Why is Public Relations Important for Every Business?

Public Relations (PR) is one of the most essential marketing tools, if used wisely, it can defeat most challenges in the business. PR marketing assists businesses in enhancing their viability and future of business. Trustability and loyalty are the foundation stones of business. It only acquires when your business comes in contact with the public. The Trust of customers determines the success and achievements of a business, which Public Relations can earn. public relations importance business

According to research, most startups do not consider PR as an important marketing tool for business, & this is the main cause behind the failure of most startups. Effective relation with the community strengthens business and helps to become a leader in the industrial world. Every organization’s reputation completely depends upon its public image of it. Public relations continuously help you to strengthen your reputation and brand value in business. Relations with the media and advertisement industry reward you by generating magnificent opportunities. PR also gives you a chance to develop a long-lasting bond with your key audience, which takes your business to the next level. 

  • Help to maintain and manage reputation

Earning Trust and good reputation for a company is the important thing in building a business successfully. A trustworthy and good reputation is real recognition for any business. So, an effective Public Relation strategy helps businesses achieve targets and generate good business leads. Another important aspect of PR is crisis management in business.  If any abusive or false comment lower your product’s reputation and quality then relations with news media help you to regain trust and support of your customers, in this way PR help businesses in crisis management. 

  • PR promotes the brand value

Trust is the building block in growth of any business. Promotion of your brand through any reputed media can increase your company’s credibility. It communicates your message, product, and brand to the community in a strategic and direct way which helps your company to influence people and boost your business growth. Press releases, business stories on your website and social media platforms, or any other media help you to connect with your clients and customers often. Once your target audience starts hearing your product quality and success stories, many of them become your clients or customers. Thus, good public relations are the mirror of your business which reflects your continuous growth and success of your business. 

  • Help to amplify community relations

Public relations help to strengthen community relations. When you develop a good network in society, it will help you to join the local market and help you understand the demands of people and your target audience in the market. Being an active communicator and public member enhances the trustworthiness of your business. Good public relations means your attachments with important market leaders and leading influencers, which become outstanding ways to accumulate market specifications and actual need to connect new clients and customers for your business. 

  • PR improves SEO ranking and traffic

Marketing of business now entirely depends upon the online presence of your business. So, great public relations push people to visit your site and know your product or service, which ultimately helps you gain new customers. Effective public relations have another remarkable aspect called digital PR. Digital PR plays a significant role in constructing the online activity of any business. Digital public relation has another knock-on effect: it helps to amend SEO ranking and traffic, which increases your sales in the long run. This allows you to have global connections with people and expand your business. SEO performance relies on keywords and excellent content on a website that attracts users to your customer, but if PR and SEO go mutually, then it becomes the perfect way to level up your marketing strategies. 

  • PR help to increase sales and profits

Marketing and PR should always go hand in hand because, without PR, marketing is not possible. Efficient connections in the business & local community to catch potential customers to your business which naturally turned into lucrative sales & profits for your business. Bond with media and leading influencers to help you gain global reach, elevating your brand value and business credibility. Publishing press releases about your brand, service and business in the media can generate eminent opportunities to expose. PR helps business owners to augment a company’s authority and reputation by pulling the target audience to their services. 

PR Technologies that will help your business to bloom

  • News Media – If you are an entrepreneur or startup owner, publishing press releases or business stories with the help of News Media can give you bricks to support your business initially. Relations and associations with news media give long-term benefits and opportunities to your business. Press releases and magazine stories also assist your company and brand in reaching a local target audience. 


  • Broadcast – Broadcast PR is not different from any news media outreach. It is associated with video marketing with the support of advertising media. Television PR helps to visualize your product and service to your target audience and increase potential customers through it. Both radio and TV broadcasts enhance the stability of your business in the local community. 


  • Social Media and Podcasting – For the extensive promotion of your product or service, social media is the best platform for any business. All young and active audiences are on social platforms. If your content and PR are good, then you can experience outstanding exposure to opportunities. Close relations with journalists & influencers can help you to promote your interviews on podcasts which is one of the newly emerging marketing tools for many businesses in the world. public relations importance business

 

  • AI tools – Artificial intelligence captures each new field in the market. AI tools and technology assist PR marketing in the business significantly. AI tools in the form of software and apps help enterprises to correct online content and other things automatically. So, AI tools can impact corporate communications for companies, significantly transforming PR in the business.  public relations importance business

The Bottom Line

So, this is all about the relevance of public relations (PR) in business and its transformative impacts on business. A proper understanding of PR will make you distinctive from all your competitors & help you to bag your target audience. Community relations in the market & social media play an important role in PR. Public relations experts recommend that the effective use of technology in PR will raise your business to unrivaled heights.

Marc Starfield: Helping Global Organisations to Deliver Complex and Transformational Initiatives

Meet Marc Starfield, the Group Head of HR Systems and Programs, Vodafone Group, a multinational technology communications company responsible for digitally connecting over 34 million mobile, fixed line, TV customers and organizations of all shapes and sizes. Globally, Vodafone ranks among the top five internet providers. It is also one of the largest operators of submarine data cables.

Vodafone is the largest mobile and fixed network operator in Europe with the largest 5G network. The telecommunication company is also the world’s largest IoT connectivity provider, connecting over a hundred million devices annually.

Marc is an Information Technology, HR Transformation, and Global Program Leader, who has successfully led the strategy and transformation at several leading global organizations, including AstraZeneca, BP, and Barclays. Currently, as the Group Head of HR Systems and Programs of Vodafone, Marc has led the delivery of digital HR transformation for 100,000 employees in more than 26 markets.

The Steadfast Leader

An excellent opportunity to lead a multiyear digital HR transformation program, including innovative applications and a world-first solution to enable consumer-grade AI-powered cloud service for 100,000 employees in over 26 countries, led Marc to join Vodafone in 2018.

Armed with his objective of Employee Experience Excellence, Marc has the privilege of leading a global team implementing a new, simple, and integrated digital experience for the brand’s employees. This program covers the implementation of SuccessFactors functionality, process automation, AI capabilities, and introducing TOBi, Vodafone’s employee chatbot, also the single access point for all its employees to search, find, transact and resolve queries.

The Greatest Achievement

Marc feels his most significant professional achievement is implementing a future-proof, leading HR cloud architecture and technology stack, which is the foundation for a world first integrated AI solution for resourcing, skills, learning experience platform and a new HR organizational construct. However, he also realised that this was not about the technology’s sake; it was about supporting new ways of distributed working and enabling skills for the future, which directly contributes to Vodafone’s corporate vision to become a new generation connectivity digital service provider.

