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From leading the marketing for world-class restaurants to mindfulness and coaching with horses.

For Maria, life is about balancing what you are good at, what you love and what makes your soul happy.

Maria, born and raised in Menorca, Spain, is living her best life in Dubai, where she leads the Marketing and PR at Infini Concepts for many popular restaurants, and she combines her job with her passion for healing and mindfulness.

The Mindfulness Part

Maria became an energy healing practitioner (Reiki) to help herself recover from a brain injury, and she not only recovered, but her whole life took a different and positive turn.

Maria does Reiki for people and horses and is certified in Horse Guided Empowerment with MrazMethod. She conducts private and group sessions in Dubai and Spain, helping people find answers with the help of the horses. She also leads international retreats where she works with a selected group of people to connect with themselves through holistic techniques, including Reiki, coaching with horses, sound healing and more.

When Maria recovered from her brain injury, she understood the importance of pursuing dreams while nourishing the soul with what makes people happy.

In our fast-paced world, many people, especially high-level executives, forget to dedicate time to themselves and slow down their ‘fight or flight’ mode. When this happens, people fall ill, shut down their spiritual side, and, in the end, can’t function in a balanced state of life.

Maria believes that her mission is to help people with stressful and demanding jobs recognise that holistic practices and mindfulness are necessary to succeed and thrive in their careers, personal life, and everything in general.

The Marketing Part

As a Marketing Director for Infini Concepts, Maria, specialized on F&B Marketing, manages the marketing and PR activities for 5 brands in Dubai. She also takes part in developing the branding and identity for new projects.

Maria is a resourceful and reliable person with an in-depth understanding of the food & beverage industry with 10 of experience in the UAE and three years of experience in the hospitality industry in Spain.

Her background in F&B Operations gives her a broader idea of how restaurants operate and understand the business from within.

Maria is creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Maria manages different teams and is always on top of her game when it comes to market trends.

She enjoys working hard for Infini Concepts as her work is measured on productivity and allows her to combine her job with the holistic part of her.

She believes that working in a place where inclusivity, equality and humanity matter is the core of being very good at your job.

About Infini Concepts

Infini Concepts is a Dubai-based hospitality company with a distinctive focus on uniqueness, creativity, and impeccable attention to detail. The Infini Concepts team’s collective passion for empowering brands and bringing concepts to life has resulted in 15 years of successfully operating, managing, and creating within the Middle East and North Africa (MENA) region’s food & beverage industry. Since its inception, Infini Concepts has built an impressive portfolio consulting for renowned brands such as Cé La Vi, Billionaire, Amazónico, and Cirque Le Soir, to name a few. In addition, Infini Concepts currently manages in Dubai own brands such as TABŪ, Miss Tess, Hayal-Flavours of Istanbul, The Other Side, The Unlucky Cat, The Health Co, and King of The Mambo in Sri Lanka.

Maria understands the need to combine the two very different parts of her life to function in a healthy and happy place.

One book:

‘Breaking the habit of being yourself’ by Dr. Joe Dispenza

One quote:

‘Apres l’effort le reconfort’

Jerry Inzerillo: Celebrating heritage and supporting localization to drive tourism’s future

Meet Jerry Inzerillo, the Group CEO of Diriyah Gate Development Authority (DGDA), who is leading the $50.6 billion effort to re-center Diriyah on the global map as a crossroads of culture, arts, science, and commerce.

Born in Brooklyn, New York, Jerry entered the hospitality industry as a busboy at the age of 13, where he quickly climbed the ranks to become a titan of the industry. And recently voted ‘’Hotelier of the World’’ by Hotels Magazines.

Jerry has served in a wide range of roles across hospitality and entertainment over his career, including as president of Kerzner Entertainment Group, where he raised the profile and positioning of its properties in South Africa, the Bahamas, Dubai, Morocco, Mauritius, Mexico, the Maldives, as well as conceptualized and positioned the start-up of its One&Only and Atlantis brands.

In his personal life, Jerry has long been involved with philanthropy, especially with respect to children, education, and HIV/AIDS. He was honored with a Knighthood by the Knights of Malta in Rome, Italy, in 1996. Jerry is also a founding advisory board member of the Clinton AIDS initiative.

In June 2018, Jerry was appointed by His Royal Highness Crown Prince Mohammed bin Salman to be the founding Group CEO of the newly created DGDA, where he was tasked with developing and implementing a master plan to transform Diriyah, the ancient capital of the First Saudi State.

DGDA is driving the transformation of Diriyah through a range of initiatives, the chief among which is tourism, with the goal to attract approximately 27 million visitors by 2030.

“Diriyah will be the world’s largest mud-brick city, designed in the Najdi architectural style native to the region and using traditional construction methods and materials where possible. This grounds the project in Diriyah’s history and ensures that we are authentically paying tribute to this 300-year-old city,” Mr. Inzerillo said.

Championing Saudization

Jerry has identified that one of the greatest vehicles to raise awareness of Diriyah’s accomplishments is through the Kingdom’s Vision 2030 strategy. First conceived by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and His Royal Highness Crown Prince Mohammed bin Salman, Vision 2030’s goal is to transform and elevate Saudi society, while drawing on the huge number of young, talented human capital living in the country to drive this Vision forward.

