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Top 10 Best Business Magazines in the World for 2022

As an entrepreneur, one has to always look for current news and trends in the business world. Newspapers are not enough to cover each corner of the business news, but magazines cover all the news, people, ideas, and current trends in the business. Reading famous magazines, we learn how successful CEOs reach their target and how startups can maintain their growth. Inspiring stories and defeats of industrialists, investors sometimes level up our business strategies, ideas, and way of thinking. 

Many magazines out in the world flourish with their business-related blogs, cover stories, startup ideas, finance, tax, and much more. Let’s discuss the famous business magazines in the world.

  • Forbes 

Forbes is among the best and most well-known magazines out of the competitors in the category of magazines. It is published eight times a year and publishes reports on startups, finance, business personalities, technology, and politics, so this magazine touches on almost every current subject. The motto of Forbes is “Change the World,” and Forbes has an international edition of Asia and an editing license for 27 countries. The headquarters of Forbes Magazine has been held in New Jersey since 2014.

  • Fortune  

Fortune is a competitor to Forbes in content and rankings and is also known as an ideal magazine for entrepreneurs and readers worldwide. Henry Robinson Luce founded a fortune in 1929, headquartered in New York City. Fortune drives the conversation about business and guides by developing articles focusing on history and giving clues for the future. Fortune’s motto is to light up the path of world leaders and give them tools to make the business better. It dominantly focuses on commerce, industry, and investing concept related to people.

  • Business Today

Business Today is an Indian-origin magazine started in 1992. It is published once a   Fortnight. Business Today magazines mostly publish business, finance, investors, and investing-related articles based in India. Business Today is India’s leading magazine for getting economic and business updates.

  • Entrepreneur 

Looking for the best business magazines, we don’t escape the Entrepreneur magazine. It supports famous personalities and offers a step that new entrepreneurs use to build their ideas and strategies. Inspirational cover stories are filled with emerging and young entrepreneurs worldwide. Stories of new entrepreneurs, small business stories, and startups are all business essentials lightened by the entrepreneur magazine. 

  • Inc Magazine

Inc is an American-origin magazine founded in 1979 and based in New York City. This magazine publishes ideas, tools, innovations, strategies, and marketing ideas-based content. It is known for its unique and to-the-point content in the class of business magazines. It publishes about six stories annually, including social, economic, and financial articles.

  • Business World

BW Business world is an Indian business magazine published by ABP group. It covers news in finance, business, investing, society, and politics with relevant content that helps readers who are interested in entrepreneurship. Articles and cover stories are published fortnightly. 

  • Money

Money is an American finance brand and magazine held in New York. It is an online magazine monthly. Money magazine is always ready with financial, banking, personal finance, and successful investor strategies-related updates, which help new investors and leaders level up their business steps.

Business and Finance magazine is an Irish magazine published by Ian Hyland. This magazine was established in 1964, and for about 55 years, magazines have come with insightful news, making it one of the leading business magazines in the world. Startups’ success, the key to investing, and financial updates are perfectly lined by this magazine every time.

Fast company magazine is the most famous business magazine. It is an American business magazine established in 1995 and published 6 times yearly. It is well known for its uniqueness in creatively designing cover pages of stories and creating updates related to business, technology, video, designs, and podcasts, which turn it into versatile content making.

SUCCESS Magazine is the oldest runner in a race of business magazines from 1897. This magazine reveals the stories of extraordinary businessmen and revolutionary entrepreneurs. The uniqueness of magazines is that they connect with readers and genuinely guide them with relevant content in articles.

Reading allows us to grow and develop our thoughts to succeed. Any editorial, book, or magazine reveals history’s secrets and lightens future updates. We should always allow our minds to gather and pick up knowledge by reading. Today, online magazines are trending and helpful to get in touch with current news of any stream like business, fashion, finance, sports, and many more. So, expand your thoughts, boost your ideas, and be ready with your plan.

Albert Liew: Leveraging Technology Solutions to Manage Today’s Global Workforce

Established in 2010, BIPO is a global payroll and people solutions provider with a vast network of offices across the Asia Pacific, USA, Europe, Middle East, and Africa. BIPO’s products and services pave the way for enterprises to scale up and globalize in the present hybrid business landscape.

The Steadfast Leader

Albert Liew, MD – Singapore and Indochina helms BIPO’s operations in Singapore. An accomplished business leader with a proven track record in leading large teams and driving commercial success, Albert joined the region’s leading payroll and people solutions provider in 2017.

“A chance meeting with Michael Chen, our CEO, was the pivoting point in my career. The opportunity to be a part of an organisation and ecosystem that would positively impact the HR and business community happens once in a lifetime.” – Albert states.

A pioneer of BIPO Singapore, Albert is instrumental in driving the team’s commercial success, overseeing the sales teams, channel partners, and full-service implementation team, including strategic partnerships and alliances. A graduate of Singapore’s Nanyang Technological University, Albert holds a Bachelor’s Degree in Engineering.

