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How To Ace Real Estate Entrepreneurship In 2023

If you are an aspiring entrepreneur looking for a lucrative opportunity, the real estate segment has plenty of them. The growth and profitability potential of the industry runs high. You can try your luck as a land developer or explore investment options according to your interest and resources. Either way, you can make it big, provided you do your basic groundwork well. But you must also prepare for risks because the industry is inherently risky. Although there are no shortcuts to success, you can follow these tried and tested tips to ace real estate entrepreneurship in 2023 and beyond. 

Begin with a robust plan 

A business plan is the mainstay of success for entrepreneurs in all verticals, and real estate is no exception. Before investing in a business, you must crunch your numbers to create a realistic budget and short- and long-term goals. Also, craft a business plan in writing so that you can show the big picture to investors. Keeping the potential challenges in mind is equally crucial as it can save you from unexpected setbacks. Real estate investing can get complicated, but a robust plan keeps you on track even as a newbie. 

Research the markets 

Researching the markets is a given for real estate business owners, regardless of their experience in the industry. You must check the current prices and demand in the market and go through the forecasts before buying land or investing in a project there. Dig deep into details, such as consumer spending habits, unemployment rate, mortgage rates, neighborhood development, and safety to understand the viability of investment in the market. The more information you have, the more confident you feel about your investment decisions. 

Think green 

Consider going the extra mile with real estate entrepreneurship in 2023 by adopting the green approach. Such properties have excellent rental potential and resale value, so you will never fall short of demand and profits. Solar projects make a high-value investment because they can help you secure the benefits of Commercial Solar Financing and tax credits. Most importantly, you can get a winning advantage with the reputation of a sustainable business. Most buyers and homeowners prefer working with such organizations, so the advantage is worthwhile. 

Develop a niche 

Experts recommend developing a niche early to win the real estate game as an entrepreneur. For example, you can stick with residential properties or opt for commercial ones. Focusing on a specific area gives you an advantage of better understanding even when you are new in the industry. You need not stress about managing too many properties in different locations. It makes sense for a beginner who wants to learn the ropes instead of struggling to deal with the complexities of diversification. Of course, you must diversify once you have a better foothold. 

Although real estate is one of the most complex domains, you can make it big even as a beginner. You only need to adopt the right approach from the outset. Follow these tips to win the entrepreneurial game. 

Top 4 Tips for Strengthening and Improving Your Branding

Branding is an important factor that contributes to the success of your business. However, it needs to be consistent and solid to create awareness of the products or services you produce. Branding also gives your business a professional and helps earn the trust of your customers. So, you should invest in branding from the beginning of your business. However, not many businesses can keep up with brand maintenance to keep it strong and relevant. The following are simple ways of keeping your brand strong and improving it all the time.  

Maintain a Strong and Targeted Message 

The first thing you need to maintain a strong brand is to maintain a strong message that is well-tailored for the targeted audience. You need to ensure your brand is always talking to your audience. So, use their language and address various problems the audience faces. You also need to let your customers know that your product or service is there to solve problems. Using emotions to keep your brand strong can also be a good idea. Let the target audience know the kind of feeling that comes with your product or service. People are likely to choose a brand that connects more with them and provides solutions to their problems.  

Seek Expert Help 

Great visual communication, brand consistency, and marketing are difficult, especially in small businesses. Therefore, you should put them off until you are ready. However, there is the benefit of hiring professionals to help maintain the strength of your brand. Hiring a creative agency New York will help you focus on vital things to grow your business. The professionals you hire will deliver services to improve your brand and keep it consistent.  

Know Your Audience 

Your brand is what your customers and prospects see. You use it to build our relationship with them. Part of relating with your customers well is listening to them. Listening to your audience is the best way to keep your brand solid and better every day. Please take advantage of whatever platform you use to engage and interact with the customers to learn what people are saying about your brand. How do they perceive it? Ask them questions and respond to their responses. Give your audience a reason to tell them what they want. You should also ask them about the things they like about your brand and what they would like you to change about your brand. Consider their feedback as you continue to improve your brand. 

