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Witness Gauri Das shifting the Paradigm in Human Resources

Meet Gauri Das, the Head HR Marketing and Admin at India Factoring and Finance Solutions, who challenged the traditional customary ways of HR processes through her optimistic approach. Her unique ideology and methods have directly and indirectly helped in creating a productive environment with the right HR strategies. Through her work, she has earned a name in the industry and led her company to achieve new milestones in the domain of HR.

We, at Tycoon Success, admire passion-driven leaders and take pride in featuring Gauri in its special issue, “The 10 Most Inspiring Business Leaders to Watch in 2022.”

Below are the highlights of the Interview:

An Engineer turned HR Professional

After completing her engineering, Gauri Das continued to learn and completed double Masters in Human resources and Psychology to become an all round HR Professional. Prior to this, she completed her early education in vernacular medium in a small village. With her introverted disposition and lack of opportunities for personality development and extra curricular activities, communication was not her forte’ then but today she is an international speaker. Despite her uncertainties, she explored possibilities and grasped opportunities to later become Vice President – HR for a subsidiary of a European bank. She takes great pride in her work and pushes people to explore their unknown limitless possibilities. She inspires people to use their learnings from the past to trigger their future progress.

In her 15+ years of experience, as a strategic HR leader, she has crafted and aligned HR strategies with business goals. She supports businesses in setting the right culture, driving performance, reinventing employee experience and improving capabilities. She also carries a wealth of experience with both start-ups and well-established organizations thus she prefers to work in high energy and growth-focused environment. Moreover, she is well-known for mentoring students, young professionals. She is a passionate speaker and has graced multiple national and international forums as a keynote speaker and panellist. She is a TEDx speaker and her talk is about creating a possibilitarian mindset. Also, she was Lead Membership of the Professional Speakers Associations of India, Mumbai chapter (PSAI).

In addition to that, she sits on the advisory panel of various institutes and NGOs. While her love for writing never waned and her work has been published by leading publication platforms in the country including TOI, Economic Times, people matters, human capital, and others. Apart from this, she is passionate about women’s empowerment and is leading a Leanin circle called Leaders Lifting Leaders. She has been recently appointed as National President WICCI for Future of Work Council. She loves networking and knowing people beyond their profiles brings her happiness and therefore she is a core committee member of Navi Mumbai LinkedIn Local.

Gauri Das believes that every individual faces his or her challenges while laying the foundations of a successful journey. But she also reckons that times are continuously evolving and making things uncertain—which Gauri Das refers to as a case of forced OD. “Change is the name of the game,” she mentions. To overcome such obstacles, one must adapt an open-mindedness, be flexible with the work and new innovative aspects, and most importantly embrace the support provided by the people surrounding us. “People around me and my family keep me going,” she mentions. She defines success as a feeling of contentment and happiness by supporting others, by being with family and friends through their ups and downs. She believes that by being in the moment and having amazing people around as friends, mentors and well-wishers, one can easily prevail in his/her endeavours.

In her impeccable journey, by adapting such ideology, she has achieved many milestones. She was recognized HR 100 under 40, selected as LinkedIn person of the year,and very recently featured as Top 200 powerful voice in Leadership in 2022 globally and has also been featured as a speaker at TedX. She has gained the title as a Top HR Mind (India) and was highlighted as Economic Times Young HR Leader. Besides, she has been recognized as Lighthouse of L&D and WICA luminary growth.

A brief note of the Company

India Factoring and Finance Solutions Pvt. Ltd. is a financial services company specializing in working capital solutions through the Factoring product, aimed at converting receivables into cash. The company is a subsidiary of a European bank – FIMBank p.l.c., Malta, and is registered with the RBI as an NBFC – Factor. Through its global network, it offers one-stop shop solutions around receivables finance solutions. It supports business Spread across all segments of customers from MSME to large corporates; primarily manufacturers and exporters but also right domestic customers as well. It helps businesses grow with timely working capital support. Also protects against default of overseas buyers and helps balance sheet deleveraging. The company also provides solutions to the customers who are looking at new-age working capital solutions with a cost optimum approach.

