BUSINESS TRENDS Archives

Effective Marketing Tactics: Make Your Business Pandemic Proof

COVID-19 has affected the business world badly. The collapse of customer demand, supply chain interruptions, unemployment, increasing uncertainty, economic recession,

But in this article, we will not discuss the problems anymore. Here, we have come up with some major tactics to make your business pandemic proof. You only need to follow these steps, move smartly and you can stay ahead of a down economy.

So without any further ado, go through list.

Flexibility and Resilience

During this pandemic, the best learning business owners have learned is to adapt. Today, this is not enough just to monitor the situation and find ways to cut losses. As a business leader, you need to think creatively and take maximum advantages from the available opportunities.

Having a Skype call and timely meeting on the project do not finish your responsibility. Recognize the hard-working employee, maintain transparency, show vulnerability, bring personal relationship-building initiative and many more.

New Marketing Tactics

Fewer businesses are focusing on an online advertisement that means less competition. Additionally, people are spending their time at home in the interview that gives you an opportunity to serve a larger audience. This is a perfect time to create brand awareness with different marketing tactics.

Agreed, the lack of tradeshows and the physical market is limiting your networking. But with digital marketing, you can beat your competitors. Explore newer marketing tactics, plan and implement and try to connect with people.

Focus on Customer’s Current Needs

Understanding and serving your customers’ needs is vital every time. But it becomes especially important to empathize with their present issues and changing buying behaviours now.

First, do proper research to understand the change properly. When you collect insights from consumers, supplier and people from the entire chain, you become able enough to go with the rapidly-changing needs and behaviours.

Re-evaluate Your company and how your business operates

With so many physical shops being shuttered by the coronavirus pandemic, this is the period when you need to think about re-evaluating your business model.

Changing how your business operates, would be scalable and beneficial for your business during this tough time. Of course, not all businesses are going to do so well, but this is important.

Important Tips

Go digital- adopt accounting, software systems, advanced technology
Focus on learning new and explore new opportunities
Make sure you know what your insurance does, keep them checking
And, finally, take care of your physical and mental health.
When times are challenging, cooperation and collaboration become the support system. Even they are not your customers or in the same industry, stay connect with people.

What to expect?

It is a fact that returning to business, as usual, is going to be tough in the immediate post-coronavirus era. Business leaders need to assess the entire business system carefully and make plans that will put the business back on the way of progress.

Last Verdict

So that’s it on how you can make your business pandemic proof. Go and find out where your business can function under the current challenges and can take maximum advantages from it.

Meet the Global CEOs of Indian-Origin- Making India Proud

Indians have been playing a major role in transforming the way technology works and have been on the pioneering of the global landscape for years. Today, the world’s leading companies are spearheaded by Indian-origin CEOs and there are a lot more named to be added to this list.

Here is a look at the top Indian-origin global CEOs who are at the top of global companies;

Sundar Pichai- Google

The CEO of Google, Sundar Pichai was designated on his place on August 10, 2015. This India-born CEO was born in Chennai, Tamil Nadu and pursued an education at IIT Kharagpur, Standford, and Wharton at Wharton, he was named a Siebel Scholar and Palmer Scholar.

Rajeev Suri- Nokia

Rajeev Suri is another famous India-origin CEO. He joined Nokia in the year 1995 and held different positions before appointed as president and CEO in April 2014. Suri’s ascendancy to Nokia CEO’s position came after Microsoft acquired Nokia’s mobile phone business.

Shantanu Narayen- Abobe

The CEO of Abobe, Shantanu Narayen is from Hyderabad, India. In the year 1998, he joined Abobe as the senior president of worldwide product research and became the COO in 005 and CEO in 2017. He holds a Bachelor in Science from Osmania University, an MBA from the University of California, Berkley, and an MS from Bowling Green State University.

Indra Nooyi- PepsiCo

One of the most powerful businesswomen, Indra Nooyi is another Indian-origin CEO of PepsiCo. Before taking her role in PepsiCo, he held roles at the Boston Consulting Group, Motorola, and Johnson and Johnson. Today, he is one the board of Amazon, ICC and also Schlumberger.

Sandeep Mathrani- SoftBank

The India veteran, Sandeep Mathrani became the CEO of SoftBank-backed WeWork recently. He was the Executive vice President at Forest City Ratner Companies and Vornado Realty Trust before becoming the CEO of General Growth Properties and Brookfield Properties Retail.

