Business events are the way to go in the competitive landscape. Did you know that 97% of B2B marketers believe in-person events go a long way in achieving business outcomes? But pulling the crowds can be a big challenge.
If you’re planning a business event and want to ensure it’s a smash hit, you’ve got to promote it like there’s no tomorrow. It’s the only way to get people to notice your program in a crowded space, right? And you’ll surely want to max the attendance after putting in a ton of effort to plan everything out.
We’ve got some surefire promotion tips to help you get more attendees flocking than you ever thought possible. Here you go, business owners!
Guys, if you aren’t promoting your business event on social media, you’re doing it all wrong. Who doesn’t spend hours scrolling through Facebook or Instagram these days? Missing out on these platforms means you may never reach the crowd.
So leverage them for free promotions by creating eye-catching visuals and compelling posts to create a buzz around your event. And think beyond just posting once and calling it a day. Keep the hype up by sharing repeat updates and behind-the-scenes peeks to keep the excitement on.
Go old school with flyers and posters
Well, you cannot forget the value of good old-fashioned flyers and posters when it comes to event promotions. Of course, online promotion is a popular option these days, but not everyone in your target audience may be a social media enthusiast, right?
Display your banners in high-traffic areas to maximize visibility. And ensure they are eye-catching and have clear messaging.
Ease the registration process
An easy registration process is another way to get more attendees to the venue. People are short of time, and you can’t expect them to struggle with a complicated process to register for your event.
Lucky for you- online signup forms make an ideal solution to reach out to a broader audience without breaking the bank. But remember to keep the forms simple with only the necessary fields. Also, ensure they are mobile responsive so that users can fill them up on the go.
Don’t be a lone wolf in your promotion efforts. Collaborating with other businesses and organizations can be a great way to reach more people. Look for companies that complement your business and ask them cross-promote your event.
Try strategies like sharing each other’s social media posts and offering special discounts to each other’s customers. The possibilities are endless when you find the right partners!
Give attendees a reason to be there
People are pressed for time, so they should see a compelling reason to attend your event. Unless they have one, they might skip it altogether. Give them a good reason to be there beyond just making a noise about the program.
Well, there’s a lot you can do, from offering exclusive VIP access, early bird pricing, or a killer swag bag. Get creative and think of ideas to bring in more people.
So you’re all set to host a crowded business event with these easy tips. But remember, promoting it is only part of the equation. Ensure you’ve also got a great experience to engage and excite tour attendees. Good luck!