“Skills are the currency of the future, and AI in HR can enable unbiased and democratized opportunities for all, which will be the required response as individual values replace the collective’s for the future’s workforce.”

Marc deems his most significant personal achievement being accepted and completing an MSc at the University of Oxford, which foundations where built on three pillars; his Mom, who as a single parent to three children created the love and space for them to achieve their dreams, a munificent business man who provided a bursary for his first degree, as they could simply not afford or even get a loan to attend university and finally the unwavering faith and encouragement from his wife.

Presently Marc and his team are working to deliver an outstanding and engaging employee experience, which is based on the following foundational rudiments:

  • Standardise and Simplify: Entirely entrenched in a single, simplified global platform that fully integrates all HR functions, processes, and data, including API services.
  • Productivity Savings: Provided an engagement platform to drive large simplification and productivity savings via consumer-grade employee experiences.
  • Innovative Product Roadmap: Targeted innovation in critical areas of the HR processes, specifically Skills Mobility and Talent Marketplace.
  • AI for HR: Implemented and embedded AI for HR Automation, Digital Assistants, and Machine Learning.
  • Analytical Capabilities: To deliver multilateral insights and predictive analytics that syndicates multiple sources of data and ensure data driven decision making.
  • Agility: Establish an agile, demand, governance, and ethics model.

The tagline Marc uses for his team is “Align, Innovate and Value Create”, which is a simple summation of the digital strategy and approach employed by Marc.

Picture of the Future

Marc definitely connects with the Vodafone “Together we can” belief that is aptly summarized by this Vodafone quote, “At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play.”

Marc personally connects too and is inspired to continue the transformation to build and implement the ‘Human Spirit of Technology, as an inclusive and growth environment where everyone has the opportunity to thrive.’

A central part of Vodafone’s strategy is to move from a Telco to Technology Communications Company. Along with technology, people and culture are key enablers in achieving this. Marc believes there are two decisive foundational elements to achieve this.

  • Attract and retain the best digital skills: Where the culture and HR journeys represent an environment where digital natives feel like they belong.
  • Grow Skills: The culture of continuous exponential learning and transparency with employees helps them feel empowered.

10 ways to implement optimization in e-commerce logistics

A rising number of individuals are purchasing almost anything they choose, and doing so from any location in the world, with nothing more than a few clicks of the mouse or touches of the screen. The growth of e-commerce over the last ten years has had an effect on a variety of different markets as a direct result of the medium’s user-friendliness and accessibility.

When purchasing from an online marketplace, the two most important considerations are how quickly your package will be delivered and how much it will cost. Because customers increasingly expect same-day or next-day deliveries, logistics businesses are under increasing pressure to arrive at their destinations promptly and often go above and beyond the minimum requirements. The trucking industry is undergoing a dramatic transformation as a direct result of the significant influence that the more competitive nature of the e-commerce market is having on the logistics company.

Where should one get started when it comes to putting optimization technologies into action?

The first thing you need to do in order to improve your supply chain and create one that is on par with the best in the world is to create a map of your existing supply network.

To begin the process of modernising logistics technology in order to improve its effectiveness, you will need a significant amount of data. 

When it comes to the supply chain, taking a comprehensive view and maintaining stringent data monitoring are two of the best ways to solve problems.

In addition, adopting a holistic perspective entails taking into account everything, including the wages of employees as well as the number of hours they put in each week.

The incorporation of several cost centres into the construction of a logistics app may assist in determining the cost structures of supply chains.

Having access to such detailed data would make it possible to map the logistics of online shopping in a more efficient way.

The answer comes in taking a step back and looking at the wider picture while also developing retail mobile solutions that are unique to each individual business.

This is an opportunity to pinpoint problem areas and conduct further research in order to devise a solution that is both beneficial and economical for potential and current clients of e-commerce businesses.

Be careful to combat the surprising challenges that come with doing business online and simplify your retail logistics by using a supply chain management system that is scalable and responsive.

This is how you may optimise your logistics in an effective manner to achieve rapid growth in your retail or online shopping firm.

  • Satisfying the same-day delivery demand

To successfully manage an e-commerce firm in the retail sector, you will need to go beyond the present fulfilment plan in order to accommodate the growing desire for online purchasing.

You also need to be able to meet the needs of customers for same-day delivery, particularly in metropolitan cities.

You will need to develop solutions for last-mile delivery if you want to guarantee delivery the next business day or the same business day without any delays or faults.

This entails equipping your delivery process with an efficient route-planning engine that has combined machine learning and artificial intelligence to ensure maximum accuracy and speed.

The requirements for your store’s logistics will vary depending on the sort of backend storage and warehousing alternatives available for your e-commerce firm that operates in the retail sector.

  • Managing the last demand

Last-mile deliveries are notoriously costly due to a number of factors, including customers who aren’t home to sign for shipments, stolen products, delivery delays, and customers who aren’t home to sign for deliveries. Regional and local last-mile delivery enterprises have stepped up to remedy the issue in metropolitan areas by providing services similar to Uber, however, because to their restricted geographic reach, many places are still unserved by these companies.

The issue with the final mile is made worse by deficiencies in technology. Regional and local last-mile delivery companies often lack the technology required to give the aforementioned data, in contrast to legacy carriers that are equipped with comprehensive tracking and tracing capabilities, including proof of delivery. According to the opinions of certain industry specialists, this presents a chance for disruption. The issue might be remedied and the course of last-mile delivery operations completely redirected by integrating information-based technology with vital assets such as warehouses and delivery vehicles (Supply Chain Dive).

  • Gaining an upper hand in the competitive market

The most important factor in the operation of a profitable e-commerce company is minimising overhead costs as much as possible while simultaneously enhancing customer service by accelerating package delivery and offering more affordable shipping options.

If you are able to reduce the expenses that are connected with the supply chain, you will be able to reduce the costs that are associated with the final delivery, which will save a significant amount of money for consumers and lead to an optimal experience for customers.

Customers who have never used your products or services before might be won over by offering them lower prices, which encourages them to return for more purchases.

When they are checking out from their carts, around 48 per cent of online buyers regard having a delivery date guaranteed to be a value-adding feature.

Utilize the most advanced delivery route optimization technologies in order to ensure timely and reliable deliveries at all times.

Through the process of supply chain optimization, you will be able to get a competitive edge in the market and enjoy the advantages of quicker delivery.

When you optimise the whole supply chain, including the routes that run from the vendor warehouse to your products warehouse, you will find that even these routes can be made more efficient.

