PickUp USA Fitness, a true basketball paradise came into existence in 2011 under the leadership of Jordan Meinster. A pioneering concept, Pickup USA Fitness emerged out as a niche player as a basketball-focused fitness club with multiple basketball courts, a full weight room, a brand new cardio room, a luxurious lounge, a retail shop, towel service, and much more.
Situated in Irwindale, CA, the company has been providing Full Service Fitness Club, Cardio & Weight Rooms, Group & Private Basketball Training, and Officiated Games of pickup basketball since inception. The concept of franchising was introduced in the year 2016. Now, it is working in 7 locations- Chandler, AZ, Coppell, TX, Houston, TX, Irwindale, CA, Madison Heights, MI, Tampa, FL, and Towson, MD.
VITAL ATTRIBUTES THAT EVERY BUSINESS PERSON SHOULD POSSESS
Business ownership is a challenging endeavour, and no doubt the most important factor when choosing a franchise is finding something you are passionate about. When you believe in the work you are doing, you will have almost endless energy to grow and develop your business, and you will feel good selling your product and services to your customers.
Successful PickUp USA franchisees are 100% bought into the concept, offerings, and operating methods of our brand. Franchisees should possess the ability to build a team and properly coach and develop their team to implement our services and meet customer satisfaction goals.
PickUp USA has a clearly defined playbook for franchisees to follow. The game plan has been developed and franchisees that put in the work, implement the plan and stay focused on growing their club have a high likelihood of success within our system.
THE INFANCY STAGE
Jordan Meinster played PickUp basketball his entire life, and always envisioned a gym that would improve the basketball experience for the millions of players across the country. After close to a decade in financial services, he launched PickUp USA Fitness in 2011 and began franchising the concept in 2016. There is currently PickUp USA Fitness’ operating across the country, including multiple locations owned by NBA athletes. Jordan aims to deliver “A Better Way to Play” to communities across the country and to drive strong financial returns for PickUp USA Fitness franchise owners.
JEWELS IN THE CROWN
- Voted a top emerging franchise for 2017 by Franchise Gator
- Voted the fastest growing & emerging franchise for 2018 by Franchise Gator
- Voted the fastest growing & emerging franchise for 2019 by Franchise Gator
- Voted the fastest growing & emerging franchise for 2020 by Franchise Gator
VOLATILE TECHNOLOGICAL OR BUSINESS TRENDS
PickUp USA Fitness is for basketball lovers. The company aims to provide a better basketball experience – complete with referees – for enthusiasts of the sport who might otherwise have to deal with a tense pickup experience.
“That was a unique concept at the time and we just wanted to create a business and a gym that provided a better basketball experience for people,” PickUp USA Fitness president and founder Jordan Meinster said. “There are millions of people across the country play PickUp basketball but typically the experience isn’t great for them. It’s just kind of a scene of arguments and it’s intimidating for people and it’s inefficient, things of that nature. So we created our business to be PickUp basketball with referees. Its timed games. It’s more organized. It’s more efficient. It’s more fun. There are refs out there.”
BATTLES WON IN THE CORPORATE BUSINESS
“The development process that brought us from an initial concept to where we are now has been a challenging yet valuable journey. We’ve learned countless lessons through the rough road of trial and error as to how to best meet our customer’s needs and thrive as an independent gym. Name an obstacle and we’ve probably overcome it. From site location to construction, to scheduling, to staffing, to training, to sales; we’ve encountered the whole gamut of challenges and can now confidently implement our tried and true system to fitness entrepreneurs looking to avoid those same pitfalls,” Jordan Meinster shared.
“Most importantly, we have learned from the customers and always structured our services based on what the consumers are demanding. After seven years of operating experience, we have a business model in place that has been crafted through experience and adapting to consumer preferences,” he further added.
GAME PLANS TO TACKLE THE COMPETITION
“What set PickUp USA Fitness apart are its unique basketball-focused offerings. It provides a fun yet challenging basketball boot-camps and results-oriented private training sessions for their athletes to learn and develop their skills to achieve their goals. Another key differentiator is their organized and officiated PickUp Games. Here, members have the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassles. They combine these basketball services with full weight/cardio rooms and deliver a true full-service fitness club to our members.
THE JOURNEY AHEAD
Today, PickUp USA Fitness is less than four years old as a franchisor and can now boast sites in 6 states with additional sites pending in 3 other states. The sky is the limit because basketball is a truly global sport. They envision themselves to be a nationwide brand that will be operating in all 50 states and possibly beyond. The company is focusing on delivering strong unit-level economics at each franchise location and continuing to refine the model to ensure PickUp USA Fitness delivers world-class service to the customers and strong economic returns for the club owners.