Use Consistent and Quality Visual Communication 

Your website, logo, photos, packaging, and everything visually representing your brand should be high quality. Never compromise on any of them. Customers judge your business based on what they see before trying out your products or services. They will look at how professional your business looks and if there is a reason to trust you. Therefore, your visuals should represent your brand in a great way. Check how they set the tone of your business. Make sure they also match the message you are conveying to the audience. In short, your visual branding should be qualified to improve your entire brand. Use a well-designed logo, images, and colors. Your typography should also be well-spread all over the business with SocketTime.  

Bottom Line  

Maintaining a strong brand should be at the top of your priorities in business. You need to ensure it is strong enough to pull in the interests of your prospects. So, work with the right professionals to understand your audience and create captivating messages. 

How To Upgrade Your Textile Business This New Year

The New Year is the best time to upgrade your business, so you may have a lot on your mind to step up your textile company in 2023. But growth should always happen strategically with proper planning and preparation. With the New Year just around the corner, you should keep your growth checklist ready to get the best results without spending a fortune. Planning is even more crucial in a competitive industry such as textile manufacturing, where others will also have a growth strategy. Let us share a few valuable insights to gear up for an upgrade to your textile business in 2023. 

Go the extra mile with existing customers 

This one is a no-brainer because retargeting your existing customers is far easier than acquiring new ones. Check the changing customer expectations and realign your product and service offerings to take their experience a notch higher. The good thing about impressing the existing customer base is that you get more than a sales boost. These buyers act as brand advocates and recommend your products through word of mouth, broadening your reach further. 

Find a niche 

Finding a niche for your business is another great way to upgrade it in the New Year. Although it narrows your market, you can actually win more customers with less effort. Moreover, the competitive pressure goes down because you have to compete with fewer brands in the same zone. The great thing about targeting a niche is that you can establish a stronghold over the market and retain it for years ahead. 

Follow the industry trends 

Another surefire tip to give your textile business a winning edge in 2023 is to follow the industry trends. For example, screen and digital printing are in vogue, so you can consider adding them to your portfolio. But remember to find reputable textile printing ink suppliers to deliver top-notch products to your customers. Focus on building long-term vendor relationships to get great deals on raw supplies. 

Research your competitors 

The textile industry is rife with competition, and staying ahead of the rest is the only way to survive and thrive in the tight market. Experts recommend researching your competitors to understand their strengths and weaknesses. You can seek inspiration from their strengths and capitalize on their weaknesses to propel your products and brand in the market. Although researching other businesses seems like a lot of work, the effort is worthwhile. 

Embrace sustainability 

Upgrading your textile business this New Year should also be about being more responsible. Going green with sustainable practices can set your brand apart because consumers are more eco-conscious than ever. Besides reducing your carbon footprint, sustainability can help you prevent waste, save energy costs, and even get tax credits and incentives. Moreover, it can enhance the reputation of your business in the long run. 

Upgrading your textile business in the New Year need not be about investing in new technology and expensive equipment. You can embrace these easy steps to modernize and expand on a budget and make the most of the momentum in the future. 

The Benefits of Using Online Surveys

Customers are always evolving. Just when you think you have gotten the hang of their needs, they can change abruptly! This is why one of the best ways to stay relevant and competitive in the crowded market is to tailor your products and services to meet their needs. The tricky bit is knowing precisely what your customers want at any given time. Well, online surveys are an excellent way to clear the fog around your business and steer you in the right direction. Here are five key benefits of using online surveys for your business research.  

They save you time and effort  

Imagine sifting through hundreds of survey questionnaires and trying to analyze the data within the forms. The beauty is that AI-powered data analysis takes the tedium out of your work by completing the process within mere minutes. These nifty tools will collect the data and present it to you in a digestible manner so that you can decide what next steps to take.  

Online surveys are cost-effective 

In the olden days, businesses would have to hire a telephone operator or an interviewer to conduct in-person surveys. Today, the cost of operating an online survey is nearly half as much as it used to be. All you need to do is invest in an excellent survey-making tool, which will do the heavy lifting for you. The next step is to share your survey questions online, even with respondents halfway across the globe.   

