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Effective Marketing Tactics: Make Your Business Pandemic Proof

COVID-19 has affected the business world badly. The collapse of customer demand, supply chain interruptions, unemployment, increasing uncertainty, economic recession,

But in this article, we will not discuss the problems anymore. Here, we have come up with some major tactics to make your business pandemic proof. You only need to follow these steps, move smartly and you can stay ahead of a down economy.

So without any further ado, go through list.

Flexibility and Resilience

During this pandemic, the best learning business owners have learned is to adapt. Today, this is not enough just to monitor the situation and find ways to cut losses. As a business leader, you need to think creatively and take maximum advantages from the available opportunities.

Having a Skype call and timely meeting on the project do not finish your responsibility. Recognize the hard-working employee, maintain transparency, show vulnerability, bring personal relationship-building initiative and many more.

New Marketing Tactics

Fewer businesses are focusing on an online advertisement that means less competition. Additionally, people are spending their time at home in the interview that gives you an opportunity to serve a larger audience. This is a perfect time to create brand awareness with different marketing tactics.

Agreed, the lack of tradeshows and the physical market is limiting your networking. But with digital marketing, you can beat your competitors. Explore newer marketing tactics, plan and implement and try to connect with people.

Focus on Customer’s Current Needs

Understanding and serving your customers’ needs is vital every time. But it becomes especially important to empathize with their present issues and changing buying behaviours now.

First, do proper research to understand the change properly. When you collect insights from consumers, supplier and people from the entire chain, you become able enough to go with the rapidly-changing needs and behaviours.

Re-evaluate Your company and how your business operates

With so many physical shops being shuttered by the coronavirus pandemic, this is the period when you need to think about re-evaluating your business model.

Changing how your business operates, would be scalable and beneficial for your business during this tough time. Of course, not all businesses are going to do so well, but this is important.

Important Tips

Go digital- adopt accounting, software systems, advanced technology
Focus on learning new and explore new opportunities
Make sure you know what your insurance does, keep them checking
And, finally, take care of your physical and mental health.
When times are challenging, cooperation and collaboration become the support system. Even they are not your customers or in the same industry, stay connect with people.

What to expect?

It is a fact that returning to business, as usual, is going to be tough in the immediate post-coronavirus era. Business leaders need to assess the entire business system carefully and make plans that will put the business back on the way of progress.

Last Verdict

So that’s it on how you can make your business pandemic proof. Go and find out where your business can function under the current challenges and can take maximum advantages from it.

5 Tips to Stay Healthy While Working From Home

In theory, working from home sounds fantastic- you can sleep whenever you want, wear whatever you like and make yourself a tasty meal. But practically, working from home is full of challenges, at home you get a ton of distractions, it’s tough to create boundaries and easily grab a lot of snacks when you feel stressed.

Creating a healthy work-life balance is hard enough when you working in an office all day, but it can be harder even when work and life are happening in the same place. That’s why; it becomes more important to prioritize your physical, mental and emotional health by following healthy habits at home. Follow these 5 tips to stay healthy while working from home:

Keep Moving

Gym and other fitness places may be closed during this pandemic. But there are various ways by which you can involve in physical activity at home. Don’t sit for a long period, get up after every hour and take some walk.

Besides, keep in mind that you can still go outside, so enjoy some fresh air by going for a walk or run in the early morning. The main point is to keep your body and mind refreshed.

Focus on Healthy Food

When you are working from home, you easily fall into the habit of mindless snacking. And if you are surrounded by sweet treats and unhealthy munchies all day, this is much more tempting to eat those.

Switch your snacks from this unhealthy stuff to fruits, energy bites, and protein bats.

Dedicated Work Space

If you have a spare room in your home turn that into an office space. If not, create a dedicated space in your home for office space. It can be a corner in your bedroom, kitchen table … anywhere!

No doubt, your “office” is your laptop; this is very helpful to have a space that you assign as your workspace. You get great motivation, a certain feeling from an organized, designated space for working.

Breaks While Working

Maybe you have a long to-do list but don’t let it send your stress levels soaring. Fix goals for every day and when you tackle those projects take breaks.

