admin, Author at Tycoon Success

Cloud Gaming – The New Medium Entertainment

Since its appearance in the 1960s and its progression with the rise of micro-computing, video games have regularly benefited from the advances of the digital world to become an art form in its own right and a globalized and intergenerational leisure activity.

As streaming (or Cloud Gaming) reshuffles the cards in the video game industry and 5G promises to accelerate its democratization, let’s take a closer look at its contributions in terms of convergence, uses and business models, and why we think it will be the video game medium of tomorrow.

Computers have never been able to do without video games. Proof of this is the 1960s and 1970s, which saw the appearance of the first so-called popular games such as Spacewar in 1962, Pong in 1972 (a very basic tennis game) and Space Invaders, which were often accessible primarily on desktop machines, the ancestors of our current microcomputers.

With the miniaturization of the computer will come the time of the consoles connected to the television set and which will propel the game in the domestic universe. The video games leave the closed framework of the game rooms to invite themselves in the heart of the living rooms and families.

Over the next 40 years, screens will have so invaded our daily lives that the use of games will now be based on a wide variety of media: televisions, computers, arcade terminals, smartphones, electronic tablets, Smart TVs… and of course consoles, the latest of which are in 3D.

The video games devices will also see many changes in the field of fixed consoles (e.g. PlayStation, Xbox, GameCube, Wii®) or transportable consoles (e.g. Game Boy, DS and PSP). In addition to wireless joysticks, there are gyroscopes that detect the position of players’ movements in space.

Futhermore, virtual reality is becoming more and more present (for example, immersive interactive simulation: visual, sound, haptic). In addition to technological advances and thanks to the emergence of social networks, the world of video games has become more social and cultural.

Pokémon GO and World of Warcraft have become social phenomena and confirm what everyone has already understood.

Video games have now become a key sector in the entertainment industry and a multi-billion dollar industry.

Indeed, the world of video games is populated by characters that have become famous such as Pokémon, Mario, Sonic, Pac-Man, Rayman or even Lara Croft, which will give rise to as many franchises and animated or cinematographic adaptations.

Cloud Gaming or the emergence of a medium

With the arrival of Cloud Gaming technologies, video games are on the verge of a third revolution marked by:

– Ultra availability: This is the possibility for everyone, everywhere and all the time to indulge in the joys and pleasures of video gaming. This promise is about to be fulfilled thanks to the deployment of 5G, among other things, but also to the ability of Cloud Gaming solutions to adapt to bandwidth constraints, particularly in emerging countries where economic barriers and low bandwidth have long restricted access to video games.

– Ultra pricing: It is characterized by a variety of business models: unit purchase, unlimited subscription, introduction of a digital currency NFT to obtain virtual objects, freemium, more or less immersive and personalized advertising spaces and which all correspond to as many user profiles. They will cautiously but surely relegate to the background the ecosystems associated with console-type media and the closed ecosystems symbolized by the Apple App Store.

– Ultra playability: Servers managing sophisticated games in agnostic mode, strong involvement of players from game creation to participation in metavers, disappearance of social, demographic and geographic boundaries.

– Ultra-convergence: Video games inspire and aspire other art forms and converge with other disciplines such as medicine, which have integrated them into the therapeutic field (neurology, autism, cancer…).

One of the most striking examples of this convergence, born during containment, is the development of virtual concerts. The most recent example of experimentation in this field is certainly the concert of the rapper Travis Scott which took place on Epic Games’ license: Fortnite. By launching a game, players were able to enjoy a creatively staged virtual concert, in which they could move freely around the star’s avatar in a performance realized through motion capture techniques.

In another turn of events, the video game world, after having plundered the musical heritage to provide soundtracks like the GTA franchise for Rockstar Games’ Grand Theft Authority, sees this same publisher investing directly in the discovery and production of talent, with the objective of having original music directly available and appreciated by its community, while playing the game of distribution via music streaming platforms.

Generation Z had adopted YouTube as the single screen for their video explorations, overtaking their parents’ television and platforms like Twitch.

Generation Alpha will probably be the one of the Metaverse, a concept at the crossroads of virtual reality and social networks using video games and their uses.

Microsoft’s recent acquisition of the giant Activision-Blizzard for $68.7 billion will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse”as Microsoft CEO Satya Nadella confirmed.

Of course, the virtual world is not in its infancy. Gaming, in particular, has been investing it for several years. Second Life, a virtual world that created a buzz among some 30 million users in the early 2000s, is a good example. Since then, the gaming industry has been offering its own virtual worlds, with increasingly elaborate and interactive content, like the virtual mini-concerts of the game Fortnite and their 12 million spectators.

But these universes remain limited to their own game, whereas the metaverse intends to sign the advent of an interconnected virtual world and draw the contours of a future Web 3.0.

Everything will then be a question of the virtual experience’s quality. A few milliseconds too much delay in an interaction, the expression of a face (the metaverse promises to reach this level of detail) or worse, an interruption of service, and these new virtual offers will disappoint.

So, metavers and other virtual worlds will only take off, if they can rely on storage, connectivity and network infrastructures that are up to the challenges that Cloud Gaming is currently facing.

Cloud Gaming reinvents and democratizes the gaming experience

Cloud Gaming technologies, which are omnipresent among telecom operators, are now at the heart of the development strategies of console manufacturers and video game publishers, and are on the way to converting almost all gamers, thanks to an increasing improvement in performance in terms of accessibility, playability and graphic quality.

They still have to find the right balance between economic models and creativity, mass consumption and inclusiveness, openness and respect for ethical rules.

