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Brett Boyer

Brett Boyer

Robert Gauvreau: An Award-Winning Cpa, Supporting Entrepreneurs Advance Their Business With Innovative Financial Solutions

Farrah Smith: A Renowned Fundraising Professional Dedicated to Ocean Conservation & Animal welfare

Consistency is a Key: Brett Boyer

Being a leader in business today can be somewhat tricky at times but is needed now more than ever before!  In order to be a great leader for those following you and your organization, try to keep it simple to maximize your effectiveness.

In an ever-changing world you must remain flexible, but most importantly you must be consistent.  Consistency is the clay that allows the mold to remain in volatile environments.  You must always know what your primary objective is in business and never lose focus of this.  In order to cast the proper vision for your company and its personnel, never losing sight of why your company exists in the first place is crucial.  This allows you to lead well into the unforeseen future and accomplish all you set out to do from the onset.  I believe that being consistent as a leader is the premier quality that one must possess in order to lead successfully long-term.

One unique and inherent quality I feel the top leaders possess is the ability to empower and believe in others.  They realize how valuable those they are surrounded by can be and see greatness in them.   Not only do they see this greatness, but they are able to always make others feel valued and know their worth.  Instead of being a “boss” who may tend to wear down his/her team in order to show power and control, a true leader will make everyone feel needed and wanted. By believing in and empowering others it allows them to achieve things they never thought possible.  In the end, the culture of your company is that of a team mentality and not just an organizational chart to adhere to.  The more valuable one feels the more value they will add and everyone wins in that scenario!

The culture drives the brand…the brand drives the company.

Being consistent and believing in others sounds like a simple idea, but it seems to have been lost as of late in the business world.  I am excited for others to be able to keep it simple and change not only the trajectory of their business, but in turn, possibly the course of people’s lives.

You got this.

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