When the margin for error is extremely small and time is of the essence, it may be beneficial to seek the advice of the finest logistic app development business in order to determine the order of importance for the different forms of supply and delivery.

  • Establishing a supply chain structure that is efficient and effective in terms of cost

As was just discussed, combining speed and affordability may lead to success, and it is also a cost-effective approach of addressing logistical challenges and finding solutions.

You will end up saving more money in the long run if you conduct an in-depth analysis of your supply chain system to identify potential areas for cost reduction and optimization. Additionally, automating as many steps of the process as you can within the system will increase the amount of money you save.

In the end, there will be an increase in the bottom line even if the sales volume will be smaller. The areas in which cost savings may be found are in the strengthening of supplier relationships, the simplification of storage strategy, and the integration of business information for evaluating the demand patterns of customers and the rapid movement of goods.

By streamlining the processes involved in the supply chain, you may ultimately break down the data silos that have been preventing you from overcoming related logistical difficulties.

Your company’s revenue turnaround time will decrease, and you will save more money on technology expenditures over the long term if you speed up the order processing and delivery processes.

Start by evaluating the processes that are already in place to identify any holes in the system, then figure out methods to increase delivery standards that are both efficient and effective, all while keeping an eye out for potential market possibilities that arise when demand is at its highest.

  • Revamping the Distribution network

The present distribution network is one of the factors that contribute to the stagnation of development in fulfilment. Distribution centres are ill-positioned to support e-commerce and hybrid shippers since they were designed to service traditional brick-and-mortar retail channels. In order to remain competitive, fulfilment and distribution facilities are either decentralising or growing in order to relocate their inventory to locations that are more convenient for their respective consumers. As a direct consequence of this, there is a significant level of demand for warehouse space in areas that were previously considered unattractive.

In other situations, manufacturers are even shutting down distribution facilities, transferring from their own networks to the networks of their retailers as a means of reducing the complexity of their operations and the costs associated with doing so.

Shippers that are in the process of shifting their distribution networks are required to concurrently build up dependable carrier networks that can manage the shifting shipment patterns. 

On typical full truckload routes, there is a greater demand for efficiency, and major shippers want continuous movements or loops to enhance truck utilisation and reduce empty miles. It may take a significant amount of time and effort to find the best combination of big carriers, mid-sized brokers, and specialised transportation providers to manage these developments in the market.

  • Generate revenue through inbound logistics

Because of the way the industry is now changing, you will need to evaluate several approaches to improve the operations that are linked to the fulfilment of e-commerce orders while also keeping an eye on the latest retail trends.

Because it has a positive effect on the customer experience, this is something that can only be accomplished via inbound logistics.

Conversions will be driven even if consumers are unaware of what goes on behind the scenes of your business since providing the best delivery experience possible in terms of quick order fulfilment is what really matters.

As was just said, online merchants operating on an e-commerce platform may reduce the standard shipment time of two days to one day or even the same day with the assistance of retail mobility solutions.

If greater authority is given to the creation of the logistics app, all of the participating entities in the supply chain ecosystem, beginning with the shipping firm and proceeding through inventory management, order fulfilment, and the delivery team, will be able to work on the same page.

The mutually beneficial partnerships that exist between a number of different groups provide merchants with a comprehensive perspective on a practical level.

The introduction of vitality will be facilitated via the use of inward logistics, which will also contribute to the successful completion of all delivery KPIs.

  • The integrated supply chain for timely demand fulfilment

Maintaining a flexible approach to the management of your current supply chain will be necessary if you want to compete with industry heavyweights such as Home Depot and Walmart.

E-commerce businesses operating on a worldwide scale operate independently and often have a supply chain department that is solely devoted to their operations.

When it comes to providing services for giants, even the providers need to perfect their “last mile” delivery system in order to keep up with growing demand and an increase in the number of orders received.

In order to successfully connect your retail systems, all that is required of you is to get the very finest logistics mobile app development done.

You will have all the strength necessary to compete with the giants if you have items that are so distinctive, and today, with delivery standards nearly exactly matching those of the market, free shipment for two days is achievable thanks to integrated and modern logistical operations.

  • Changing industry operations

From the first mile to the final mile and back again, the trucking sector offers crucial links for the omnichannel demands of retailers. The geographical dispersion of supply chains and distribution has led to an increasing dependence on truck transportation as a mode of transportation. It is in the greatest position to provide the adaptable and dependable services that e-commerce distribution and fulfilment networks need in order to keep up with ever-shorter delivery windows. 

However, as a result of the domino effect caused by this, trucks are now being kept on the road for a full twenty-four hours, numerous drivers are using the same vehicle, and daily mileage is already approaching 800 kilometres.

Carriers are required to operate with shorter turnaround times as a consequence of delivery windows being compressed by merchants. Failure to fulfil these tighter windows may result in penalties from the retailers, regardless of whether or not there is heavy traffic or inclement weather. As a result, modern logistics organisations are expanding their operations into the e-commerce and courier sectors, and both of these industries are seeking for innovative solutions that will help them improve the effectiveness of their fleets.

  • Optimizing the TAT for logistics

As a result of this, the dynamics of the supply chain are undergoing a fundamental transition as businesses are supplementing conventional long-haul delivery with just-in-time delivery and more flexible fleets with more frequent trips to match the growth in last-mile delivery. This entails improving operational efficiency so that the “Turn Around Time” (TAT) may be decreased while yet being maintained. 

The TAT is calculated based on how far and how quickly a truck can travel in a single day in order to transport products from their point of origin to their final destination. The turnaround times of a fleet’s individual vehicles serve as a direct representation of the overall efficiency of the fleet as a whole. Turnaround times that are too long are often an indication of bottlenecks and other types of delays in operations.

  • Improving overall efficiency

Telematics has developed into an essential component of the day-to-day monitoring and operations of all linked fleets of vehicles. It is possible to properly and simply monitor everything from fuel usage to scheduling, vehicle activity, speed, and driver conduct, as well as the position, performance, and maintenance schedules of the vehicle. Most importantly, make sure your logistics business is DOT-compliant with all the rules and regulations. To ensure your business is fully compliant, you can check this URL here to contact experts that deal with all the paperwork related to DOT compliance. This allows you to concentrate on managing the other important areas, helping you improve the overall efficiency of your business. In addition, effective management of drivers is essential to achieving overall efficiency and reducing TAT.

Driving aid has been shown to increase road safety, and telematics-based driver assistance systems leverage computer vision to detect and warn drivers of potential collisions in real time.