Being the first employee of BIPO Singapore gives Albert the perfect opportunity to leverage his foundation and technical skills as an engineer – working strategically with the firm’s R&D team to develop its intuitive payroll engine. With multi-currency capabilities that facilitate cross-border transactions (one of the first in the region), BIPO’s payroll engine paves the way for a streamlined approach to managing payroll and HR processes.

The entrepreneurial spirit and mindset to drive the group’s business strategy and goals provide Albert with the perfect platform to pivot to a commercial role that includes full P&L responsibilities while leveraging his passion for technology.

Greatest Accomplishments

Commercial success characterizes Albert’s key accomplishments, Driving Integrations & Partnerships and Championing Great People Strategy.

  • Commercial Success: Leading with a “people-first innovation strategy” that emphasizes its clients and employees, Albert plays the role of catalyst. A firm believer in harnessing each employee’s potential, teams are hired based on their potential to contribute to the company. Looking beyond experience or educational qualifications expands new avenues to hire the best talents. When disruption is the norm, Albert has worked tirelessly to form the group’s first global innovation hub in Singapore to complement its four existing R&D centers. Fronted by a core team of talented Data Scientists and Business Analysts, BIPO advocates equal opportunities, working closely with universities to hire undergraduates and fresh graduates to complement its pool of experienced talents, ensuring agility and new perspectives.
  • Driving Integrations and Partnerships: Since BIPO entered the market, Albert has systematically established a partnership and alliance strategy that ensures the group leverages the mutual strengths of BIPO and other global players to create a cohesive HR ecosystem, ultimately benefitting businesses by providing a comprehensive suite of people and payroll solutions, catered to each stage of the business lifecycle.
  • People Strategy: With employees its most significant asset, Albert Liew fostered a “pay it forward” culture by introducing a mentor program that pairs new employees with more experienced team members. Doing so ensures the longevity of BIPO’s unique culture and brand DNA. In addition, the firm believes in hiring and nurturing the most talented professionals energised to use their initiative to drive change for its clients.

A Different Organisation

Powered by its globally compliant HRMS and payroll calculation engine as an anchor, BIPO has expanded its business lines to include services such as global payroll outsourcing and Professional Employer Organisation / Employer of Record. Combining conventional services with an innovative technology platform demonstrates the firm’s commitment to supporting and partnering businesses at every stage of the business lifecycle.

Tackling the Pandemic

While the pandemic is considered this decade’s biggest challenge, BIPO embraced the disruption as an opportunity for growth and change.

“Partnering our clients to support their needs, we identified potential pain points and worked at customised solutions to address their immediate needs – steering BIPO on a committed path towards technology, innovation, and “best-in-class” service delivery standards – core elements that set us apart in the industry.”– states Albert Liew.

The firm’s calculated move to boost its R&D efforts during the pandemic and establish its first global innovation hub in Singapore to enrich its existing four R&D Centres has reaped significant rewards. Implementing machine learning, robotics process automation (RPA), BI, and data analytics to complement BIPO’s core HR and Payroll products is a game changer. Moreover, strengthening such capabilities has cemented BIPO’s position as a leader in Asia’s HR tech space.

Preparing for the Future

Aspirations to be an Asia-based global HR Tech and service provider drives the firm’s strategy, innovation, and technology. BIPO remains committed to providing a hybrid suite of solutions powered by its payroll engine compliant across the countries it supports.

Albert Liew says, “Working closely with our R&D, Product, and Project teams, we consistently strive to advance and enhance our HRMS product, leveraging new technologies like machine learning, BI, and RPA to ensure BIPO’s products remain cutting-edge. A commitment to providing the best-in-class suite of solutions has resulted in numerous industry awards and accolades over the years that I am extremely proud of.”

Serving the needs of businesses across 147 countries, BIPO’s HR Management System (HRMS) platform automates HR processes, simplifies workflows, and delivers actionable insights to build the best Employee Experience. Complemented by its global payroll outsourcing solutions and global PEO/EOR services, BIPO empowers businesses with increased efficiency and convenience to manage today’s global workforce.

Top 10 Trends in Cyber Security of 2022

Today the whole world is connected through a web known as the Internet. So the total dependence of users is on the Internet. And the Internet creates virtual data that includes confidential, sensitive, personal information and users’ data worldwide. Everyone comes to provide online services to their users, from small enterprises to large businesses and even governments. But they need to become aware of data security because issues like cyber crimes and hacking are increasing daily. So we aren’t sure whether our online information in the form of data is safe or not. Cyber attacks like phishing and ransomware are some significant issues that users face. And hence there is an increasing demand for cyber security professionals. Cyber security is frequently changing with new attacks found by hackers. Cyber security experts and users have been facing data security challenges daily. The main reason behind the cyber attacks is the lack of authentication and security for data. Let’s take a look at new trends in cyber security. 