Satya Narayana Nadella- Microsoft

One of the reputed CEOS in the world, Satya Nadella is the CEO of Microsoft. Before this designation, he was the executive vice president of Microsoft’s cloud and enterprise group, responsible for creating and running the computing platforms of the company.

Ajaypal Singh Banga- MasterCard

The president and CEO of MasterCard, Ajaypal Singh Banga is another reputed India-origin CEO. He succeeded Robert W. Selander, who had been CEO since March 1997. Banga is seen to be aggressively diversifying the company’s revenue base in China as well as India.

Anshu Jain- Deutche Bank

The first Indian to be at the top of a leading German Company, Anshu Jain is the CEO of Deutsche Bank. He did his graduation in economics from the Shri Ram College of Commerce, Delhi. Then, he finished his MBA in finance from the University of Massachusetts Amherst.

So these are the top Indian-origin CEOs, leading the global companies. We hope you like the article. To read much more interesting and informative content, often visit our website.

The 10 Best Performing CEO’s of 2020

Marc E. Rippen: Creating A Path Towards An Enhanced Blood Sugar Monitoring With Alertgy

According to the International Diabetes Federation’s last count in 2017, 425 million adults and over a million children are living with diabetes. A further 325 million people are at risk of developing the disease. Luckily, emerging technology makes it easier than ever for patients to take control of their diabetes.

The commitment towards delivering an excellent tool to dietetics with highest standards of quality that prevents borderline diabetes from getting the disease has been the philosophy that has always guided, Alertgy. A frontrunner in diabetes prevention, Alertgy is a name synonymous with groundbreaking and world-class value-centric health solution that is focused on transforming how we monitor blood sugar to improve the lives of diabetics.

The 30 years experienced and highly skilled technical engineer, Marc Rippen has taken the foundation of Alertgy in February 2016. He has worked for multiple fortune 500 companies, Department of Defense (DOD), NASA, SOCOM, and DARPA commercializing dozens of ground-breaking and revolutionary technologies. Marc holds various degrees across multiple interrelated disciplines including: Microbiological Sciences and Immunology, Biophysics, Analytical Chemistry, Masters of Aeronautical Science, Management of Engineering and Technology.

“I started Alertgy after I saved my wife Sue from going into a coma from a low blood sugar attack finding her nearly unconscious on the living room couch. I knew then that I had to do something to find a solution to this life or death problem. I was amazed how many people today face the challenge of managing their blood sugar effectively, and the worry their loved ones and caretakers have not known if they are suffering from a low or high blood sugar attack,” Marc shared.

DIVERSIFYING ORGANIZATION’S OFFERINGS TO APPEAL TO THE TARGET AUDIENCE

Alertgy has started with a large wrist cuff sized system for hospital applications. This is being used to gather clinical data to further optimize the performance of the technology and provide third party validation. The team is developing a smaller consumer-friendly wristband more practical for use outside of a clinical or hospital environment.

COMPANY’S FUTURE PERSPECTIVES

The number of diabetics worldwide is 422 million and increasing every day. At this time1/3 of the world’s population is borderline diabetic Alertgy can help people modify their behaviours to avoid becoming diabetic. Like DEXCOM the world’s first Continuous Glucose Monitor (CGM) company. Alertgy could be a multibillion-dollar company in a short time.

GREATEST ACCOMPLISHMENT

The greatest accomplishment so far in this journey has been the overcoming multitude of roadblocks that have faced team at Alertgy in the last few years. Throughout the research and development process of their non-invasive monitor, there have been hindrances that would have stopped others in their tracks. The goals that Marc and his people have been able to accomplish as a team, and the problems that they have solved give them all more belief that they will be able to accomplish the mission they set out to do, which is to save the lives of diabetics and dramatically enhance their quality of life.

PREPARED FOR THE UPCOMING CHALLENGES?

Being a CEO in this environment mean staying above the competition in the industry, by always working to develop state-of-the-art technologies to bring to consumers. This demands that Marc pushes Alertgy to always be on the cutting edge of innovation, leading the way on the path towards revolution and not falling behind.

LEADERSHIP PRINCIPLES EXECUTED BY MARC

Some of the core leadership principles are to lead by example, encourage effective communication, facilitate a positive work environment, and work smart to get the most out of every workday and reward hard work.

