Established in 1983 in Japan, Wacom is a global leader in the pen display and tablet market for creative users across the planet. The brand Wacom is derived from the word ‘Wa,’ which means Harmony in Japanese. Wacom products are widely used by the creative communities, including; illustrators, animators, graphic designers, editors, fashion designers, and industrial design professionals.
“Led by its current Sr. Director, Rajiv Malik, Wacom India also provides digital ink solutions for its wide range of partners at the global level Wacom is providing Ink solutions to various partners using and producing tablets and smartphones. However, Wacom India is focused towards developing Creative, Education and Digital Signature solution markets only.”
Journey of the Leader
Rajiv started his professional career with an exciting opportunity to promote Professional Recording Media products in Film and Television Studios, News and Entertainment Channels, Independent Documentaries, and Film Makers.
He says, “As I networked with the industry, made many good industry friends, while interacting with some of the amazing and highly successful Creative Directors, Artists, Technical Heads, I felt the need to go deeper to understand how technological advancements are helping the industry to unleash the creativity.”
This was the crucial time of transition for the industry from analog to digital. It eventually enabled Rajiv to switch to the core industry of A/V professionals, where core broadcast and digital imaging products have been an integral part of all film and broadcast studios. With Electronics Engineering as a base qualification, Rajiv has always been very passionate about working closely with the Creative Community and Technologists. He has also pursued a master’s degree in Business Administration at a later stage.
Not a Typical IT Company
“What I learned while joining Wacom is that it’s not a typical IT trading company.”- Says Rajiv. Creativity flows in Wacom’s DNA. It designs products with a strong intention of supporting creative professionals. He adds, “Diversified culture, strong leadership, values, and ethics, with creativity at the core, were reasons enough for me to join this amazing company. This very well resonated with my previous work background.”
Rajiv’s most ambitious project is transforming traditional Wacom office set-ups into Creative Experience Centers. He plans to redesign these spaces to reverberate with creative minds, not just for aspiring artists but also for the internal team members. He feels Wacom’s customers must get the feel of its products by simulating an artistic environment. Along with the metro cities, Rajiv also plans to expand Wacom India’s presence in smaller cities and towns to provide the best experience to the widely spread creative communities with diverse backgrounds.
Tackling the Pandemic
Rajiv says, “Though the Pandemic was unfortunate for all, however on the brighter side, our business saw exponential growth.”
The pandemic increased the practical usage of pen tablets in the education sector. During the lockdown period, academicians discovered how digital pen tablets and displays play a critical role in remote teaching and learning. It helped people realize the power of digital tools, helping professionals and students communicate much more effectively without missing the natural flow of knowledge transfer.
Soon distance education became much less cumbersome. With more accessible and effective education, many of the ed-tech groups came forward and established themselves very quickly. Rajiv further adds, “The Media and Entertainment industry saw a big shift towards OTT. Access to Creative as well as Academic Education, and WFH for Corporate sector gave a big boost to our business.”
Rajiv feels the market is changing rapidly, even faster than it ever did in the past. With the ever-changing situation, most institutions that have already experienced the advantage of digital tools are constantly working on setting up Hybrid set-ups/classrooms for a long-term perspective. He believes the market has evolved to a large extent and will continue to evolve in segments like education, film, and television production in the coming years. Also, content creation for cinemas is bouncing back to its earlier levels after two consecutive years of slowdown.
Picture of the Future
Wacom plans to further develop and introduce its state-of-the-art products and cutting-edge technologies to support artists express their creativity safely. Rajiv says, “Supporting communities by introducing easier to use, highly accurate devices to support creative expressions will remain at the core. There’s a growing need to secure the precious content created by artists, which is being made possible with the help of blockchain technologies.” The company wants to expand its presence further and strengthen close two-way communication with its clients via various platforms. By demonstrating its latest products, solutions and the best hands on experience to budding professional, Wacom’s direct presence as a legal entity in India makes a lot of difference.