Diriyah is one of the cornerstone projects of Vision 2030 and as such, Jerry has made it his mission as Group CEO to align DGDA with the Vision’s core tenets, including those around the development and empowerment of Saudi talent.

Upon the Diriyah development’s completion, 55,000 jobs will be created, producing significant opportunities for Saudi Arabia’s population. Under Jerry’s leadership, DGDA has positioned itself at the forefront of encouraging inclusive employment opportunities in line with Vision 2030 Diriyah’s objectives are specifically encouraging the roles and prominence of women and young people within the organization and prioritizing Saudization and ensuring exciting roles for Saudi nationals. Indeed, 85 percent of DGDA’s staff now consists of Saudi nationals, 14 percent of whom are from Diriyah, with more than a third of employees being female and 16 percent of leadership positions occupied by women.

Future roadmap

Jerry is leading DGDA to build a world-class destination, from restaurants and hotels to cultural centers and residential areas.

In the entertainment sector, Diriyah is opening its premium dining district, Bujairi Terrace this year, hosting leading Saudi brands alongside Michelin-starred restaurants. Diriyah has also been host to the Formula E races, major boxing matches, and the Diriyah Contemporary Art Biennale.

In terms of tourism, Diriyah continues to be a global player. DGDA will be home to a 38-hotel-strong hospitality offering that includes 14 global brands which have already been announced, such as the Four Seasons, Armani, Ritz-Carlton, Rosewood, Six Senses, and many others. Diriyah is also preparing to open the UNESCO World Heritage Site of At-Turaif to the public permanently for the very first time later this year.

The tourism industry leader said the project was of great significance to Saudi Arabia and the world. “Diriyah’s uniqueness lies in its ability to tangibly connect the destination to its deep-rooted history and cultural past while driving innovation to bring it into the future. Its buildings will be constructed using handmade mud bricks in the traditional Najdi style that is native to the region,” he said.

“We are very excited that our first assets will be ready to open this year, including the historic and spectacular At-Turaif, which will officially welcome guests from around the world for the very first time.”

Top 10 Tech Trends for 2023

Nowadays, technology is evolving at a rapid pace, resulting in breakthrough progress and groundbreaking innovations. The world has always been mystified by technological innovations and its potential application. As per MediaPeanut, tech industry development increased by 5-6% every year. Grabbing evolving technologies can make businesses and the world stand out in a competitive edge. Emerging trends in technology refurnish every sector and make people’s lives easier than before.

In 2022, technologies like data analytics, Metaverse, and Robotic automation were the popular trends in the market which greatly impacted the work and development of IT companies. In this article, we pick the top 10 strategic trends in technology for 2023.

AI and machine learning

AI and machine learning have been the two popular trends in the IT sector in the past few years. AI and its applications have captured almost every industry and business by automating the working process. No-code AI and drag-and-drop interface methods will help businesses and web developers to create more prominent and reliable product services. Machine learning is a subset of AI, which also ensures exciting future opportunities for skilled professionals in this field. According to a Statista report, the global AI market will reach up to half a trillion US dollars by 2023.

Metaverse

Metaverse is one of the popular technology trends that has repeatedly captured people’s attention worldwide. AR and VR technologies are popular technologies in recent times. Tech experts predict that the Metaverse will add $5 trillion to the global economy. Tech giants like Microsoft and Nvidia are collaborating with Metaverse for future digital projects. GenZ youngsters are also showing keen interest and excitement in virtual technology. Many companies are already starting to take training with the Metaverse for sustaining in the AR and VR virtual world. So, basically, 2023 accelerates the metaverse tech and determines the future path of this technology.

Advancement in Web 3

Web 3 is the third generation in the evolution of the web, which can prove as significant in upcoming years. Web 3 browsers are concerned with decentralized applications in Blockchain technology. Many companies in the world today offer decentralized products and services to their customers. Non-fungible tokens will be a useful feature in the Blockchain for 2023. NFTs will be the first step towards the decentralization industry by 2023 because Blockchain is another trend in virtual tech that may revolutionize the future investment and financial sectors.

Quantum Computing

Quantum computing is another remarkable trend of technology for 2023. This trend finds application in finance, banking, fraud detection, and many more fields. Quantum computing offers advantages like superposition and quantum entanglement on computer devices. Quantum computing uses the principle of quantum mechanics capable of accelerating the speed of computers a trillion times faster than today’s traditional computers. Tech companies like Google and Microsoft are also taking part in quantum innovation.

Progress in Sustainable development

After realizing the seriousness of carbon emissions, world leaders and business tycoons move towards sustainable development. A major step towards a green environment is EVs, as the Rise in manufacturing of EVs in 2022 indicates that people are shifting their choices and needs towards sustainable products. Businesses in the world are making high investments in renewables to produce green and clean energy for the future. It is predicted that by 2024 almost 33 percent of electricity will come from renewable energy sources.

Robotic Process Automation (RPA)

Business leaders and manufacturing industries are constantly focusing on the autonomous system. There are already self-driving cars introduced in the market, which represent the future of automation. Robotic automation will assist businesses in improving their CRM (Customer Relationship Management). RPA is used in companies to train and help employees to improve the quality of work to achieve great outcomes. With the help of AI gadgets and machine learning tools, robots can be proven as excellent replacements for humans in most sectors in the future.

