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Christine Stoffel-Moffet: Helping Companies to Succeed

Everyone in this world has a story. Now it is up to us how we acknowledge the learnings along the journey of life. Christine Stoffel-Moffet is one such person who acknowledges all the learnings during her journey. She has enjoyed a wonderful career of more than 30 years in technology. Additionally, she also excelled in the areas of operations, sales, and marketing, which enabled her to become a multidimensional transformational leader.

Many people in the arena of global sports know Christine as the Founder and CEO of one of the most iconic sporting consortiums and annual conferences in the world S.E.A.T.

She leveraged her collaborative leadership style by building SEAT to be known across the Globe as a “Community” of like-minded professionals creating life-long relationships through sharing experiences, sharing projects, lessons learned, and the true essence of thought-leadership. Over the last two years, she served as the Interim Head of Enterprise Technology at NASCAR.

With her massive experience of driving transformation across the organization, as well as for 15 years through SEAT transforming leaders and global industry, she decided to take 30+ years of technology, operations, and business experiences and her entrepreneurial mindset to launch her new consulting company, Christine Moffett LLC to help as many organizations embrace evolution and transformation as possible!

Innovative Solutions

Thanks to the encouragement of several of Christine’s global sports colleagues and friends, the offerings of Christine Moffett, LLC are complementary to each other and leverage her core specialties as an executive leader.

Christine’s business consulting offerings are:

  • Mentoring & Coaching: Through coaching and mentoring, Christine provides individuals an opportunity to be heard. Through this process, Christine provides unique perspectives and insights giving them the tools to become the very best version of themselves with the ultimate goal of finding success in life through happiness, confidence, and empowerment.
  • Virtual CIO/CXO: Christine provides fractional, interim, or temporary executive-level strategy, guidance, advisory services, and supports HOW and WHEN businesses want it. From technology, data strategy, digital transformation, business operational optimization, network, and data security, staff coaching, mentoring, training, and optimization to leading your organization to embrace innovation and strategy for business growth.
  • Interim CIO- Transform IT Organizations: Through this service, Christine looks to guide under-performing and culturally-broken technology organizations to evolve into confident, service-oriented, strategic, collaborative, and innovative organizations becoming trusted advisors across their company through compassionate leadership, mentoring, skill assessments; enabling empowerment to deliver a well-defined strategic technology roadmap alongside the business and reducing technical debt to increase the operational bottom-line.
  • Board and Advisory Roles, including Start-ups: With 30+ years of expertise, she welcomes opportunities to leverage her multi-dimensional, executive, and global perspective, with unique insights in a collaborative format through Board positions or Executive Advisory roles.
  • Event Consulting: Christine believes a conference event should not be treated just as an event but as an adventure and a journey that everyone in attendance has the amazing opportunity to experience something special and feel proud that they attended. While creating successful, exciting, and engaging events for the global sports and entertainment industry, she has developed various unique methodologies that, if followed, will take an event from ordinary to extraordinary

Tackling Challenges

As a business leader, Christine faces multiple challenges. However, the biggest challenge she faces as a business owner is continuing to create new and creative ways to market her services enabling business visibility and growth. While the other challenge is to continue finding those ‘gem’ clients. For Christine, gem clients are those who are willing to change, willing to listen and have a deep desire to be the best company they can be for their employees.

Christine’s motivation comes from reading. She is an advocate of Audible, so she can listen to books while driving, working out, and doing daily chores. Once she used to tell people that she is a great multi-tasker. However, with growing experiences, she now looks to continue learning every day, which will eventually grow her experiences and knowledge.

Motivating People at Work

Christine believes keeping people around her motivated in order to be innovative and productive is a mindset and it’s all about attitude. She always keeps a positive mindset and constantly inspires creativity by involving people to be a part of the journey.

During her long leadership career and being a parent Christine has discovered that motivating people can be accomplished by trusting, showing appreciation, rewarding, and showing belief. So, she always suggests finding unique ways to inspire them every day!

A Business Leader’s Journey

As a business leader, Christine’s journey has been filled with heartbreaks, joy, fun loss, failures, excitements, successes, and basically everything that has made her who she is today. She has no regrets of mistakes along the way, only lessons learned along this journey and Christine is striving to continue being the best version of herself, every day.

For her there’s nothing more thrilling than mentoring and coaching professionals at all levels, helping them to look at their own situations through a completely different lens. Christine believes her journey as a business leader provides her the opportunity to share her life experiences with others in a hope that they are not alone, there are people to support them and listen to them.

Helping People to Succeed

Success to Christine is helping people to move beyond their current vision of themselves and be able to provide them mentoring and support to evolve as an individual and as a professional beyond what they ever believed could be possible.

Success to Christine is being able to use her 30 years of technology, operational, sales, and marketing experiences through her business consulting and advisory services, in order to enable organizations to transform their company or organizational culture, business processes, and strategy to embrace innovation, employee empowerment, increased operational optimization and renewed excitement in their business mission and visions for the future.

Christine says, “It’s exhilarating to watch professionals as well as organizations desire to change, and then for me to be able to be a catalyst in the change, is incredibly rewarding!”