Noteworthy bits of Advice

Gauri Das suggests that every individual must acquire certain traits to achieve triumph. In her opinion, she suggests that leaders need to be one with the teams with three H— heart, head, and hand. People value autonomy because it helps them to explore the possibilities and to be creative with their work; they also have individual ownership over multiple aspects of their work. This helps an individual or a group of individuals to develop a connection with the heads of the team members. However, the connection with the head merely completes the 1/3rd part of the whole process. But when these team members are made aware of the value added by their work and the relationship developed with the purpose, a leader can witness an increase in their passion for the work i.e. the heart. “Finally when you have their head and heart, hands support. 3H is my mantra of leadership and with this comes empowerment empathy and openness to diverse thoughts. In my view, these lead to great performances and innovations,” she concludes.

“Be limitless… be a possibilitarian. No matter how difficult the situation is, there are always some possibilities, all we need to do is keep looking for them,” –

Dr. Archana Surana: A Champion Of Education, Inclusion And Sustainable Social Development

The seeds of public service were planted when Archana Surana was a high school student. Witnessing her parents Dr. P M Bhandari, a renowned medical practitioner and Mrs. Sunitha Bhandari, a recipient of the prestigious Presidential Medal involved in community service, young Archana wanted to play a central role in effecting sustainable societal changes after her graduation.

A National Scholarship Awardee from the Ministry of Education & Culture, Government of India, Archana completed her bachelor’s in arts as a meritorious student. Her passion for making a difference in people’s lives through her work got a shot in the arm when she married Dilip Surana, Managing Director of Micro Labs, a leading pharmaceutical giant in India.

Tryst with passion

‘Making the lives of people and the communities better’ has been the common denominator for everyone at the Surana household. While her husband was busy driving science to bring affordable medicines to patient care, Archana chose ‘Education’ as the path for social development.

While she was sitting on the board of Micro Labs, she was invited by her father-in-law Sri. Ghewarchandji Surana, a visionary industrialist to helm the GDA Foundation – a Charitable Trust owned by the Surana’s. Today, the Trust manages four educational institutions in Bangalore and serves over 5000 students from primary school till postgraduation. The educational institutions that completed 25 years off service in 2020 have served 45000 students from various social and economic backgrounds.

Taking higher education to the next level

Having spent over 25 good years running academic institutions of all nature, Archana Surana wants to offer world-class education to Indian students. The giant leap of moving away from University shadow to an autonomous institution is a significant milestone for the educational institutes she manages. She is determined to make industryrelevant education a reality through autonomy. She is also in talks with many leading academic start-ups to offer global education options to her students. Under her leadership, Surana College is re-accredited with the prestigious ‘A+’ grade by NAAC, a feat achieved by very few institutes in India.

Archana spent the COVID lockdown as an opportunity to chalk down the vision document for the next decade for her educational institutions. In a major rejig, she has been infusing many young and experienced faces to take up high-performing roles to take the educational institutes to the next sphere of growth.

The joy of giving

Watching problems get solved in front of your eyes is very satisfying, says Dr. Archana Surana when you ask her what motivates her to give and continue giving. From slashing the tuition fees for the needy to the academically meritorious, from supporting the single/double orphaned students to helping students pursue their areas of interest, from sending relief materials to contributing to the PM’s emergency fund during natural calamities, Archana Surana doesn’t wait for an opportunity to give.

Her mid-day meal events for the visually impaired, donations to critical medical care and gifting of tractors to the local corporation for water distribution go beyond the ambits of education. According to her effecting a crucial societal change through education, healthcare, or rural development aligns with her definition of success. Her nature of giving is so contagious that the students and faculty members of her educational institutes are widely known for many social impact projects like blood donation, environmental cause, gender diversity and so on. She was also one of the Advisory members for Association for Health Care Providers-India (AHPI) for drafting Guidelines for Reopening of Schools, Post-Covid-19 Pandamic (Joint Advisory by AHPI & GCCMC.

