars in the EV market. Battery-based EVs are already capturing the worldwide market of the automobile industry, so there is limited scope for hydrogen cars in the present day. Some researchers say that technology related to hydrogen cars is constantly improving, so there may be a chance to see hydrogen cars on the road if the technology and efficiency of these cars will improve in the future.

Why is Public Relations Important for Every Business?

Public Relations (PR) is one of the most essential marketing tools, if used wisely, it can defeat most challenges in the business. PR marketing assists businesses in enhancing their viability and future of business. Trustability and loyalty are the foundation stones of business. It only acquires when your business comes in contact with the public. The Trust of customers determines the success and achievements of a business, which Public Relations can earn. public relations importance business

According to research, most startups do not consider PR as an important marketing tool for business, & this is the main cause behind the failure of most startups. Effective relation with the community strengthens business and helps to become a leader in the industrial world. Every organization’s reputation completely depends upon its public image of it. Public relations continuously help you to strengthen your reputation and brand value in business. Relations with the media and advertisement industry reward you by generating magnificent opportunities. PR also gives you a chance to develop a long-lasting bond with your key audience, which takes your business to the next level.

Help to maintain and manage reputation

Earning Trust and good reputation for a company is the important thing in building a business successfully. A trustworthy and good reputation is real recognition for any business. So, an effective Public Relation strategy helps businesses achieve targets and generate good business leads. Another important aspect of PR is crisis management in business. If any abusive or false comment lower your product’s reputation and quality then relations with news media help you to regain trust and support of your customers, in this way PR help businesses in crisis management.

PR promotes the brand value

Trust is the building block in growth of any business. Promotion of your brand through any reputed media can increase your company’s credibility. It communicates your message, product, and brand to the community in a strategic and direct way which helps your company to influence people and boost your business growth. Press releases, business stories on your website and social media platforms, or any other media help you to connect with your clients and customers often. Once your target audience starts hearing your product quality and success stories, many of them become your clients or customers. Thus, good public relations are the mirror of your business which reflects your continuous growth and success of your business.

Help to amplify community relations

Public relations help to strengthen community relations. When you develop a good network in society, it will help you to join the local market and help you understand the demands of people and your target audience in the market. Being an active communicator and public member enhances the trustworthiness of your business. Good public relations means your attachments with important market leaders and leading influencers, which become outstanding ways to accumulate market specifications and actual need to connect new clients and customers for your business.

PR improves SEO ranking and traffic

Marketing of business now entirely depends upon the online presence of your business. So, great public relations push people to visit your site and know your product or service, which ultimately helps you gain new customers. Effective public relations have another remarkable aspect called digital PR. Digital PR plays a significant role in constructing the online activity of any business. Digital public relation has another knock-on effect: it helps to amend SEO ranking and traffic, which increases your sales in the long run. This allows you to have global connections with people and expand your business. SEO performance relies on keywords and excellent content on a website that attracts users to your customer, but if PR and SEO go mutually, then it becomes the perfect way to level up your marketing strategies.

PR help to increase sales and profits

Marketing and PR should always go hand in hand because, without PR, marketing is not possible. Efficient connections in the business & local community to catch potential customers to your business which naturally turned into lucrative sales & profits for your business. Bond with media and leading influencers to help you gain global reach, elevating your brand value and business credibility. Publishing press releases about your brand, service and business in the media can generate eminent opportunities to expose. PR helps business owners to augment a company’s authority and reputation by pulling the target audience to their services.

PR Technologies that will help your business to bloom

News Media – If you are an entrepreneur or startup owner, publishing press releases or business stories with the help of News Media can give you bricks to support your business initially. Relations and associations with news media give long-term benefits and opportunities to your business. Press releases and magazine stories also assist your company and brand in reaching a local target audience.

Broadcast – Broadcast PR is not different from any news media outreach. It is associated with video marketing with the support of advertising media. Television PR helps to visualize your product and service to your target audience and increase potential customers through it. Both radio and TV broadcasts enhance the stability of your business in the local community.

Social Media and Podcasting – For the extensive promotion of your product or service, social media is the best platform for any business. All young and active audiences are on social platforms. If your content and PR are good, then you can experience outstanding exposure to opportunities. Close relations with journalists & influencers can help you to promote your interviews on podcasts which is one of the newly emerging marketing tools for many businesses in the world. public relations importance business

AI tools – Artificial intelligence captures each new field in the market. AI tools and technology assist PR marketing in the business significantly. AI tools in the form of software and apps help enterprises to correct online content and other things automatically. So, AI tools can impact corporate communications for companies, significantly transforming PR in the business. public relations importance business

The Bottom Line

So, this is all about the relevance of public relations (PR) in business and its transformative impacts on business. A proper understanding of PR will make you distinctive from all your competitors & help you to bag your target audience. Community relations in the market & social media play an important role in PR. Public relations experts recommend that the effective use of technology in PR will raise your business to unrivaled heights.

