Meet Drosoula Hadjisavva, a seasoned marketing and branding professional with more than a decade of experience in strategic marketing. Drosoula currently serves as the Group Director of Marketing at a multi-regulated global online trading provider, allowing traders to trade over 4,000+ CFD instruments across FX, indices, commodities, equities, and more.
Drosoula is highly proficient in establishing and executing tailor-made marketing and branding strategies for businesses of every size. She is also well-versed in strategic marketing, digital and branding, and the art of effective public relations and communication. Her influence reverberates across the global fintech landscape, where she has masterfully elevated brand equity for numerous businesses. Drosoula considers herself a results-driven professional who offers creative solutions in a dynamic and ever-changing marketing environment, especially in fintech, forex paytech, and neobank firms.
Drosoula’s journey into the world of technology and digitalization began at a very young age, fueled by a fervent enthusiasm that would later shape her future. Armed with a BSc degree in computer science, Drosoula obtained an MBA focusing on Marketing. This laid the foundation for a remarkable career that kickstarted her professional journey in the telecommunications sector, where she honed her skills and gained valuable insights into the intricate realm of global communication networks.
However, Drosoula’s true calling awaited in the financial industry, and she started her career in FX with a multi-regulated broker, leading in more than 180 countries, with 64 offices globally, and an integrated marketing strategy across the GCC, Southeast Asia, LATAM, Europe, and South Africa. Drosoula also had the privilege of overseeing huge budget projects and marketing processes, from strategy development to campaign concept, tactical implementation, and budgeting and targeting.
Eventually, after five years, Drosoula decided to move to her next opportunity and joined a Swiss fintech group. This helped her grow, gain more experience, and evolve professionally. She also had the chance to collaborate and learn from significant professionals from the high-tech and financial sectors and maintain this entrepreneurial mentality that helped shape her career path.
“During my career so far, I have had the opportunity to blend the world of fintech with the world of sports through sponsorships, ambassadors, and events, which made the whole journey a once-in-a-lifetime experience. No matter what, education is a never-ending journey, and I always strive to learn more and stay ahead of the marketing trends, especially in fintech,”– she explains.
Joining the Evolving Industry
What inspired Drosoula to join the fintech industry was the access to the international marketing world. Analyzing data, demographics, target audiences, and markets, understanding the needs, and constantly trying to find innovative solutions to meet consumer needs or create a need with a creative idea truly fascinated her.
“In today’s fast-paced world, the fintech industry is rapidly evolving, providing innovative financial services to consumers and businesses. Volatile environments demand resilience – from individuals, teams, and entire companies. I believe business resilience is supported by diverse revenue streams and structures, whereby you’re not relying on one stream or customer. Fintech evolution in international space demands that organizations initiate culture change – and adopt an entirely different mindset that abandons old and hierarchical ways of working,”- states Drosoula.
Drosoula feels the highly regulated nature of the financial industry poses a substantial challenge for marketers. In an industry where compliance is paramount, marketers must tread cautiously to promote their products while adhering to stringent regulatory frameworks. It’s a delicate balancing act where innovation meets rigorous oversight.
Drosoula believes that in such a situation, business leaders need to adopt an agile approach, be ready to adopt and build resilient teams to support the organization’s vision. She also believes that the ability to pivot swiftly, adapt to changing regulations, and seize opportunities within the constraints of compliance is essential. An agile mindset allows leaders to stay ahead of the curve, responding proactively to shifting market dynamics and regulatory landscapes.
When Diversity and Inclusion are Priority
Diversity in culture reflects an organization’s aim to have global reach and offer a localized and personalized approach to its customers and partners. In such a fast-pace environment with several external factors impacting the business and high volatility, stability and ensuring that everyone has an equal opportunity to contribute to and influence every part and level of a workplace, enhances creativity , productivity, the reputation and eventually the business results at every organization.
Mission and Vision
Recognizing the shifting tides of the financial industry, as a global multi-asset broker evolving and charting a course into the world of fintech is becoming a mission. It’s a strategic move that signifies the company’s commitment to innovation and determination to be more than just an FX brokerage. In this rapidly evolving landscape, investing in high-tech infrastructure and cultivating award-winning proprietary platforms and tools has become an intrinsic component to boost our value proposition. This has also been key in developing and maintaining a strong brand positioning. The company is always looking to enhance its traders’ experience, and by continuing to invest in innovative tools and products.
“Our mission is to empower traders and investors with opportunities across a wide range of financial markets on our award-winning trading platform by providing full support and guidance through their trading journey, with the vision to become the number one mobile platform, the platform of choice, enabling traders and investors to trade on the go,”– explains Drosoula.
Drosoula having built a strong network, not only in MENA but also globally, and with an entrepreneur spirit continues to inspire with a personal site project introducing her own finblog FintechView presenting high-esteem personas and sharing experiences from the world of fintech, paytech, proptech etc. Building communities in the business space is something fostering transparency and trust. Trust is the new currency and in any business it’s shaping it’s future.