Author – Karen Seror CMO at Gamestream

Grace De Alvaro: Sweat Solutions

Grace De Alvaro discovered a need to disrupt the existing cosmetics solutions when sweating and getting soaked doing sports. Noticed her skin blotching and her makeup running down her face she investigated the options. She wanted makeup to be healthy while staying on through activities. The existing waterproof formulas often contain questionable ingredients and are difficult to remove. We tasked ourselves to reformulate making lighter, cleaner and easy to get off product free from toxic ingredients. Free diver and swim/yoga coach Ruth Osborn, often in remote places, takes off the mascara with simple coconut oil.

Sports HAI is currently in the process of creating new products that perform to the highest standards for those who sweat, discovering that it was gaining consumers who sweat for reasons other than sports. Sports HAI’s clients play a major role in the brand-building process, taking client feedback into consideration when creating formulas. We want to make effective products using healthy ingredients, that we use ourselves and our loved ones.

Journey of a Women Entrepreneur

Grace’s entrepreneurial journey hasn’t been without challenges, as any woman-led start-up, the statistics are that only 2.3 percent of venture capital goes to Women Founded Start-ups. When asked about her journey as a woman entrepreneur in a male-dominated world, she said, “I’ve been lucky to find investors with experience in the beauty space, who are not venture capitalists.”

As part of the market research for Sports HAI Grace De Alvaro has participated in a couple of Marathons, in New York and London, as well as multiple half Marathon’s and triathlon. Getting out of the comfort zone is part of the job. Starting a startup is not glamourous, it is high risk and full of challenges. keeping focused and finding ways to inspire people to come on board who are prepared to believe in the idea and work with no financial reward, at the start.

Effects of the Pandemic

We all know the effect of the ongoing pandemic on the industry. Coronavirus has changed the way beauty business used to work. Covid-19 gave the startup some time to re-strategize the brand and its offerings.

Specific

HAI’s line up of products have been designed to help athletes look and feel great about themselves, whether they are running a triathlon or sweating it out on a gym. The company’s launch of the Active Skincare range includes a tinted SPF 50 and a conditioning lip complex, have both won Independent Beauty Awards. The line-up is great for daily use, to keep face and hands protected from sun damage during those outdoor running sessions. Our products speak for themselves.

Charis Michelsen: Helping People Look and Feel Their Best

Imagine if you landed in New York from a small town in Oregon to study art and fashion design at Parsons School of Design/The New School and within two weeks were scouted to model by a photographer for Harper ’s BAZAAR magazine while standing on a street corner. Sounds fascinating! Right?

This is the story of Charis Michelsen, the Founder/CEO of Fashion Style Beauty Network.

Modeling led to acting in movies for Charis, and while on set, she was inspired by the wonderful work she saw created by make-up artists and stylists and decided to take classes to get her professional makeup artist’s certification for fun. She’s since worked as a national and international spokesperson and product educator for one of the world’s most prestigious cosmetic brands and a makeup artist for celebrities, music videos, and movies. During her tenure as a spokesperson for the cosmetic brand, the top question she was asked was, “How do I look my best?” Charis told us, “everyone wants to know how to go from looking plain, like a star without makeup, to a star on the red carpet. So, I set out to create a foolproof scientific system that could give each person this experience, as well as answers to tough beauty-related questions that didn’t have answers — and thank God I succeeded.”

From her discoveries, Charis created the world’s first Universal Beauty Standard System™ and some original make-up application techniques. After one of her dear friends pointed out that she must put her findings in a book to reach a greater audience, she did, and entitled it ‘Hollywood Beauty: The Art of Star Makeup.’ Charis wrote a second book for men and named it ‘Grooming for Men: From Dirty to Polished.’

Charis’s two books are self-illustrated and styled to be coffee table books. They’re viewable on her website, which is charismichelsen.com. They aren’t available for sale yet but will be soon.

Charis applied her Universal Beauty Standard System™ to fashion and cosmetic products and created an artificial intelligence (AI) personal stylist that connects an individual with their ideal clothing, accessories, and cosmetics and styles them. Charis’AI Stylist answers the question ‘what should I wear?’ for everyone, but without dictating personal style to anyone. She believes her AI Stylist will reduce returns for fashion and cosmetic vendors, which will help increase their profits.

Charis also developed a glossy half-hour documentary-style TV show she hosts entitled Fashion Style Beauty. The Fashion Style beauty TV show explores the exciting and entertaining world of fashion, beauty, and style and offers fashion and cosmetic happenings, history, information, education, and advice.

She’s also designed and patented a diamond-dot pattern that’s expressed in twenty colors. Her pattern contains a unique color technology that helps each color act as a neutral, so it’s more compatible with a range of outfits.

Charis added, “I would like to eventually launch a line of fashion and beauty products. The AI Stylist, along with other unique features, such as reliable, educational fashion, style, and beauty content, will be housed on an online platform, Fashion Style Beauty Network.”

Charis’s Fashion Style Beauty Network is an online shopping network, like Amazon, that allows vendors to sell fashion and cosmetic products to consumers, but thanks to Charis’ game-changing AI Stylist, vendors’ products will be directed to the consumers they’re most correct for. And users can shop for and purchase fashion and cosmetic items, similar to how one shops on eBay, that are ideal for them or their clients, if they’re a professional stylist, via their Stylist account on the Fashion Style Beauty Network platform.

Path Breaking Services

Fashion Style Beauty Network offers three distinctive features:

Fashion, style, and beauty content, endowed with Charis’s expertise, to entertain and educate consumers on how to choose and use cosmetic and fashion products and services for best-individualized results.
Curated information and news that could inspire the purchase of fashion and cosmetic products.
Revolutionary self-service Artificial Intelligence (AI) personal shopper technology founded on a science-based Universal Beauty Standard System™, providing ideal, personalized product, service, and styling suggestions.