While working from home, you might be working on a different schedule than you had into his offices. It means you have to schedule breaks at a specific time. Take breaks as fixed so you can productively build your day from the beginning.

Take Proper Rest

When you work remotely, sleep schedules can be affected as you try and adjust. You need to understand that following the same wake time and bedtime are important aspects of self-care because they bring sleep quality. Otherwise, you get yourself groggy throughout the day and huge fluctuations in energy.

Last Verdict

Hopefully, these 5 Tips to Stay Healthy While Working from Home are useful as you navigate life working from home. Set up a schedule and balance your life to have a happy work-from-home experience.

Simple Ways to Survive and Rebuild Your Business after COVID-19

Since coronavirus has become a full-blown pandemic, the unemployment rate has rapidly increased as businesses are forced to close their doors for the sake of public health. It has wreaked financial havoc across the world, leaving many small-business owners struggling in its wake.

No doubt, this is a stressful time mainly for small business entrepreneurs who have smaller coffers to sustain them. While the short-term outlook for start-ups varies as per the industry, it is vital to consider what recovery mode will look like once the economy begins to return to a state of normalcy.

But having an exit strategy after the pandemic will help you to be prepared to hit the ground running and recreate. In case, you are not so sure what your present and exit plan should be during and after COVID-19 situation, here are some ways to sustain and get your business back on the track.

Make a Backup Plan

Present-day, businesses are putting safeguards in place to ensure the security of their companies and employees the major precaution many business owners are taking includes creating an emergency preparedness plan. This plan includes major steps to protect employees, what to do if this outbreak occurs at your company, how your employees can contact you, and what will happen to company function if it is infected.

Communication with Employees

Communication is an important part of doing business. This time, your employees are likely concerned about their health and how they can continue working as more things. Whether you have a small team or a big team, try to be in constant touch with them- via. Email, text, or call.

Connect on a Personal Level

This is a perfect time to encourage your community to follow, like, and share information about your business and to leave reviews on Google and Yelp. Utilize this time to connect on a personal level, so when things get back to normal, they feel that connection and become a lifelong customer.

This period is also great to focus on customer service like handwritten letters, manual and personalized emails instead of automatic flows, and tries to respond to more comments on social media. Anything to help make these customers feel appreciated for still helping you when everyone is struggling.

Stay Prepared for the Next Crisis

While the COVID pandemic may seem like an once-in-a-lifetime event, the reality is that an emergency can come along to disrupt your small businesses at any time. Use what you have learned during this current situation for them to prepare for the next crisis, it would help you to insulate your business from future shocks.

For example, building up liquid savings may be a priority for your business if you had little or nothing aside before the coronavirus begins.

Consider Whether You Need Funding to Recover

Unless you had a large amount of cash on hand going into the pandemic, this is likely that you may need some working capital to start your business operations coming out of it.

When it comes to financing your small business, there are various options to consider. If you are considering financing to help rebuild, keep in mind that borrowing may be competitive, as leaders want some reassurance that loans can be rapid. Review your business and personal credit scores and also your business and personal finances to gauge how likely you are to get approved for funding.

Bottom Line

The COVID pandemic has impacted businesses and industries of all sizes. The lessons we are taking from the crisis in the global sense- supporting each other, keeping each other safe, learning new ways to connect, and banding together in a common effort and learning new ways to connect.

Top 10 Highest Paid CEOs in the World

Being a CEO has its set of advantages and challenges.

We know some famous titans have been at the top of the chains for what seems like a decade, from the likes of Facebook’s Mark Zuckerberg to Google’s Sunder Pichai, but as technology keeps flourishing and evolving, so too are their bank balances.

These business heads are not only popular because of their net worth but they are also famous for their dedication, teamwork, inspiration to employees and mindset development of their team. With this hard work and leadership excellence, they know well how to manage a work culture of a company. Here are the top 10 highest-paid CEOs in the World;

Jeff Bezons

When it comes to the list of highest-paid CEOs, Jeff Bezons is one of the most deserving names. The richest man in history, Jeff Bezos is the CEO of Amazon. He started his journey by selling books online from his garage to settle.

Warner Buffett

The chairman and CEO of Berkshire Hathaway, Warner Buffett comes on the leading position. He’s not so famous nickname, the ‘Oracle of Omaha’ is a salute to his prosperous career, as he is considered one the best investors of all time.

