If you are trying to launch a new restaurant or food hub business, then learn-ing food photography would be paramount for you. It is where you can display your skills to connect to your customers and other prospects.
Food photography, in general, is a form of still photography genre, which is useful in creating beguiling photographs of food dishes. It is a specialized form of marketing where you can reach out to people with breathtaking photographs of your favorite dishes/recipes.
What are the latest stats on food photography in Singapore?
As Singapore is consistently raising its stake in tourism and food business, where it is seeing a growth of over 6.55% year on year, statistics giant Statista has pointed that Food & Beverages segment is projected to reach revenue of $382 million by the year 2025 against the current estimate of $295 million by 2022.
This tremendous growth in the food and beverage business will fuel several allied businesses like delivery, food aggregators, and food photography in Singapore.
Guide on how to learn food photography in Singapore
Food photography may seem to be an easy and painless endeavor, however, for amateurs and enthusiasts, it is recommended to know some detailing and other skills that might come in handy to become the ultimate food photographer in Singapore.
The other things that must be understood include the lighting and designing tips. With creativity, come new forms of marketing, allowing you to prosper in long term. Propping and styling are also necessary to make your photos attractive, exclusive, and appetizing, something which is seriously necessary for the food business.
The following points elaborate on how to learn food photography effectively.
- You may start with an economy DSLR camera, which can give you highly reliable and attractive pictures.
- Secondly, you must buy proper lights to enhance the visuals of the food dishes. Also focus on making a good scene composition with related story-telling.
- While photographing, adjust to different heights and angles, so that you catch the right image to lure your customers.
- Use props like kitchen/dining towels, spoons, forks to make food photos trendy and mouth-watering.
- Avoid too much zoom. The right height will give customers ample space to know the food dish and ingredients used in it.
- Using a tripod is highly recommended for both amateur food hobbyists and pros. The grip is necessary to take highly blunt images of hot and spicy foods.
- Know the recipe and ingredients and research the food dish and its aroma/flavors. This will help you to focus better and encourage a creative and conscious visual for an arresting piece of food photography.
- Once you are done with taking photographs, edit them using any Photoshop software to make them more effective for social media marketing, brochure and menu design, advertising, cookbooks, etc.
- Last but not least, you may find this extremely helpful that explains a lot of food photography at basic level.
Food photography may be also useful for data extraction and analysis. Laura Bellows, a public health researcher on diet and activity, has pinpointed that “Food photography provides rich data to examine diets in young children”. She was inspired by “The official journal of the Society for Nutrition Education and Behavior (SNEB)”, which claimed that food photography can be used to examine lunches for preschoolers.