 

  • IoT Attacks – IoT means the Internet of things. IoT devices include home security, activity trackers, smart pacemakers, and augmented reality glasses.  The attacks gain access to internet devices like smartphones, laptops, and minicomputers. They access all the sensitive information and confidential data from the user’s data without his permission. These attacks are increasing daily, so it is essential to be concerned about data security with any proper system. Smart devices which run on the Internet have to take care of their data security by introducing antivirus software, cloud systems, and privacy of passwords are the things that can save your data from a breach.
  • Phishing Attacks – Phishing attacks are the most common attacks in cyber crimes. These attacks create an illusion in the way of messages and emails from reputed companies. And send these emails to users to access their devices and draw all the secure data from the users. So users must be alert every time while providing personal information to any website or while replying to mail. Using good security practices and software, one can secure their data from hackers and scammers.
  • Expansion in MFA – Multi-factor authentication is one of the security practices used by users for privacy related to their sensitive information. MFA is also referred to as a Two-step verification system that analyzes and verifies data provided by a particular user. Whenever a user login to that respective application or software, this MFA will do two-step verification to check if it is a user or not. This MFA system’s best advantage is that every time it verifies the identification evidence of the user when he tries to log-in. So in case, hackers will try to get access to your device, they will not be able to do so.
  • There are security systems and software which secure the data of any user or any governmental agency to secure the data. The technique known as a cloud system is widely used for data security by many business and governmental sectors. Cloud attacks take an hour to secure data while surfing websites and using applications. But hackers and scammers also try to steal information by attacking cloud-based security systems. These attacks are caused due to lack of cloud security, visibility of data, and poor technology used. So be aware of cloud security practices and updated technology to prevent cloud attacks.
  • Ransomware Attacks – Hackers often make ransomware attacks. They first take charge, access your device, and then encrypt all vital information and data. If you ask for data decryption, try to get back access to the machine again. They demand ransom or money for it by blackmailing you. So be attentive during uploading your personal information with any non authenticate websites and maintain some precautions while sharing information with anyone.
  • Automotive hacking – This hacking system deals with taking unauthorized access to any device, hardware, software, or communication system of vehicles using some smart devices near those automobile devices. Communication systems like wi-fi devices in a car, and Bluetooth systems, are the medium of hacking vehicles. Hackers are more interested in your smartphone details to steal data like credit card numbers and passwords, so generally, don’t connect your smartphones to your vehicles; they can access your phones and related data easily. 
  • Use of cyber security starter kit – Attacks like phishing and malware mainly targeted small business and their customers to extort data from them. So there is a need to do some safety practices while running a business online. Some cyber security businesses and professionals offer a starter kit for data security, including multi-factor authentication programs, antivirus software, and guidelines related to security which can be helpful for your employers to understand the importance of cyber security. The starter kit includes USB and related devices prevention and security modes. So using a starter kit is a good security practice that you can introduce into your system.
  • AI Systems in Cyber security –  Artificial intelligence grabs any new field and makes its position in it. AI also takes charge in the cyber world; mainly, AI systems are used to run multi-factor authentication programs for automation in verification systems. Cyber professionals use AI to learn from past data to prevent future attacks. So artificial intelligence helps to save previous data and analyze in the future if any cybercrime happens. In the future and technological revolution, AI can be proved as the best weapon against cyber crimes.
  • SQL Injection Attacks –  SQL is called Structured Query Language, which gives access to and manipulates the databases. Hackers use this language to take out all the information with the help of databases. 

Demand for cyber security professionals –  As attacks and hackers get smarter, followed by increasing cyber crimes. So there is a need for some ethical hackers and professionals who easily protect the data and information.

Top 10 Trends in Digital Marketing for 2022 to Help your Business

Digital marketing is the field where continuous evolution takes place, which offers new technology for customers and marketers. Today we are living in an era of the digital world. Now online services are preferred over offline services, which has a great impact on businesses of every size. Since its inception, ways of marketing and marketing tools have completely changed. Websites, apps, voice search, and social media are the latest tools of digital marketing. Digital marketing helps customers get and find enough product information in a short time. To acquire potential customers and build a digital communication system with customers, taking reviews from websites makes a change. 

Currently, every company’s digital and online presence makes a huge difference in customer acquisition. Large companies often design efficient websites concerning their products. So, by developing better UI and User Experience you can reach your marketing goal. Ideas with product efficiency will develop your marketing skills and digital proximity.