Bernard Arnault

Among the highly paid CEOs across the world, Bernard Arnault oversees more than 70 luxury brands like Louis Vuitton, Dior, and Sephora. Arnault studies engineering at the distinguished Ecole Polytechnique and went on to work in his father’s construction company before becoming the CEO of Financiere Agache.

Mark Zuckerberg

Mark Zuckerberg is the youngest billionaire in history. The owner of Facebook, Zuckerberg established Facebook as a fun project for his university friends when he was just 19 years old. Today, Facebook has become the biggest social media platform with over 2 billion users.

Elon Musk

The CEO of Tesla, SpaceX Elon Musk is a born genius. He had established a company named PayPal which he sold to eBay or 180 million. He invested his share in beginning a company called SpaceX, which allow us to have a trip in space and then, he invested in Tesla Motors, a startup that manufactures electric cars.

Sundar Pichai

The CEO of Google, Sundar Pichai holds a strong position among the highest-paid CEOs in the world. He began working at Goole as the Vice President of product management and also supported in developing the Google Chrome Browser. After his success in Google Chrome, Pichai started working on Android, Maps and Google ads.

Michael Bloomberg

The Co-founder, CEO, and owner of Bloomberg LP, Michael Bloomberg is one of the renowned businessmen on the global market. Unphased by his career setback, Bloomberg co-founded the Innovative Market Systems, later renamed Bloomberg LOP. He is a major philanthropist having donated more than $8 billion to different causes.

`Michael Dell

The founder of one of the biggest IT companies in the world, Michael Dell started his entrepreneurial journey at the young age of 19 when he began manufacturing and selling IT infrastructure.

Masayoshi Son

Masayoshi Son is the CEO and founder of Softbank and is one of the highest-paid CEOs. Softbank is a Japanese multinational conglomerate holding company; today it has become one of the biggest public companies on the global level.

Marc Benioff

Salesforce’s CEO March worked in Oracle under Larry Ellison for more than 13 years. Then, he started his own company of computer software services named Salesforce. March is the soul of the company as he always leads by example and he strives hard to provide the best for the people working with him.

So these are the top names of CEOs with the highest net worth. We hope you like the article. Often visit our website to read such more interesting and informative articles.

The Mindsets and Practices of the world’s Best CEOs

Every company has one peerless role- CEO. This is the most powerful and sought-after title in business, more exciting, rewarding as well as influential than any other designations.

It is said that if the teacher is effective, the players will perform well and the team will accomplish greatly. If the trainer is not organized, respected by his players, the entire team will have to go through bad results.

In the way, everyone cannot be a perfect CEO. This major factor that differentiates successful CEOS from mediocre ones is the mindset that each leader presents. The mindset of a person influences his attitude, while the attitudes affect the actions and the results of the organization.

When it comes to starting a new business, the importance of a CEO’s mindsets and practices is even more important.

In this article, we will explore check the most beneficial minds and practices of the best CEOs out there;

Learn from Others

A progressive CEO spends time at the end of each day and learns from other people who have already reached what he is trying to reach. As, it is said that there is nothing new under the sun. Originality is subjective, uniqueness is objective. By analyzing the thought and behaviour of other successful CEOs and by adapting their mindsets, one can be generating unique personal development.

Ask Somebody to Do Something that You Can

Try to be a real example for your team always helps you get respect and a positive reputation. Regardless of the issues and requirements that you are resolving right now, there will always be conventional day-to-day works that are boring as well as tedious. When you show your team that you are doing it you become a role model.

Always Rely on Yourself

When you play a role as a CEO, your status often influencer your social behaviour. Best CEOs rely on their own trains to bring excellent performance. Although, they do not feel shy from asking the question, even if they ask their subordinates. Here, you can invest in trainers and mentors who can improve your leadership style.

Experiment in Routine

Experimenting is one of the best practices that a CEO can approach. When you are on the progressive path it does not take a long to convert in a big team from a small one. Try new habits and processes to discover new ways to lead the team and produce.

Believe in Teamwork

Good CEOs always follow the right corporate strategy, taking in to account the company vision and proper resource business decision. Excellent CEOs also work with the directors for accomplishing the business goals. Employee engagement is an important part of culture building. And finally, good CEOs create their teams.