Fai Chan: Redefining the Beauty through Science

Like many of you, we too are on a hunt for clean skincare products that also goes distances with the results. Deli Aroma has long been one of our go-to brands for that exact reason. We appreciate how intentional they are with sourcing natural ingredients at the peak of freshness, and it is clear such emphasis maakes a visible difference with results.

Fai Chan, Founder and CEO of Deli Aroma LLC understands the cause and wants people to feel better about themselves, by harnessing science to deliver. With her experience in the beauty industry and passion for research and innovation, Fai founded Deli aroma LLC in the year 2014. She is focused on making effective and ethical products available in the market.

She was born in China but grew up in Hong Kong, got married, and immigrated to the United States when she was 30 years old. She applied what she had learned in her previous life and maintained a positive relationship with the citizens of the USA—who not only treated her well but also provided her with possibilities in the fields in which she was interested. One of the many reasons behind setting up the business was to increase her self-worth. She recalls a meeting with the tour guide in Hawaii who advised her to get a job to improve her self-worth. He explained to her, “those who have self-worth appear differently than those who have not.”

A Coin has Two Sides

Deli Aroma LLC is a research-oriented company that strives for its excellence in providing custom-made integrative approaches to people with health concerns. The products made are tested repeatedly for ensuring their effectiveness and safety. It came up with an approach, ‘a coin has two sides.’ It implies in researching the treatment regimens of all-natural medicines and mainstream medicine’s intervention can make things better in an inescapable way.

While skin beauty can be achieved through a skin-deep approach, a bone-deep methodology can bring customers less work and more long-term results. Deli Aroma takes concerns in both inside and outside aspects of protocols, taking part in research conferences and peer-reviewed publications. It desires not to be limited to traditional medicines but also explores pharmacology with toxicology, to keep the company abreast of time.

The foundation for this paradigm was laid by Deli Aroma in Fai’s latest publication on Alzheimer’s healing in Drug Designing Journal Open Access. She believes that it is best not to interfere with her teammate’s jobs when they are working independently. “Your teammates won’t be able to grow if you intervene too much. The most difficult thing to strike a balance on is this,” she says. She attempts to establish an environment where they are free to express themselves; backed with her knowledge and skills from her marketing degree, she is interested in targeting the market niche to ensure that her works are of market value. She believes in exemplifying the positive aspects of one’s practice and creating some pleasant encounters while maintaining company ethics, making people to returning to Deli Aroma. She feels that one must not give up on his/her dreams even though the results are not pleasing as expected. “Building people up and encouraging each other to live the ‘best’ life they can is very important than letting negative emotions take control of your life,” she mentions.

Fai Chan believes that ‘invisible hands’ have aided her in achieving many goals in life. “I am a slacker, but I believe in reciprocity in this world. You need to lend your hand to others before you can receive other people’s help to advance too. That is why I do a lot of charitable work,” she says and believes to have charitable associations to help unite and achieve a greater good in both business and non-business spheres. “I devised a five-year strategy to encourage the work of a few artists. If this world is all about money, we won’t be able to develop our greater inner calling on the spiritual side,” she implies. She understands that many artists rely on others, thus she proposes establishing a balance between materialism and spiritualism. Being a curious and hardworking individual, she spends most of her time in research expressing research as her second nature. Moreover, she is a believer of God thus she paraphrases the Bible, “There is a time for everything. When you are on bad days, you will know that this will pass away… When you are in good company, then you should cherish what you have, as this will pass away too.”

Future Endeavours

When asked about her plans regarding Deli aroma, Fai Chan responded, “In three years, I intend to open my laboratory and assemble a team to carry out further ground-breaking research. For the time being, I can only build on what others have done in terms of foundation work to build on my own. After setting up my lab, I can have more in-depth and untouched areas in science or medicine that haven’t been discovered yet. I enjoy discovering new things, and discovering new things adds excitement to my life. Although I was able to tackle some of the challenges that lead to more advanced healing in this world, it is the exploration that offers the most fulfillment.”

To conclude, being an entrepreneur, she assures to ensures maintaining the quality of the products. Fai Chan considers this as a personal responsibility to provide happiness along with benefits to the people using her products.

Karen Seror: The Disruptive CMO

Some seemingly insignificant events often say more about us than a resume…

Promised a scientific career in the family tradition, Karen Seror decided to make a 180° turn and listen to her growing professional instincts: to make a career in marketing and communication and infuse it with her taste for success and challenge.

Karen graduated with honors from her marketing school and has never regretted this choice. It is certainly her appetite for disruption, while surpassing herself, and her taste for excellence which are the two fundamental pillars of her career path. These have led her to join the sector of new technologies which promise to shape the future.  She has, as a result, accompanied young startups that have revolutionized businesses, markets, and uses.

Karen first joined the web hosting company AMEN when it was created in 1999 as the marcom manager alongside the co-founders Patrick Chassany and Oleg Tscheltzoff.

AMEN was the first French company to democratize hosting and domain names. Patrick, the charismatic and bold CEO for whom everything seemed possible, instilled in her a taste for challenge and team spirit forever. With almost no marketing budget and facing an extremely large target group (individuals and SMBs), Karen took advantage of the digital revolution to make them the European leader in just two years. AMEN was sold in 2004 to Via Networks and then to the Dada Group in 2008 for $20 million.