  1. SEO Ranking
  2. Visualization of product
  3. Chatbots for customer service
  4. Role of AI in digital marketing
  5. Website Designing
  6. Personalization
  7. Social media presence
  8. Voice search
  9. Review based marketing 
  10. Creative use of AR
  • SEO Ranking – SEO alleviates the ranking of websites on search engines like Google. It amplifies traffic generated for websites and content. So, SEO plays a vital role in digital marketing. It is closely related to content marketing, quality of content, engaging customers, and attracting visitors, which turn into digital marketing. If your website’s ranking increases, it will pop up first on search engines, when customers try to find products related to your service. Adapting the skill of SEO will upgrade your digital marketing strategies.
  • Visualization of product – Product visualization should be your primary marketing strategy to build business digitally. If you look at visualization-based marketing, it adds value to a product. It also helps to get increase user satisfaction and get genuine reviews from happy customers. Realistically develop your product design by keeping loyalty towards your customers. 
  • Chatbots for customer service – Communicative marketing is the best option to deliver your product’s details to customers. Chatting with visitors and customers will assure them about your service and help you to form bonds with them for a long time. Customers may need your service information at any unusual time, but your customer supporting team will not attend to them. But, you have technology’s hindmost invention, known as chatbots. These chat boxes help your customers solve their queries and provide information about your business anytime. This tool will give responses to visitors in minimum times.
  • Role of AI in digital marketing – AI launches automation in digital marketing. Using AI technology, complex work can be done in a short time. AI chatbots are a new elevation of Artificial Intelligence that proved beneficial to several business sites to enhance their marketing. 
  • Website designing – Web designing is an innovative skill that can level up your website’s overall UI. If users are happy while going through the website, there’s a high chance that they will search for your products. Websites that are hard to navigate and lack appropriate content are rarely preferred by users. Thus, it becomes evident that web designing, coupled with the expertise of a reputable web design agency, plays a crucial role in enhancing your digital marketing journey.
  • Personalization – Personalization means a company tries to make a system in such a way that satisfies customers by analyzing customers’ interests and information. It helps to form bonds with customers and gain loyalty. Personification is also called customization in the services of a company.
  • Social media presence – With the increased use of social media, it’s very important for companies to make their presence felt on various social media platforms. Users sometimes look for their wants on social media, so as a marketer, you need to start making business-related content with a marketing touch. Design posts in a visualized way for your products, making users curious to visit and see them. Start selling on social media platforms. 
  • Voice search- Voice search is a tool that is used to find out any product with some keywords. If your business’s website includes keywords related to business, it will attract traffic and get a high ranking.
  • Review-based marketing – Try to get reviews from reputed and famous sources; trust is built with many users. Also, try to get happy customers’ honest reviews for your recent users. It will improve your selling and product standards to form a brand.
  • Creative use of AR-  Augmented Reality is a new technology that helps customers show how their product looks. Many furniture companies use this AR tool to step up their marketing. This creative tool will surely help in digital marketing.

Before wrapping up, these are trending tools in 2022 used explicitly in digital marketing. These are skills that can creatively structure your website. Join new users and form bonds with them for a long time based on your product’s quality and superficiality.

Ben Fairbank: A Global Leader in Immersive Metaverse Experiences Focused on Media, Retail, Gaming and Rewards

Meet Ben Fairbank, the founder, and CEO of RFOX (RedFOX Labs), building a metaverse of opportunities for people through virtual worlds that empower everyone.

Known for being a customer experience, culture change management, and turnaround expert, Ben is a global C-level executive and has worked for several multination companies, including GRAB, Virgin, and Ooredoo. From a very young age, he always had the vision of having a coffee shop on a beach where he didn’t need to sell a cup of coffee to stay in business, and he could have all his friends come and brainstorm business ideas that they would put into practice.

Ben says, “I started in contact centers and thought of this work as a transition phase, while I looked for something more ‘serious’ and long term to get me to my goal. It turns out that I fell in love with operations and numbers, as contact centers were all about metrics. This leads to my love of Customer Experience and collecting data on why customers respond, engage, and remain loyal. I used this experience to become a consultant in Customer Experience and later graduated to cultural change management and company turnarounds.”

These skills and experiences eventually allowed Ben to travel, live and work in 12 countries and consult for organizations like GRAB, Ooredoo, and Virgin. This was the first part of his dreams becoming true, and it gave him the needed exposure to a wide range of cultures and industries. Being an expatriate for quite a few years, Ben started looking for cheaper options to send money from abroad to his home country Australia. At this point of time, cryptocurrency showed signs of promise, but little in terms of adoption, so he started looking deeper into the world of cryptocurrency and understood that he couldn’t afford to miss out on the revolutionary movement.

Ben states, “I began looking at how companies like Red Hat had introduced applications on Linux and other models where better user experiences and products had been added to great technology base layers. This led to my co-founder and I brainstorming how we could potentially build several products, services, and tools that click together to form a metaverse, where they are all on display in one super dApp. This was the realisation of friends brainstorming business ideas and allowed me to focus on several products, services, and businesses that click together, much the same as I had envisioned for the coffee shop on the beach.”

Building a Platform Focused on Digital Inclusion

Ben always wanted to build a platform entirely focused on digital inclusion and borderless applications that can help creators and users work together. Primarily focused on long-term customer experience, RFOX also builds products it wants to use and can be genuinely proud of.

Since its early days, the founding team was told the idea was either lofty, too ambitious, or couldn’t be done, and most commonly, metaverse would not be a thing because no one was looking at it or its use cases. However, the Covid pandemic expedited the adoption of digital platforms and RFOX’s motivation to succeed, as the need for digital inclusion had never been more real.

The Organization

Ben’s company started its journey in 2018 as RedFOX Labs, and since then, it has become popular as RFOX. Once established, RFOX decided to build several click-together products and tools that would form a multi-medium creator platform in the form of a metaverse. Its RFOX Finance deals with token stalking and farming; RFOX Games has play-to-earn games coupled with interoperable NFT collection and a soon-to-be-launched SDK.