And the best part is, all these features offer real-time links that connect users to the Fashion Style Beauty Network platform’s other features, so users can conveniently purchase beauty and fashion products and services at peak interest times, which could profoundly enhance fashion and cosmetic vendors’ ability and frequency to reach their ideal target market and increase sales.

Improved Client Satisfaction

Fashion Style Beauty Network’s clients are multi-ethnic, all-gender consumers of beauty and fashion products and services between the ages of 18-75 who aspire to look and feel great.

According to Charis Michelsen, the Fashion Style Beauty Network online platform will provide its consumers with a one-of-a-kind experience and help them look and feel their best.

First Mover Advantage

With never-before-seen features that solve huge industry problems, like the AI Stylist, reliable educational content backed by the world’s first Universal Beauty Standard System™ and Charis’ books, which are world’s most comprehensive beauty resources, and having a founder with credible, expert-level fashion and beauty knowledge, Charis Michelsen is in a position to disrupt the industry .

According to Charis, no other company offers what Fashion Style Beauty Network offers. She added, “Like Martha Stewart, who’s the face of her successful brand related to the home, I’ll use my fashion and beauty expertise, spokesperson background and face, and Fashion Style Beauty Network platform’s unique offerings, to elevate Fashion Style Beauty Network.”

A Proud Entrepreneur

Charis has always been a firm supporter of women in business and has contributed to publications like H3R Magazine, a women’s business magazine. She’s very proud of women entrepreneurs and hopes to see more women supporting women.

Charis pointed out, “I don’t consider myself at any disadvantage in the business world because I’m a woman. As a woman, I single-handedly created an Artificial Intelligence [AI] Stylist, which a male entrepreneur I know of hired MIT to create, yet MIT failed at creating.”

When it comes to the challenge of being a leader, Charis believes a genuine leader, no matter the business, must encompass the ability to show gratitude, be a mentor, value others’ opinions, encourage others, and have open conversations.

Awards and Accolades

Charis, who’s ranked number five out of the world’s top makeup artists by Ranker, was awarded the title of one of the ‘Top 30 Most Inspiring Women To Look Out For In 2022” by Disruptors Magazine, a publication for the world’s most successful leaders, executives, and investors, named “One Of The Top 30 Personalities Disrupting The Fashion Industry In 2022” by the top business magazine the NY Journal, and deemed the new face of the beauty industry by Vigour Magazine. She’s also been nicknamed the “Martha Stewart of Makeup”, as both she and Martha Stewart use their expertise and face to represent their brands.

Future Roadmap

When asked about the future roadmap of Fashion Beauty Network, Charis Michelsen said, “I want my company to be the Amazon of personal shopping for fashion and cosmetic products.” Charis Michelsen believes her company will build fashion and cosmetic vendors’ businesses and help individuals find ideal cosmetic and fashion products. She added, “My AI Stylist’s personal styling feature, which can style an individual better than a celebrity stylist, will change lives for the better, by maximizing a customer ’s wardrobe and giving them more self-confidence through guaranteeing they always look their best.” In the next five years, she expects her company to thrive and be a catalyst for an upcoming change in the industry.

Meena Krishnan: The Steadfast Leader

In this edition of Most Empowering Business Women to watch out, we would like to tell a story about life, struggle, and entrepreneurship. This is the story of Meena Krishnan who is the President and CEO of Inoventures, LLC. Her story stands to show how overcoming obstacles can leave a positive impact on the economy, community, and personal growth. Faced with the sudden tragedy of losing her entire family (she grew up with) in a car accident, Meena was stunned on her career path.

After many weeks of self-reflection, she realized change was the only constant, and facing it head-on was the only option. She decided to carry on the legacy of her departed family by impacting the community in a meaningful way .

This realization became the energy behind starting her own company, Inoventures with a drive to make an impact. Along with her two Master’s degrees in Econometrics and Systems Engineering with Ph.D. experience, she went back to Wharton Business School and equipped herself with the necessary tools to be an entrepreneur. Driven by a unique core value system, customer-centric focus, and employee-centric policies, Meena’s company Inoventures has seen a staggering growth of 3255% in 2014-2016.

The organization is completely employee-centric; all of its staff works from home and yet provides top-notch services resulting in mutual synergies. Allowing employees to strike a work-life balance while instilling innovation has enabled us to provide top-notch customer satisfaction.

Solving Clients’ Needs with Great Services

Inoventures together with its subsidiary SciMetrika LLC provides Public Health IT services to the Federal Government and commercial customers. As a HUBZone and Woman-Owned Small Business, Inoventures has supported every division of CDC in preventing Public Health issues such as COVID 19 prevention, Malaria, Ebola prevention and also providing diversified population Health to the 500 plus Indian Native Populations across the USA.

As part of innovative IT modernization efforts, certified by the Carnegie Mellon Institute at CMMI Level 3 and ISO 9001:2015, Inoventures has supported US Census Bureau with the Decennial efforts, FDIC, various divisions of EPA, National Institutes of Health to mention a few. Under Meena’s leadership, Inoventures has won several Industry Awards- 2021 Top Health IT company by Silicon India Magazine, 2020 Enterprising Women of the Year Award, 2018 HUBZone Owner of the Year by National Contractor Council, 2018 Women In Technology Leader, 2017 BRAVA Women CEO of the Year, 2017 Washington Business Journal’s Minority Business Leader of the Year.

Meena says, “Our customers are Federal Government and Commercial customers. We practice our core values in providing our day-to-day services.” The company’s core values include top-notch customer service, employee engagement, and innovation. Meena and her team at Inoventures make sure they engage with their employees to serve the customers in the best possible way. The organization always thinks of “what is our customer’s pain point?” because if it does not have a happy customer, it does not have an opportunity to serve. With employee engagement and the importance of innovation, they have created a self-fulfilling value system that perpetuates trust and faith from the customers.