This success led AMEN’s founders to propose a new adventure with the creation of FOTOLIA that

aimed to redraw the photography market by creating the first marketplace of royalty-free visual assets

priced at 1 Euro. By removing the price barrier, photographers could generate substantial or additional revenue from sales volume and companies could acquire affordable images to communicate more legally.

Once again, a disruptive approach in a very traditional and conservative market and the conviction that the internet was the ideal channel to democratize the use of images.

Karen also understood the importance of local specificities in a global market and the agility needed in order to keep up with market evolutions. “Think Global, Act Local” is her motto.

Since 2020, Karen Seror has led global marketing for GAMESTREAM, the world leader in Cloud Gaming solutions for the B2B market. In simple words, GAMESTREAM offers everyone the ability to play quality console games instantly and with unlimited access, on all devices (PC, tablets, SmartTVs, and set top boxes) via an internet connection, without consoles, without downloads. This has earned them the nickname, “the French Netflix of video games”.

Here again, Karen accompanies the success of a game changer that disrupts the traditional business models of gaming – much like Spotify and Netflix did for music and television – by democratizing the joys of the video game experience itself.

In these different roles, Karen has been at the forefront of several disruptions that have shaped the digital economy. Among them:

  • Digitalization

“Digitalization aims at transforming traditional processes, objects, tools or professions through digital technologies in order to offer new revenue and value generation opportunities on a global scale.”

As with all the start-ups Karen has worked for, this principle of empowering payments, processing numerous logistical steps online, and massive content distribution has had a real impact on the productivity of GAMESTREAM’s services, all of which have allowed her to target the international market and quickly ensure the final profitability of their offers.

  • The Cloud Economy

The pandemic has accelerated the adoption of the cloud by changing the way we work, making telecommuting the norm overnight. Once considered a mere technological option, it has quickly become an essential part of business-as-usual across all industries.

The second age of the machine is the cloud economy. Driven by the pandemic, the European market reached 7.3 billion euros in Q2 2021. “The whole world is going digital. And we are seeing e-commerce become commerce itself,” says Seror.

As it has developed, we have seen the creation of an ecosystem based on two pillars: the high-performance hosting of applications and the feeding of them with content to generate regular revenues. “Content is key and complements technology,” Seror states.

  • The Subscription Business Model

Karen Seror : “In just a few years, the distribution of services has undergone an interesting transformation. The unit purchase (pay per product/service) has given way to subscriptions allowing us to build customer loyalty and for companies to predict their annual revenues, which is very reassuring for investors! The popularity of subscription services with tacit renewal, symbolized by Spotify or Netflix or other office software, is no longer in question and Gartner has predicted that 75% of companies selling directly to consumers will offer subscription services by 2023. The challenge is to have the right approach to pricing, on boarding, and data analysis.”

Seror goes on, “This ongoing transformation of sales models provides an exciting field to explore for a Marketing Director, especially in the digital sector, and thanks to GAMESTREAM, I have the opportunity to observe many other service monetization models that are developing alongside the sacrosanct subscription model”.

“With the upcoming arrival of the Metaverse and NFT, new and exciting challenges are offered to marketing managers in all types of industries who, like me, have lived through several digital revolutions…” says Karen Seror, The Disruptive CMO.

Yoana Boyanova: Helping Organization to Make the World a Better Place

Meet Yoana Boyanova, a Senior Member of Technical Staff at VMware Bulgaria, VMware’s largest R&D office in Bulgaria.

VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. At the heart of everything it does lie the responsibility and the opportunity to build a sustainable, equitable, and more secure future for all.

VMware streamlines the journey for its clients to become digital businesses that deliver a better experience to its customers and empowers employees to do their best work. Since its foundation in 1998, VMware’s employees and ecosystem of over 30,000 partners have stood behind the technology innovations transforming entire industries—from banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation.

Every day, VMware’s employees work to solve its customers’ toughest challenges through disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes, and more–to define the digital foundation that will accelerate the next wave of innovation.

With almost six years of experience as a Front-End Developer, Yoana is currently moving into a managerial role. Prior to joining VMware, Yoana worked in EPMA Systems. She completed her bachelor’s degree from Sofia University St. Kliment Ohridski and her master’s degree from the New Bulgarian University. Yoana is also a part of a non-profit group named ‘Women who code”, which focuses completely on supporting women in technology.

Currently, Yoana works on a leading Cloud-Service Delivery Platform which is part of VMware’s Multi-Cloud Program. The organization has a variety of clients who are mainly service providers, and its product is critical to their business. For Yoana’s team, clients’ needs are always with high priority.

The Journey towards Leadership

While at school, Yoana was very good at maths, and the most perspective career then was to be a software developer. That’s how she moved to Sofia from her hometown to study Information technologies. It was hard at first and Yoana studied a lot, but only a year and a half later she got my first job as a junior UI developer. Meanwhile, she was studying Project Management at the university and soon realized that management is what she wanted to do. Later Yoana started working for VMware, joined Women Who Code, spoke at several conferences, and she served as a mentor in an academy and mentor to a girl intern. Yoana was performing well as a technical team lead for a small team, which helped her to get recognized, and now she is moving to a manager position. She hopes this will eventually help her try something new, which can help her gain a lot of experience.

