A path-breaking leader, Lexis Serot is driven by a passion for transforming lives and providing life-changing experiences. She is spearheading the motto of Collaborating, Empowering, Supporting, and Protecting others through her organization, LittleWins.
She is the Founder and a model leader at a young, rapidly growing organization. Her vision of leadership is about setting an example and leading a unique path to achieve desired purposes and goals.
“The reason I started LittleWins is a huge part of who I am today. I wanted to tell my daughter that when life presented an “at-bat” I swung like hell. With my daughter, I saw firsthand how difficult it was to access the proper care and equipment that could enable her to reach her fullest potential. Every detail of LittleWins has been carefully designed, with compassion, respect, and love for this community.”
A Ground-Breaking Leader
Lexis is well versed in the care, therapies, and equipment that help her daughter – and people with a range of abilities. She has navigated a frustratingly complex system that leaves people with disabilities and their families feeling isolated and alone. Understanding the need of the hour and being shocked by the disparities that, limit many people’s access to durable medical equipment, she decided to address this problem by founding her company.
Based on her experiences, interactions, and an “unrelenting desire to make a change,” Lexis began laying the groundwork for LittleWins in 2018. The name is personal and relatable to her community because every progress milestone for a person with disabilities is a little win for them and their family.
All About LittleWins
One in six children and one in four adults in the U.S. have a physical, developmental, behavioral, or sensory impairment. Most can’t afford the durable medical equipment they need or wait months for insurance companies to approve it.
Lexis believes that access to equipment and supplies should be simple. The mom of four, including a daughter who has cerebral palsy, founded LittleWins.com to connect and support people with disabilities and individuals who actively work to provide a better quality of life for others.
LittleWins.com harnesses the power of the community to help its members buy, sell or donate medical equipment, get information, and connect with others. Members list and browse equipment by category and location on the company’s website. They connect directly with buyers and sellers through the site’s app. They share tips, experiences, and advice on LittleWins’ social pages.
“People with disabilities deserve to say, ‘there is nothing I’m not worthy of.’ LittleWins goes to bat for every one of them,” says Lexis.
Since 2018, Lexis has continually adapted the LittleWins.com website with web and e-commerce developers. She directs a marketing assistant and marketing communications agency. She works closely with her legal and financial advisors. She collaborates with regional and national organizations that support people with disabilities. She partners with other entrepreneurs, who offer products and services to her community. She created and posts regularly on LittleWins’ online support forum, receiving and providing feedback to help people with disabilities and the families that support them live their best lives.
Coming Together for fulfilling a Bigger Purpose
Lexis is a passionate advocate and cheerleader of the work of national and local organizations that serve people with disabilities. She works with durable medical equipment suppliers such as NuMotion to identify used equipment that can fulfill the needs of LittleWins community members. She connects regularly with other entrepreneurs – such as Communikind founder Cimeran Kapur– and promotes their services on LittleWins.
She joined forces with another woman entrepreneur, Hotsy Totsy Haus CEO Christi Leonardi, a deaf single mother, to create LittleWins-branded, natural ingredient bath bombs, that are now being sold, on the LittleWins website.
Lexis regularly works with NuMotion, National Seating & Mobility, the Cerebral Palsy Foundation, and Clearbrook.org, which empowers adults and children with intellectual and developmental disabilities to live their fullest lives possible.
Building a Resourceful Community
Lexis’s relentless efforts to build an online community of people with disabilities have paid huge dividends. More than 6,000 followers now visit LittleWins.Facebook and Instagram pages; and 800+ visitors go to the LittleWins website every week. To date, LittleWins.com’s 7,500 + community members have donated, purchased, or exchanged more than 200 pieces of equipment. They also exchange experiences and advice daily on the site’s secure messaging app.
The Team LittleWins “Empowering Communities and Smashing Stereotypes” Private Facebook Group. Now 400 members strong, the Group, led by Lexis, is a platform for families and people with disabilities to share their stories, provide advice and experiences on products and services and provide mutual encouragement.
After launching LittleWins.com in 2019, Lexis began to explore how the site could serve her community’s needs beyond durable medical equipment. To build the LittleWins brand, she launched a line of LittleWins apparel – beanies, trucker hats, and t-shirts.
The LittleWins blog and podcast feature educational posts, stories about her clients, inspirational leaders in the disability movement, interviews with durable medical equipment and adaptive technology experts, and more.
Lexis continually mines feedback from the company’s surveys and emails that can inform how it can create (or support) solutions to common challenges for people with disabilities. She is preparing to launch a medical supply subscription box program that will provide people with disabilities and their families exactly the right supplies they need, when and how they need them.
Combined, these initiatives are raising awareness of LittleWins’ mutually-supportive community, and the used durable medical equipment items that are available on LittleWins.com
The Big Wins of LittleWins
During the past year, Lexis launched two new projects, with a third about to launch. LittleWins teamed up with Dine-It-4ward to raise money for the Cerebral Palsy Foundation.
LittleWins sponsors events that, support services for people with disabilities, such as the abilities Expo, Virtual Run/Walk of Clearbrook, a leader in creating innovative opportunities, services, and support for people with disabilities; Farm Fresh Food Bank, The Kids Equipment Network, and front line responders. She also put together the first-ever music festival to accommodate people with disabilities this past summer.
She’s donated hospital beds to people who needed them during the start of stay-at-home orders. For this effort, Lexis Serot took out an ad to reach people who had hospital beds but no longer needed them. She picked the beds up from each donor’s home, disinfected them, and delivered them to people who needed them.
Lexis Serot gives virtual shout-outs to companies that actively support people with disabilities through their product marketing and hiring practices. She shares stories of LittleWins community members and their loved ones.
In 2021, Lexis Serot was named a Top 100 Healthcare Visionaries by the International Forum on Advancements in Healthcare, previously known as the Smart Health Conference. She has been asked to be a keynote speaker at this year’s conference, to be held in Dubai. LittleWins was also awarded honorable mentions, by Fast Company’s 2021 World-Changing Ideas.
Lexis’s Ultimate Vision
In addition to her day-to-day leadership of LittleWins.com and full-time care of her four young children, Lexis’s entrepreneurial spirit, drive, and relentless pursuit of growth for LittleWins.com are rooted in her desire to help others. Her deep belief in the unique service she’s created, her ability to tell her personal story, and her talent for connecting with people who share her vision and journey.
She believes that community-based models – supportive online villages like LittleWins – can re-unite everyone to solve shared challenges, reach common goals, and make sure everyone has an equal shot at success. Through the COVID-19 pandemic, she has used the power of online communication to tell the stories of her customers and her community.
The Road Ahead
Lexis Serot envisions a world that values people of all abilities – a world that actively supports their right to the help, equipment, and services that help them achieve their full potential. She reckons that everyone’s attitudes toward people with disabilities are improving, she believes – pointing to companies whose policies and practices support workplace equality. “But we still have a long way to go,” she notes. “We must celebrate and tap into our differences on a much broader level.”
Lexis Serot exemplifies leadership in 2022 – an entrepreneur in evolution who derives satisfaction from helping others – and continually finds new ways to serve them a better and brighter future. She has even launched version 3 of the LittleWins website at the beginning of this year. This version update was spearheaded by the community and what they wanted to see from LittleWins and how it could be better. The latest update includes a premium membership which allows members a fixed shipping rate through FedEx and the ability to print their labels at home.