Standing Out in a Competitive Market

“When we do our work with the core values mentioned above, our brand speaks for itself.” says Meena Krishnan. The company certainly shares its joy with the industry via traditional social media. However, the organization believes in being humble and authentic to its mission-critical customer base. Then its customers spread the word about the brand which is the most essential ingredient for sustaining brand value.

Tackling the Pandemic

Inoventures is doing its business in the Public Health domain, and it has been making a difference at the Indian Health Services in preventing COVID 19 among the 500 plus Tribal populations. The company just proposed a unique approach to contact tracing within those populations, adhering to the cultural sensitivities of the tribal communities. While it is always able to rapidly deploy cutting-edge technology, it can also scale back, as needed, if a tribal population requires a different approach. In some cases, Inoventures proposed appointing cultural ambassadors with whom the populations feel comfortable sharing information. As a result, there is a better dialogue between Inoventures and the populations, enabling faster data collection and analysis resulting in accurate solutions delivery. The methodologies are the same, but the mechanics are different, in terms of the delivery.

Suggestions for Young Entrepreneurs

When we requested Meena Krishnan for a piece of advice for all the upcoming entrepreneurs, she says, “When it comes to business, men and women face the same challenges. Being aware of these challenges and creating support systems wherever possible will be critical. No challenge is the same so recognizing our strengths and weaknesses will allow us to seek help when needed.” She also added, “As women, connecting with fellow women leaders will be a critical factor in helping each other so I recommend organizations like Women Impacting Public Policy and Women In Technology to consider as they have made a difference for women leaders.”

Future Roadmap

Moving forward, both Meena Krishnan and Inoventures is focused on expanding their Public Health and COVID-19 prevention solutions—such as improving existing contact tracing methods through advanced technologies. Furthermore, the company is actively collaborating with more modern technology partners, providing them both business opportunities and a window into the vast sphere of public health. These partnerships also lend to Inoventures’ commitment to continually upgrade on the technology front, as evidenced by the recently launched Health Cloud solution that runs on the AWS platform. Furthermore, the company offers its clients unique procurement methodologies, enabling customers to procure work more efficiently. Inoventures will be a Public Health IT leader making a huge impact on global and population health.

Tamara Mosidze: Redefining Home Health Care

Meet Tamara Mosidze, the founder and CEO of Premier Care LLC, which is a fully bonded and insured, dedicated non-medical home care service provider licensed in Connecticut and New York.

With a dream and vision to make a better life for herself, her family, and others in need Tamara immigrated to America from the country of Georgia 23 years ago. Before embarking on her professional journey she used her knowledge in health care and began working with Greenwich physicians, caring for their patients for over 15 years. Work experience and instant rapport with physicians and other health care workers earned Tamara a stellar reputation as a caregiver extraordinaire and smart businesswoman.

In 2015, Tamara followed her passion and started Premier Care LLC, an award-winning, non-medical home care agency offering affordable care for seniors and individuals with chronic or acute conditions. Premier Care’s services are provided in homes, assisted leaving, and senior facilities. Premier Care operates on the belief with the right kind of assistance and support, individuals can remain safely in their own houses, where people feel the greatest sense of purpose and they are most comfortable and happy.

Premier Care LLC’s services include Companion and Homemaker, Personal Care, and Specialized Care Services.

Solving Client’s Requirements

As an organization, Premier Care serves high-profile clients. The clients are mostly seniors, others with disabilities, chronic and acute conditions. Tamara’s team does free assessment and evaluation to learn about the client’s needs, including their medical history, level of care, personality, and lifestyle. Premier Care creates uniquely designed care plans for each client and then the organization matches the right individual by his/her background, personality, and work experience. Tamara believes each client is unique and requires a special approach and attention to certain details for a successful outcome.

Premier Care’s caregivers are special people with special skills, they are educated, intelligent, honest, and kind. Tamara and her team handpick each employee, they have mastered their skills choosing the right people. Tamara is an advocate of her clients, the client is a priority, then she supports the employees, they are the ones who shine this company.

The Pandemic

During the pandemic most caregiving agencies experienced a decrease in demand for home visits, reflecting clients’ concern about infection, family members assuming care duties, and/or aides being unavailable for work. However, Premier Care was able to maintain a healthy and safe environment within the agency, taking all necessary actions to keep clients and caregivers safe. So, the agency switched home visits by zoom calls and other online services. Under Tamara’s leadership, the organization started developing more extensive infection prevention policies, procedures, and workforce training and sourcing personal protective equipment (PPE).

During the pandemic, Premier Care updated its approach to business, as many other companies have and most administrative work, appointments, and interviews were done online. The world became digital and Tamara alongside her team adopted a new lifestyle very quickly and safely. Life felt different, times were very challenging, clients felt isolated, as care giving company, Premier Care had to give a tremendous amount of support. Despite all of the challenges, Premier Care has maintained a good reputation, demand is still growing, need for home care services has also increased.

Entrepreneurship in a Male-Dominated Society

Tamara says, “It’s ironic that most home care agency owners are males and have strong business and money-making skills. Some of them even come from wall street or banking backgrounds to do home health care business. Women are different than men and we have a different approach for this type of business.” She also adds, “We put our hearts and souls in what we do, we personalize our service., we hear peoples’ problems, we salve their problems and we take very good care of our employees.”

Although she believes, the Home Health Care field has the majority of female workers, who include nurses, social workers, case managers, and doctors.

