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Zuckerberg’s “Move fast and break things” is old now. These days entrepreneurs trust in something else, “moving fast without breaking things”. The Facebook founder wanted to explain the inner construction of a company with that trendy line.

These days, people are eager to showcase their products before clients without checking their proper condition. Sometimes, the product is not suitable for the country or the surroundings. But entrepreneurs never think of these points, and they want to showcase the product anyhow. Hence the tendency of using substandard products is increasing with each passing day. People are not bothered about the quality of the product, and therefore, moving fast is breaking things easily!

Present conditions: 

But post-Covid 19 and worldwide lockdown, this tendency changes. Every day, new data are collected by companies out there. These amounts of data can be reused, rechecked, and modified for the sake of anyone’s business.

Covid 19 made the whole world change their work policies. Under such circumstances, people handling these new data are also changing their way of working. Taking time to analyze the data and then reuse it per the company’s requirements is essential. People are thinking about new cloud migration policies.

What is Cloud Migration? 

Every company possesses a vast amount of raw data. Now all these data are not required for their on-site projects. Most of these data can be used for research purposes. Hence, companies need to shift unimportant data to the cloud.

This shifting is known as cloud migration. Choosing the right amount of data and proper cloud-native architecture is essential. Companies do have experts who have been working in this sector for several years. Selecting the appropriate files for the migration is very important. Hence, the experts take the help of a lot of policies. Let’s discuss some for a better understanding of this.

Cloud Migration Policies: 

Generally, four ways are used for cloud migration policies. Planning, Choosing the right place, Migrating the data, and validating the task.

•     Planning the whole migration from scratch: First of all, you need to know which data you want to move. Specific projects are going on in your company. You need to give privilege to the projects going on.

You have to buy resources if required for your project. So, before migrating your data, you should know whether this will be necessary or not! In the case of cloud space, you have to buy cloud space to contain more data than you will move from your on-site computer to the cloud. So, be sure whether you want to make more investment or not! If you are sure about this, then only choose the migration option. Discuss everything with your data expert personnel.

•     Choose the right cloud for the migration: Different types of clouds are available; Public cloud, private cloud, multi-cloud, or hybrid cloud. Depending on the type of cloud-native data you will place there, you need to choose the cloud type.
•     Migrating the data and apps: Now, you need to migrate your files to the cloud you have chosen. But before you do so, please check the data recovery and security policies of the cloud you have chosen. Some clouds are not reasonable when it comes to protecting your important data. So, be sure before moving your essential data to the selected cloud.
•     Validating the task: After migrating the data to the cloud, you should access it easily with the password. Please check whether the system is working the way it should work! If the process is smooth and hassle-free, your job is done!

Cloud migration strategies: Six types of  Strategies are generally available in the market.

•     Rehosting: Here, you are shifting an exact copy of the data being used in your environment. There are no changes made. You lift the data and copy and place it in the cloud.
•     Repurchasing: Moving the data to a new cloud requires a particular modification. Your employees may need to learn new policies and programs to work in this atmosphere.
•     Replatforming: This is almost the same as the Rehosting thing. A few changes are made in this case.
•     Refactoring: It is like rebuilding all the applications from scratch. Though it is the most expensive process, it would be the best to choose if you see a promising business future!
•     Retiring: We end up procuring lots of applications for several projects. Sometimes, many of these applications stay on the stack for years without being used! If you find some of these applications during the migration, you can turn them off as you may not require them anymore!
•     Retaining: Sometimes, we may find that our business is not ready for any movement at present. You may not see it worth using the migration at all! If you feel so, please visit the migration page a few months later, and then you might find it reasonable enough to invest in!

Benefits: 

Now, you have been told to move your data to the cloud. The first question that might arise is, ‘Why should I?’ Here are a few reasons you should or can move your data to the cloud!

Cost-effective: Hosting cost is enormous. If you keep all the data to your server, you need to bear many expenses. In the case of cloud hosting, someone else is taking care of your data in exchange for a significantly less amount!

Agility: Your team may stay at different corners of the world. You can work on the same project when all data is available on the cloud! Simple, it increases agility.

Recovering data is easy: Some third parties take care of your data, and they have a backup of it. So, even if the server crashes down and all data are gone, they are ready for backup!