An in-depth look at a driver’s behaviours, including how often they speed, use their mobile phone, and how tired they are, is provided by a driving behaviour analysis, which is an important tool for keeping a fleet operating at peak efficiency. 

The use of driver coaching that is informed by data collected from vehicles encourages safer, better, and more efficient driving. At the push of a button, it delivers an effectual and all-encompassing evaluation of the complete fleet, including an analysis of its general health, safety, compliance, profitability, and productivity.

Conclusion 

The proliferation of online shopping has resulted in an increase in the number of partnerships formed between online retailers and other businesses. These partnerships are intended to broaden the range of order fulfilment options that are made available to consumers.

Additionally, online merchants have begun collaborating with providers of logistics services in order to access additional resources and expertise, which allows them to more successfully and efficiently fulfil the orders placed by their consumers.

Customers, vendors, employees, shareholders, and the transport industry are all expected to be satisfied by TCI group’s multi-technology, multi-specialist transport system, which has a proven commitment to excellence in every facet of activity and pursues value-based policies to satisfy the aspirations of all parties.

Prof. Martin Curley: Driving Breakthrough Improvements in Health Service Efficiency, Effectiveness and Experience

Meet Prof. Martin Curley, the Director of Digital Transformation and Open Innovation at the Health Service Executive (HSE), helping to enable digital transformation in Ireland’s Health Service. Under his leadership, the HSE Digital Transformation group works to build health system-wide digital capability, capacity, and competence.

An electronic engineer by profession, Martin’s career started with Philips Lab in Eindhoven, Netherlands. Later he worked on IoT systems in factories of General Electronics and Intel, well before the term Internet of Things was coined. At that point of time, he specifically focussed on developing and deploying Digital Manufacturing Solutions and realized these could be particularly applicable for the Health Care industry, where variability plays a major role.

He has also lectured and spoken at various global universities and conferences and been in boardrooms across the planet.

Before starting HSE, Martin also served as the Senior Vice President and Group Head for Global Digital Practice at Mastercard.

The Inception Story

Martin started his journey at HSE Digital Transformation to transform Ireland’s healthcare using Digital Technology. Using the Design Practices documented in his book on Open Innovation 2.0, he understood one could use digitization to drive a fundamental change in healthcare, which was at least a decade behind other industries.

Martin states, “I noted and observed that the combination of exponential digital technologies, the information-intensive nature of healthcare – healthcare is an information business and the use of an exponential innovation methodology that I developed (OI2) would and is creating supranormal or 10X returns repeatedly and predictably.

He explains that it translates into much better outcomes, with lower costs, better experience, and improved life qualities. Starting to become known as the ‘Curleys law,’ the methodology’s application produces breakthrough 10X solutions and outcomes. For example, a digital heart care at home solution has resulted in a 10X reduction of hospitalizations and 10X improvement in monitoring, all of which can be achieved at a rate of 2.5X less than the cost of the current solution. Remote respiratory monitoring solutions can keep respiratory patients out of hospital at a cost which is 30X cheaper than admitting a patient to an acute hospital.

Path Breaking Services

Within Ireland, Martin envisioned a unique new Digital Healthcare system, which can be described as a health and wellness system. He and his colleagues in the Irish Digital Health Leadership Steering Group and ecosystem envisioned a new approach designed to keep people fit and well and detect any chronic disease very early. This kind of health system is unique from  and in contrast to the existing healthcare system/paradigm, which works like an illness system, where chronic diseases account for up to 90% of all costs and 70% of all deaths.

HSE Digital Transformation has also created a ‘health elevator,’ which integrated various products and services from eleven companies to deliver a completely new proactive health and wellness service for the Irish citizens. The health elevator focuses on moving healthcare closer to home, where patients are empowered to improve their self-care and live healthier. It also aims to transition from a reactive care pathway to a proactive approach with ongoing management and preventative health screening by utilizing remote monitoring and real-time information.

“You have to take the opportunity of a lifetime in the lifetime of the opportunity. Dream, Dare, Do!”

Additionally, the ‘Oceans Eleven’ arrangement helps Irish citizens with a rapid 15-minute health assessment, a personal electronic health record, a computer algorithm-assisted medical report, a fitness device like Fitbit, a wellness app, and a holistic digital health therapeutic. Patients can avail all of these at around the cost of a PCR test, which in return provides the much-needed information, therapeutics, and nudges to create a fit and healthy population. The Ocean Eleven arrangement includes HSE Digital Transformation, Careplus Pharmacies, Google, Fitbit, AWS, PatientsKnowBest, Full Health Medical, Eurofins, Roche, Trimedika and Checkpoint.

Keeping the Team Motivated

As the leader of HSE, Martin tries to keep his team motivated by providing them with a compelling vision that entirely aligns with an individual’s values and business skills. He tries to empower and encourage as much as possible rather than commanding and controlling.

However, for Martin, it’s not only about motivating the team, but it’s also about motivating the ecosystem, and he is delighted that the ecosystem HSE Digital Transformation has built has beautifully aligned around the vision and strategy of ‘Stay Left, Shift Left- 10X’.

Many senior leaders and organizations from across the ecosystem such as Dr John Sheehan, John Shaw,  Prof Richard Costello, Prof. Anthony Staines and Dr Donal Bailey have self-selected into the ecosystem, and we mutually motivate each other as we strive for 10X interventions which compound and mutually reinforce each other.“- he stated. Together they founded the Irish Digital Health Leadership Steering group (IDHLSG) to accelerate the Digital Health transition in Ireland.

Picture of the Future

As an organization, HSE Digital Transformation and the IDHLSG would like to create an entirely new Digital Health and Wellness system that would help extend the lives of every Irish citizen and create a model and a platform that could be adopted and improved by other countries worldwide. Martin and his colleagues aspire to make Ireland a European Health leader by 2025 and one of the top 10 global health systems by 2030.

The organisation believes that data plays a major role in fighting modern-day diseases, and it will set the challenge to add 2.5 years of life for every citizen over the next five years. “Like Moore’s Law, Curley’s Law will ultimately come up against the laws of biology and physics, but adding an extra ten years of quality life to every global citizen over the next two decades would be an amazing accomplishment we could all be proud of.‘- states Martin.

We plan to achieve this by deploying a digital health platform centered around the patient/citizen, which proves seamless access across the care continuum to citizens, carers, clinicians, and academics alike. Overlayed on this will be a complete and ever-growing portfolio of IoT devices, digital therapeutics, and AI solutions that provide insights, nudges, tools, and diagnoses to help keep people healthy and detect/intervene with early signs of chronic diseases.