On the other hand, RFOX TV is a part of the firm’s media arm offering TV, streaming, and live minting, RFOX NFT is a complete contract farm, site deployer, marketplace, and creator tool for new collections; RFOX VALT is the brand’s VR virtual world and clicks together all the product offerings. RFOX is also planning to launch its RFOX E-commerce streaming, giving artists, creators, and performers a chance to engage in real-time with a live audience while selling products and services.

The Asian Business Environment

Ben believes that the Asian business environment is vastly different in every country. However, as a region, Asia is extremely promising. A tech-savvy young population and progressive tax systems in some Asian countries have made the region more friendly for foreign businesses. With a population of more than 4.5 billion, it’s clear why this region has and will continue to have a big say on how things move ahead as consumers speak with their spending.

Ben states, “We see GDP rivaling China in countries like Vietnam, Indonesia, and others fast scaling consciousness and entering the same conversations as China, India, and Japan. It is an exciting time to be in the region and to see its evolution in real-time.”

Preparing for the Better Future

“We didn’t ever do an equity raise, so the importance of community and those building on the platform can’t be understated. We will ensure that the tools, products, and services we offer are part of an unmatched ecosystem and suite.”– explains Ben.

With RFOX, people with great ideas and products that couldn’t get off the ground previously are now able to thrive. It wants to see brands and organizations born within its metaverse platform and a more collaborative approach to launching based on demand, voting, and collective voices.

RFOX wants to build a platform everyone could use to build and interact. It has realised its job is to get the ball rolling and build the foundation; from there, where it goes depends on who chooses to build with the brand.

Incredible Arrival of Technology – AI Chatbots

Every other minute there is a technological change. Change in any term gives direction. And more specifically, in technology, change comes up with solutions to people’s problems in society. Most of the technological developments from the ancient period up to the twenty-first century have improved human lives immensely. Any innovation is a new way to see technology, and right now, the new emerging way is Artificial Intelligence. AI is a human intelligence process based on computer systems. 

Beneficial terms while using AI-based applications are time-saving machines and systems that detect human errors and make work possible without interruption or break. AI systems can train, learn, analyze data and convert it into possible results. There are two types of Artificial Intelligence systems. One works functionally without storing memory for future use, and another is based on capabilities better than humans due to fast data processing and recognition. Robots and automated machines are the best examples of AI. Robots come under super artificial intelligence systems, and automated devices, machines, and automated options in apps are of general intelligence. 

In the case of websites and some other applications, there should be proper responses and solutions to customers’ queries from time to time. But every time it is not possible to solve problems for startup founders and successful enterprises. Suppose, any customer is looking for a solution to their query online at some unusual time. In that case, he does not get satisfactory service through that respective website of the business. But if there is any system or mode in the application which works for the customers and visitors, it will become easy. And precisely this happens today because many business owners adapt to this technology and use it efficiently.

 So this urgent need comes up with technology named AI Chatbots. Before going towards AI Chatbots, we take a look at what chatbots are first. A chatbot is a program designed to arrange a human conversation. These chatbots help to solve customers’ problems regarding product information. There are two types of chatbots. The first is rule-based, and another is working with the help of artificial intelligence. AI Chatbots include predefined messages or answers for users, and each time this chatbot stores information like a user’s questions in its memory and uses it next time. 

This AI system is a combination of reactions with limited memory. It works without human assistance by using natural language processing and understanding the intent or information behind the question. A user or customer can ask the query to AI chatbots as they ask humans. Many private enterprises, public sectors, banking systems, and insurance companies use these AI chatbots to bring automation to solve their customer’s queries. 

In short, working with AI Chatbots.

  1. The AI chatbot takes the customer’s question as input data first.
  2. After taking input data, the next step is to analyze the data. 
  3. Then it identifies and makes some conclusions about the intent and information behind the question to start a conversation.
  4. After analyzing data and then it composes a reply to any query.

Some exciting features about AI Chatbots

  • NLP System – NLP plays an integral part in running AI Chatbots. NLP is a Natural Language Processing system that enables chatbots to compose messages as humans do for customers. NLP is a combination of human language and computer processing. Natural language processing is a system that tries to make customers feel like a human-to-human conversation, not a bot-to-machine conversation. 
  • Emotional intelligence – AI Chatbots now take customer service agents’ jobs. Spirited conversation helps brands and customers connect with them. It can be possible by empowering programs in chatbots. This feature allows the chatbot to solve queries quickly and analyze users’ questions by giving appropriate answers.
  • Chatbot training – This is the most exciting feature of chatbots. By introducing information, we can train chatbots and perform complex work by it within a few minutes without human interference.

AI chatbots come with exciting ideas and opportunities for entrepreneurs to establish a start-up in the technological field. This technology helps build an excellent user experience and customer service in the public and private sectors. Many companies and employers currently use this chatbot to connect with customers more efficiently. Hopefully, you have picked up enough information about this innovation in the tech field.