Yoana feels the need to align her team goals to the company’s objective and, key results. She says, “We live in a very dynamic time, and I need to be very agile and at the same time to step in very fast in my new role.”

Creating a Balanced Industry

Yoana suggests that it is important to show that everything is possible and the only thing matters are who you are as a person and what are your skills. She believes, companies can make more events for diversity inclusion, take part in various initiatives, organize internal programs, and more.

She strongly believes, VMware can win the Multi-Cloud world as the company has the right portfolio and right people to do that. She is quite excited that she is a part of a one really big initiative which can bring a lot of changes to the world right now and she can do a lot with her work to support it.

Suggestions for Upcoming Entrepreneurs

When we asked Yoana to give some advice to upcoming leaders/entrepreneurs, which will help them, she says, “Don’t be afraid that you can fail and that it seems it’s a “men’s world”. We live in a modern world and anyone can achieve anything.” She also adds, “If you need some inspiration or source of strength, you can contact an already successful woman which can help you to grow. And yes, there are a lot of successful great women out there!”

Satisfied Clients

“VMware is the glue that holds our multi-cloud strategy together. It allows us to share resources, tools, and data between Amazon, Google, and our own private cloud environments.”- Salvatore Cassara, CIO, SGB-SMIT Group

“We deployed VMware SD-WAN Edge devices to extend the same level of user experience to the home as if our employees were working onsite.”– Emil Patel, University of Texas MD Anderson Cancer Center.

“Hyundai AutoEver has been focused on application modernization with VMware Tanzu and heavily invested in internalized capabilities like DevSecOps and microservices.”– Jung Sik Suh, CEO, Hyundai AutoEver

Quote

 “Never give up – everything is possible.”

Unleash The Power of Neuroscience to Master Your Mind & Business

By Jodi Pliszka, Ph.D. – Neurolicity

Crash! I was in a car accident that would change my life forever. I awakened with gobs of hair on my pillow and each time I took a shower, clumps of hair would clog the drain. I fell into a deep depression and couldn’t believe that all of the hair over my entire body was gone. I was a bald woman living in a society where hair defines a woman’s beauty. How could this be happening to me?

I figured that I had two choices, I could survive and be miserable, or I could learn to thrive and help others along the way. I had an epiphany and soon learned how to take my thoughts off autopilot and rewire my own thinking to achieve any result that I wanted. “If you can’t change your circumstances, learn to change your perspective” became my motto.

We all have wonderful gifts, like fingerprints. When you take the leap of faith to open up and share your vulnerabilities, you can help so many people. Now, I’m showing women entrepreneurs how they can empower their minds and create ground-breaking success in their own businesses.

What happened next? I got married, moved to New York and my daughter, Jess,

was born. A few months after her birth, my ex-husband decided that he didn’t want to be a dad and left us. Instead of panicking, all over again, I used the same process I used to help me get over losing my hair and guess what happened?  It worked! I changed my perspective and everything turned out positively for Jess and I. This made me think, “if I could get over losing my hair, my husband, my house (we were homeless for a short time during the divorce) and still have hope, I could apply these principles into the business side of my life.

Success began following me in whatever I decided to do. It seemed almost like “magic.” No matter what I wanted to accomplish, I accomplished it. My check list was growing.

Invent an award-winning product. Check!

Write three award-winning books. Check!

Quit my job at the hospital and create a million-dollar company selling the product I invented. Check!

Win a Top Finalist spot of ABC’S American Inventor TV Show and work with Simon Cowell. Check!

Create Neurolicity, a business for helping women entrepreneurs flourish. Check!

Get featured in Forbes, Entrepreneur, ABC, FOX, CBS, NBC news and articles, globally. Check!

Be featured on Lifetime TV’s Health corner as an alopecia advocate. Check!

Win the Enterprising Women of the Year Award. Check!

Create Neuromarketing Simplicity and help women entrepreneurs grow highly profitable businesses. Check!

As you see, my simple neuroscientific system has allowed me to do whatever I want in life and in my business, with almost guaranteed success. But my system also worked to save my life!

Five years ago, I ended up in the hospital for nine days with a 106.1 fever. I had a sinus and throat infection, influenza, pneumonia and strep A seeped into my blood; I was in Septic Shock! I had a rare brain infection and almost died. I began teaching my body how to kill off the infection, one white blood cell at a time. The doctors said my recovery was a miracle, but I let them know that it was actually based in science and my knowledge of understanding how to control my brain and body. I’ve since gone through five throat surgeries, two broken ankles and nothing has stopped me from helping others, because of my proven formula for success.

My daughter, Jess, was a straight A student and graduated Cum Laude, pre-med with a Bachelor of Science Degree in Psychology and a Master’s degree in Professional Counseling.  Jess is a board certified, licensed Neuropsychotherapist and owner of NeuroJess Women’s Neurocounseling Center. Jess started her own private practice, just one month after graduating and receiving her license. (Which is unheard of.) Within only a few months, she has a full, thriving practice.. Jess is a specialist in working with neurodivergent women, LGBTQ+ individuals and multicultural women. She has been epically successful in her personal and business life by implementing the very same principles that we teach women entrepreneurs, coaches and consultants. Jess is living proof that even though she was raised by a single mom, she didn’t lack for anything and the processes we teach really does work!