This solution will fully focus on all the factors of health, which include lifestyle, genetics, mental health, environment, and healthcare systems. Eventually, Ireland will have a closed-loop digital health system operating at a national, population, health facility, and individual level to optimize health and wellness strategically and in real-time to create a true health learning system.

Neil Pretty: Creating High Performing, Resilient Cultures

Meet Neil Pretty, the Co-founder, and CEO of Aristotle Performance, which works to empower organizations to develop high-performing, resilient cultures to succeed in an increasingly unpredictable environment. As an organizational development firm, Neil and his team at Aristotle Performance focuses on scalable solutions directly impacting leaders and teams. By focusing on a foundation of psychological safety and building team effectiveness from that foundation, Aristotle’s performance is helping teams work together while creating a better sense of belonging for employees.

Aristotle Performance is Neil’s seventh business venture. “With minimal formal training, it was necessary to seek out mentors, read books, and learn through trial and error. You could say the same for my journey as a leader: My first formal leadership position was in Army Cadets at 13 years old. I was posted to my first platoon at 15 and have maintained leadership positions ever since,”- he explains. “This, along with often working in parallel contracting or having varied part-time roles in numerous industries, culminated in my early 30s realizing that I had led over 300 teams.

As Neil entered the coaching profession and evolved his practice to focus on career and leadership development, his practice slowly evolved to focus on high performers, often labeled as toxic leaders. Eventually, his work evolved into team and organizational development as Neil was asked to take on more complex and wide-scale challenges with his clients.

Founded on 15th April 2020, Aristotle Performance has worked with several leaders, teams, and certified professionals through its partnership with the Fearless Organization. Till date, the organization has directly impacted over 2500 teams, and an innumerable number of teams have been impacted by those the firm has certified. Alongside its certified practitioners, the firm has also worked with several teams and organizations spread across six of the seven continents.

Present Business Environment

Neil believes most leaders and organizations face a challenge from what is commonly referred to as the VUCA world- volatile, uncertain, complex, and ambiguous. Initially a military term, VUCA describes urban combat situations; it becomes relevant to survival from a business’s perspective is often what is at stake.

On the other hand, the current state of the world offers excellent opportunities. Those organizations that realize connecting with their people and creating team environments that are beneficial to the lives of their people will accelerate their business and separate them from their competitors.

Tackling the Gender Pay Gap

Neil believes the issue of the gender pay gap is a complex ongoing issue. He says, “Pay equity should be our goal, while also asking – “Equity for what?” There are numerous groups that are paid less. A specific group should not get paid more or less because they are an identifying member of any specific group.

So, Aristotle Performance structures pay by looking at the bigger picture, assessing results, and creating equal opportunities to achieve those results. It is imperative to consider the unconscious bias, which is key to devising strategies to tackle those biases. Instead of having the same answer for everyone, the primary goal should be to create awareness regarding inappropriate gaps and work to fill those gaps. However, the organization’s response is quite simple, it has a rate based on a specific job role, and it pays as per the associated value of that role.

Diversity of thought, education, experience, mindset, process, and background is critical for every organization. If an organization want its employees to share their perspective, then it needs to help them by providing the proper environment, paying them adequately, and offering a sense of direction, connection, and meaning.

Keeping the Team Motivated

Neil keeps his team motivated in several ways. Firstly by connecting their effort and Aristotle Performance’s common mission. Secondly is by creating a team environment that offers the best personal and professional growth. And third, by working to share and nurture gratitude.

Everyone at Aristotle Performance knows the fact that Neil will support them in every aspect of their lives, as they feel willing to share with him. He says, “The greatest gift I’ve had as a leader is to see the potential someone else has before they see it in themselves- and working alongside them to help them achieve what they previously thought was impossible. As a result, I do not even question if they are motivated.

Aristotle Performance is a culture-obsessed organization regarding re-learning and continuous education. It successfully incorporated and learned more than any other team or organization that Neil has ever been a part of.

The result is a fast pace without being “fast-paced”: we have a lot of fun, we innovate, we accomplish a lot, and very importantly, we can look at each other and know that it is together that those outcomes were achieved.”- explains Neil.

Preparing for the Future

Having laid the foundation through its work at several global organizations, Aristotle Performance will soon start working with even more Fortune 500 companies to tackle the uncertainties our world is going through. In the future, Aristotle Performance’s goal is to become a global leader in developing psychological safety and learning by using a scalable, systemic, and repeatable process.

Neil says, “If we are successful, we will be changing the nature of work for an untold amount of employees and their families. We feel that our mission is to help people and organizations win together – and the world is abundant enough that we believe it is possible.

Hiren Kotak: Unleashing the Power of Hyper-automation

Meet Hiren Kotak, the CEO of Hyper-Botz, helping clients adopt intelligent business process automation, so their employees don’t have to work on repetitive manual tasks, which their digital assistants can do.

After completing his Computer Science and Electronics Engineering, Hiren started his career as an IT programmer. Within a few years, he was promoted to Technical Lead and Manager. He eventually found his true calling in his managerial responsibilities and completed his MBA, and started working on developing business strategies using statistics and data analytics. In this role, Hiren successfully managed a team of developers, architects, operations analysts, project managers, process engineers, and product managers, which helped him deliver business value worth millions of dollars through revenue growth, cost efficiency, and customer service improvements.

Nearly half a decade ago, Hiren decided to explore Robotic Process Automation (RPA), to help a commercial bank grow efficiently. RPA enables faster, low-cost, high-return, non-invasive, low-code no-code automation and offered his organization the much-needed ability to quickly automate tasks that were resistant to automation via the traditional technology for several reasons.

As an RPA Evangelist, Hiren decided to help others achieve their automation dreams and manage the technology effectively to realize their desired results. For that, initially, he joined some well-known global technology service providers. With his MBA training, strategic mindset, and business background, he contributed significantly to the overall business performance of these companies and their clients.

After building significant experience as an automation consultant in the professional services industry, he finally decided to create his own company to help companies of every shape and size reap all the benefits of RPA.

“Having worked on two sides of customer and vendor relationships, I witnessed some opportunities that prevent clients from fully utilizing the vendor capabilities and some challenges that prevent vendors from being effective partners for their clients. At Hyper-Botz, we fully align our goals to our clients’ goals to maximize our contribution to their success.”states Hiren.  

Increasing Productivity

Hyper-Botz’s primary mission is to boost global productivity using Intelligent Business Process Automation. Even after making such huge progress with digital technologies and computers, there’s still a lot of non-value-adding manual work in several sectors. Many of those administrative, tedious, repetitive, and transactional work is usually performed in business operations and horizontal services organizations like Finance and Accounting, HR, Procurement, IT, and Customer Service, which results in a loss of human intellect, productivity, and creativity. So, Hyper-Botz’s vision is to empower all humans to work like humans, not robots.