Internet of Things (IoT)

The Internet of Things is one of the revolutionary technologies, which allow people to transfer information and data using the internet. Smart computing, phones, and gadgets are useful aspects of IoT. This technology provides security, advanced devices, and efficiency, which makes it promising for future use. Data research shows that by 2025, there will be about 75.44 billion IoT devices.

3D Printing

One of the popular trends in innovation is 3D Printing which is used to create models and prototypes. 3D Printing is also known as additive manufacturing, which formulates three-dimensional objects by layering method. 3D printing innovation uses AI, machine learning, and modeling. Thus it creates opportunities for developers and AI experts to try something innovative in this field, looking at future aspects.

Genomics

Genomics is related to healthcare technology which specifically studies DNA and genes. This technology carries out gene mapping, gene structure, and genomic sequence, which will help healthcare experts to identify rare diseases. Health issues in our daily lives can also be solved with the help of genomic technology. It’s one of the applications in the forensic study also because it helps to find out criminals using any small biological evidence. So genomics can open several doors of opportunities in the future.

Extended Reality

Extended reality is upheaval in the trends of technology. It comprises Augmented and Virtual reality, which creates the virtual world concept. This technology will greatly bring change in the education, gaming, healthcare, and training sectors. Industries associated with these fields are constantly improving the way and features of technology. The GenZ population is more attracted to this concept of a realistic virtual world. However, many people make opinions that real-world experience can destroy due to this technology. But if we look with a positive perspective it can open endless paths of opportunities in the future.

10 Ways to Improve Customer Onboarding Process

The two key elements in corporate are customer involvement and satisfaction. You may have heard that attracting new clients is more challenging than keeping your current ones satisfied. The business world is evolving significantly. Thus it’s imperative to stand out in terms of attracting consumers in a special way. As customers start using your product, it is important to greet and welcome them to improve future relations and long-term retention.

Adopting the onboarding process for your peers gives you beneficial outcomes. Providing consumers with the best onboarding experience implies that your brand and customer service will keep them interested in your company for a long time.

Here we look forward to learning more about customer onboarding and ways to improve it for businesses.

Concept of Customer Onboarding

Customer onboarding is a process of nurturing new customers while taking the first experience of your product. The first impression of your product in front of the user clearly defines your customer onboarding process. This process runs from the customer’s initial interaction up to the activation and acquisition of your product. In this journey, the priority of a business must be to deliver the best possible experience to new customers by engaging them for a long time.

Relevance of Customer Onboarding Process

The world of business is constantly evolving with great advancements. Easy adaptability in any sector is key to success. So, this customer onboarding is one of the tech improvements businesses can easily adapt to achieve their target objectives. Accessible onboarding experience of customers leads to the promotion of your brand value. As a result, it reduces the churning of customers and turns your new prospects into long-lasting customers. That is why onboarding is a two-way process that offers mutual benefits to both customer and owner.

Know your customers

Your customers always engage with your product because you offer them a solution to their problems. Thus, to find out customers’ problems, you must understand them very deeply. Search for customers’ pain points, queries, and problems and try to find an ideal solution. This data helps you to develop an onboarding experience for customers. Knowing a buyer’s persona is the key to offering good service to them. So, by accepting feedback, chatting, and emails, you can easily summarize the needs and approaches of customers. Using that approach, you must design customer onboarding features and services.

Keep constant communication

Effective communication with customers is one of the best practices in the customer onboarding process. After signing in customers for your product, the first best way to start communication is to greet them with a welcome email. Email is the most acceptable medium for reaching up to customers before they sign in to your application. After the complete sign-in process, you can go for the notification on the app to inform updates on your product. Always be in touch with your existing as well as new customers to build a lifetime relationship in a business.

Develop client-focused goals

Fixing client-focused actions and goals reveal the priorities of your business. If your business growth revolves around the fulfillment of customer needs, then it is sure that success is in your hands. The customer-centric focus of business always pulls profitable leads and increases sales and revenue. This type of approach business gains loyalty and trust from customers and also goes ahead of all competitors in the market. Thus, all the satisfaction of customers increases the customer lifetime value for the business, which ensures long-term business relationships.

Define expectations

As a business owner or product designer, you should determine the objectives and goals of your products for target customers. You can clearly understand your consumers’ expectations by setting goals for your product. When a customer knows your defined goals and objectives are positive, then turn toward your product surely.

Use Customer onboarding software

A great onboarding experience can be designed with the help of software and applications. A well-developed software provides you with templates for welcome emails, product presentation tools, and video tools to represent your product service in front of customers. Once you complete your strategic plan and actions of onboarding, then you can go for the software use according to your business needs.

Focus on the needs of customers

If your employees and your business are attentive to customers’ needs and suggestions, then your firm’s growth will be unstoppable. Monitor the needs of customers using different tools and software to make some modifications to the product service. Always keep an eye on feedback to develop your service. It improves the onboarding experience of customers. Representing your first page of a website or software must be well designed with a feedback option that pulls your customer’s attention towards your product service.