A leader par excellence

The strong humanitarian side of Archana Surana has been the distinguishing quality of her leadership style. Today, she manages a workforce of over 500 across the educational institutes, most of whom she hired over a couple of decades ago. Archana strongly believes in diversity and inclusion. Her educational institutes are predominantly managed and run by women. Her hands-on approach and mentoring capabilities have benefitted people far and beyond.

Her thrust for quality and excellence has time and again brought laurels to the educational institutions she manages. Under her leadership, the educational institutes have collectively bagged more than 48 university ranks across streams in the last two decades. Archana Surana means business when she talks about ‘Holistic Development’. During the late 2000’s, she started giving more significant push towards churning students in the field of sports, culture, and media. It is a matter of pride that many alumni from the Surana Educational Institutions have made their mark in the national and international arena in sports and culture.

She encouraged the faculty members to embark on a research-driven teaching approach. Under her leadership, the educational institutes have organized many national and international conferences, symposiums, and thought exchange forums to address many pressing issues in the fields of science, arts, mental wellbeing, and literature.

When she is not at work…

A pious and religious individual, Archana spends time at the Jain temples constructed by her family in Bangalore. Today, the temples have come along not merely as a place of worship but as a monastery for wayfaring monks and spiritual seekers. Archana ensures that the facilities in these monasteries are top-notch so that the seekers of truth do not undergo any discomfort in their profound passage. She personally oversees the weekly ‘Anna-Dhana (food donation) at these temples for the public.

Archana loves to take quiet breaks from the mundane and globe-trot with Diya Surana, her Warwick Business School graduate daughter who recently joined the family business. Archana is also a most sought-after speaker on women’s rights, quality in education, child development, life skills and management.

Few honors received by Dr. Archana

Karnataka Gaurav Award
By All India Technical & Management Council
India’s Most Valuable Woman Educationalist
By Network 7 Media Group
Best Interactive Solution Provider
By The Associated Chambers of Commerce & Industry of India (ASSOCHAM)
Best Educationist Award
By International Institute of Education & Management
Mahila Ratan Gold Medal Award
By ISC-Indian Solidarity Council
Bharath Shiksha Ratan Award
By Global Society for Health & Educational Growth
India’s Most Valuable Woman Educationalist
By Network 7 Media Group
Star of Asia Award
By International Business Council
Outstanding Entrepreneur Award
By Management Teachers Consortium,MTC-Global
Mother Teresa Sadbhawana Award
By Achievers Association for Economic Research & Development
Honorary Doctorate (D.Litt)
By University of South America
National CSR Women Leadership Award
By National Awards for Excellence in CSR & Sustainability
Certificate of Excellence in Recognition of Exemplary Contribution to the Education Sector
By Stimulus Research Services
Daughter of Karnataka Award
By All India Conference of Intellectuals

Zaitun Khan: Persistence, Positivity, and Empathy can Offer Disruptive Results

Being a leader and spearheading innovative aspects to better the functioning of any business is a difficult task. It is an art that allows the blending of various developing factors in order to fabricate the pavement of success. A leader has to be imperative with his/her thoughts to provide an apt and all-encompassing solution to eradicate the issues if any. He/she leader must be able to consider every individual’s perspective in the team to present a mutually satisfactory resolution. Very few such personalities have been witnessed that have transformed the customary organization’s ways by implementing the essence of decisiveness and positive energy; one such is Zaitun.

Meet Zaitun Khan, the Director – HR at MouthShut.com, an avid business personality who has strategically brought a disruption in maintaining human resources. She drives with compassion for her employees wanting to assist them in procuring a productive approach to the betterment of the business. With a diverse industry experience of 10+ years, she has been a strong team player who is attentive to detail and has the ability to work in a fast-paced environment.