Here’s a question for you. “Did you know that you can take the challenges that you’ve endured in your life and turn your own obstacles into opportunities to help others?” All you need is a proven neuroscientific formula that will allow you to tell you story in a way that will attract people to you and get them to stop ignoring your messaging.  But how do you do this? You can learn how to activate the psychological triggers in the brain that prevent people from scrolling past your messages. When you stop using outdated ‘benefits marketing’ and start focusing on ‘emotional marketing’ (something every women entrepreneur is great at doing) you can have success almost like “magic,” as well.

Helping others turn their dreams into reality has always been a passion of mine. I love to use neuroscience to prove that if you don’t have a strong mindset, it’s really hard to have a powerful impact on others and nearly impossible to achieve your goals. In order to gain the trust of others it’s crucial to be able to back up your words with actions, and we do just that. We openly show the successes that we have earned, by taking our thoughts off autopilot and rewiring our own thinking, and you can learn to achieve any result that you want to achieve, as well.

You don’t have to be great to start helping people, but you need to start helping people to become great.   Here are free trainings for you: neurolicity.com/information1 and neurolicity.com/extraordinary.

Cloud Gaming – The New Medium Entertainment

Since its appearance in the 1960s and its progression with the rise of micro-computing, video games have regularly benefited from the advances of the digital world to become an art form in its own right and a globalized and intergenerational leisure activity.

As streaming (or Cloud Gaming) reshuffles the cards in the video game industry and 5G promises to accelerate its democratization, let’s take a closer look at its contributions in terms of convergence, uses and business models, and why we think it will be the video game medium of tomorrow.

Computers have never been able to do without video games. Proof of this is the 1960s and 1970s, which saw the appearance of the first so-called popular games such as Spacewar in 1962, Pong in 1972 (a very basic tennis game) and Space Invaders, which were often accessible primarily on desktop machines, the ancestors of our current microcomputers.

With the miniaturization of the computer will come the time of the consoles connected to the television set and which will propel the game in the domestic universe. The video games leave the closed framework of the game rooms to invite themselves in the heart of the living rooms and families.

Over the next 40 years, screens will have so invaded our daily lives that the use of games will now be based on a wide variety of media: televisions, computers, arcade terminals, smartphones, electronic tablets, Smart TVs… and of course consoles, the latest of which are in 3D.

The video games devices will also see many changes in the field of fixed consoles (e.g. PlayStation, Xbox, GameCube, Wii®) or transportable consoles (e.g. Game Boy, DS and PSP). In addition to wireless joysticks, there are gyroscopes that detect the position of players’ movements in space.

Futhermore, virtual reality is becoming more and more present (for example, immersive interactive simulation: visual, sound, haptic). In addition to technological advances and thanks to the emergence of social networks, the world of video games has become more social and cultural.

Pokémon GO and World of Warcraft have become social phenomena and confirm what everyone has already understood.

Video games have now become a key sector in the entertainment industry and a multi-billion dollar industry.

Indeed, the world of video games is populated by characters that have become famous such as Pokémon, Mario, Sonic, Pac-Man, Rayman or even Lara Croft, which will give rise to as many franchises and animated or cinematographic adaptations.

  • Cloud Gaming or the emergence of a medium

With the arrival of Cloud Gaming technologies, video games are on the verge of a third revolution marked by:

– Ultra availability:  This is the possibility for everyone, everywhere and all the time to indulge in the joys and pleasures of video gaming. This promise is about to be fulfilled thanks to the deployment of 5G, among other things, but also to the ability of Cloud Gaming solutions to adapt to bandwidth constraints, particularly in emerging countries where economic barriers and low bandwidth have long restricted access to video games.

– Ultra pricing: It is characterized by a variety of business models: unit purchase, unlimited subscription, introduction of a digital currency NFT to obtain virtual objects, freemium, more or less immersive and personalized advertising spaces and which all correspond to as many user profiles. They will cautiously but surely relegate to the background the ecosystems associated with console-type media and the closed ecosystems symbolized by the Apple App Store.

– Ultra playability:  Servers managing sophisticated games in agnostic mode, strong involvement of players from game creation to participation in metavers, disappearance of social, demographic and geographic boundaries.

– Ultra-convergence: Video games inspire and aspire other art forms and converge with other disciplines such as medicine, which have integrated them into the therapeutic field (neurology, autism, cancer…).

One of the most striking examples of this convergence, born during containment, is the development of virtual concerts. The most recent example of experimentation in this field is certainly the concert of the rapper Travis Scott which took place on Epic Games’ license: Fortnite. By launching a game, players were able to enjoy a creatively staged virtual concert, in which they could move freely around the star’s avatar in a performance realized through motion capture techniques.

In another turn of events, the video game world, after having plundered the musical heritage to provide soundtracks like the GTA franchise for Rockstar Games’ Grand Theft Authority, sees this same publisher investing directly in the discovery and production of talent, with the objective of having original music directly available and appreciated by its community, while playing the game of distribution via music streaming platforms.