Last Verdict

A person can never stop improving himself. The mindset, the skills and the practices of a leader always affect the overall performance of the company.

Every CEO should understand it and take full responsibility for the organization he is leading.

Meet the Global CEOs of Indian-Origin- Making India Proud

Indians have been playing a major role in transforming the way technology works and have been on the pioneering of the global landscape for years. Today, the world’s leading companies are spearheaded by Indian-origin CEOs and there are a lot more named to be added to this list.

Here is a look at the top Indian-origin global CEOs who are at the top of global companies;

Sundar Pichai- Google

The CEO of Google, Sundar Pichai was designated on his place on August 10, 2015. This India-born CEO was born in Chennai, Tamil Nadu and pursued an education at IIT Kharagpur, Standford, and Wharton at Wharton, he was named a Siebel Scholar and Palmer Scholar.

Rajeev Suri- Nokia

Rajeev Suri is another famous India-origin CEO. He joined Nokia in the year 1995 and held different positions before appointed as president and CEO in April 2014. Suri’s ascendancy to Nokia CEO’s position came after Microsoft acquired Nokia’s mobile phone business.

Shantanu Narayen- Abobe

The CEO of Abobe, Shantanu Narayen is from Hyderabad, India. In the year 1998, he joined Abobe as the senior president of worldwide product research and became the COO in 005 and CEO in 2017. He holds a Bachelor in Science from Osmania University, an MBA from the University of California, Berkley, and an MS from Bowling Green State University.

Indra Nooyi- PepsiCo

One of the most powerful businesswomen, Indra Nooyi is another Indian-origin CEO of PepsiCo. Before taking her role in PepsiCo, he held roles at the Boston Consulting Group, Motorola, and Johnson and Johnson. Today, he is one the board of Amazon, ICC and also Schlumberger.

Sandeep Mathrani- SoftBank

The India veteran, Sandeep Mathrani became the CEO of SoftBank-backed WeWork recently. He was the Executive vice President at Forest City Ratner Companies and Vornado Realty Trust before becoming the CEO of General Growth Properties and Brookfield Properties Retail.

Satya Narayana Nadella- Microsoft

One of the reputed CEOS in the world, Satya Nadella is the CEO of Microsoft. Before this designation, he was the executive vice president of Microsoft’s cloud and enterprise group, responsible for creating and running the computing platforms of the company.

Ajaypal Singh Banga- MasterCard

The president and CEO of MasterCard, Ajaypal Singh Banga is another reputed India-origin CEO. He succeeded Robert W. Selander, who had been CEO since March 1997. Banga is seen to be aggressively diversifying the company’s revenue base in China as well as India.

Anshu Jain- Deutche Bank

The first Indian to be at the top of a leading German Company, Anshu Jain is the CEO of Deutsche Bank. He did his graduation in economics from the Shri Ram College of Commerce, Delhi. Then, he finished his MBA in finance from the University of Massachusetts Amherst.

So these are the top Indian-origin CEOs, leading the global companies. We hope you like the article. To read much more interesting and informative content, often visit our website.

The Healthy Tips-Ahead for a Business Trip

The business trips we plan are not always about endless work and no enjoyment. There is natural tendency to let go, eat, become all laid back, even if it is a business trip, from the exotic fine-dine with clients to experimenting with specials of the city from the food trucks becomes the rave. But amidst this belly hustle for food and eating these delicious food stalls, we forget to realize the fact that everything that satisfies our tongue it just not right for our health.