BIGGEST HICCUP SUFFERED ON THE WAY

Marc shared, “The biggest failure I ever had was doubting in my gut what the best solution to a problem was, and not acting on that. In this case, in my first start-up, I felt that I could raise venture money myself, but got convinced to use a shark tank investor that claimed they could raise capital, I wound up raising 80% of the capital, but we had given away most of the company to this dishonest investor. I did not repeat that mistake this time.”

MARC’S LEADERSHIP STYLE AND SKILLS

“My team at Alertgy would say I am demanding but an encouraging and supportive CEO. As a former military officer, I always practice what I preach. I believe in the mantra: lead, follow or get out of the way. Being mission-focused, I don’t look for faults, but look for solutions. I do not expect anything from anyone that I would not do myself. I believe in motivation through example and opportunity,” explained Marc while taking about his leadership.

MAJOR DRIVING FORCE BEHIND THE JOURNEY

The main drive in this journey with Alertgy is developing a solution so that in the future no family has to go through what countless do every day, and what Marc went through with Sue; the feeling of helplessness that comes with blood sugar attacks when there is no one around to help.

“My ultimate life goal is to save lives by providing millions of diabetics with automated life saving high and low blood sugar level alerts, as well as a means to improve their management of diabetes in real-time,” Marc wrapped up.

Marc Rippen founded Alertgy in 2016 to provide non-invasive real-time blood sugar monitoring and alerts to over 400 million diabetics throughout the world. The brand has been uniquely positioned as a leader in advanced solution for healthcare. It is an excellent solution to improve people’s live who are suffering for diabetics.

Pickup USA Fitness: Revolutionizing The Monotonousness Of Fitness While Satisfying The Demands Of Basketball Admirers

PickUp USA Fitness, a true basketball paradise came into existence in 2011 under the leadership of Jordan Meinster. A pioneering concept, Pickup USA Fitness emerged out as a niche player as a basketball-focused fitness club with multiple basketball courts, a full weight room, a brand new cardio room, a luxurious lounge, a retail shop, towel service, and much more.

Situated in Irwindale, CA, the company has been providing Full Service Fitness Club, Cardio & Weight Rooms, Group & Private Basketball Training, and Officiated Games of pickup basketball since inception. The concept of franchising was introduced in the year 2016. Now, it is working in 7 locations- Chandler, AZ, Coppell, TX, Houston, TX, Irwindale, CA, Madison Heights, MI, Tampa, FL, and Towson, MD.

VITAL ATTRIBUTES THAT EVERY BUSINESS PERSON SHOULD POSSESS

Business ownership is a challenging endeavour, and no doubt the most important factor when choosing a franchise is finding something you are passionate about. When you believe in the work you are doing, you will have almost endless energy to grow and develop your business, and you will feel good selling your product and services to your customers.

Successful PickUp USA franchisees are 100% bought into the concept, offerings, and operating methods of our brand. Franchisees should possess the ability to build a team and properly coach and develop their team to implement our services and meet customer satisfaction goals.

PickUp USA has a clearly defined playbook for franchisees to follow. The game plan has been developed and franchisees that put in the work, implement the plan and stay focused on growing their club have a high likelihood of success within our system.

THE INFANCY STAGE

Jordan Meinster played PickUp basketball his entire life, and always envisioned a gym that would improve the basketball experience for the millions of players across the country. After close to a decade in financial services, he launched PickUp USA Fitness in 2011 and began franchising the concept in 2016. There is currently PickUp USA Fitness’ operating across the country, including multiple locations owned by NBA athletes. Jordan aims to deliver “A Better Way to Play” to communities across the country and to drive strong financial returns for PickUp USA Fitness franchise owners.

JEWELS IN THE CROWN

Voted a top emerging franchise for 2017 by Franchise Gator
Voted the fastest growing & emerging franchise for 2018 by Franchise Gator
Voted the fastest growing & emerging franchise for 2019 by Franchise Gator
Voted the fastest growing & emerging franchise for 2020 by Franchise Gator

VOLATILE TECHNOLOGICAL OR BUSINESS TRENDS

PickUp USA Fitness is for basketball lovers. The company aims to provide a better basketball experience – complete with referees – for enthusiasts of the sport who might otherwise have to deal with a tense pickup experience.

“That was a unique concept at the time and we just wanted to create a business and a gym that provided a better basketball experience for people,” PickUp USA Fitness president and founder Jordan Meinster said. “There are millions of people across the country play PickUp basketball but typically the experience isn’t great for them. It’s just kind of a scene of arguments and it’s intimidating for people and it’s inefficient, things of that nature. So we created our business to be PickUp basketball with referees. Its timed games. It’s more organized. It’s more efficient. It’s more fun. There are refs out there.”