In the year 2005, Zaitun earned a Bachelor of Science in Chemistry from SVKT College, followed by a degree in business administration. However, as she belongs to a family of lawyers, she was always motivated to acquire that degree for herself. Thus, she went on to study at NBT Law College for her Bachelor of Law – LLB, Criminology, and Business Law. “In all my years of experience, I’ve found that having a law degree has benefited me from comprehending the nuances of working in the IT business since the beginning of her career,” she asserts.

Changing the Customary Ways

Prior to joining MouthShut.com in 2016, she had the opportunity to work with major organizations such as Mahindra Lifespace Developers, MattChariot Education and Technology, and others. With extensive experience, she has been able to direct MouthShut to excel in reliability, emotional stability, workplace structure, and functional skill. It is India’s most popular social network for people to assess and review goods and services; a forum where customers can review thousands of items and resources that are accessible to everyone for free. It has earned a reputable stature in the market that combines all-encompassing information and provides access to customers in order to improve their awareness of the products/services and make it easier for them to make purchasing decisions. Simultaneously, Mouthshut enables businesses and companies with a large archive of reviews to help them improve their offerings, products, and company image. She mentions her company highly invests in Research and development (R&D) to develop and strengthen the business through market research and meeting consumers’ demands with superior products and services. “Businesses that have an R&D plan have a better likelihood of success than those that do not,” she emphasizes. She firmly believes that a research and development strategy can increase productivity and innovation while enhancing one’s sustainable competitive position. “Innovation can only be brought about by Research and Development, which is an essential component of any organization, and without it, the company would be dormant,” she continues. Moreover, the company desires to expand its operation in India and add additional brands to the platform from a variety of categories. “The future is bright because most businesses are now using reviews to enhance or develop new product lines,” she adds.

Overcoming all the barriers

One of the most difficult aspects Zaitun faced was to manage the entire company’s HR single-handedly. “It was the most challenging experience I’d ever attempted,” she mentions. There were times when she was the sole point of contact between the CEO and the staff. She has taken on roles that entail a high level competence and knowledge base. She used to inspire departments and assist in the formation of new teams, particularly in marketing and communications. “I’ve seen the essence of every job in the company,” she says. She feels grateful to her CEO, Mr. Faisal Farooqui, for trusting in her ideas and measures to build his business to a successful stature. Further, she says “I was fortunate enough to have the opportunity to manage the complete functionality of the HR team.”

One of the most significant aspects of her career has been shattering the glass ceiling to ensure that all employees should accomplish progress and can relate to strategic initiatives in order to maintain a healthy work-life balance. By phrasing Betty Bender, “people should never have to leave their hearts at home when they go to work,” Zaitun tries to explain that empathy should also be implemented as a factor in creating a healthy work environment.

Insights to Cherish

Being a compassionate and optimistic leader, she recommends every business leader to be energetic, motivated, and inspired, for their employees to follow. A leader must maintain a decisive approach and sheer enthusiasm to complete his/her task. She reckons that empathizing with employees and offering imperative feedback to them can elevate their confidence substantially.

Personally, she encourages her employees to bring their A-game to work each day. Thus, she understands the possible benefits of offering imperative feedback to employees and empathizing with them. She advises companies to start their workforces immediately in order to emerge stronger from the COVID-19 quandary. “COVID-19 has accelerated the use of totally digital approaches to re-create the best of in-person learning through live video and social sharing,” she adds.

It has been predicted in the future that a larger priority on category-based emphasis, will be placed in order to help end-consumers, make better purchase decisions and its clients handle difficulties and develop their products. Thus, she also suggests to aspiring business leaders to research the population and demographic-economic statistics for the targeted area/zone before starting a business. He/she should also ensure that market is vast and powerful enough to accommodate the type of consumers or targeted audience. Zaitun also states that one must he/she invest in employees who are committed to the company’s success and also share its values and ambitions.