Generation Z had adopted YouTube as the single screen for their video explorations, overtaking their parents’ television and platforms like Twitch.

Generation Alpha will probably be the one of the Metaverse, a concept at the crossroads of virtual reality and social networks using video games and their uses.

Microsoft’s recent acquisition of the giant Activision-Blizzard for $68.7 billion will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse”as Microsoft CEO Satya Nadella confirmed.

Of course, the virtual world is not in its infancy. Gaming, in particular, has been investing it for several years. Second Life, a virtual world that created a buzz among some 30 million users in the early 2000s, is a good example. Since then, the gaming industry has been offering its own virtual worlds, with increasingly elaborate and interactive content, like the virtual mini-concerts of the game Fortnite and their 12 million spectators.

But these universes remain limited to their own game, whereas the metaverse intends to sign the advent of an interconnected virtual world and draw the contours of a future Web 3.0.

Everything will then be a question of the virtual experience’s quality. A few milliseconds too much delay in an interaction, the expression of a face (the metaverse promises to reach this level of detail) or worse, an interruption of service, and these new virtual offers will disappoint.

So, metavers and other virtual worlds will only take off, if they can rely on storage, connectivity and network infrastructures that are up to the challenges that Cloud Gaming is currently facing.

  • Cloud Gaming reinvents and democratizes the gaming experience

Cloud Gaming technologies, which are omnipresent among telecom operators, are now at the heart of the development strategies of console manufacturers and video game publishers, and are on the way to converting almost all gamers, thanks to an increasing improvement in performance in terms of accessibility, playability and graphic quality.

They still have to find the right balance between economic models and creativity, mass consumption and inclusiveness, openness and respect for ethical rules.

Author – Karen Seror CMO at Gamestream

Grace De Alvaro: Sweat Solutions

Grace De Alvaro discovered a need to disrupt the existing cosmetics solutions when sweating and getting soaked doing sports. Noticed her skin blotching and her makeup running down her face she investigated the options. She wanted makeup to be healthy while staying on through activities. The existing waterproof formulas often contain questionable ingredients and are difficult to remove. We tasked ourselves to reformulate making lighter, cleaner and easy to get off product free from toxic ingredients. Free diver and swim/yoga coach Ruth Osborn, often in remote places, takes off the mascara with simple coconut oil.

Sports HAI is currently in the process of creating new products that perform to the highest standards for those who sweat, discovering that it was gaining consumers who sweat for reasons other than sports. Sports HAI’s clients play a major role in the brand-building process, taking client feedback into consideration when creating formulas. We want to make effective products using healthy ingredients, that we use ourselves and our loved ones.

Journey of a Women Entrepreneur

Grace’s entrepreneurial journey hasn’t been without challenges, as any woman-led start-up, the statistics are that only 2.3 percent of venture capital goes to Women Founded Start-ups. When asked about her journey as a woman entrepreneur in a male-dominated world, she said, “I’ve been lucky to find investors with experience in the beauty space, who are not venture capitalists.”

As part of the market research for Sports HAI Grace De Alvaro has participated in a couple of Marathons, in New York and London, as well as multiple half Marathon’s and triathlon. Getting out of the comfort zone is part of the job. Starting a startup is not glamourous, it is high risk and full of challenges. keeping focused and finding ways to inspire people to come on board who are prepared to believe in the idea and work with no financial reward, at the start.

Effects of the Pandemic

We all know the effect of the ongoing pandemic on the industry. Coronavirus has changed the way beauty business used to work. Covid-19 gave the startup some time to re-strategize the brand and its offerings.

Specific

HAI’s line up of products have been designed to help athletes look and feel great about themselves, whether they are running a triathlon or sweating it out on a gym. The company’s launch of the Active Skincare range includes a tinted SPF 50 and a conditioning lip complex, have both won Independent Beauty Awards. The line-up is great for daily use, to keep face and hands protected from sun damage during those outdoor running sessions. Our products speak for themselves.

Charis Michelsen: Helping People Look and Feel Their Best

Imagine if you landed in New York from a small town in Oregon to study art and fashion design at Parsons School of Design/The New School and within two weeks were scouted to model by a photographer for Harper ’s BAZAAR magazine while standing on a street corner. Sounds fascinating! Right?

This is the story of Charis Michelsen, the Founder/CEO of Fashion Style Beauty Network.

Modeling led to acting in movies for Charis, and while on set, she was inspired by the wonderful work she saw created by make-up artists and stylists and decided to take classes to get her professional makeup artist’s certification for fun. She’s since worked as a national and international spokesperson and product educator for one of the world’s most prestigious cosmetic brands and a makeup artist for celebrities, music videos, and movies. During her tenure as a spokesperson for the cosmetic brand, the top question she was asked was, “How do I look my best?” Charis told us, “everyone wants to know how to go from looking plain, like a star without makeup, to a star on the red carpet. So, I set out to create a foolproof scientific system that could give each person this experience, as well as answers to tough beauty-related questions that didn’t have answers — and thank God I succeeded.”

From her discoveries, Charis created the world’s first Universal Beauty Standard System™ and some original make-up application techniques. After one of her dear friends pointed out that she must put her findings in a book to reach a greater audience, she did, and entitled it ‘Hollywood Beauty: The Art of Star Makeup.’ Charis wrote a second book for men and named it ‘Grooming for Men: From Dirty to Polished.’