When it comes to entrepreneurship, Tamara considers it as the core of the American Dream and there are several approaches to it including Sociological, Psychological, Political, etc. She feels entrepreneurship is a constant desire to make things better, ability to recognize opportunity, and create value. Each client gives Premier Care different ideas and requires a different approach, for Tamara and her team, it’s a learning curve and one rule doesn’t apply to all. Clients have different ethnicities and different cultures, it’s critically important to have the ability to understand the feelings and needs of others. Tamara feels she and her team needs to be good leaders and role models to their employees, that’s what makes them want to follow them. She feels, an entrepreneur is not a common person, they have creative, managerial, and imaginative skills and this kind of personality develops in a person who has a strong motivation for achievement.

Future Roadmap

Tamara says, “We are maintaining an excellent reputation and 5-star reviews for the past 6 years.” The agency creates a happy environment for its workers and clients as well, especially during these most unpredictable and complicated times. Premier Care LLC is a rising star amongst many other competitors. Tamara Mosidze is planning to expand her agency in new locations and expand services nationwide.

Suggestions for Young Female Entrepreneurs

Tamara Mosidze is an immigrant from another country, plus as a female, speaking with a foreign accent, many years worked very hard and became one of luckiest people and now, her story is a true success story. She says, “America is the country where all your dreams come true. Dream and dream again, have a passion, have a goal, be honest, stay positive, work hard and never give up, if I did it, you can do it.” Her story inspires others. She sees things differently than others. Tamara Mosidze adds, “When you get to this stage where you see your potential and capabilities, your mind opens wider, all your fears fade and you are in control benefiting yourself and others as well. Be open-minded and never mean, rude, insecure or jealous. Learn from your mistakes. Be happy for others and always give help. Generosusity is magic word, you must give whether it’s good emotion or a monatery thing. Concentrate on quality only and don’t let greed control you. Do what you are good at, what is your talent, what your heart tells you, and it will all happen naturally. Every person has some skills, they just have to use them and they will succeed.”

Victoria Thompson: Helping Businesses to Grow with Leadership

The ability to read situations and react quickly is a key trait for entrepreneurs, but it isn’t always present. Those who are less experienced or need guidance when understanding these things often turn towards leadership coaching companies. These companies offer courses and programs that provide clients with the training and tools necessary to become successful business leaders.

Victory is Us LLC, founded by Victoria Thompson is one such leadership coaching company. Victoria has developed several customizable coaching programs that she facilitates for individuals, companies, and government clients. She has worked in leadership and training for over 12 years helping not only to lead organizations but to train others for leadership positions alongside her. The curriculum she delivers through one-on-ones, workshops, retreats, and as a motivational speaker was created to improve mindset and processes for total performance improvement.

Victoria achieves this by helping clients with company growth, goal & plan development, assessing their strengths and weaknesses, helping them grow their business from inception, and guiding them in the completion of strategic business growth tasks. She creates systems to monitor business growth and establish methods for improvement. Using spoken word poetry Victoria delivers a unique learning experience that harnesses the power of emotion to deep dive into personal and professional aspects of performance.

Victoria’s leadership education is built on an understanding of how to effectively manage people and processes. She had taken numerous courses on personal brand building, conversational leadership, and business start-up procedures. Victoria has a Bachelor of Science in Psychology from the University of Phoenix and Certifications in Green and Blackbelt Project Management from New Horizons. She is also a seasoned spoken word poet who has been developing her writing skills since childhood. She has learned strong leadership skills while attending Naval Aviation School to become a computer systems technician in the military. Her ability to communicate effectively, listen empathetically, drive innovation through creative problem-solving, and plan strategically is one of a kind.

Early Life

Victoria’s passion for inspiring people started at a very young age at a little white church in Beaumont, Texas. There she learned the power of the spoken word and the art of delivering a message with rhythm and genuine emotion in a powerful way. She soon started writing poetry at eleven and spoken word at about 16, fascinated by language and its ability to take people on an emotional journey. As a teen, Victoria wanted to know everything there was to know about, how to uplift and inspire people, and after the military how to heal them too.

Victoria joined the Navy as an Aviation electronics technician and it taught her how much she loved helping other people and the discipline it requires to be good at it. The military showed her what it means to lead a group through some of the toughest environments mentally, physically, and emotionally. And it left her wanting to do more, so hours after being honorably discharged she took her first psychology class. She fell in love! Discovering the science behind how the mind works felt like Disneyland, learning how mailable the brain is, and how thoughts create energetic waves was fascinating. About 6 months after getting her BS in Psychology She started working on Certifications to better assist the people she was advising. Victoria got her Certifications as a Green and Blackbelt Project Manager and learned how to translate goals and desires into achievable projects.

Throughout her career, Victoria has received many awards for her leadership skills, ability to facilitate perspective shifts, spoken word performances, and lyrical eloquence. As a Navy sailor, she received multiple ‘Plane captain of the month’ awards as well as a Cag 7 coin for exemplary leadership as shop supervisor during a detachment. She has received numerous academic awards and recognition for outstanding academic performance and is a Distinguished Texas Scholar. Victoria Thompson has been featured in Woman Entrepreneur Magazine and spoken at TEDx McHenry about the science behind spoken word poetry. She recently developed a project called “Spoken Free” to help rehabilitation efforts of at-risk youth and has been a volunteer with the COGIC for over 10 years.