To conclude, Zaitun as an exceptional HR professional will continue to encourage her employees and their leaders to acquire a strategy to cumulatively provide a better solution for the greater good of the company. She believes that as IT sector is growing at such a rapid speed, one must constantly focus on the quality, modernity, and distinctiveness of the work. With this industry’s ever-increasing expectations and the world recuperating from a pandemic, it is critical to find the correct balance between the company, the customers, and the staff. It has been critical to keep employee morale at an all-time high. It is a difficult experience to keep an eye on everyone else’s mental health while preserving your own. It is harder to cope with such a volatile and high-stress workplace. Now that things are gradually returning to normal, she highlights that she envisions an exponential growth in this industry.

The 10 Most Inspiring Business Leaders to Watch in 2022

IoT success depends on data governance, security and privacy

“Agility” and “Nimbleness” stands to be the key factors to capitalize on the emerging trends like the internet of things abbreviated as IoT, as said by Tyrone Grandison, Deputy Chief Data Officer at the US Department of commerce.

According to him, these “waterfall demands” on the data management life cycle emerge on the increased focus on more complex and detailed data governance. But these waterfall demands, in turn, lower the probability of organizational success.

Several key and highlighting themes emerged when the industry experts viewed this topic. With the emergence of IoT, big data has become bigger, making it more dynamic by amplifying opportunities and challenges. So, keeping all the aspects in mind, the most common mistakes are:-

Not clearly understanding data or accurately defining the problem.

Clarity is the root of preparation. Dana Blouin, IoT thought leader, reports that the most significant error a company could make would be to not handily augment a data privacy policy, which skillfully outlines the scope of the data instinctive collected and how it will be used.

We are not asking the right questions.

The promise of IoT can go unfulfilled if we don’t ask the right questions, such as:

Who owns the data?
How can we ensure great data quality, discovery, usability and security for the numerous exclusive groups and business gadgets that create, use and control the data?
How will we manipulate ad hoc data analytics? Can we restrict it or inspire it?

Keeping too strong of a hold on data

Governance is synonymous with the control to ensure security and compliance, even data quality, as thought by many. But according to Chuck Martin, Editor at MediaPost, it is a mistake to think so. He says that it is an error to tightly restrict the ebb and flow of recommendation, especially accompanied by and together in the middle of associated devices. Such sticking together can significantly fracture beside the agility, and skill, which are the key factors the organizations are after.

Underestimating security and privacy implications

Everything bears a risk when connected all at once. In this esteem, Gilmore points out, a data breach destroys consumer trust and can devastate an enterprise’s reputation and business. Businesses are putting themselves at terrible risk by not putting privacy and security first in a hurry to capitalize in the region of massive data and related devices.

Data collected by IoT contains many sensitive customer information, part of the managed data analytics. So, these sensitive customer data should be highly treated like an asset with maximized security to maintain reasonable privacy standards.

Operating under a veil of complacency

We should be responsible for our data governance. We should not be a victim of this. Martin warns people by saying that one must not subside to complacency uncovered technologies, expecting those outside suppliers have unconditionally bulletproof products.

Either be responsible for one’s governance or pay the price.

Waiting until all the ducks are in a row

According to Daniel Newman, CEO at Broadsuite Media Group, It is a risk to wait to leverage the power of colossal data, but though you are not jumping in beneficially, your intention to control acceptance needs to be a priority for bearing in mind you realize. Just profit in motion and do not wait too long.

Concluding, the IoT places intense needs on the data control existence cycle. However, with the IoT, considerable information has become even bigger and more dynamic, amplifying both the opportunities and the demanding situations. The resulting want for data governance records security and statistics privacy has in no way been more significant.

Co-working space vs Working from Home

In the current scenario, the work circumstances have been different after the pandemic has ended. Initially, as office goers, we could never think of executing good work within the vicinity of our homes. Office work would be conducted outside at separate premises. But here, the situation was different.

While some may like the work-from-home culture, others might have mixed reactions. So, let us check both types and compare them with the co-working spaces to find out the best of both worlds.