Charis’s two books are self-illustrated and styled to be coffee table books. They’re viewable on her website, which is charismichelsen.com. They aren’t available for sale yet but will be soon.

Charis applied her Universal Beauty Standard System™ to fashion and cosmetic products and created an artificial intelligence (AI) personal stylist that connects an individual with their ideal clothing, accessories, and cosmetics and styles them. Charis’AI Stylist answers the question ‘what should I wear?’ for everyone, but without dictating personal style to anyone. She believes her AI Stylist will reduce returns for fashion and cosmetic vendors, which will help increase their profits.

Charis also developed a glossy half-hour documentary-style TV show she hosts entitled Fashion Style Beauty. The Fashion Style beauty TV show explores the exciting and entertaining world of fashion, beauty, and style and offers fashion and cosmetic happenings, history, information, education, and advice.

She’s also designed and patented a diamond-dot pattern that’s expressed in twenty colors. Her pattern contains a unique color technology that helps each color act as a neutral, so it’s more compatible with a range of outfits.

Charis added, “I would like to eventually launch a line of fashion and beauty products. The AI Stylist, along with other unique features, such as reliable, educational fashion, style, and beauty content, will be housed on an online platform, Fashion Style Beauty Network.”

Charis’s Fashion Style Beauty Network is an online shopping network, like Amazon, that allows vendors to sell fashion and cosmetic products to consumers, but thanks to Charis’ game-changing AI Stylist, vendors’ products will be directed to the consumers they’re most correct for. And users can shop for and purchase fashion and cosmetic items, similar to how one shops on eBay, that are ideal for them or their clients, if they’re a professional stylist, via their Stylist account on the Fashion Style Beauty Network platform.

Path Breaking Services

Fashion Style Beauty Network offers three distinctive features:

  • Fashion, style, and beauty content, endowed with Charis’s expertise, to entertain and educate consumers on how to choose and use cosmetic and fashion products and services for best-individualized results.
  • Curated information and news that could inspire the purchase of fashion and cosmetic products.
  • Revolutionary self-service Artificial Intelligence (AI) personal shopper technology founded on a science-based Universal Beauty Standard System™, providing ideal, personalized product, service, and styling suggestions.

And the best part is, all these features offer real-time links that connect users to the Fashion Style Beauty Network platform’s other features, so users can conveniently purchase beauty and fashion products and services at peak interest times, which could profoundly enhance fashion and cosmetic vendors’ ability and frequency to reach their ideal target market and increase sales.

Improved Client Satisfaction

Fashion Style Beauty Network’s clients are multi-ethnic, all-gender consumers of beauty and fashion products and services between the ages of 18-75 who aspire to look and feel great.

According to Charis Michelsen, the Fashion Style Beauty Network online platform will provide its consumers with a one-of-a-kind experience and help them look and feel their best.

First Mover Advantage

With never-before-seen features that solve huge industry problems, like the AI Stylist, reliable educational content backed by the world’s first Universal Beauty Standard System™ and Charis’ books, which are world’s most comprehensive beauty resources, and having a founder with credible, expert-level fashion and beauty knowledge, Charis Michelsen is in a position to disrupt the industry .

According to Charis, no other company offers what Fashion Style Beauty Network offers. She added, “Like Martha Stewart, who’s the face of her successful brand related to the home, I’ll use my fashion and beauty expertise, spokesperson background and face, and Fashion Style Beauty Network platform’s unique offerings, to elevate Fashion Style Beauty Network.”

A Proud Entrepreneur

Charis has always been a firm supporter of women in business and has contributed to publications like H3R Magazine, a women’s business magazine. She’s very proud of women entrepreneurs and hopes to see more women supporting women.

Charis pointed out, “I don’t consider myself at any disadvantage in the business world because I’m a woman. As a woman, I single-handedly created an Artificial Intelligence [AI] Stylist, which a male entrepreneur I know of hired MIT to create, yet MIT failed at creating.”

When it comes to the challenge of being a leader, Charis believes a genuine leader, no matter the business, must encompass the ability to show gratitude, be a mentor, value others’ opinions, encourage others, and have open conversations.

Awards and Accolades

Charis, who’s ranked number five out of the world’s top makeup artists by Ranker, was awarded the title of one of the ‘Top 30 Most Inspiring Women To Look Out For In 2022” by Disruptors Magazine, a publication for the world’s most successful leaders, executives, and investors, named “One Of The Top 30 Personalities Disrupting The Fashion Industry In 2022” by the top business magazine the NY Journal, and deemed the new face of the beauty industry by Vigour Magazine. She’s also been nicknamed the “Martha Stewart of Makeup”, as both she and Martha Stewart use their expertise and face to represent their brands.

Future Roadmap

When asked about the future roadmap of Fashion Beauty Network, Charis Michelsen said, “I want my company to be the Amazon of personal shopping for fashion and cosmetic products.” Charis Michelsen believes her company will build fashion and cosmetic vendors’ businesses and help individuals find ideal cosmetic and fashion products. She added, “My AI Stylist’s personal styling feature, which can style an individual better than a celebrity stylist, will change lives for the better, by maximizing a customer ’s wardrobe and giving them more self-confidence through guaranteeing they always look their best.” In the next five years, she expects her company to thrive and be a catalyst for an upcoming change in the industry.