Gender disparity: Why Men Still Get Promoted More than Women

Today, women are represented in every industry in the U.S. work market and often hold prominent positions in fields like medicine, education, and law. However, women in the U.S. makeup nearly half of the entry–level workforce, but comprise only a small portion of managerial positions. Even as more women take on more leadership roles, most women in the U.S. still do not get promoted because of their gender.

New research has revealed that the chances of getting a promotion are especially slim for woman. The study, from Columbia University, found that gender bias is still present in recommendations, especially in fields such as science, business, and technology.

Why Women are not getting promoted

According to the “Women in the Workplace” study, for every hundred men hired or promoted to a higher position, only 72 women are promoted and hired for the same role. The statistics for women of color are even lower, with just 68 Latina women and 58 black women being promoted to managerial positions for every 100 entry-level men who are promoted to the same job. This gender difference in the promotion to management was called the “broken rung.” This gender difference in the promotion to managerial positions was called the “broken rung.” This unfair treatment is viewed as the start of inequality in the workplace that eventually leads to a wider gap at higher management levels.

Today, nearly 60% of bachelor’s and master’s degrees are awarded to women, suggesting there is no shortage of qualified women entering the pipeline, yet this percentage is not represented in the promotion to top positions.

It is hence disheartening and hurtful for female employees who put in the hours and have the necessary skills and experience for a managerial role, to get passed over for promotions. What hurts, even more, is that these women often lose out to a male counterpart who may not be their equal on the basis of skillset, agility, or experience.

When these women do not feel like they receive the recognition they deserve in the workplace many of them sink into a depression, and display less commitment to the organization, and some even leave the company while others work even harder to prove their worth.

Unconscious Bias against Women

Men have been advantaged over women in a lot of subtle ways in the workforce. The most obvious explanation for this is gender bias against women; the belief that men are slightly more capable or competent than women is still alive, prevalent, and pervasive in corporate culture and this notion impacts the decision-making of higher-ups.

Women are faced with an unconscious bias and limited workplace support, that even the most ambitious women may feel that making it to the top can seem like an out-of-reach goal.

Unfortunately, this bias starts way before women even apply for a promotion. There is a long-standing culture where women in the workforce are often being bestowed with adjectives like ‘nurturing’ and ‘helpful’, while men receive stronger descriptors like ‘confident’ and ‘ambitious’.

This can result in stronger excellent recommendations for male candidates and significantly fewer good recommendation letters for female employees. This perpetuates that female strengths are less valuable than male traits and, and consequently there will be no attempt to change the business world to a more gender-intelligent or gender-equal space.

Higher standards for women

Women in the US constitute of approximately 50% of the entry-level workforce, but fill only about 21% of high level executive roles. One of the main reason for this disparity is that women are being held to a higher standard.

While it is true that women often take more career breaks than men, particularly to perform motherly duties and prioritize caregiving responsibilities, it is also a fact that women receive higher performance ratings—they are 7.3% more likely than men to receive a “high” rating in performance—their potential ratings are 5.8% lower. The authors estimate that lower potential ratings explain up to 50% of the gap in promotions.

A study found that managers consistently underestimate women’s ability to perform in the future. During this study, the researcher Kelly Shue and colleagues found that women, tended to have higher performance scores than men during evaluation time, whether or not they had been promoted into a more senior role.

“It appears that they were held to a higher standard,” Shue says.

Remarkably, even when women exceeded expectations, they still did not receive the benefit of the doubt and continued to receive lower potential scores even though their most current performance proved that their previous performance potential score was false. This phenomenon is prevalent throughout all the ranks but gets a lot stronger when senior positions are involved.

Shue points out. “Women get progressively lower potential scores relative to their actual future performance as we rise up the corporate ladder. So, this is going to contribute, I think, to a stronger and stronger glass ceiling the higher up we go.”

How to Fight Back Against Gender Discrimination

Women who are at the short end of this gender disparity in the workplace may feel like they are out of options. To remedy this gender disparity, it is crucial for women to know their rights and the laws that protect them from any form of discrimination on the work floor. Female employees must be aware of New York State and City Human Rights Laws and Title VII of the 1964 Civil Rights Act. These laws protect women from gender discrimination at work and overall make it illegal for employers in the United States to treat an employee differently at work because of their sex or gender.

Women who face gender discrimination at work should go here and must contact an employment discrimination lawyer who has experience dealing with gender discrimination claims to assist them in their fight against their employer.