Services that you can Depend on

Victory Is Us LLC is a collective of coaches and consults dedicated to the development and advancement of leaders throughout their journey. The organization offers interactive workshops, groups, individual sessions, retreats, and various online courses that cover self-awareness, self-management, interpersonal skills, effective team building, change management, process assessment, improvement, and maintenance. Victory is Us LLC’s unique method of delivery uses spoken word poetry to supercharge intentions and ignite the brain’s right hemisphere, increasing memory and cognition in ways ordinary speech does not. It is designed for business owners and companies looking to have that edge over their competitors. The ones that have reached a level of success that they know it is the small things that make the biggest differences. Some benefits include creating space for honest communication, self-reflection, and inspiration that disrupts in all the right ways. When it comes to building company culture and developing inclusion and diversity programs, Victory Is Us specializes in creating inclusive environments. Spoken word has also been known to resonate more deeply with marginalized groups such as women and minorities as well as anyone dealing with mental health issues. Clients experience improvement in creative problem solving, effective communication, clarity, and teamwork as well as performance.

Making Leaders, who can Lead!

Currently, the organization offers multiple customizable coaching packages, and speaking, and hosting services for businesses and individuals. Individual packages are primarily designed for business owners and entrepreneurs, who are seeking to improve their leadership skills and processes. Individual packages start with a 4-session pack which includes four 60-minute coaching sessions to allow clients to try out the services. They offer individual programs that are from 3 to 6 months and include monthly sessions, unlimited online and phone support as well as access to a mastermind group for a limited time. For teams and companies, Victory Is Us LLC offers packages ranging from 3 months to 3 years. Each program is developed and adjusted according to the needs and goals of the company. The retreats and workshops are offered separately and can be included in the company programs and are priced according to duration. Victory Is Us also offers a 30-day money-back guarantee for any reason on all packages, so clients can trust its commitment to providing services that are the best fit for them.

When the Pandemic Came

According to Victoria Thompson, “Studies show Covid has had a huge impact in the business coaching industry. One of the key driving factors for the business coaching industry is disposable income so when people have less income, they are less likely to hire a coach. The pandemic has caused me to shift from in-person sessions and speaking events to virtual. Victory Is Us LLC developed more virtual courses and workshops, we even had Facebook and WhatsApp groups that have become pretty popular.”

Challenges from the Male-Dominated Society

As a women entrepreneur in a male-dominated nation the biggest challenge Victoria Thompson has faced is unconscious bias. She says, “the powerful force of unconscious bias works subtly against women entrepreneurs. It refers to the inherent stereotypes we all develop regarding people such as beliefs about others based on ethnicity or gender. We are unknowingly influenced by these biases, which effects our interactions and decisions without truly knowing we are doing it. Some bias’s women face specifically include double-bind bias and assumption bias, which presents a challenge for me and any woman in leadership.”

Victoria’s approach to entrepreneurship is to constantly develop higher levels of self-awareness. According to her, just like in the military, the journey of an entrepreneur requires quite a bit of self-mastery to thrive. “The better I am able to understand myself as a person, my strengths and weaknesses, the better prepared I can set and accomplish the goals I’ve created. Understanding how I am perceived by others and how that is constantly evolving helps improve my interpersonal relationships.”

Victoria Thompson believes, another challenge faced by various women leaders who are slowly emerging, is the lack of sponsorships, which eventually stops the growth of many female entrepreneurs. According to Harvard Business Review, women struggles more than their male counterpart to reach the c-suite due to the lack of good sponsorships, which provides much-needed steppingstone opportunities. “

Motivating Leadership Teams

The vision for Victory Is Us LLC is to: “inspire, motivate, and support both young and senior leadership teams through building self-awareness, selfmanagement, and problem-solving skills to master a lucrative career and passionate personal life.” During the next 3-5 years Victoria Thompson plans to focus on acquiring funding for expansion, increasing brand awareness, building clientele, and further developing the organization’s Spoken Free Project. The Spoken Free Project is a rehabilitation program designed to help marginalized youth gain the skills necessary to transition back into society in a meaningful way. Victory is Us LLC’s goal is to expand from one correctional facility to the rest of the region within the next 5 years.

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How you perceive yourself, others and the world affects every decision you make, what opportunities you are aware of, and what people you attract. Self-awareness has tremendous benefits, but it requires consistent effort; mindfulness is a practice of continuous self-discovery.

When data transformation Creates Competitive Advantage

Data is one of the best sources of growth for businesses around the world. Data Analytics give precious insights into the daily operations of the companies. Analysis of data helps in coming up with an efficient way of working. It predicts market trends and risks simultaneously.

Data is the new ace in the business world. Many companies realized how practical data analysis is, and how significantly it affects the prospect of a business. The data transformation process makes data more organized. Both humans and computers will understand the transformed data, which will lead to better decision-making.

Some of the advantages of data are:

Decision- making

Data is the solid foundation behind the decision-making of many companies. It provides evidence and insights, which directly helps in the decision-making.

In many well-known companies, cutting-edge analytics process large amounts of external and internal data. The data is quickly analyzed to get the answers to the problem that a company is facing. The data produces valuable answers and insights to the business problem.

For example, if a team of people can not decipher the reason behind the fall of the profit of one of the products, then they can reach out to the solution of data analysis. The data will give them the answer like- due to overpricing of the product compared to other businesses, the product incurred the loss. So, insights like this are helpful. But one thing is Companies should standardize the access of data. Like the IT cell or data-analysts should not only access it, all the departments of the company should have the access so that they can make better decisions with it.

Data Personalized Content

The art of knowing what a customer or a buyer wants way before they even know that themselves means that a business can make their campaigns related to the market more personalized therefore making it better. A company can approach the process of data analysis to understand their customer and make a marketing approach that will attract a specific group of audience that they need for their business.

Some big companies have created a device. That will collect data on customer interaction and what they want to buy.

Data helps a company to analyze the effects of new products or services. And how they will help in the profit margin of the business.

Many theme parks use a device to interpret data on visitors’ behavior. So that they can create a more magical experience for people.