Sustainable Energy – Upcoming Opportunity for Businesses

The increasing population in the world leads to greater demands for energy. And the supply of petroleum, coal, natural gas, and liquified gas is slowed as natural resources are finite and in limited amounts. We have only one planet to live on, so it is necessary to take care of it. By finding other replaceable renewable energies for our needs, we can make our planet a better place to live. Imagine if all these natural resources, which are in limited numbers, will remain in small amounts; how do we humans live without fuel and electricity? So it’s urgent to turn our heads to sustainable energy development. Many business leaders and politicians are trying to introduce replenishable energy in various ways. Future demands for energy can only be fulfilled by offering alternatives for current energy use. Decarbonization of the environment is a tough challenge for leaders across the planet. Many industries now run on the power of solar panels with lesser emissions and harm.

Sustainable energy is energy that can be used for long period and there is no danger of depletion of it. As a result of human activity after the industrial revolution, the emission rate of CO2 and many other gasses have increased rapidly. As a result, problems like ozone layer depletion and global warming arises. Sustainable energy is present in the many forms of energy like solar, wind, tidal, biomass, and many more to come. All these energies will bring chances to create good health and environment along with business ideas and employment generations.

Advantages of Sustainable energy –

  • Good health and environment
  • Increasing demand for clean energy
  • Reduce the use of fossil fuels
  • New business creativities 
  • Employment generation
  • Lowering the rate of global warming
  • Increasing planet earth’s age

Types of Sustainable Energy –

Solar Energy – Solar energy is the most acceptable energy source through which we can generate large amounts of electricity worldwide. Solar energy converts sunlight into electricity with no emissions of gasses. Many industries have already made their first step toward creating and utilizing solar power. The U.S Solar energy market is rising by 40%, according to the report of some industries. Solar installations will increase by 10.4% in the U.S. by 2027, and many electric vehicle inventions are working on solar power. In the global energy crisis, solar power is the best solution which can be an incredible opportunity for many entrepreneurs.

Wind energy – Wind energy is the second most helpful energy source in the U.S today. Wind turbines generate a large amount of electric energy in all over the world. Wind turbines use the wind’s kinetic energy and turn it into electrical energy. Generally, one wind turbine can produce energy for nearly 300 homes in a town. This energy sector also opens the door for new and creative inventions.

Tidal energy – Tidal energy is also a great source of clean energy production for many industries, businesses, and homes. It uses the mechanical energy of falling tides and converts it into electric energy. There are also turbines like wind energy which are fixed under the sea. This energy’s main advantage is that it produces more energy than any other renewable source.

Geothermal energy – Geothermal energy means the heat energy generated inside the earth which is used for various purposes like generating electric power, creating hot springs, and for house uses. But a large piece of land is required to form this energy, and it requires a high investment cost to start a business.

Biomass energy – Fuel is the primary source required for transportation. And the fuel we use today does not last long enough to fulfill our transport needs. So there should be an alternative for this need: biomass energy. This energy uses living or once living residue and creates energy from it as fuel. Agricultural waste, solid waste, industrial waste, and forest residue generate biomass on a large scale. We can generate energy by establishing a thermal power plant that creates fuel or electric energy as a by-product. According to experts at Versa-Line, wireline services could potentially be used to explore and develop oil and gas reserves that could be used as a fuel source for thermal power plants.

These sustainable energies are the pillars of future development and our planet earth. We can build more alternatives to non-renewable resources using creative ideas and innovations. People in many countries are starting to use clean and green energy for our planet’s health. Electric vehicles based on solar technology, wind turbines in countries like the U.S, and Tidal turbines in Korean countries are big initiatives concerning clean energy. Creating clean energy is also one of the best options to recover our land as early as possible.

Unicaf: The Leading Provider of Tertiary Education

Unicaf is a leading online higher education platform headquartered in Europe, with students spread across 158 countries. The state-of-the-art digital platform from Unicaf provides access to the best quality university degree programs and professional courses from several reputable partner institutions spread across U.S., U.K., and Africa. Led by its CEO, Nicos Nicolaou, the online platform also facilitates Higher Education studies at an affordable cost.

A partner of Liverpool John Moores University, the University of east London, the University of Suffolk, the University of California, Riverside Extension, and multi-campus Unicaf University in Africa, Unicaf is expanding its operations in Africa through an ever-growing network of university campuses and learning centers offering blended and open learning options. At this point, Unicaf has its presence in 12 African Countries and plans to expand to 5 additional countries in the next two years. It offers its high-quality Bachelor’s, Master’s, and Doctoral degree through its partner universities at a fraction of the cost in Africa. The multi-campus Unicaf University is accredited by local regulators and by the British Accreditation Council, offering various degree programs with a strong focus on professional skills.

Primary Strategies

Unicaf and Unicaf University offers a wide range of undergraduate programs online and through blended learning., All the programs offered by the education platform are accredited by the local regulators in each country where it operates.

Presently the organization’s primary strategy is to continue expanding its presence throughout Africa by obtaining additional university licenses in several new countries and expanding its current portfolio of programs. Unicaf’s presence allows its students to have local support and assistance with the application process. Unicaf University also helps its students by providing the opportunity to attend face-to-face tutorials, use the computer labs with high-speed internet, use the digital library, and access the brand’s state-of-the-art technology.