Using AI and RPA, Hyper-Botz enables its clients to attain greater speed, efficiency, and growth irrespective of their business domain.

This type of automation, irrespective of your business processes and systems, can help you empower your employees, strengthen your customer relationships, and open new ways to innovate and expand your business.“- Says Hiren.

Hyper-Botz’s experienced practitioners partner with clients to maximize their automation potential and ROI. It helps its clients develop their automation strategy and roadmap, establish governance and operating model, identify automation opportunities, and develop, test, implement, and maintain bots. Under Hiren’s leadership, Hyper-Botz also provides Automation-as-a-Service to minimize upfront investment from its clients and eliminate their ongoing maintenance and support headaches.

Present Business Environment

The current business environment is very interesting. During the Covid-19 shutdown, the US government pumped billions of dollars into the economy to keep it going. Once the vaccines became available, we became more comfortable living our normal lives,” Hiren explained, “as a result, business and consumer demand spiked. However, production and supply chains have not kept up with the resulting demand and inflation, leading to the Fed’s decision to raise interest rates again to contain the inflation. In the last couple of years, we have seen major swings up and down, and now most economists agree on one thing – economic uncertainty in the near term!

For digital transformation and automation businesses, the situation is much more interesting. Thanks to the pandemic-induced shutdown, businesses worldwide realized the value and importance of automation and went for it, creating massive demands. However, with rising interest rates, inflation, and economic uncertainty, businesses are playing cautious with new investments and sometimes slowing some of their IT initiatives. Hyper-Botz has worked with several organizations to mitigate this issue in various ways. Thankfully as Business Process Automation requires very less upfront investment and provides huge ROI within the same quarter, Hyper-Botz hasn’t witnessed a major impact in this sector. Additionally, with its managed service offerings, Hyper-Botz eliminates any upfront capital expenditure and makes it easier for its customers to adopt intelligent automation throughout their companies.

Keeping the Team Motivated

Hiren believes in hiring talented people with good work ethics and can-do attitudes and then letting them do their jobs. His team members have the full autonomy to perform their jobs and deliver the output they are chosen to deliver.

Hiren encourages his team to take charge of their professional development and support them financially. He has also started a quarterly reward program to recognize their exceptional achievement, value delivery, and teamwork.

Tackling the Gender Pay Gap

Hiren believes there are two types of gender pay gaps; the first gap comes from women taking low-income jobs in low-income industries, government entities, and the service sector. While this could be a matter of choice as many women opt for stability, flexibility, or convenient hours for better work-life balance. These, in most cases, are personal choices without any external or negative pressure.

On the other hand, the second type of gap comes from women not being promoted or paid equally even after doing the same job as their male peers, which is a widespread problem that also affects people of color and needs immediate attention fixing. However, Hiren and his colleagues at Hyper-Botz encourage ‘women in technology’ during and after recruitment. With its diverse employees, Hyper-Botz has a strong culture of equality, transparency, and inclusiveness. It values the unique ideas, perspectives, and qualities women employees bring to the table.

Picture of the Future

At Hyper-Botz, Hiren and his team continue training their employees on the latest technological innovations and practical applications. He believes the world now needs its smartest people focused on solving problems like climate change, food and water issues, infrastructure and transportation hurdles, and growing health & safety concerns.

In the long run, Hiren would like his company to contribute to solving these global challenges.

He says, “We could simply use AI to maximize crop output, find efficient ways to generate, distribute, and store power, or explore optimal ways to utilize water and other natural resources. AI could help us be better prepared for containing the next pandemic or help us eliminate many fatal diseases. I think of this as – we all rent or lease a place in this world for a few years during our lifetime and it is our duty to leave it nice and clean, fully stocked, for the next set of tenants. My future goal is to help raise awareness and drive some of the restoration efforts in any way I can.

Ángela Álvarez: Revolutionizing the Current Generation of Financial Infrastructure

Meet Ángela Álvarez, the founder and Executive Chairman of Action Monkey, a Permissioned Defi Platform. She is also the Founder and Executive Chairman of Aglaia Capital, a new-generation of corporate finance boutique covering traditional business, and digital assets, and advising on token-generating events. The firm also provides expansion and growth solutions for companies, investors, and governments in the Philippines.

Over the years, Ángela has developed her professional career chairing executive international positions and boards in several global entities, banks, corporate finance, mergers and acquisitions, and investment banking, mainly in financial, real estate, hotels, restructuring, and alternative financing sectors including, fintech blockchain, crypto, and DeFi.

A veteran of the industry, Ángela worked at BBVA in several positions, including Head of Investment Banking and member of the Risk Committee of the Iberian Special Assets Situations unit, Member of the Executive Committee of BBVA Consumer Finance and the Digital Bank Uno-e Bank, and Head of Corporate Development for the acquisitions of Consumer Finance, Insurance and Financial Institutions in Europe, Asia, USA, and Brazil. Before that, she headed the Corporate Finance and M&A European Financial Institutions Group team in Spain at KPMG. Ángela has also worked at PWC Corporate Finance, Bankinter, Citibank, and All Trading AVB.

A speaker at several Economic Forums, Ángela is passionate about decentralized technologies and cooperation business models, and she is active in the international M&A, Fintech, and Blockchain space.

As the leader of Aglaia Capital, Ángela’s vision to develop a new financial infrastructure to provide liquidity to the Private Capital Markets focused on Alternative Investments and Financing with blockchain has led her to create and develop another venture, Aglaia Capital DeFi Platform, well known better for its brand Action Monkey, a Permissioned DeFi Platform,

The New Generation of Financial Infrastructure

Action Money is a present-generation financial infrastructure with blockchain that provides liquidity, scalability, and efficiency to the Private Capital markets. It offers native crypto services and investment banking covering the entire life cycle of crypto assets.

Primarily focused on security tokens, Action Monkey represents a crucial step toward digitizing and modernization of financial markets by creating a much more liquid, resilient, open, and accessible financial system.

Action Money is a DeFi platform presently deployed on the Ethereum Blockchain focused on Security Tokens. It also covers all the necessary functionalities of a crypto asset, from issuance to sale. Its functionalities include tokenization or distribution, compliance, custody, exchange of fiat currency- crypto, purchase, and sale of the tokens listed on the platform and connected to an automatic liquidity protocol.