Personalize the experience

The onboarding experience of a customer wholly depends upon how you treat and attend to your customers from the first interaction up to your long-term relationship. Giving clients a personalized experience helps them feel valued and satisfied. Training your staff to engage with customer leads is another crucial step. Offer support to every customer individually by mail or by social media. This reflects your customer-centric business model to them.

Build the relationship

Whether business involves professionalism, building a healthy relationship with your customers is essential. Customers trust relations and loyalty, so if you give them, they will be with you at every moment. Offer help to customers when they need it and wish them on different occasions and on their success. Once customers tap for your service, they feel comfortable using your product. Design a realistic welcome screen to start successful relations with your customers. If you drive your business honestly, you will see a reduced rate of customers churning.

Take follow-ups after onboarding

Taking follow-ups or feedback from users after completing the onboarding process is a must in an online business. They might have questions or queries regarding the use of the product. So be attentive while taking follow-ups from customers. Follow-up action shows your business ethics and value to the client, which also builds customer trust. It gives you results of the onboarding experience of customers, which reflect the engagement period of those customers with your firm.

Design your onboarding process updated and flexible

The onboarding experience relies upon the accessibility of your product or software. Businesses always have to go from various modifications according to the market needs. So it is important to design your product by adapting to the latest trends in the market. Flexibility while using your product and at the time of review gives a good experience to customers and clients. It assures your customers that your product service fulfills the proper and updated service to them.

How Ed-Tech is Revolutionizing the Education Sector

In a world where technology is advancing daily and topics like big data, artificial intelligence, and cloud computing are gaining paramount importance, it only makes sense that technology is integrated into all areas of society. One of the most critical areas of society is education, which makes educational technology arguably one of the most crucial technology areas today.

That means that Educational Technology startups like UniApp, which aim to support technology-aided education, are of utmost importance. In this article, we discuss educational technology, the hot topics in the field, and how UniApp contributes to the field, among other exciting ideas.

What’s Educational Technology?

Before we talk about the importance of Educational Technology, let’s first define what it is. Educational Technology, often referred to as EdTech, is a field study that focuses on education supported by technology. The field explores the process of analyzing, designing, and developing technologies that can improve the teaching environment and teaching methods at schools and universities, and other educational institutions. These technologies also focus on learning materials, students, and the learning process in general.

A Brief History of EdTech

EdTech was introduced as technologies have been advancing to keep up with innovations in other areas of society. The field has been around for a while, actually, since computers and laptops first started being used to educate students. As the internet was developed and advanced, more and more EdTech topics came to be. Hot topics today include remote learning, which can be known as distance or online learning.

Covid-19 and EdTech

With the Covid-19 Pandemic, there has been a boom in the field of EdTech, and usage has surged beyond previous levels. Education had to adapt to the distances the pandemic created. EdTech technologies quickly rose to the challenge to fill the gap and become sources of learning and communication between students and teachers worldwide.

These technologies truly helped education become more accessible and efficient at a time when there was no other alternative. Even today, as the pandemic fades out of the scene, EdTech is still booming and becoming increasingly popular.

What’s the importance of EdTech?

So we’ve already briefly mentioned why educational technologies are essential today. But let’s talk more about this topic, as there’s so much more to it. Educational technology is critical because it can help professors enhance their learning environments and engage with their students in unique ways. Professors and universities can also quickly expand their professional networks in a way that they couldn’t before. This means they can contact other educators worldwide and learn new things.

Here are some of the main reasons why EdTech is important today:

1. Wide and easily accessed materials

EdTech offers students an extensive array of educational options to choose from. From virtual learning programs to mobile and computer applications, the choices are endless. Students can pick suitable ones based on their own personal needs. They can also develop new skills and enhance their existing ones based on the materials at hand.

2. Fun and engaging learning environment

Another reason why educational technology is important is that it provides a fun and engaging learning environment for students. Professors can connect with students through advanced technologies and retain their attention for extended periods of time. Students can also have fun while learning, improving their entire learning experience. This allows them to stay more motivated when it comes to their studies.

3. Access learning anytime and anywhere

The fact that EdTech allows access to learning anytime and anywhere is a significant plus. Today, no one can live without the internet. That means in today’s world, students should be able to access their learning material through the internet whenever possible. This means they can do their assignments at their own pace and get their work done. Online degree programs allow students to learn online from the comfort of their own homes and at their own pace.

Hybrid programs, programs where students can attend both on-campus and online during the course of their degrees, are also rising in popularity. These programs make learning more flexible and accessible so more students can learn. This means that students can connect with their professors and peers at any time and access the information they need to learn properly.

What’s the next big thing in Educational technology?

So, what’s the next big thing in Educational Technology? With all the advancements happening in the field, what are the trends that we should keep our eyes peeled for in the coming years? Actually, there are a few hot topics in the field that are currently emerging or will emerge shortly. In this section, we discuss some of these topics so you can stay ahead of the game.

1. Virtual Tutoring

One of the hot new topics is Virtual tutoring. These might be augmented experiences for students who have fallen behind in class and need some extra help. Or it may be for students who want to take an entire course virtually with a tutor. Virtual tutoring is expected to expand in the coming years. This will be through combining virtual tutoring and human tutoring in one place to improve the efficiency and effectiveness of the learning experience.