Conclusion

Cloud migration is all about the present. Whether you want to work on data or development, cloud migration is totally new and very much in demand right now.

What is Google’s “local pack”?

It simply defines the insert displayed first on the results page (but just under the sponsored links) and includes:

1. A Google Maps of the searched area
2. A highlight of 3 Google Business files with basic information (rating, address, opening hours)
3. A link to view more results

It is mainly based on criteria of relevance, distance, and importance. Suppose the distance appears as one of the main criteria, if not the main criterion. In that case, Google specifies that its algorithm can favor relevance if it considers that a more distant establishment can better offer the Internet using this what it wishes.

• Relevance: It refers to the level of correspondence between a user’s search and a listing. By adding complete and detailed data about your business, you allow Google to understand your business better and match your page to relevant searches from your potential customers.
• Distance: this criterion is calculated according to the distance that separates each potential establishment from the geographical terms used in a search. If a customer does not specify a location, Google calculates the distance based on known location data.
• Prominence: Prominence indicates whether your establishment is known to the general public. Some places are more popular in the real world than on the Internet, and search results consider this metric when determining final rankings. Thus, famous museums, prestigious hotels, or particularly well-known brands are likely to benefit from a high level of prominence in the results of a nearby search.

Google Business Guide: Basic Features

The essential data

It seems to fill in your information correctly by respecting Google’s rules.

The most important thing is to be as transparent as possible about your activity, to be consistent between the different information.

• Establishment Name

This name should match the actual name of your establishment as your customers know it and as it appears on your storefront, website, and materials.

• Establishment Address

Provide the exact address and service area of your establishment. PO Boxes or mailboxes located at remote addresses are not permitted.

• Opening hours

Indicate your standard opening hours (when you are available to receive your customers). If applicable, you can provide your schedules for the current season instead. You also can add exceptional opening hours for certain days.

• Phone

Number Provide a phone number to reach your institution as directly as possible or a website that represents it. If possible, include the local phone number for your business rather than a call center.

• Website

Simply the URL of your site. Please note that your site’s performance also affects your local SEO; we will see this later in this article.

• Categories

Categories allow your customers to find specific results for the services that interest them.

Pay attention to data consistency.

If all these data must be consistent with each other, it is also essential that data is updated and consistent with this data on your site. If the Contact page of your site contains your address and telephone number, or if your establishment appears on a Store Locator, for example, all this data must be the same.

If Google, in the opposite case, you should also know that Internet users can suggest changes to the information on your Google Business pages. And therefore change your information for good if you do not react quickly enough. Google divides attributes into two categories, factual attributes, and subjective attributes.

The factual attributes will correspond to the concrete services offered by the establishment. A restaurant, the type of establishment with the most attributes available, will therefore indicate whether it is open late, whether it offers service on the terrace, payment by credit card, delivery service, etc.

Subjective attributes will appear based on reviews and comments left by Internet users. I assure you, there are no negative attributes, only the possibility of seeing badges added to your profile such as “warm atmosphere,” “excellent cocktails,” “suitable for children,” etc.

If the attributes help better understand your establishment for Internet users, the algorithm also considers them to make you appear in the right search. Do not hesitate to inform them.

The importance of pictures

The importance of visuals no longer needs to be demonstrated. If the aesthetic aspect is essential, the photos will also allow Internet users to get an idea of your establishment before going there.

If a user prefers an establishment with photos, the last argument is Google. Indeed, on an equal page, it will better reference the one filled in several visuals.

Use Google Posts

Google Posts allow you to communicate with your Internet users, like articles on a blog page. Therefore, you can send your news directly to the results page and Google Maps via text, photo, or video format.

There are several types of Google Posts:

• New: if you have added a new dish to the menu or improved the layout of your customer reception, this is the place to share it.
• Events: Maybe you are opening a new agency and doing an opening event. If so, make a Post Event.
• Offers the type of Post dedicated to discounts and promotions. Knowing that Google penalizes descriptions and other too commercial texts, the Google Posts Offers are the only places where you can push this type of information.
• Products: to appear in the “Products” tab, you can create Posts dedicated to highlighting the products you sell.

Google Posts communicate with your targets, but it’s also a great way to improve your SEO. By sharing relevant news, you will encourage Internet users to click and create more traffic to your site. More traffic leads to better stats, and a better-performing site leads to better SEO.