Development of product and services

Data analytics help enterprises understand their current business progress efficiently. It offers well-designed statistics that predict the future and provide knowledge on the recent market trends.

Data transformation services help in product analysis.

Product analysis is essential for companies because it gives a thorough knowledge of the performance of the product.

From discovering the best part of the product to why customers buy it, people can get every detail with data analysis. It backs up in the process of predictive analysis. Like if a company designs a product. How it will perform in the future market can be explored through the method of data analysis.

Another thing called data metrics is used by big banks too. The data metrics help to understand the client’s needs better. The banks use transactional data to spot whether a customer has paid twice for a financial service.

For example, if a person purchases travel insurance that is already there with a bank account. Then through data metrics, the bank understands the problem and informs that to the customer.

The process increases customer satisfaction and loyalty.

Cost reduction

Data is not only about the improvement of business or customer satisfaction. It is also about how a company can increase revenue and make additional profit.

Many companies use data to redefine the traditional methods.

Data also gathers information on a customer and their process of spending their money. This results in companies understanding how their business is performing compared to their competitors.

With data analysis, a business can come up with innovative ways of increasing its income.

Similarly, companies can make use of the GPS data from our smartphones through routing. It saves extra money for the company. GPS is not new though its new advanced features help businesses in saving both money and time.

Summing-up

As we saw, whatever the problem is, data is the solution for that.

With the usage of data transformation tools, any company can earn a large sum of profit. It offers enterprises the confidence with which they can defeat their rivals in the best way.

Everything is possible with data. Starting from targeting audiences, making strategies to improvise methods that are good for the business.

There is no limit to the value that data offers to organizations.

A company that will opt for data analysis will always enjoy its competitive advantage at the most.

Why the future of Data Analytics Is Prescriptive Analytics

Every company uses data analytics as a tool to get insights into their customer. Analytics became popular in the e-commerce sector for the benefits it provides to companies. That is why many big companies heavily invest in data analytics and insights to know more about their buyers.

As the trend of Artificial intelligence and machine learning, is expanding day by day, the method we use analytics also keeps on growing and changing with us.

Earlier, the businesses only focused on gathering descriptive data about the customers and the products. But now, the companies started to believe in both descriptive and predictive analytics to be more precise about a customer’s behavior.

So what exactly are descriptive and predictive analytics and prescriptive analysis?

Descriptive data analysis is the analysis of the data that provides thorough information about the things related to your company. It gathers information on stuff like sales reports of a month, marketing rates, web hit numbers. One of the main purposes of this analysis is to track the progress of a project initiated by a company.

On the other side, Predictive analytics is the data that offers information on the future progress of a company. It predicts what will happen in the future in your business. It understands more complex AI processes and machine learning. This factor helps predictive analytics to understand the algorithm of how well a product will perform and who will buy it. It also suggests effective marketing strategies that can gain profit for a product.

But this is not the end; we have another data analysis process called prescriptive analysis. This analysis is helpful for your company because it states all the better methods you can use to enhance the profit of a project. This data analysis not only describes what will happen in the future but also provide the solution and methods that can bring out a positive outcome. Prescriptive analysis is also becoming one of the best ways of analysis in the world of data.

Why Prescriptive Analytics is important

Each of these data analysis plays an essential role in the function of the data classification process for a company. We always do not need a complex algorithm running in our data. Sometimes, we just want to know the financial progress of our business or how much traffic our business websites are attracting.

For this reason, prescriptive analytics is becoming beneficial for companies. It improves the results and optimizes the overall performance of the project.

Benefits of Prescriptive Analysis:

Big data benefits

This mode of analysis has benefits, in which it makes a company aware of the new technologies or modern techniques that improve the utilization of resources. It gives us an insight into consumer behavior very well.

Companies use this method of data analysis to gain knowledge on the best social media engagement for better opportunities. The data analysis tells a business when is the best time to post content related to their project so that it gets the traffic it needs.

For front-line workers, prescriptive analysis suggests the best-personalized option, so that the business can improve its customer experience. It also enables industrial-scale data analysis to make it easier for a company to scale its internal decision process.

Companies use Prescriptive analysis:

This process of analysis is being used efficiently by many big companies.

Data enrichment companies saw a rise in the demand for prescriptive analysis among businesses now.

Many organizations use prescriptive analysis to produce engaging content that will be relevant and valuable to the readers. The more a business constructs relevant content, the more audience it gets. On top of that it through this analysis, a company understands its audience better.

It proficiently makes accurate business decisions for the project.

Future of big data for business

The future of prescriptive analytics will simplify analytical development for automated analytics.

The process does not need any human to decide for the business. It will generate automated decision-making for the company.

For example, if an enterprise needs marketing strategies for the best email they can send to a customer, automated analytics will provide that solution for them. The concept of prescriptive analysis is growing with time, and its usage will increase in the coming years.

Conclusion

The prescriptive analysis comes with many benefits, these benefits will expand the future of the online business in the best way. It is driving the future of big data analytics. The data transformation process became smoother with prescriptive data analysis.

Also, with this, the enterprises can avoid making any wrong decisions that will lead to the loss of the business. As it is the final tier in the modern data processing system.

The logic of business decisions will get evolve with prescriptive analysis.

A company needs this analysis in its big data strategy. It will help them to make business plans faster and better.

What is business intelligence? Transforming data into business insights

Business intelligence is a technology-driven process. The main work of this thing is analyzing the data and, after that, delivering all the actionable information. This process usually helps the executives, managers, and workers make good and informed business decisions. In the first part of the business intelligence process, all the organizations usually collect data from any internal data analytics or insights of the IT systems and other external sources available to them.