2. Immersive Learning

Another topic to watch out for is immersive learning. This immersive learning will be introduced through the areas of Augmented Reality, AR, and Virtual Reality, VR. AR is a technology area that adds digital information to the real-world environment, while VR creates a whole new virtual or artificial environment. Introducing these two concepts into the educational system has made a pretty big boom.

Immense changes are taking place, creating an immersive learning experience. Instead of simply doing experiments in the lab, students can view augmented versions of objects on their mobile devices. As time goes on, the trends of AR and VR in EdTech will make learning a completely different experience than it ever was.

3. Gamification

Third, Gamification is a majorly hot topic in the field that will become one of the next big things. Gamification is, in the simplest terms, turning education into a game by adding game elements. It has already increased in popularity as it allows students to become more engaged. Gamification is used in many ways, like leaderboards, rewards systems, and more. These techniques have started to be applied in the field of education technology. These techniques will continue to increase in popularity as they increase the motivation and participation of students.

Why is EdTech a game-changer?

So you might now be asking yourself, why is EdTech a game-changer? One thing’s for sure is that it is currently changing, and will change, education in many ways for students and professors alike.

First, education Technology is an excellent way to bridge communication gaps, whether they are between professors and students or students and their peers. The rapid evolution of EdTech technologies has helped increase the knowledge flow among all members of the scholarly society.

EdTech also removes barriers that differentiate a physical learning environment from virtual ones. It creates a virtual community where students can easily communicate with teachers and students in real-time, no matter where in the world they are. Students can also make up virtual groups to work on projects and hand in project and assignment submissions. They can also get feedback on them as if they are in a physical classroom.

How does UniApp contribute to Educational Technology?

Finally, you might be asking yourself about the up-and-coming EdTech startups today. One of the major ones is UniApp. UniApp is a Frankfurt-based EdTech that was founded in 2021 with a mission to encourage international education. This online platform aims to simplify the application process for students, whether they are first-time students or those who aim to acquire more educational degrees. With the application, universities, students and agents can communicate together, and the whole college application process can be streamlined.

International students, in particular, can benefit from using the application. It can help them apply for more than 50,000 study programs across the European continent and worldwide. Users can upload their documents and academic reports and then easily apply for several university degrees simultaneously. UniApp also has an Artificial-Intelligence-based search engine that offers students suggestions for courses based on their interests. The application also aims to help from the universities and agents. They can enter the information they want about their programs, including costs and visa requirements so that everything is clear for students. It’s truly a win-win situation for all who are involved!

Technology, change in business strategies

Ten23 health® was founded in 2021 and acquired swissfillon in October 2021 and had rapid growth since then. The global contract development and manufacturing organization (CDMO) in Switzerland announced in September 2022 the completion of the superstructure of the new sterile manufacturing facility.

The existing FDA- and Swissmedic-inspected facility of ten23 health’s swissfillon in Visp already offers sterile manufacturing of pre-filled syringes, vials, and cartridges for clinical trial and commercial supplies, in close collaboration with ten23 health’s development center in Basel.

The new building, purpose-built for ten23 health, includes two further sterile manufacturing lines. Line 2 will produce large commercial quantities for market supply after regulatory approval of the drug. As a true scaled-up version of our existing filling line 1, the transfer between the lines will be associated with less risk for our biopharma customers. The fill line will be based on the latest Isolator technology to increase the safety of the drugs for patients. It will focus on complex products, filled into RTU containers including syringes, cartridges and special primary packaging such as used in specific administration devices for subcutaneous delivery. Fill line 3 will broaden ten23 health’s offering to also process bulk containers (vials), both in liquid and lyophilized form, with two large-scale freeze-driers, each at 12.5 square meters of shelf-space for clinical and commercial use.

ten23 health continues to hire additional colleagues to support the new production lines. A unique feature of the new facility is photovoltaic façade, covering the complete building exteriors, and being able to provide 45’000 kW per year. ten23 health facilities in Basel and Visp already operate with 100% renewable energy, consistent with our commitment to the planet.

Prof. Dr. Hanns-Christian Mahler, CEO of ten23 health, commented: “The completion of the initial phase of construction is a major milestone for ten23 health, our customers and their patients, and towards providing a significant amount of capacity for commercial and clinical sterile medicines for patients. In addition to securing renewable energy for the facility, we are investing in photovoltaics across the whole façade. We are excited to continue building ten23 health into a leading sustainable contract development and manufacturing worldwide.”

More about ten23 health

ten23 health®, located in Basel, Switzerland, is the human-centric and sustainable strategic partner of choice for the pharmaceutical industry and biotech start-ups: we develop, manufacture, and test modern medicines. We support our clients in developing differentiated, stable, usable, and safe injectable treatment options for patients. Swissfillon, located in Visp, Switzerland, is a world leader in the sterile production of complex pharmaceutical dosage forms and a wholly-owned subsidiary of ten23 health.

ten23 health combines the latest scientific findings with proven and tested world-class industry and regulatory expertise to forge new paths for supporting clients. We provide our innovative services in a fair and sustainable manner, respecting people’s health and the future of our planet. ten23 health is solidly financed through the long-term commitment of 3i Group, an internationally reputable equity partner.