“At Unicaf, we use the latest technology, and we are perhaps unique in the use of predictive analytics in online learning. The use of A.I. predictive models in learning and student support allows for the individualization of learning and predicting student learning issues before they happen.”- says Nicos.

The learning platform continues to develop state-of-the-art technologies to enhance the existing technologies it uses in its digital platform, making its operations efficient and scalable. Additionally, its U.K. university partners provide its students with the opportunity of receiving internationally recognised qualifications at a fraction of the cost. At present, Unicaf is holding discussions with several British Universities which are interested in offering their online courses for African students.

In addition to new programs, Unicaf is also working with its local teams to identify the needs of the markets where it operates. The learning platform’s primary aim is to offer programs that can help its students with employment opportunities.

Advantages of Online Education

With the pandemic, most educational institutions have moved to online education. Nicos believe online education comes with several advantages.

  • Flexibility and Accessibility: Online education allows students to set schedules that fit their family and other professional commitments. With online education, an individual does not need to give up on jobs or leave home.
  • Not Limited to a Small Geographical Area: With online education, a program offering is not limited to the availability of students within a small geographical area. The modern classes are formed by students from all over the planet.
  • Customized Learning Experience: The best part about online education is it can be customized according to individual needs. Technologies adopted for online learning help with the personal interaction between student and tutor.
  • Affordability: With online education, students can pay one module at a time, which helps to create better budget management. Also, unlike traditional education, online education tends to be affordable. With online education, many students are also offered discounts and scholarships, so the price is affordable. As an online education platform Unicaf has already provided over $100 million in scholarships for its students.

Additionally, distance education can eliminate several barriers to higher education in Africa. Using flexible delivery models, students were not needed to visit physical locations at a pre-determined date and time.

When Employability is Vital

With a mission to positively contribute to the educational, economic, and sustainable development of local communities and regions, Unicaf uses its latest technology and innovative tools to improve and enhance the instructional method’s effectiveness and learning experience. The digital platform is a culmination of technology, people, and data. Its state-of-the-art digital platform helps students with various services until they graduate.

Nicos explains that 85% of Unicaf’s students declare that they were able to find better jobs or get a promotion at their current job. Developed in collaboration with employers to meet their specific needs, Unicaf University programs provide the needed knowledge and skills to help graduates enter the marketplace. Critical to the employment of new graduates is the development of higher education programs of study by engaging employers. A collaboration with employers and industry should target to help students achieve the needed skills relevant to the career of their choice.

Presently Unicaf is increasing the employability of its students by offering career advice and work placement opportunities, establishing partnerships with employers, designing programs focusing on professional skills, and involving employers in curriculum design and delivery.

Use These 5 Marketing Tools to Sharpen Your Marketing Strategy!

In this new modern era, the world is going at ease, provided by technology to people. Technology offers people things to do with a single click. At present, most of the customers are online users, so all smart businessmen and entrepreneurs change their path to online marketing, social media marketing, and related tools. So if you want to improve your marketing skills, you must know about the new marketing tools. After using these tools, your business becomes more creative and runs at an increasing growth rate.

  • Website Designing
  • Digital Marketing
  • SEO
  • Social Media Marketing
  • CRM Management

Website designing – If you are looking to start a new business, then a website is the first thing you need to create to connect with your prospective clients. Good design and development of the website help further by providing a better user experience. A good website often acts as your products’ catalog, creating an impression on customers. Your website is a reflection of your work and brand from which customers can attract to your service. User experience on a website determines how creative and attractive your website is!

Digital Marketing – Advertisement is the root of the marketing system. An impactful advertisement can make your product a best seller and promote your growth to the next level. It is a newly emerging advertising tool by using several social media platforms. This tool allows you to refine your marketing strategy effectively. The best digital marketer knows how to connect with customers and taking overview from them.

SEO – SEO stands for Search Engine Optimization, which is one of the most useful tools nowadays. It enhances the website’s value and helps it to gain a high rank on google, which eventually increases visibility. Optimized content attracts readers to the website, which relies upon creative writing, catchy titles, interesting wording, and content.

Social Media Marketing – Social media is an excellent platform for any marketing related to business, education, and travel. We can connect and make room in the minds of people by creating trust and quality by using apps like Instagram, Twitter, what’s app, and Facebook. These apps help your start-up to grow and sell your products and services to new customers.

CRM Management – Customer Relationship Management helps you to reach customers. This system makes you achieve your goal by getting customer feedback and improvisation in productivity, marketing system as well.

Conclusion – So, by using and working on these tools you will surely add value to your marketing tactics and strategies and put your company or business to the next level. We can conclude that marketing is completely turning toward digital innovations. As an entrepreneur, you have to pay keen attention to SEO, as it higher your rank on the search engines and then ultimately all other platforms like social media, email marketing, and so on. If you are able to use these marketing tools using your innovative ideas, you will definitely sharpen your skill and see admiring changes in your business. Digital marketing offers you to reach your targeted customers by accessing their personal information and knowing their interests, through which you can transform your business growth unexpectedly!