Nowadays mobile can be seen almost in every hand. Mobile is a device that turned into smartphones, so messaging and calling is not the only primary use of this mobile device. Nowadays, this portable device becomes an entertainment tool. When the time comes for entertainment, mobile games ensure to play the leader role in this field. According to popular research, when a person buys a mobile device, usually everyone downloads the game within one week on this device. Mobile games are a fantastic way for passing the time and having fun for the game players but for the developer is not only for time pass but also a source of income. The mobile game usually contributes about 60% to the market of global video. The mobile games have generated $49 Billion in revenue and a profit of 16.9 billion last year. If you are willing to develop a game, you have to face many questions in your mind. And the common question is about the cost of this development. So have a look at the process of calculating the cost of the development of the mobile phone.

How much will it cost for developing the mobile game?

The mobile game development cost can be around $5k-$40k for a single platform with basic functionality. If you are willing to develop the game with all the advanced functionalities and features, with support to multiple platforms, the development of a mobile phone can cost nearly $600k and above.

Nowadays, this game development flourishing market. With emerging technologies like Virtual Reality and Augmented Reality, these numbers will increase constantly. Here we are giving a list of game types and the estimate of their cost of development:

1.  Mini-game and its cost: This game development will take $3K to $ 10K. Even a normal mini-game such as Pac-man or Sudoku can cost around 3 thousand to 10 thousand for a single standard platform. If you are willing to have advanced multiple platforms and features, it will cost up to twenty thousand.
2. 3D game: Games such as Tennis clash and shooting, which comes with excellent graphics, can cost thirty thousand to sixty thousand for a platform. This price can also arise up to eighty thousand for the multiple platforms and advanced features.
3. The mid-level Game: These mid-level games, such as Cut the Rope and Angry Birds, will cost around sixty thousand to a hundred thousand. For the multiple platforms and advanced features, this price can arise up to one hundred twenty thousand.
4. The high-end game: The high-end game such as call of duty, PUBG can cost nearly one hundred fifty to two hundred for an ios or android platform. This price can rise to four hundred for the advanced features.
5. Real Money game: This game, such as eight ball pool, real money ludo, carom and rummy, can cost nearly ten thousand to fifty thousand for a platform. This cost can rise to a hundred thousand for advanced features and obviously for multiple platforms.
6. AAA game: These AAA games, such as FIFA and GTA, are costly. The development cost will starts from $300k. This price will also rise to $ 1 m, depending on the features, story and functionality.

The market snapshot of mobile games:

• There a more than two hundred three million mobile gamers you can find in a single country.
• A mobile game can dominate more than fifty per cent of the revenue of a mobile game.
• More than a seventy-two per cent of a mobile phone user in a country uses their phone to play games.
• This game market has been expected for reaching 4106.4 billion in the year 2021.
• Forty-nine per cent of mobile gamers typically spend money on mobile games.

Lastly,

The maximum downloaded apps are these mobile games. Though thousands of games are available on this app store, mobile gaming app development can still give an ample opportunity for revenue generation. So now the main question is how much it will cost to create a gaming app. So here we are giving them information that this development cost estimation will ultimately depend on several factors, including the design, type, story and testing. It would help if you decided upon the budget accordingly.

The best way to be visible on the maps web snapshot is to be regularly present on social media and share relevant information on a page specially dedicated to local searches.

Have you decided to embark on the e-commerce adventure or just opened a store? You are certainly not waiting for prospects to arrive on your premises or your pages by chance alone and have probably planned an advertising budget to make yourself known: magazines, newspapers, radio, TV, … but at what cost! The most profitable advertising campaigns are those generated on the maps web snapshot, especially those whose traceability can be total.

Merchant sites, commonly called online stores, are direct adversaries of traditional merchants. Most come from other regions, or even countries, for lack of leadership in terms of SEO strategy.

It is now a fact consumers shop on the internet or scan it for information on the company.

Boost your products, promotions, or events!

This space allows you to publish articles without limit and events or promotional offers. If they are well written (think SEO optimized writing), the latter will generate traffic thanks to referencing/positioning in your catchment area.