About the company’s name

The numeric value for the number of molecules in a sample of one mol is called the Avogadro constant and equals 6.022 * 10 ²³. The world is built from small units, and not a homogeneous mass.

Leadership and the importance of communicating the “Why”

When it comes to leadership, effective communication is a key component.

Leaders are faced with the daily challenge of ensuring that their team members are all “running in the same direction.” If an organization’s employees are not on the “same page” as the leader, things may begin to dive south, rather quickly. So, to help mitigate “miscommunication” in an organization, leaders must not only regularly communicate with their employees, but also communicate and ensure their employees understanding of the “why” when providing a given task.

To provide an example, let’s look at two leadership approaches below. The first leadership approach is missing the “why” and the second approach, providing and ensuring the employee understands the “why.”

In the following examples, place yourself in the employee role and determine which form of communication you’d most appreciate from leadership.

Because I’m a fitness guy, I’ll provide a couple of basic examples that relate to the industry that I’m in.

Below, the leader is playing the role of the personal training studio manager, and the employee, the role of the personal trainer.

Studio Manager # 1:

“Chris, let’s please clean up all of your weights and mats after each of your training sessions. Thank you.”

Studio Manager # 2:

“Chris, let’s please clean up all of your weights and mats after each of your training sessions. This is super key because we want to ensure that you provide your next client, as well as the other team members and clients working alongside you, a clean space to work within. A clean space will allow you and your client to transition more effectively between each exercise, providing a more productive workout. Does that make sense? Thank you so much, Chris!”

Now, looking at the above two approaches. It’s not that approach # 1 is disrespectful, approach # 2 is just a more effective form of communication. Sure, there’s a time and place for quick and direct communication (as we see in example # 1), although in most cases, if the employee is explained the reasoning behind a given task, they’ll be much more willing to perform the given task regularly and effectively vs. completing a task out of fear or without an understanding as to why they’re performing a given task.

Providing the “why” when communicating tasks with employees is a much more effective form of communicating, which will lead to long-term, positive results.

For more on Brad and his Atlanta fitness studio, please visit KoloFit.com

Natalie Tenzer-Silva: Paving the way for Mozambique’s growing tourism industry

Meet Natalie Tenzer-Silva, the powerhouse behind Maputo’s esteemed Dana Tours brand. Over the past two-plus decades, Natalie and her team have played a leading role in revolutionising the Mozambican tourism industry by providing sun-seeking leisure and corporate travellers with custom holiday packages and services. These packages and services are expertly tweaked and tailored to suit each traveller’s individual requirements, requests and budget.

Surviving the pandemic

As is the case for all countries around the globe, Mozambique is currently undergoing a tourism overhaul in the wake of the COVID-19 pandemic, and Natalie is determined to embrace and accelerate the necessary changes through Dana Tours. She speaks openly about the massive toll that the pandemic took on her business and the greater tourism industry but explains how she believes positive growth will come from the hardships experienced in the long run.

“Our business came close to collapse but every day through the pandemic I went to the office to prove that I didn’t give up hope. Working with a skeleton staff complement, I wanted to be there each day to support those who came to work,” Natalie says.

“The pandemic showed me how, as a team, we could think outside of the box, and adapt through an almost complete travel blackout period,” she adds.

Going forward, the focus worldwide is very much on re-thinking tourism and Natalie is of the view that travel suppliers should be turning their attention to figuring out how to provide travellers with experiences that locals might take for granted, as well as how to create new adventures within a destination’s unique environment.

Leadership and championing a team

Born in South Africa, Natalie immigrated to Mozambique in the early 1990s. Mingling with the locals, she quickly learned Portuguese and entered the tourism industry in 1994 where she immediately put her natural leadership skills to good use. Natalie managed a large travel agency, called Dana Agency, then founded what was to become Mozambique’s largest inbound tour operator, Dana Tours. She is a member of the Chamber of Commerce Tourism Committee.

Since opening Dana Tours in 2002, Natalie has invested 20 years into its transformation, leading her staff along the way to building experiences around the country’s essence and utilising her team’s unrivalled knowledge regarding its very best bits whether in the city, on safari or at the beach.

For Natalie, leadership is about championing a team as a whole, but also putting energy into developing and supporting each individual member of the team.

“Every single team member has their own personal and professional goals in terms of growth and improvement. I’m very serious about creating an environment where people feel safe to express their ideas, where they feel protected and appreciated. It’s important to provide my employees with a sense of job security and to define parameters within which they can work together as a unit,” she explains.

As far as leadership is concerned, Natalie believes that a good leader has trust in their team. A good leader doesn’t simply dictate. Instead, they listen to their team members, encourage them to give their own outlook on the future of the business and gently guide them in the right direction when necessary.

“Each of my employees learns through experience when dealing with clients. I encourage my staff to give me their outlook on how we should handle certain situations, and most times I don’t need to correct anything!”

The post-pandemic travel landscape in Mozambique

In a post-pandemic landscape, there is only one constant, and this is the case regardless of the destination: travel is going to, and already does, look very different compared to how it looked in 2019. Natalie shares some insights:

“Post-COVID, we’ve seen a dramatic up-take in enquiries and a lot more “last-minute” bookings. After a long time spent confined to their homes and having their movement restricted, people are so eager to take those once-in-a-lifetime trips. While much of the interest is for 2023, we’ve seen a significantly higher number of bookings with a 3-week lead time in 2022.”