Here are a few tips on how you can pick on if you are on a business trip to ensure that health is not compromised while focusing on your work and fun;

If you are a frequent flyer and know well the kind of food served in flights, it is better to request food accordingly. Go green, avoid cold cuts and frozen meat from the flights these are not good for health. Always prefer low-fat choices, if they only serve snacks, blind off to that entire peanut and chips. Instead, carry some fruits, salads, whole-wheat bread and nuts with you.
Always book your rooms on hotels that provide rooms well equipped with stove, refrigeration, and microwave. Also, when you are on your way to the hotel, look for a local grocery where you can get some fresh natural food. Buy low calories, ready to eat meals that hold low sodium and fat contents.
If you spend too much time on business trips, shying away is not your option. So when you decide to pick any particular place to eat, put across that you are looking to dine in somewhere that provides food that is beneficial for your health. But if you still go to a place that offers a plate full of calories, make the customized request.
Meetings can go long, so stock up on healthy snacks. When you take small amounts of healthy food throughout the day instead of large meals a couple of times a day, you send a kind of signal to your brain that food supply is proper and it is okay to burn through calories.
Drink a lot of water to flush toxins from your body. Water is also helpful in avoiding travel lag and junk food cravings so that you can stay energized on your trip. Take a bottle of water when you look for the second cup of coffee.
When you are going to order your food, ask about the portion size at the restaurant, many restaurants order portions too big to finish. In case, you are already made your order and portion are too big to finish. Get the food packed and eat it later.

That’s it for now. Treat your business trip like another day at work; it will be easier for you to take care of your health. If you start taking all the trips like a holiday and keeping hogging food, it affects your health badly. Incorporate physical activities and eat healthy to maintain your work with health and benefit you in the end.

Important Steps to Prevent and Prepare for Coronavirus

As the coronavirus is spreading across the world, one of the top questions people are asking is how can we prevent it from spreading? It is a really stressful time, to be sure- but there are easier specific steps you can take to protect yourself and others from getting infected.

Here’s what you need to know to take the right step to plan, prepare and even prevent the spread of the disease.

Stay at Home

When you are not feeling well, stay at your home. Try to limit how much time you spend out in public or around others. It is not usual for us to be living this way, but is one of the easiest ways to prevent the spread of germs.

Have a conversation at your home and if possible take work from home. Walk or travel by car instead of public transportation whenever possible and avoid travelling for leisure.

If you have symptoms of the common cold or flu and are a healthy person with no medical issue, you need to stay home. If you live with others, let your housemates handle the cleaning, cooking, and laundry and isolate yourself in your area.

Maintain Distance

Whether you are under the weather or feeling fine, it is great to hit pause on all kinds of touching means kissing, handshakes, hugging, high fives, elbow rubs, and fist bumps. Keep this in mind that cough or sneeze into your elbow or a tissue and then instantly wash your hands. It will help prevent the spread of germs or viral particles.

Keep Disinfecting

Sanitize al common use surfaces bathrooms, remotes, computers with disinfectant wipes or spray. Always clean your phone.

Take Your Stress Level Down

Stress badly hits our immune system so, try to stay calm. Avoid arguing with people on Social sites that add another layer of stress, and try to limit your time on social media so you can avoid misinformation and constant bad news.

Get enough resent, eat a balanced diet with lots of fresh fruits and vegetables, hydrate and do proper physical activities.

Be Smart about Travel

Medical experts are advising to avoid nonessential travel. In case, you cannot escape your travel, try to avoid contact with sick people and clean their hands often by washing with soap and water for 20 seconds.

Check your health insurance to see if it covers international travel coverage. If you have planned a cruise or overseas travel, keep the possibility of being caught on a ship or over a border when the decision is being made, which could limit or disrupt your travel.

Additional Steps

· Have a supply of food staples and household supplies such as bathroom items, detergent, and diapers.

· Make sure you have at least a 30-day supply of your prescription medications and have other health supplies on hand including pain relievers, cough, cold medicines, fluids with electrolytes and vitamins.

· Help family members and neighbours get prepared and share the safety messaging with those who may not have access to it.

The 10 Best Performing CEO’s of 2020

Marc E. Rippen: Creating A Path Towards An Enhanced Blood Sugar Monitoring With Alertgy

According to the International Diabetes Federation’s last count in 2017, 425 million adults and over a million children are living with diabetes. A further 325 million people are at risk of developing the disease. Luckily, emerging technology makes it easier than ever for patients to take control of their diabetes.

The commitment towards delivering an excellent tool to dietetics with highest standards of quality that prevents borderline diabetes from getting the disease has been the philosophy that has always guided, Alertgy. A frontrunner in diabetes prevention, Alertgy is a name synonymous with groundbreaking and world-class value-centric health solution that is focused on transforming how we monitor blood sugar to improve the lives of diabetics.