Additionally, Action Monkey’s clients have the needed access to other related services before and after the issuance. These services include advising on all aspects of the Token generating event through affiliated companies and independent experts.

The Present Business Environment

Ángela says, “We are living in a moment where we are immersed in a shift of a new financial infrastructure that will transform the financial industry and the rest later.

She feels that the financial industry will be transformed over the next few years, and few players will disappear from the market. An entirely new financial infrastructure backed by the blockchain and central digital currencies will eventually transform some of the financial institutions into something new.

Ángela believes the new incumbents will be much more prepared for this new environment than the traditional financial institutions, ensuring a shift of useability towards the new financial infrastructure.

The Private Capital Market is expected to be the most disrupted market, as it is the most fragmented and biggest traded market. It also needs an evolution that can happen massively in the short term. This will eventually allow the inclusion and democratization of the private capital markets, efficiency, automatization, and transparency. Additionally, the remarkable combination of metaverse and crypto infrastructure will develop more efficient systems to transact massively, evolving the e-commerce models as we conceive them presently.

Bringing in New Values

Ángela feels diversity is of utmost importance for any company that will make a difference in the short term. The gender pay gap should not exist in any modern company aspiring to survive in the short term.

She states, “For me, it doesn’t make any difference what is the gender of any person in a whatever position they may have in a company. What makes the difference are the traits, skills, knowledge, values, as well as have character enough to be resilient.

Action Monkey’s culture is based on consensus, balance, and a fair way of doing business. Angela’s vision is to change the current financial infrastructure and include some values from the world of crypto to the world of traditional finance. She believes in decentralization, disintermediation, openness, fairness, and flexibility in business which are also within the essence of Action Monkey and what she would like to add to this new infrastructure.

Picture of the Future

As a permissioned DeFi platform, Action Monkey is already a pioneer, unique of its kind, a new generation of financial infrastructure transforming Private Capital Markets globally. With its unique approach, Action Monkey covers the entire lifecycle of crypto assets. Conceived from an investment banking and crypto perspective, the DeFi platform was born as an effective way to solve some of the critical issues found in the industry.

The platform also converts the Private Capital Market into a much more scalable, efficient, transparent, and liquid with a new financial infrastructure for funds, alternative investments, and alternative financing industries.

For the future, Angela and her team at Action Monkey, also with the support of Aglaia Capital deal flow, are planning to feed Action Monkey with current or new Alternative Investment Funds, Real Estate, Hotels, and Crypto Funds to escalate the market’s needs.

Ken Gosnell: Creating Great Leaders

Experiences shape great leadership. Many leaders often think they are not good enough or don’t know what to do. In reality, most of those leaders have the needed answers, but they require a place that can inspire their best thinking to achieve the best results in business and life.

Every business leader needs a place to get an unbiased and different perspective to generate new ideas and thoughts about their business during their leadership journey. They need a safe place to share their doubts, fears, and concerns. Additionally, they also require an Executive Team of Mentors who can help them learn the best business practices.

So enters Ken Gosnell, the founder of CEO Experience, a full-service private consulting company helping CEOs through various types of retreats to learn business principles to help them grow their business with Kingdom Impact. The organization offers peer retreats, private retreats, team retreats, and strategy retreats, all featuring the monthly Executive Retreat Guide, which serves as a business magazine and executive journal.

As a founder of the organization, Ken always wanted to highlight the value of each person’s personal experience and then benefit from the idea of learning from others’ experiences so that one doesn’t have to suffer years of disappointments and setbacks to understand what took years for them to learn.

He believes CEO Experience equals Well Done, which are the two most essential words in the world of business and have the potential to transform any leader’s performance and life.

Ken states, “It is not good enough for a leader to only succeed in business. True success is being significant in business and life.

Starting the Journey

Initially, Ken tried to do life and leadership alone. However, he felt lonely at the top and wasted too much time repeating the same mistakes, and then he learned a better way. It was learning from his own and others’ experiences as well. He realized that a wise business person would never underestimate the lessons they can learn from various businesses and business experiences, even if those have no value at all. Ken believes that business success and innovation often come from others who have never done it before or can see the business in a new and fresh way.

Ken authored a book entitled “Well Done- 12 Biblical Business Principles for Leaders to Grow Their Business with Kingdom Impact” in 2021. In that book, he explained the best ideas he learned in businesses from the Bible and other business owners and CEOs. It highlights over 200 companies and business leaders who have led some of the largest organizations in America over the last 150 years.

Under Ken’s leadership, CEO Experience seeks to build the CXP CEO Executive Retreat Guide and each CEO retreat to discuss what is currently happening in the marketplace through a lens of timeless truths proven to work in every generation and location. The organization promises never to repeat an executive guide but instead provide new content that is current and relevant for the marketplace each month. Additionally, the CEO Retreats (https://ceoretreatday.com) use several innovative methods, including biblical case studies, CEO interviews, assessments, tools, and best ideas from the past.

Ken states, “We understand that the market is constantly changing and their new challenges to face every day, but we believe that leaders who succeed today are the ones that prepared yesterday.

Women Leaders are Changing the World

Ken believes that women CEOs are slowly becoming the norm, which is good for businesses. As an organization, CEO Experience often reminds CEOs that God established the first woman CEO when he created Eve and gave her a landscaping business. However, it has taken the rest of the world thousands of years to catch up.

Women leaders are different from men leaders. They are far ahead of their men counterparts in many areas, and there are areas where they are still behind.”- Says Ken.

CEO Experience’s retreats are Collective and Individualistic; its CXP Executive Retreat Guide is one part personal and business journal and one part business magazine. The guide is full of Experience Questions, Win Activities, Writing Blocks, and CEO Tools to help business owners capture their best thoughts and the best ideas of others. The organization believes every leader is essential and valuable and must work to improve themselves. Leaders who work to improve their leadership style become better leaders and produce better results.

Motivating CEOs

Ken believes energy is the most significant asset for any business leader. CEO Experience has designed its CEO Retreats and CEO Executive Retreat Guide to be inspiring and informative. Several leaders often feel they are not suited or don’t know what to do. However, the organization understands that every CEO has the answers, but they often need a place that could inspire their best thinking to achieve a breakthrough in business and life. The CXP CEO Retreat helps leaders to make the decisions they need to make and provide them with the needed courage to make the critical decisions to move their life and business forward.

“Self-awareness always precedes self-improvement.”

Business is always complicated, and many leaders often reach a stage where they feel like giving up. This is where CEO Experience help leaders build momentum by highlighting wins and creating a monthly winning wall to press into what is working. While too many organizations work to fix leaders’ problems, very few look to maximize their win and success rate.