Boosts customer satisfaction  

At the end of the day, you will use the data you gathered from your survey to tweak your business to meet clients’ needs. This is part of a host of survey research strategies to attain profitability and achieve your organizational goals. Once you get the answers you were searching for, you will be better positioned to win back disgruntled clients and retain existing ones.  

They promote anonymity  

One of the reasons clients love participating in online surveys is that their identity will remain hidden. Your customers will give more honest answers about your brand when they know their comments will not be traced back to them. These genuine responses will help you make informed choices and address potential issues and red flags within your business.  

Increased convenience for everyone involved  

Modern client loves to do things at their own pace. Online surveys allow the respondents to answer the questions as fast or as slowly as possible, taking their time to think through the answers. They can also respond from anywhere, as long as their device is connected to the Internet. Since you can always get back to an online survey at any time, the respondents will be more inclined to complete it because they won’t feel rushed.  

Final remarks 

In a nutshell, online surveys are essential in helping you undertake quantitative and qualitative research. Once you know how to develop and ask the right questions, you will eventually crack the code and get on the highway to success. Now that you know a thing or two about the importance of online surveys, it is time to use them to improve your business! 

Lito German: Bringing Filipino Brands to the Middle-East

SandBox Middle East is the largest Filipino-owned import and distribution company for grocery items in the entire Gulf region. It is the exclusive distributor of several legacy brands like Delimondo, Arce Dairy, B Coffee, and Frabelle Snacks, as well as upcoming Philippine brands like Plantation Prime, Pacquiao Coffee, and GreenFood.

At the same time, SandBox is the marketing and distribution partner of PDLT Global, the largest and oldest telecommunications company in the Philippines, for its proprietary platform named BayaDIRECT. This service allows Filipino expats living in the UAE to directly pay for their Philippine-based bills, mobile subscriptions and purchase e-gifts and vouchers for their families back home – all in the convenience of strategically located payment centers across the Emirates.

The Steadfast Leader

Since childhood, SandBox Middle East CEO Lito German was always fascinated with Marketing thanks to the influence of his father, a renowned spin doctor and advertising guru. So, as Lito grew up, it was no surprise that he pursued a career in Public Relations and Marketing.

I started in the family business for the practical reason that my parents insisted that they get their money’s worth after paying for my education”, he says with a smile.

“I had taken this as a given anyway, as I had spent a lot of my free time during my university days hanging out at my father’s PR and Marketing agency, being a casual observer and learning the ropes”, he explains.

Eventually, Lito jumped from the agency side and from working for the family business, to the client side after receiving an offer to join the BMW subsidiary in the Philippines as its Marketing and Communications Director. This step spearheaded Lito’s 15 year-long career in the automotive industry.

“Through the years, I was privileged to work across continents for the world’s leading car brands such as BMW, Toyota and Lexus. It was a magical ride”, Lito recalls.

Later in early 2021, Lito made another leap of faith by joining SandBox Middle East, a Dubai-based import and distribution company primarily focusing on various food and grocery items from the Philippines.

“For me, the main challenge of any CEO is being able to jump into different positions seamlessly and authentically, depending on what’s required by the moment. These days, I find myself switching from being a cheerleader to being a coach, from being a referee to being the squad captain. I stand in front of my team when there’s trouble ahead, beside them when there’s work to be done, and behind them when there’s praise and acknowledgment due,” Lito says.

A Fundamentally Different Organization

“We are not just traders we’re brand builders,” Lito emphasizes. As a Filipino owned and operated organization, we care about the brands we carry–more so because we grew up with most of them,”explains Lito. He adds that he was surprised to find that most of the importers and distributors of Philippine-made products in the Middle East have little or no connection at all to his country. “Most of the time, they view our country’s products as mere commodities to sell at the highest possible margin,” he says.

As opposed to that, Lito explains that SandBox Middle East carefully curates brands that they distribute, in order to present the very best products that the Philippines has to offer to a wider audience. This is the reason why his organization invests heavily in marketing efforts to create appreciation for Philippine products beyond its captive audience of Filipino expats.