Natalie is hopeful that the increased interest in a beach or safari holiday in Mozambique will continue its upward trend, highlighting just how friendly and welcoming Mozambicans are when it comes to their international visitors.

“The locals are warm and welcoming, and proud to show travellers their beautiful culture, safari parks and beaches,” she says.

“There are many reasons travellers should be setting their sights on a trip to Mozambique in the near future, especially if a quiet and secluded escape is on the cards. After all, there are no mass tourism establishments, there’s an endless supply of wide, open spaces and countless once-in-a-lifetime experiences on offer.”

Inspired to embrace change

Inspired by her team and her industry’s resilience, Natalie tells of how she and her staff at Dana Tours are ready to embrace the inevitable changes over the course of the next few years.

“Resilience inspires me. The fact that my staff, many with young families, could tighten their belts and ride this through is incredible. They’re the reason I love my job and my role as a leader. Walking into the office and hearing laughter and music and bumping into colleagues in the corridors puts a smile on my face,” comments Natalie.

When asked what advice she would impart to a new leader, Natalie insists that success in a position of leadership revolves around fully investing in one’s team and its growth.

“Guide your team to work as a unit, invest in them and always strive to be honest and transparent in all dealings. You’re all working towards one goal – mutual trust is key,” she concludes.

The future is bright for tourism in Mozambique and there’s no doubt that Dana Tours will be paving the way for its development, keeping the traveller experience at the forefront of every booking and letting the team’s passion for the country and its marvellous beauty shine through in all of its offerings.

How Upselling Can Help Your Business

Upselling is one of the popular tactics in many businesses to increase sales profit. This sales technique influences customers to buy a more expensive, upgraded product or service to achieve greater sales profit. Many bigger organizations or businesses often use Upselling and Cross-selling sales tactics to help maximize their revenue growth.

A HubSpot survey in 2022 revealed that 72% of people who use upsell and 74% who use cross-sell said that it drives their revenue growth up to 30%. This data opens up actual profit, and revenue growth businesses gain through sales upsell and cross-sell tactics. Though sometimes people take these sales tactics and strategies in a negative way but if it goes right, then it can actually improve customers’ buying experience.

Actual Concept of Upselling

Upselling encourages customers to purchase a more expensive, comparable, premium version of a product. In the upselling strategy, you have to develop your product better than the previous one, in which customers take more interest. If customers find a premium version of that product, they are likely to buy it at a high price. You can gain loyalty and satisfaction from customers as you offer them a high-quality product. Generally, existing customers are more likely to purchase your upselling products than your new prospects. To make it more simple, we try to understand upselling with an example.

Example of Upselling

Suppose there is an electronic company that sells earphones to customers. If this company has to earn more profit from that electronic product, then it has to use one of the tactics. Sales representatives in this company suggest adding a new noise canceling feature to the same earphones. Then this same earphone with added noise canceling feature comes into the market at a higher price, and customers happily buy it. So, this addition of new features by increasing the price of that product is exactly what we call upselling of the product. This upselling tactic fulfills the needs of customers in a better way and generates good profits for sellers also.

I think the above upselling example can give you a clear idea of the Upselling concept in sales tactics. In this article, we will discuss how upselling helps businesses by offering several benefits.

Increase revenue of the business

Business growth is not simply retaining customers you have. It is important to increase your profits and business revenue wallet by selling your products to existing customers. The upselling strategy offers a superior and expensive product to customers, which they buy to fulfill their needs in a better way which adds profits to the company’s revenue. Upselling is the best marketing strategy because it gives you return money instead of spending to attract new customers and buyers for your products.

Increase customer loyalty

In fact, upselling sales tactics are closely related to customer satisfaction. In business, customers’ loyalty and retaining ability are the major problems leading to the steady growth of the business. In upselling, you increase the average order value of the product along with its durability and quality experience from that product. So, this quality enhancement of product helps you to gain cusomters’ support and retenation. These added features impress customers to buy your product without regretting extra costs. If those upselling features are better than the previous version of that product, then customers become more satisfy and loyal toward your product brand.

Enhance ROI

Upselling offers your quick business profits with a high return on investment. After hard work of marketing, finding customers, and selling desirable products, you must focus on upselling your products to increase the company’s ROI. If you do not apply this tactic to your products, you literally lose half of the money of your profit margin. Increasing interaction with your current leads can give you more orders and opportunities to apply this strategy to generate better ROI profits.

Improve customer lifetime value

Customer lifetime value is the average value spent by customers on your business or product during the lifetime of a business relationship. You can categorize your customers into less profitable, profitable, and highly profitable, which gives you a clear value of CLV. Upselling is one of the best techniques to raise Customer lifetime value for your business. Improved features in your products force customers to come back to your business to buy again, and this strategy allows you to add new features to the product. The return rate of customers towards your products strengthens your business relationship for a lifetime which likely tends to increase the CLV of your company.