Productivity

When we are in the vicinity of our houses, we are surrounded by the issues of the homes. This might be bothering us now and then as a result. We might not be able to give the best performance. This might affect the productivity of our work. However, when we are working in a co-working space away from our home, we can fully concentrate on the job and give our best performance. As a result of this, the productivity rate is very high.

Networking

When we are working at home, we hardly get to meet anyone and are more or less isolated as the options to. The only way for recreation and communication would be through social media. However, when we work at a co-working space, we can get to meet learned professionals from various fields and industries who can be helpful for our work as well.

Business Perception

When we work from home as a business, that looks pretty confined and unprofessional. However, when the address of an office is that of an office away from the home confinement, that will create a separate impact on the clients. Also, it will not reveal our abode to anyone. When a client sees that the office is based in a city, they will be much interested in working with us as they will always consider that the work background is that of a metropolitan area.

Mental Health

Working from home may be very convenient for some, but it can be highly damage-inducing to mental health. It is always advisable to avoid shuttling from one place to another during a pandemic. But being in the same place all day means that we have nowhere to go, making us feel isolated. Co-working offices allow us to make an entire partition between work and leisure. It helps to get the benefit of friendly interactions when we need it. This can be vital when we need a break from work.

If we choose to move from working at home to co-working spaces, we must first look at the services and utilities that come along with a good co-working space. If we are concerned that working from home is damaging our potential to run a business to the best of our expertise, then a co-working space is just the thing for us. We should start working there and get the office feeling so that the work prospect increases and we are also lead a happy and busy life.

Cloud migration and its effects

Zuckerberg’s “Move fast and break things” is old now. These days entrepreneurs trust in something else, “moving fast without breaking things”. The Facebook founder wanted to explain the inner construction of a company with that trendy line.

These days, people are eager to showcase their products before clients without checking their proper condition. Sometimes, the product is not suitable for the country or the surroundings. But entrepreneurs never think of these points, and they want to showcase the product anyhow. Hence the tendency of using substandard products is increasing with each passing day. People are not bothered about the quality of the product, and therefore, moving fast is breaking things easily!

Present conditions:

But post-Covid 19 and worldwide lockdown, this tendency changes. Every day, new data are collected by companies out there. These amounts of data can be reused, rechecked, and modified for the sake of anyone’s business.

Covid 19 made the whole world change their work policies. Under such circumstances, people handling these new data are also changing their way of working. Taking time to analyze the data and then reuse it per the company’s requirements is essential. People are thinking about new cloud migration policies.

What is Cloud Migration?

Every company possesses a vast amount of raw data. Now all these data are not required for their on-site projects. Most of these data can be used for research purposes. Hence, companies need to shift unimportant data to the cloud.

This shifting is known as cloud migration. Choosing the right amount of data and proper cloud-native architecture is essential. Companies do have experts who have been working in this sector for several years. Selecting the appropriate files for the migration is very important. Hence, the experts take the help of a lot of policies. Let’s discuss some for a better understanding of this.

Cloud Migration Policies:

Generally, four ways are used for cloud migration policies. Planning, Choosing the right place, Migrating the data, and validating the task.

Planning the whole migration from scratch: First of all, you need to know which data you want to move. Specific projects are going on in your company. You need to give privilege to the projects going on.

You have to buy resources if required for your project. So, before migrating your data, you should know whether this will be necessary or not! In the case of cloud space, you have to buy cloud space to contain more data than you will move from your on-site computer to the cloud. So, be sure whether you want to make more investment or not! If you are sure about this, then only choose the migration option. Discuss everything with your data expert personnel.

Choose the right cloud for the migration: Different types of clouds are available; Public cloud, private cloud, multi-cloud, or hybrid cloud. Depending on the type of cloud-native data you will place there, you need to choose the cloud type.
Migrating the data and apps: Now, you need to migrate your files to the cloud you have chosen. But before you do so, please check the data recovery and security policies of the cloud you have chosen. Some clouds are not reasonable when it comes to protecting your important data. So, be sure before moving your essential data to the selected cloud.
Validating the task: After migrating the data to the cloud, you should access it easily with the password. Please check whether the system is working the way it should work! If the process is smooth and hassle-free, your job is done!