A Breakthrough Year

Lito feels that 2022 has been a breakthrough year for the company. Not only has SandBox widened its product range by adding several brands like Plantation Prime and Veega, it likewise expanded its sales channels by reaching out to new markets across the Gulf region. A major milestone this year was also achieved with the launch of the BayaDIRECT payment platform, in partnership with PDLT Global.

“2022 strengthened our belief that we have what it takes not only to perform, but even to lead in the Big League,” Lito added.

Getting Ready for the Future

SandBox Middle East continues to aggressively expand to several markets across the Gulf region as evidenced by its recent start of operations in Qatar and Bahrain. At the same time, the company is diversifying beyond its offerings of processed food and grocery items by launching more BayaDIRECT payment centers across the entire Middle East through strategic partnerships with money exchange and remittance companies.

Additionally, it is launching specialty retail stores that offer direct B2C sales of its top-selling products, while serving as BayaDIRECT payment centers. SandBox Middle East intends to initially set up its stores in the UAE starting at the end of 2022, with the mid-term goal of establishing its retail chain across the entire GCC region.

MAKING IT HAPPEN: Tia Latrell is Founder, Owner, Floral Artist and Designer of Latrell Flowers, LLC

ENTREPRENEUR SCORES IN THE START-UP GAME: Tia Latrell is a detailed and passionate Floral Artist and Designer that strives for excellence in every piece of her work.

Latrell Flowers provides floral artistry for all occasions, specializing in crafting custom floral arrangements.

Tia Latrell of Latrell Flowers began her business in 2010 in Baltimore Maryland as a sole proprietor.

Latrell Flowers began their operation in their Maryland home basement.

Tia Latrell of Latrell Flowers always knew what her vision was and aspired to obtain and operate from her self-owned storefront location, along with many other goals that she has brought to life.

All of these goals did not manifest without unspeakable hardships.

Latrell Flowers started as a floral artistry company providing custom floral arrangements for all occasions.

After four years of Latrell Flowers operating as a sole proprietor, Latrell Flowers began its operation as an LLC.

Roughly a year into Latrell Flowers becoming a LLC, they expanded their services.

BRANCHING OUT: Latrell Flowers began to customize sports items for all occasions.

Tia Latrell of Latrell Flowers always had a vision of working with sports teams where not only the flowers of Latrell Flowers would be showcased, but Tia Latrell always knew that her creative idea of customized bedazzled balls would give her a fighting chance of being recognized by the NFL, particularly the Baltimore Ravens being that Latrell Flowers is based in Maryland.

Latrell Flowers also had aspirations of working with various NFL Teams which she has also brought to life.

In 2016, Latrell Flowers partnered with the Sports Marketing Company for the Baltimore Ravens Sports Players where the Custom Made Floral Designs and Custom Designed Bedazzled Footballs and Sports Paraphernalia of Latrell Flowers have been displayed and featured with the Baltimore Ravens at various celebrity events.

The Custom Designed Footballs have been featured on the Nest which aired in the year 2016 on ABC2 News with Baltimore Ravens Wide Receiver, Steve Smith Sr.

Latrell Flowers worked closely with Baltimore Ravens Wide Receiver, Steve Smith Sr. and was honored to work on behalf of various Steve Smith Sr. affairs, and various Baltimore Ravens Events.

Latrell Flowers was most honored to service the Retirement Party of Baltimore Ravens Wide Receiver, Steve Smith Sr. with Latrell Flowers Custom Floral Arrangements, and Steve Smith Sr. was presented with a Latrell Flowers Custom Designed Bedazzled Diamond Football.

A TRACK RECORD OF RECOGNITION: The Floral Designs of Latrell Flowers have graced various forums and stages.

Latrell Flowers was honored in being the Floral Artist for the year 2011 for the largest Funeral Home Directory, Funeralhomes.com.

And holds the 2015 Trailblazer Women’s Award for Women in the New Era Making a Difference in Today’s World for Leadership, Commitment, and Inspiration

In the year 2016, the number one Educational and Entrepreneurial Resource Magazine for Minority Young Adults, B.O.S.S. Magazine featured Latrell Flowers in issues 28 and 30.