Companies can also actively combat this kind of bias by amending their evaluation system and focus more on promoting employees on their performance alone.

Final words

It is crucial that employers understand the contribution of female workers to the economy and how important they are in the workforce. This means that a course correction is needed in how employers regard their female employees and promote them accordingly and no longer contribute to – and uphold negative biases against female employees.

Dr. Madeline Ann Lewis is President/CEO of the Executive Women’s Success Institute, a 22-year Army veteran, creator of the online course “Crack The Career Code: Unlock The Amazing Power Within To Lead With Confidence, Charisma, and Credibility”, host of the Success 4 Women Radio/TV Show, Career Strategist, International TEDx Speaker, International Bestselling Author, Trainer, and Business Consultant. She helps women progress in their careers into upper management and executive-level positions by providing them with a fast track, yet comprehensive toolkit of life skills and abilities. She also helps women who are transitioning out of the workplace into business entrepreneurship. Dr. Lewis has numerous awards and accolades. And…she was just selected for the 2022 Veteran Champions of the Year (VCOY)” in Corporate America” list. The 2022 VCOY Corporate list honors 30 champions who advocate for our nation’s veterans in the civilian workforce.

If you want a guide for career-driven women. Download my guide New Rules For Executive Women Success here now!

10 Ways to Improve Your Communication Skills

Communication skills is one of the required skill for any employee and businessman in every field of work. Being able to communicate with people creates your impact and impression on them. Better speaking abilities help you to get tangled in daily conversation and people easily. If you have a vast knowledge of things but are unable to communicate your ideas firmly, then your thoughts and innovative ideas cannot reach many people.

The ability to communicate with people often helps you in your personal and professional life. One cannot develop good communication abilities in one night or a year. It is a long process; you must be attentive and a learner throughout your life. If you are practicing daily for the skill which you want to acquire then you can be able to get perfection in any skill. Communication is a two-way process, so the most essential thing is practice, it helps to flourish your abilities and perfect your skills. First, try to understand anyone in front of you, and then by thinking in mind give an appropriate and suitable answer or explanation to him. Many people try to give quick responses to others while discussing, but this is the absolutely wrong thing; you should prepare your solution by analyzing that person’s point of view and then give a response to it.

So, let’s seek some basic steps to improve communication at personal and professional levels.

Enhance your listening abilities

If you think speaking has a vital role in communication, it is not entirely true because listening is also a very important part of communication. If you listen to the other person carefully and give 100 percent attention to him, you get more prepared for your response because if you know the subject and issue, you can conveniently give your response to that person. While talking with another person, if you take a call or are busy with some other work, your distracted personality can make an impression on that person. So be attentive and reactive while talking with others, especially with professional people.

Try to put forth your ideas in a simple way

No matter how much people listen to you or who listens to you, just convey and deliver your ideas in simple words with confidence. One thing is you noticed that people listen and give keen attention towards those things and communicate where they sound like some simple things. Actually, simply delivering complex ideas or things is an art of communication! So anyone can gain it by practicing and observing small things. So it does not matter how difficult things are; make it simple stupid!

Be confident and self-aware

Your good communication is the reflection of your self-belief and confidence through which you are able to impress people. If you are clear about your thoughts, emotions, and ideas, you can easily communicate with people by pulling their attention and interest toward your speech; this is called self-awareness. Emotional intelligence plays an integral part in all processes of communication. Self-aware people with good emotional intelligence can handle various hard and exciting situations with great attitudes. So before listening to others in the communication process, give priority to listening to your mind and inner voice; then you don’t need to hesitate while speaking.

Focus on Body Language

Though now, there are virtual meetings and videoconferencing in business meetings as well as any other meeting. But body language is necessary for the communication process between two people. The position of your hand, crossing your legs, and eye contact with another person define your personality and speaking skills. So give, focus on your movements, and make eye contact while communicating with people.

Pay attention to your tone and voice.

At the time of any conversation, voice tone matters the most. Tone or voice is not much important during informal communication, but at a professional and formal level, your voice tone tells many things about your overall personality. Sometimes many understandings between people happen due to the wrong pitch of voice during the discussion, don’t be so loud. Say your point with politeness and softness. Your low-pitched voice and etiquette tell about your calm nature and thinking mind. So also, in tough situations, think in your mind before you say something and then answer calmly.

Make eye contact

Effective eye contact shows your confidence level with people while communicating. It shows the honest side of your personality. Making eye contact with a communicator tells you that you are paying full attention to his speaking and are interested in talking with him. Don’t creep in between the communication; it creates a wrong impression and misconception.