Additionally, CEO Experience uses a leaders’ dashboard to help them determine their energy levels and enhance focus. The leaders’ dashboard also allows leaders to review the most critical areas of leadership to understand where to focus their energy and time.

Preparing for the Future

With the promise to provide the best leadership experience to its partners, CEO Experience works to develop the culture at the retreat to be inspirational and informative. Both the CEO Retreats and the CEO Executive Retreat Guide are authored to encourage and inspire CEOs and business leaders.

Ken says, “Our mission is to help dynamic CEOs practice continual growth for Kingdom Impact to hear the words Well Done. We want to work with Christian and faith-driven CEOs and coaches in every major city in America and worldwide.

Every year, CEO Experience offers training for coaches to launch CEO Retreats in their respective cities. It has also prepared a Christian coaching training retreat, starting in January 2023, in Orlando, Florida.

Gender disparity: Why Men Still Get Promoted More than Women

Today, women are represented in every industry in the U.S. work market and often hold prominent positions in fields like medicine, education, and law. However, women in the U.S. makeup nearly half of the entrylevel workforce, but comprise only a small portion of managerial positions. Even as more women take on more leadership roles, most women in the U.S. still do not get promoted because of their gender.

New research has revealed that the chances of getting a promotion are especially slim for woman. The study, from Columbia University, found that gender bias is still present in recommendations, especially in fields such as science, business, and technology.

Why Women are not getting promoted

According to the “Women in the Workplace study, for every hundred men hired or promoted to a higher position, only 72 women are promoted and hired for the same role. The statistics for women of color are even lower, with just 68 Latina women and 58 black women being promoted to managerial positions for every 100 entry-level men who are promoted to the same job. This gender difference in the promotion to management was called the “broken rung.” This gender difference in the promotion to managerial positions was called the “broken rung.” This unfair treatment is viewed as the start of inequality in the workplace that eventually leads to a wider gap at higher management levels.

Today, nearly 60% of bachelor’s and master’s degrees are awarded to women, suggesting there is no shortage of qualified women entering the pipeline, yet this percentage is not represented in the promotion to top positions.

It is hence disheartening and hurtful for female employees who put in the hours and have the necessary skills and experience for a managerial role, to get passed over for promotions. What hurts, even more, is that these women often lose out to a male counterpart who may not be their equal on the basis of skillset, agility, or experience.

When these women do not feel like they receive the recognition they deserve in the workplace many of them sink into a depression, and display less commitment to the organization, and some even leave the company while others work even harder to prove their worth.

Unconscious Bias against Women

Men have been advantaged over women in a lot of subtle ways in the workforce. The most obvious explanation for this is gender bias against women; the belief that men are slightly more capable or competent than women is still alive, prevalent, and pervasive in corporate culture and this notion impacts the decision-making of higher-ups.

Women are faced with an unconscious bias and limited workplace support, that even the most ambitious women may feel that making it to the top can seem like an out-of-reach goal.

Unfortunately, this bias starts way before women even apply for a promotion. There is a long-standing culture where women in the workforce are often being bestowed with adjectives like ‘nurturing’ and ‘helpful’, while men receive stronger descriptors like ‘confident’ and ‘ambitious’.

This can result in stronger excellent recommendations for male candidates and significantly fewer good recommendation letters for female employees. This perpetuates that female strengths are less valuable than male traits and, and consequently there will be no attempt to change the business world to a more gender-intelligent or gender-equal space.

Higher standards for women

Women in the US constitute of approximately 50% of the entry-level workforce, but fill only about 21% of high level executive roles. One of the main reason for this disparity is that women are being held to a higher standard.

While it is true that women often take more career breaks than men, particularly to perform motherly duties and prioritize caregiving responsibilities, it is also a fact that women receive higher performance ratings—they are 7.3% more likely than men to receive a “high” rating in performance—their potential ratings are 5.8% lower. The authors estimate that lower potential ratings explain up to 50% of the gap in promotions.

A study found that managers consistently underestimate women’s ability to perform in the future. During this study, the researcher Kelly Shue and colleagues found that women, tended to have higher performance scores than men during evaluation time, whether or not they had been promoted into a more senior role.

“It appears that they were held to a higher standard,” Shue says.

Remarkably, even when women exceeded expectations, they still did not receive the benefit of the doubt and continued to receive lower potential scores even though their most current performance proved that their previous performance potential score was false. This phenomenon is prevalent throughout all the ranks but gets a lot stronger when senior positions are involved.

Shue points out. “Women get progressively lower potential scores relative to their actual future performance as we rise up the corporate ladder. So, this is going to contribute, I think, to a stronger and stronger glass ceiling the higher up we go.”

How to Fight Back Against Gender Discrimination

Women who are at the short end of this gender disparity in the workplace may feel like they are out of options.  To remedy this gender disparity, it is crucial for women to know their rights and the laws that protect them from any form of discrimination on the work floor. Female employees must be aware of New York State and City Human Rights Laws and Title VII of the 1964 Civil Rights Act. These laws protect women from gender discrimination at work and overall make it illegal for employers in the United States to treat an employee differently at work because of their sex or gender.

Women who face gender discrimination at work should go here and must contact an employment discrimination lawyer who has experience dealing with gender discrimination claims to assist them in their fight against their employer.

Companies can also actively combat this kind of bias by amending their evaluation system and focus more on promoting employees on their performance alone.

Final words

It is crucial that employers understand the contribution of female workers to the economy and how important they are in the workforce. This means that a course correction is needed in how employers regard their female employees and promote them accordingly and no longer contribute to – and uphold negative biases against female employees.

Dr. Madeline Ann Lewis is President/CEO of the Executive Women’s Success Institute, a 22-year Army veteran, creator of the online course “Crack The Career Code: Unlock The Amazing Power Within To Lead With Confidence, Charisma, and Credibility”, host of the Success 4 Women Radio/TV Show, Career Strategist, International TEDx Speaker, International Bestselling Author, Trainer, and Business Consultant. She helps women progress in their careers into upper management and executive-level positions by providing them with a fast track, yet comprehensive toolkit of life skills and abilities. She also helps women who are transitioning out of the workplace into business entrepreneurship. Dr. Lewis has numerous awards and accolades. And…she was just selected for the 2022 Veteran Champions of the Year (VCOY)” in Corporate America” list. The 2022 VCOY Corporate list honors 30 champions who advocate for our nation’s veterans in the civilian workforce.

If you want a guide for career-driven women. Download my guide New Rules For Executive Women Success here now!

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