Offers flexibility to customers

Upselling and cross-selling strategies not only generate business sales profits but are also useful in giving the best convenient service to customers. In upselling, you give add-ons and updated service with your product, which allows customers to choose what they want according to their requirements. This convenience deepens customer relationships with your company for a long time.

Balance growth of new and existing customers

Upselling helps your organization to maintain a healthy ratio of new and existing customers. Existing customers are more likely attracted to your deals and premium than new buyers. New customer growth is essential to build the future of your company, and existing customers are the survival of your company. So, applying an upselling tactic wisely gives you a good response from both type of customers in the market.

Final Thoughts

These benefits of upselling greatly assist your business in generating considerable profits with customer satisfaction. Upselling is not a dirty tactic at all. It is one of the best marketing strategies to balance the profits of customers and sellers in the market. So businesses must use this tactic by doing deep research of the market, which gives you the correct idea about how to apply it for your business.

Top 10 Cyber Security Jobs for 2023

Cybersecurity experts had gained relevance for many days. As our global business and government agencies mostly work on internet connectivity that’s why organizations get more suffered from threats of hacking and cyber-attacks. Thus, enterprises and business organizations currently reinforce their security system by investing more in cyber security.

The increasing number of cyber-attacks like malware, ransomware, hacking, data breaches, crypto mining, and tunneling creates a high risk for all industries in the world. So, if we look at the career path of cyber security experts and professionals, it is evolving and inspiring with great opportunities.

Holding a bag of few years of experience with advanced course certification, and an efficient skill set can offer you the best and high-salary job in the cyber security field.

Let’s explore job opportunities and responsibilities in cyber security.

Cyber security engineer

Cybersecurity engineers are experts in the cybersecurity field. They design and create secured networks for systems to strengthen the security of an enterprise or organization. This major role of cyber security engineers makes them an integral part of the system. These professionals have in-depth and accurate knowledge of security systems which creates a high demand for them in tech companies. The average salary of these professionals is nearly 1,64,861 per year.

Cloud security expert

Most companies and enterprises adopt cloud security systems to secure or store sensitive data. Therefore, there is a demand for these experts in different countries to maintain systems’ infrastructure and cloud security controls. To get expertise and be eligible for this job role, you require a proper certification in cyber and cloud security course with minimum 2-5 years of experience. The annual income of these experts is $86,264.

CISO (Chief Information Security Officer)

The chief information security officer is a senior executive role in the field of cyber security. These senior experts develop and implement security programs in the systems to avoid threats and attacks. In addition, they have to play an important role in handling data breaches and other security incidents. A CISO is typically a skilled expert with deep knowledge of information technology and security. To acquire this position, one must have extensive professional experience in the field and also supportive certification. The average annual income of CISO is $197,362

Malware analyst

A malware analyst is responsible for detecting viruses, bots, worms, rootkits, and trojan types of cyber-attacks. All these cyber-attacks disturb the system and can transfer to another system. To become a malware analyst, you must first take a computer science degree and a cyber-security certification course. Having at least two years of experience is necessary to get the desired salary and a position in the company. The annual income of these professionals in cyber security is $91,886.

Forensic analyst

Forensic analysts play a desirable role in criminal branches to investigate crimes virtually. They examine all digital data, firewalls, and databases to determine the threat and the malicious activity of the cyber attacker. These professionals mainly extract data from devices while investigating to find the culprit and present evidence to the court. You require proper certification like CCE and CFCE from authorized institutes to acquire this position in the forensic department. The average income of a forensic analyst is $80,990 per year.

SOC analyst

SOC is a security operation center generally used in cyber security. This branch handles the most relevant cybersecurity operations and tasks. The main aim of this system is to find cyber threats by creating several technological tools. SOC analyst is one of the responsible positions in SOC to deal with cyber-attacks and threats. These experts monitor every malicious activity of cyber attackers and inform the organization’s senior members to reduce the security risk. To become a SOC analyst, you must have a computer science degree and certification in a cyber-security course from a reputed institution.

Ethical hackers

Certified ethical hackers are cyber security professionals who perform the relevant security functions for a company’s computer system. These experts do advanced security work for companies and help them to identify and diminish cyber threats and breaches. Identifying high-level security areas and breaches, conducting penetration tests, and maintaining the company’s network structure are some major job responsibilities of ethical hackers. They require bachelor’s degrees in computer science and CEH certification. Ethical hackers can earn a good income of up to $67,209.

Incident manager

An incident manager handles the situation or incident related to cyber-attacks in the respective companies. Incident managers help employees, staff, and customers resolve their issues and problems. They can take any necessary step to normalize the working operation after any incident. To become an incident manager, you must have strong communication and decision-making abilities. However, the average income of an incident manager is $65,000.

Application security expert

These experts handle the development, implementation, and maintenance of the security system of applications. App security experts design security policies and methods to avoid internal and external cyber threats. You should have certified courses in cyber security and cyber-attacks with an understanding of network security. The salary of these experts wholly depends upon an individual’s experience. Salary ranges between $68,241 to $93,708.

Cyber security consultant

Cyber security consultants generally resolve the cyber security issues of businesses and organizations. To start your professional consultancy service, you must initially have authorized certification to show employers and business leaders. Your experience in the consultancy field determines the engagement of your clients and customers. Good communication and appropriate service can give you limitless opportunities in this field.