BATTLES WON IN THE CORPORATE BUSINESS

“The development process that brought us from an initial concept to where we are now has been a challenging yet valuable journey. We’ve learned countless lessons through the rough road of trial and error as to how to best meet our customer’s needs and thrive as an independent gym. Name an obstacle and we’ve probably overcome it. From site location to construction, to scheduling, to staffing, to training, to sales; we’ve encountered the whole gamut of challenges and can now confidently implement our tried and true system to fitness entrepreneurs looking to avoid those same pitfalls,” Jordan Meinster shared.

“Most importantly, we have learned from the customers and always structured our services based on what the consumers are demanding. After seven years of operating experience, we have a business model in place that has been crafted through experience and adapting to consumer preferences,” he further added.

GAME PLANS TO TACKLE THE COMPETITION

“What set PickUp USA Fitness apart are its unique basketball-focused offerings. It provides a fun yet challenging basketball boot-camps and results-oriented private training sessions for their athletes to learn and develop their skills to achieve their goals. Another key differentiator is their organized and officiated PickUp Games. Here, members have the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassles. They combine these basketball services with full weight/cardio rooms and deliver a true full-service fitness club to our members.

THE JOURNEY AHEAD

Today, PickUp USA Fitness is less than four years old as a franchisor and can now boast sites in 6 states with additional sites pending in 3 other states. The sky is the limit because basketball is a truly global sport. They envision themselves to be a nationwide brand that will be operating in all 50 states and possibly beyond. The company is focusing on delivering strong unit-level economics at each franchise location and continuing to refine the model to ensure PickUp USA Fitness delivers world-class service to the customers and strong economic returns for the club owners.

Best Technological Innovations In 2019

In this modern era, technology plays a critical role in finding solutions to all the challenges our world faces today from income inequality to climate change. Today’s technological solutions always shape tomorrow’s world. This year’s emerging technologies demonstrate the rapid pace of human innovation and offer a glimpse into what a sustainable, inclusive future will look like.

Here are the best technological revolutions of 2019 that are disrupting the existing workflow and industry:

5G: MOVING, MANIPULATING, AND ANALYZING DATA

5G network has greatly emerged and enhanced the ability to move, manipulate, and analyze data across wireless platforms. As 5G is coming fully in the near future, it will bring great growth in more complex apps to resolve issues and enhance progress across industries.

No other technological developments have impacted business as effective as 5G. It has wireless connectivity at the speed and latency that are needed for complex solutions like driverless vehicles. Additionally, once 5G gets fully deployed geographically, it will help emerging markets realize the same ‘speed of business’ as their mature counterparts.

MICROBIOMES: GENETIC ANALYSIS OF BACTERIA AND MICROBES

Microbiomes are basically the genetic analysis of bacteria and microbes. As technology evolves, so do the microbes like bacteria that enter the human food chain– in farms, factories, and grocery stores – increasing the quantity of food while also posing a health risk. The latest advancement in the genetic analysis will make it easier to monitor and track the spread of these microbes and also understand the impact on human health.

With the support of Microbiomes, we will be able to understand how they travel and interact with the food chain will lead to further reductions in food waste and lessen the human cost of illness due to contamination.

REVOLUTION IN RECYCLING: BREAKING UP PLASTICS AND MAN-MADE POLYMERS

The recent revolution in recycling will increase the efficient ways of breaking up plastics and man-made polymers. Apart from spreading awareness about the pollution being caused by our reliance on disposable plastic, development in this field will cut the damage to the ecosphere ad also cut the environmental cost of the production of plastics.

Advancement in recycling means new methods of catalytic polymer “digestion” like VolCat that include developing chemical processes to more effectively break down plastic refuse into a state where it can be fed back into the manufacturing process.

BLOCKCHAIN AND DRONES: ENHANCING THE WORLD

Blockchain is the latest innovation of the technological world. These days, many organizations are exploring and implementing blockchain to tackle the increased demand for securing and managing transactions across the internet. Drones are amazing and are used in multipurpose.

Drones enable robotic automation with some geographical restrictions. As drones have numerous advantages, opportunities for development and integration are high for this market. Soon, in the coming days, drones will be used for different work.

These are the top solution for the modern world that will simplify the task and bring enhancement in the world. Hopefully, you find this article interesting and informative.

Tag: BUSINESS TRENDS