Tips to improve your maps web snapshot positioning

Local SEO: You have undoubtedly heard of these communication agencies who often talk about it on social networks and that many companies find a qualitative audience there. We provide a list of some tips that will allow you to improve your presence and better communicate with your audience and your prospects.

You need to know the most important keywords and the sectors that best define you.

Optimize your business page

It allows you to provide information about a company and attract new prospects or customers, both to your site and to your business or business. Therefore, its improvement is a priority to capture their attention and direct them to your site or social network pages.

Post pictures

You can publish many professional or personal photos on social networks; these must be of good quality, clear, and preferably original. Do not miss the visual communication on social networks because it is one of the most popular, and in a few seconds, their attention could be captured or not to the detriment of your opponent.

The main things to change first are:

• The property claim
• The insertion of the company name and the axial key term in the title
• The choice of the default category
• Display of contact data: e.g., telephone, email, schedules
• Short description
• Encourage your contacts and customers to post comments
• Display a call to action button per message (depending on the sector)
• Write a list of questions and answers (FAQ)
• Publish representative and quality photos
• Post explicit, buzz-generating videos

Referencing in the right categories

In practice, they allow you to define your core business. In other words, to position yourself in the right department of a store. When creating an account, it is common to see freelancers or business owners who have not called on a maps web snapshot professional register in a more or less close generic sector. This is the most influential factor for local SEO.

It determines the type of requests you would be best able to provide a solution or answer during a query on a given keyword. Therefore, you must select the one that represents the bulk of your turnover or brings a good profit margin.

Secondary categories allow you to describe your related or underlying actions with a limit of some sectors. You improve your general positioning by exploiting these sub-departments by becoming more visible.

Get more reviews/comments.

The marketing strategy of major brands has been able to adapt to changes in the behaviour of Internet users, which has resulted in the emergence of a new generation of entrepreneurs: influencers. They have become the preferred communication channel with a strong presence on social networks and often have a large community of “followers,” they have become the preferred communication channel. For these major brands, particularly because they are financially more affordable than traditional media and because the statistical traceability of returns on investment is almost total. Their job: to direct Internet users towards a purchase intention by using testimonials as a major argument.

Share maps web snapshot tips, tricks, and tips.

Internet users are fond of advice of all kinds; whether it concerns the presentation of a product, a user manual, or even an event, each text will inevitably generate phrases that generate visits and extensions on your maps web snapshot.

Some will publish every day, others every week or every month according to their desire, availability, or desire to use the maps web snapshot as a visibility vector.

Another big advantage of these publications, although they are qualitative and instructive, is their vitality!

 Enable Messaging

Messages are an instant chat app built into your Business listing for mobile use. Once activated, the application displays two action buttons on your presentation. The first launches a dialog box where you can send messages and share photos; the second is an action button offering to make an appointment or request a quote, depending on your field.

Messages are not enabled by default.

Here’s the procedure to follow:

1. Connect to your interface
2. Click on the “Messages” menu
3. Confirm your request for activation of the “Messages” function

Register in local directories and sites

Local directories are intended to meet the expectations of Internet users in specific geographical areas and are strongly recommended for local service companies and shops, whether physical or virtual.

To benefit from increased local visibility, a presence on these directories will effectively contribute to the notoriety of your maps web snapshot but also that of your Business page. It is also very likely that many customers or prospects are also present or visit this site.

Adopt a “Voice Search” SEO!

Most digital technology manufacturers now rely on virtual assistants, whether integrated into your car, phone, food processor, or corporate support. Voice control is booming and has now become essential.

The speed of response and its practical side is the basis of their development. Knowing that a person speaks almost many times faster than they write and that voice search allows you to keep using your two hands, it is easy to perceive the enormous possibilities that could arise from this!

If you write a short formulation in writing, On the other hand, opting for an oral conversational style whose research is expressed in an interrogative form, relatively precise, and using a larger number of phrases will significantly improve the relevance of the results.

The more precise they are, the more the answers will be because they are selected from the “long tail.”

Voice assistants select responses from 3 sources:

• The first results of natural referencing: hence the interest of positioning oneself in natural referencing AND local referencing
• “Featured Snippets”: these enriched texts, more complete than standard ads, are positioned at the very beginning of the results.

•           “Other questions asked”: the use of advice, tips, and tricks make it possible to respond effectively to the many questions that Internet users ask themselves.