10 Key Benefits of SEO for Improving Your Business!

SEO is Search Engine Optimization, currently popular as the best marketing tool for many businesses. SEO works as an organic content identifier; the relevant content about that particular subject appears on the top of the search engines. Search engines have crawlers or bots that gather all the websites related to search results and put all the top websites for users. Search engines like Google and Bing always try to give users the best experience and give them the desired search results for their searches.

So, all online users and businesses use SEO tools as their best marketing strategy. There are two online marketing criteria: SEO (Organic Marketing) and PPC (Pay for Marketing). If your website is designed with appropriate and excellent content, then SEO bots pick your website on the top to show search results to users. Therefore, SEO marketing is known as Organic marketing, for which you don’t need to pay. On the other hand is Pay-Per-Click marketing, where a marketer has to pay. The content of the website should be useful for your users or customers. Content can be in the form of blogs, write-ups, or articles through which you can attract customers to your business.

We understand SEO in a more precise form with the help of an easy example by which you can get more familiar with that topic and be able to use it for your business in a practical manner.

For Example, you search for ‘Best book for self-development on Google or any other search engine. You will get hundreds of results related to self-development books, but which will you choose? Preferably, you will select those books shown at the top of the search engine and why the top search results appear first because of the quality and relevancy of their content on the website. So whatever business you have, you must come up with more quality content in the form of blogs, images, services, and products than other websites. The moral of the story is that you must put genuine efforts into designing your website and content unlike and unique from others. Hence your efforts and quality content give you the benefits of SEO marketing for your business. Let’s see the top 10 benefits of SEO tools for your business growth.

  1. Increase your customers by using organic search

Search Engine Optimization is a science through which we can improve our website’s ranking on search engines. It increases the visibility of our website when users search for any product or information. And more website visibility helps attract more customers to your website. So without any marketing strategy, SEO enhances your business by providing you with quality and organic customers if your content is informative and relevant.

  1. SEO helps to develop the trust of customers

Websites that rank high on SERPs (Search Engine Results Pages) will get more visibility because it appears on the first page of search results. The content or site with a high ranking on SERPs develops and increases the trustability of customers towards any business. So, without any payable marketing, you can reach up to your genuine customers and enrich your business growth.

  1. You don’t need to pay for marketing in SEO

Putting all efforts into enriching the quality of your product and delivering it to your customers creatively is the skill of a marketing strategy or marketer. If your content and product quality are not proper and you have applied any high-cost marketing strategy, not any marketing strategy will help you to get results and growth. But if your content and product’s quality are really good, it ultimately reaches your target customers using the SEO ranking method without paying any cost.

  1. SEO assists in content marketing

Many businesses currently use content marketing as their strategy to get more value and credibility in their business. Any business can make use of this content marketing which assists that business in describing their product’s quality, information, and about their service. Good content will effortlessly increase traffic on your site and offer you target customers to sell your service.

  1. SEO supports PPC marketing

SEO is an unpaid marketing promotion type, while PPC is a paid marketing advertising campaign. SEO helps to gather organic traffic for your site and by PPC with paid service, you can put your site at the top of the search results of web pages. So, it will become a perfect pairing if SEO and your PPC marketing go hand in hand.

  1. It increases the user’s network.

Search engines always try to give a better user experience to each. So by SEO features, search engines give top results to their users to provide the best and proper content to the user. If your site is at a high rank on SEO, then naturally, user traffic will attract you to your web page.

  1. Develop your digital marketing strategy

SEO marketing proves as one of the best and most trustworthy strategies for increasing your network and enhancing your business revenue. Your digital presence as a marketer will tell customers about your service and products. So your website designing, content relevancy, product quality, reviews from customers, and reputed business make you a good digital marketer these days.

  1. SEO helps to build a brand

SEO promotes your product by increasing your website visibility to customers and helping to create brand recognition on online platforms. Whether an enterprise, small business, marketer, or author can and should use SEO to build their brand and gain recognition online. Continuous content designing and website development efforts can help you to increase your brand reputation digitally.

  1. It helps to get more clicks than PPC

PPC means Pay per click. You have to pay search engines for every single click made by a user for your marketing strategy. So as per your PPC marketing period, your website may include in the top web page results. But in the case of SEO, you get more clicks and visits of users than PPC because SEO is based on the organic search result method. So using SEO, you can get more profit for a long period.

  1. Long term Benefits of website

Though SEO takes time to show its importance to growing your business, if you do your work consistently, it rewards you with long-term benefits and customers for your website. But you must add quality content to your website to attain long-term stability in SEO marketing.

Final Thoughts

You may have good product quality and service for your customers, but if your business is not available online, it won’t be easy to attain desirable growth. So you can start with a small try in digital marketing by creating your website and content on search engines, and then step by step, you will be able to use many digital marketing tools to improve your connections and network with users. In all these tools, SEO helps you to reach the organic and target audience for your business.

By following some simple methods, you can make your site more accessible to users, but taking SEO professionals’ help is more convenient and beneficial for the growth of your business.

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