The 30 years experienced and highly skilled technical engineer, Marc Rippen has taken the foundation of Alertgy in February 2016. He has worked for multiple fortune 500 companies, Department of Defense (DOD), NASA, SOCOM, and DARPA commercializing dozens of ground-breaking and revolutionary technologies. Marc holds various degrees across multiple interrelated disciplines including: Microbiological Sciences and Immunology, Biophysics, Analytical Chemistry, Masters of Aeronautical Science, Management of Engineering and Technology.

“I started Alertgy after I saved my wife Sue from going into a coma from a low blood sugar attack finding her nearly unconscious on the living room couch. I knew then that I had to do something to find a solution to this life or death problem. I was amazed how many people today face the challenge of managing their blood sugar effectively, and the worry their loved ones and caretakers have not known if they are suffering from a low or high blood sugar attack,” Marc shared.

DIVERSIFYING ORGANIZATION’S OFFERINGS TO APPEAL TO THE TARGET AUDIENCE

Alertgy has started with a large wrist cuff sized system for hospital applications. This is being used to gather clinical data to further optimize the performance of the technology and provide third party validation. The team is developing a smaller consumer-friendly wristband more practical for use outside of a clinical or hospital environment.

COMPANY’S FUTURE PERSPECTIVES

The number of diabetics worldwide is 422 million and increasing every day. At this time1/3 of the world’s population is borderline diabetic Alertgy can help people modify their behaviours to avoid becoming diabetic. Like DEXCOM the world’s first Continuous Glucose Monitor (CGM) company. Alertgy could be a multibillion-dollar company in a short time.

GREATEST ACCOMPLISHMENT

The greatest accomplishment so far in this journey has been the overcoming multitude of roadblocks that have faced team at Alertgy in the last few years. Throughout the research and development process of their non-invasive monitor, there have been hindrances that would have stopped others in their tracks. The goals that Marc and his people have been able to accomplish as a team, and the problems that they have solved give them all more belief that they will be able to accomplish the mission they set out to do, which is to save the lives of diabetics and dramatically enhance their quality of life.

PREPARED FOR THE UPCOMING CHALLENGES?

Being a CEO in this environment mean staying above the competition in the industry, by always working to develop state-of-the-art technologies to bring to consumers. This demands that Marc pushes Alertgy to always be on the cutting edge of innovation, leading the way on the path towards revolution and not falling behind.

LEADERSHIP PRINCIPLES EXECUTED BY MARC

Some of the core leadership principles are to lead by example, encourage effective communication, facilitate a positive work environment, and work smart to get the most out of every workday and reward hard work.

BIGGEST HICCUP SUFFERED ON THE WAY

Marc shared, “The biggest failure I ever had was doubting in my gut what the best solution to a problem was, and not acting on that. In this case, in my first start-up, I felt that I could raise venture money myself, but got convinced to use a shark tank investor that claimed they could raise capital, I wound up raising 80% of the capital, but we had given away most of the company to this dishonest investor. I did not repeat that mistake this time.”

MARC’S LEADERSHIP STYLE AND SKILLS

“My team at Alertgy would say I am demanding but an encouraging and supportive CEO. As a former military officer, I always practice what I preach. I believe in the mantra: lead, follow or get out of the way. Being mission-focused, I don’t look for faults, but look for solutions. I do not expect anything from anyone that I would not do myself. I believe in motivation through example and opportunity,” explained Marc while taking about his leadership.

MAJOR DRIVING FORCE BEHIND THE JOURNEY

The main drive in this journey with Alertgy is developing a solution so that in the future no family has to go through what countless do every day, and what Marc went through with Sue; the feeling of helplessness that comes with blood sugar attacks when there is no one around to help.

“My ultimate life goal is to save lives by providing millions of diabetics with automated life saving high and low blood sugar level alerts, as well as a means to improve their management of diabetes in real-time,” Marc wrapped up.

Marc Rippen founded Alertgy in 2016 to provide non-invasive real-time blood sugar monitoring and alerts to over 400 million diabetics throughout the world. The brand has been uniquely positioned as a leader in advanced solution for healthcare. It is an excellent solution to improve people’s live who are suffering for diabetics.