Latrell Flowers was also the winner of the 2016 Global Influential Businesswoman Awards and is featured in the Acquisition International of England and Wales as the Best Small to Medium Enterprise Businesswoman of Baltimore.

Latrell Flowers was also the 2016 Businesswoman Elite Awards Winner of Maryland from Corporate America Magazine, the Voice of Wall Street. Latrell Flowers was recognized as the 2016 – 2017 Best Woman Owned Florist of Maryland and was awarded for Excellence in Custom Flower Designs.

In the year 2017, Latrell Flowers introduced their New Women and Men’s Apparel, Accessory and House-ware Line. In the year 2017, Latrell Flowers was also recognized Globally by Acquisition International as the Most Outstanding Customized Floral Designs & Arrangements – Maryland.

In the year 2018, Latrell Flowers received a Global Excellence Award being named the Most Trusted for Wedding Floral Designs and Arrangements – Maryland by Acquisition International of the United Kingdom, the voice of modern business.

In the year 2018, Latrell Flowers also made numerous appearances on Radio One Baltimore, where their wide range of services were showcased, and their steady involvement in the community was highlighted.

In the year 2019, Latrell Flowers partnered with the Baltimore Ravens Former Safety ED Reed Foundation and was honored to sponsor the “Ed Reed Placards”, for the Ed Reed Hall of Fame Golf Tournament.

In that same year, Latrell Flowers added many more accomplishments to their Brand. Latrell Flowers became an Ambassador for the Peoples Shark and Star of ABC’s Shark Tank, Founder and Creator of FUBU, “Daymond John.”

Latrell Flowers became an Ambassador for the USA National Best Seller, “Powershift”, by Daymond John with Daniel Paisner.

In the same year of 2019, Latrell Flowers was named and received recognition as one of “Baltimore‘s Best Flower Shops for Flower Delivery”, by Flower Delivery Reviews based in Canada.

Latrell Flowers was then chosen to establish and operate an Amazon Storefront as an Amazon Influencer.

After the success of becoming an Amazon Influencer in 2019, and establishing a full service Amazon Storefront, Latrell Flowers was faced with unfathomable back to back family losses.

Through the Grace of God and faith, Latrell Flowers remained determined and diligent in continuing with the operation of business after the loss of her father in 2016.

After the third family loss we were going into the year 2020, and little did we know that the world would be faced with the unthinkable pandemic.

The world soon shut down in every sense of the word. Throughout that turbulent and trying time, Latrell Flowers continued to remain steadfast in the safe operation of business.

It certainly was not without heartache, pain, strain and an insurmountable amount of stress. It was only through faith that Latrell Flowers continued to persevere throughout the unimaginable pandemic and revamp operations in order to continue business.

Like the saying goes, there can be no success without turbulence leading to triumph.

THE BIG APPLE: In the World changing year of 2020, the efforts, diligence, operation and artistry of Latrell Flowers did not go unnoticed.

In the summer of 2020, Latrell Flowers and partner, Cynthia Hudson-Laney was chosen for a Live Billboard Promotion in New York City’s Times Square.

Latrell Flowers was displayed on four Live Billboards in New York City’s Times Square.

That was the fuel that was needed for Latrell Flowers to continue in the fight in the year 2020.

Tia Latrell’s motto is every detail matters because you never know who is watching.

Not long after the Time Square Billboard Showing of Latrell Flowers in September of 2020, Latrell Flowers was Spotlighted by BBB Greater Maryland.

The article reads:

“Today we would like to shine the spotlight on Tia Latrell, who is a proud African American business owner! She is the founder of Latrell Flowers and strives for excellence in every piece of her work.

In the same month of September 2020, Latrell Flowers, LLC was honored for our sponsorship to be included in the Founders Walkway at the “Ed Reed,” Baltimore Ravens Hall of Fame Inductee St. Rose Public Park located in Ed’s Hometown of St. Rose, LA.

 

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