Ask Questions

Good communication happens when one is eager to ask a question to another person. It shows the interest of that person in his speaking. This questioning of one another results in the exchange of information and knowledge between the two people, which is known as effective communication. As discussed in one of the above processes, communication is a two-way process. The response from another person matters the most to continue the speaking between the two people.

Clear in mind before speaking

If we share our thoughts or ideas with people, especially at a professional level, then make sure to think and plan about the important points in our minds. In formal cases and at any other time, try to speak after you get clear in your mind, which helps you convey your point of view to another. Do not stand in front of people without preparation or practice for any important meeting or presentation because this communication does not impact the audience or listeners.

Be to the point

The sign of an effective communicator is that it catches the desired subject or topic on which he has to speak. You have seen the leaders in the world who communicate with people at the time of the speech, they already prepare the important points and topics to cover, and they can effectively put their thoughts up to their audience. The other benefit of speaking is you get clear about your thoughts and don’t hesitate while speaking. Many times while saying, people think that effective communication means too much speaking, but it makes a wrong impact on other people. If you talk by considering specific ideas and thoughts, then people start to give you respect and value to your sayings and visions.

Record your voice while speaking

Good communication is not an inborn skill. You have to acquire it through practice and keeping yourself updated. But it requires consistency. To improve your communication skills, you can try one simple process. You only have to record or make your video while speaking on different topics and observe your body language, voice tone, pronunciation, and confidence level, which help you brush up your skill daily. By giving only half an hour for this process, you will get better at communication within a few months or years. You will notice your changing personality and communication level in a few years by practicing it daily.

3 Changes We Can Expect From The Healthcare Industry By 2023

Perspectives on health have drastically changed over the pandemic. A study on public health by JAMA Health Forum has found that even political views held sway on people’s perceptions of public health. These opinions heavily affected their trust in public health agencies and their performance, as well as their support for health-mandated requirements like vaccination. Even as restrictions have loosened and changed to accommodate differing points of view, health is still a highly discussed topic.

This demand has shifted healthcare from something essential to explosive, according to an article by LHH on the healthcare industry’s growth. Not only is there a 39% increase in healthcare positions, but there have also been new adaptations and innovations in medical technology and digital solutions. Over 80% of clinicians believe that being tech-savvy is more critical now and plan to invest accordingly. Here are some changes that you can expect from the healthcare industry by 2023:

Increased usage of telehealth services

Over the past two years, one of the leading trends in healthcare technology has been the use of telehealth services. Given the high accessibility of smartphones, tablets, and other gadgets, remote consultations have become popular options for opting for social distancing. Even into the future, Yahoo! Finance’s report on the telehealth market notes that the market is expected to grow at a rate of 35.18% from 2020 to 2029, reaching an estimated value of $230.33 billion by the end of 2029. The rising prevalence of lifestyle disorders often calls for regular medical check-ups, so having cheaper and more convenient service options can encourage patients to consult healthcare professionals more often. Telehealth, in turn, allows physicians to provide long-distance health education and prescription, improving overall patient outcomes.

Use of artificial intelligence

The flexibility of artificial intelligence (AI) has provided the healthcare ecosystem with a plethora of benefits, ranging from automating menial tasks to organizing patient data sets. A recent report on AI in healthcare and medicine by Insider Intelligence notes how machine learning has made significant advances in data-driven clinical decision support, providing automated insights to healthcare professionals. In the case of researchers at the University of North Carolina Lineberger Comprehensive Cancer Center, they used IBM Watson’s Genomic product to identify specific treatments for more than a thousand patients. AI’s extensive data analysis allowed them to determine the best treatment options for people with tumors showing genetic abnormalities. While artificial intelligence (AI) has not been fully implemented in direct healthcare interventions like surgery yet, its ability to automate and speed up various decision-making processes has made it all the more crucial in the upcoming years of healthcare will be of sludge-treatment.

Better access to reliable data

Given the large scope of healthcare, it can be especially challenging to track the variety of diseases that appear within the healthcare system. This has led to the rise of misleading information in several social and digital landscapes, which may possibly endanger or worsen people’s conditions. To combat false content, more healthcare institutions and providers are increasing access to trustworthy sources and content that can provide clear and accurate information. Our post on “How Data Analytics Will Change the Healthcare Industry Post COVID-19 Pandemic?” provides an example of how health information is shared worldwide. The World Health Organization (WHO) has made a regularly updated COVID-19 database, compiling bibliographic databases and expanding on other factual articles. Furthermore, much of the information available is multilingual, presenting many opportunities for healthcare professionals, researchers, and even ordinary people to understand diseases better. While misinformation may not be eliminated entirely, easy access to reliable data can encourage people to form future opinions and discussions based on facts.