Meena Krishnan: The Steadfast Leader

In this edition of Most Empowering Business Women to watch out, we would like to tell a story about life, struggle, and entrepreneurship. This is the story of Meena Krishnan who is the President and CEO of Inoventures, LLC. Her story stands to show how overcoming obstacles can leave a positive impact on the economy, community, and personal growth. Faced with the sudden tragedy of losing her entire family (she grew up with) in a car accident, Meena was stunned on her career path.

After many weeks of self-reflection, she realized change was the only constant, and facing it head-on was the only option. She decided to carry on the legacy of her departed family by impacting the community in a meaningful way .

This realization became the energy behind starting her own company, Inoventures with a drive to make an impact. Along with her two Master’s degrees in Econometrics and Systems Engineering with Ph.D. experience, she went back to Wharton Business School and equipped herself with the necessary tools to be an entrepreneur. Driven by a unique core value system, customer-centric focus, and employee-centric policies, Meena’s company Inoventures has seen a staggering growth of 3255% in 2014-2016.

The organization is completely employee-centric; all of its staff works from home and yet provides top-notch services resulting in mutual synergies. Allowing employees to strike a work-life balance while instilling innovation has enabled us to provide top-notch customer satisfaction.

Solving Clients’ Needs with Great Services

Inoventures together with its subsidiary SciMetrika LLC provides Public Health IT services to the Federal Government and commercial customers. As a HUBZone and Woman-Owned Small Business, Inoventures has supported every division of CDC in preventing Public Health issues such as COVID 19 prevention, Malaria, Ebola prevention and also providing diversified population Health to the 500 plus Indian Native Populations across the USA.

As part of innovative IT modernization efforts, certified by the Carnegie Mellon Institute at CMMI Level 3 and ISO 9001:2015, Inoventures has supported US Census Bureau with the Decennial efforts, FDIC, various divisions of EPA, National Institutes of Health to mention a few. Under Meena’s leadership, Inoventures has won several Industry Awards- 2021 Top Health IT company by Silicon India Magazine, 2020 Enterprising Women of the Year Award, 2018 HUBZone Owner of the Year by National Contractor Council, 2018 Women In Technology Leader, 2017 BRAVA Women CEO of the Year, 2017 Washington Business Journal’s Minority Business Leader of the Year.

Meena says, “Our customers are Federal Government and Commercial customers. We practice our core values in providing our day-to-day services.” The company’s core values include top-notch customer service, employee engagement, and innovation. Meena and her team at Inoventures make sure they engage with their employees to serve the customers in the best possible way. The organization always thinks of “what is our customer’s pain point?” because if it does not have a happy customer, it does not have an opportunity to serve. With employee engagement and the importance of innovation, they have created a self-fulfilling value system that perpetuates trust and faith from the customers.

Standing Out in a Competitive Market

“When we do our work with the core values mentioned above, our brand speaks for itself.” says Meena Krishnan. The company certainly shares its joy with the industry via traditional social media. However, the organization believes in being humble and authentic to its mission-critical customer base. Then its customers spread the word about the brand which is the most essential ingredient for sustaining brand value.

Tackling the Pandemic

Inoventures is doing its business in the Public Health domain, and it has been making a difference at the Indian Health Services in preventing COVID 19 among the 500 plus Tribal populations. The company just proposed a unique approach to contact tracing within those populations, adhering to the cultural sensitivities of the tribal communities. While it is always able to rapidly deploy cutting-edge technology, it can also scale back, as needed, if a tribal population requires a different approach. In some cases, Inoventures proposed appointing cultural ambassadors with whom the populations feel comfortable sharing information. As a result, there is a better dialogue between Inoventures and the populations, enabling faster data collection and analysis resulting in accurate solutions delivery. The methodologies are the same, but the mechanics are different, in terms of the delivery.

Suggestions for Young Entrepreneurs

When we requested Meena Krishnan for a piece of advice for all the upcoming entrepreneurs, she says, “When it comes to business, men and women face the same challenges. Being aware of these challenges and creating support systems wherever possible will be critical. No challenge is the same so recognizing our strengths and weaknesses will allow us to seek help when needed.” She also added, “As women, connecting with fellow women leaders will be a critical factor in helping each other so I recommend organizations like Women Impacting Public Policy and Women In Technology to consider as they have made a difference for women leaders.”

Future Roadmap

Moving forward, both Meena Krishnan and Inoventures is focused on expanding their Public Health and COVID-19 prevention solutions—such as improving existing contact tracing methods through advanced technologies. Furthermore, the company is actively collaborating with more modern technology partners, providing them both business opportunities and a window into the vast sphere of public health. These partnerships also lend to Inoventures’ commitment to continually upgrade on the technology front, as evidenced by the recently launched Health Cloud solution that runs on the AWS platform. Furthermore, the company offers its clients unique procurement methodologies, enabling customers to procure work more efficiently. Inoventures will be a Public Health IT leader making a huge impact on global and population health.

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