Hereafter that, they prepare this data for the file analysis process. After this process, they usually find and run a lot of queries that are present against the data. In this process, they also create data visualizations, all types of business intelligence dashboards, and reports to make the analytics results easily available to business users. They often use this data for operational decision-making as well as well strategic planning.

What is the goal of this process?

Here the ultimate goal of this business intelligence initiative is to get or take better business decisions that will be fruitful for the company. Here in this process, they also help the business organizations to increase their income or revenue. Here they also try to improve their operational efficiency, thereby using it to gain competitive advantages over all of the people who are their rivals in the business world. To achieve this goal, the business intelligence group generally integrates a good combination of analytics, data enrichment companies, data management, and all the reporting tools. Here they also try to find various possible methodologies that they can use to manage and then analyze all the data they have.

How do this business intelligence process work

Here it is a fact that a business intelligence architecture generally needs much more than just software. Here all the Business intelligence data is generally stored in a data warehouse. These are usually built for an entire organization. Here they can also be built for all the other smaller data marts that hold the subsets of big business organizations that hold the whole business or the individual departments or any business units. In this step, the data classification process is often used.

Here a big company usually has ties or has done deals with an enterprise data warehouse. In addition to that, they also store data on the data lakes, which are based on Hadoop clusters or other big data systems. Nowadays, these systems are increasingly used as repositories or landing pads for any business intelligence and analytics data. This process is especially used for log files, sensor data, text, and all the other unstructured and semistructured data types.

Importance of business intelligence data

Here the business intelligence data generally includes all the historical information and all types of real-time data that are generally gathered or collected from any source system. These are often generated on their own. This helps the business intelligence tools to support both strategic and all the tactical decision-making processes, which will be helpful for a company. Before they are used in any form, all the raw data collected from all the different source systems should always be integrated, consolidated, and then thoroughly cleansed by using all types of data integration and data quality management tools that are available nowadays. These are usually done to ensure that all the BI teams and business users using it are analyzing accurate and thereby consistent information.

All the steps that are involved in the BI process

Data preparation- in this step, the data sets are generally organized and then modeled for the analysis.

The analytical querying of a data

Here is the distribution of all the key performance indicators (KPIs) and all the other types of findings related to the business users.

The use of this information to help a person or a company to influence and drive business decisions.

Before, it was seen that the business intelligence tools were primarily used by all the IT professionals who ran queries for the companies. Here they produced dashboards and specific reports for all the different types of business users. Nowadays there it has been seen that their is change in this trend. Nowadays, all the business analysts, executives, and workers are using these business intelligence platforms themselves.

This has been made possible by developing all the self-service business intelligence and all the data discovery tools.

Conclusion

It is being seen nowadays that all the Self-service business intelligence environments are helping all the business users query their data, create data visualizations. Then it also helps them design dashboards of their company on their own. This process uses all other forms of advanced analytics like data mining, predictive analytics, text mining, etc. It has also been seen in many cases nowadays. However, they have different types of advanced business intelligence projects and software, separate teams of data scientists are doing them, statisticians, etc., to get the perfect picture of a company’s situation.

Virtual Onboarding – A Basic Checklist

Virtual onboarding is the process of integrating new employees into the workforce. Due to the global COVID19 pandemic and the subsequent lockdowns, many companies had to freeze hiring temporarily. However, now that it’s clear that remote working is the “new normal,” it’s crucial for organizations to have clear onboarding strategies for their new remote recruits.

Here are some activities and steps that recruitment managers can take to meaningfully connect their new hires with other remote workers on the team –

Clear Details

One of the unfortunate hallmarks of remote working is confusion. Many long-term employees struggle to follow instructions or understand project demands while working over the Internet. It’s normal for employees new to the organization to find remote working highly confusing for the first few weeks.

That’s why it is crucial to share clear and well-defined details about the organization, their responsibilities, etc., before their first day at the job.

Share organizational charts clarifying important names and titles that the recruit needs to learn on the first day.
Encourage other team members to bond with the recruits and help them memorize basic facts about the company, their responsibilities, etc.
To ensure remote recruits don’t feel isolated, partner them with existing employees. Managers shouldn’t hand the full responsibility of onboarding to subordinates. But, they shouldn’t refrain from delegation either.
Ask recruits about how they feel about their new workspace and culture.

Announce the Recruits

One of the most effective ways of welcoming recruits over the Internet is by making announcements. Traditional office initiations and announcements are tools that companies have always used to make recruits feel welcome. Carrying out these processes on the Internet is more rigid but not impossible.

Compose and share messages about the recruitment on group channels (e.g., Telegram groups).
Involve the recruits in video conference meetings. Make sure all members of the workforce are present on this call to welcome them into the company,
Send company-wide emails sharing details about the recruits.
Ask the recruits team-building questions in video conference meetings.

Team bonding is much more challenging when you’re working remotely. But that doesn’t make it less important.

Encourage Feedback

Whatever onboarding methods managers use to announce the recruits, they should always be open to feedback. Remote work is intrinsically isolating. The risks of miscommunication and misunderstandings are ever-present. The last thing managers need a recruit who feels unfulfilled or not included in their first week at the job.

Role-Specific Training

One or two hiring managers should oversee this part of the virtual onboarding process. Role-specific training processes typically last for a couple of weeks. During this process, hiring managers must –

Clarify team structure and roles
Establish clear expectations, both short and long-term
Give the recruits access to useful job-specific tools and resources that other members of the workforce use.
Describe typical days at work.
Explain how KPIs are tracked in the organization.

Joining a new organization will always be intimidating. To create comfortable environments for recruits, hiring managers must follow these steps to create safe spaces for them to explore, socialize, and ask questions about their new roles.