Cloud migration strategies: Six types of Strategies are generally available in the market.

Rehosting: Here, you are shifting an exact copy of the data being used in your environment. There are no changes made. You lift the data and copy and place it in the cloud.
Repurchasing: Moving the data to a new cloud requires a particular modification. Your employees may need to learn new policies and programs to work in this atmosphere.
Replatforming: This is almost the same as the Rehosting thing. A few changes are made in this case.
Refactoring: It is like rebuilding all the applications from scratch. Though it is the most expensive process, it would be the best to choose if you see a promising business future!
Retiring: We end up procuring lots of applications for several projects. Sometimes, many of these applications stay on the stack for years without being used! If you find some of these applications during the migration, you can turn them off as you may not require them anymore!
Retaining: Sometimes, we may find that our business is not ready for any movement at present. You may not see it worth using the migration at all! If you feel so, please visit the migration page a few months later, and then you might find it reasonable enough to invest in!

Benefits:

Now, you have been told to move your data to the cloud. The first question that might arise is, ‘Why should I?’ Here are a few reasons you should or can move your data to the cloud!

Cost-effective: Hosting cost is enormous. If you keep all the data to your server, you need to bear many expenses. In the case of cloud hosting, someone else is taking care of your data in exchange for a significantly less amount!

Agility: Your team may stay at different corners of the world. You can work on the same project when all data is available on the cloud! Simple, it increases agility.

Recovering data is easy: Some third parties take care of your data, and they have a backup of it. So, even if the server crashes down and all data are gone, they are ready for backup!

Conclusion

Cloud migration is all about the present. Whether you want to work on data or development, cloud migration is totally new and very much in demand right now.

Bing launches travel-oriented results pages and a trip-planning hub

Over the years, search engines have expanded their travel services to disappointing online travel agencies. Bing’s launches travel features continue this trend.

Microsoft Bing announced a brand new search experience. This company has been working for many years.

The brand new experience consists of a brand new booking. The reservation centre is exclusively identified by travel information and the website’s travel-oriented results page.

Requirements may vary. For example, I was meeting someone, buying something, being in a whole new place as a tourist. Whatever your requirements, it is essential to know the route and direction of the location.

Roadmaps and street maps that belong to the navigation map category are best when it comes to travel. This shows how a navigation map can help you move to or within a new location.

It is common when travelling to new places without a guide. Detailed maps include directions, fastest routes, and more. It’s easier for users if the map is interactive, especially if driving alone.

You can read about other business uses of the map at www.business2community.com. We are proud that many for-profit companies use our services. I want to continue expanding the range of services in the future.

Save time

Consider the case where there is no map. A lot of time is wasted stopping and clearing the route for someone. Also, if you forget to turn or get lost along the way, you may have to go back a long way to correct your mistakes. If you have the correct map of places to guide you, you can eliminate the time wasted on all these activities.

Better security

Not all locations are equally safe.

The risk is greater when traveling in remote areas surrounded by forests and water.

It’s easy to get lost and endangered. Maps help keep you safe with the right directions, greatly reducing your chances of getting lost.

Below are the categories that will benefit from the map.

People who travel a lot

Traders, distributors, etc., make the most of the map while traveling to completely unknown places.

Trading company

It includes Commercial facilities such as online shopping sites and vacation planners. It had the opportunity to interact with renowned vacation planners worldwide, including Sabsan Holidays, Trip Hobo, TravelStore, and SOTC Tours. Most of them use GPS-enabled taxis to take tourists, so navigation isn’t busy.

Why do you not care? Over the years, SERPs have increased the travel opportunities to frustrate online travel agencies. Bing’s new travel options only move forward in development. Search results pages for new resorts are visually heavy and attractive to customers. Most search options, such as hostel results and the “discover resorts” hot tub, direct customers too many of Bing’s properties. It can be much more annoying for online travel agencies to compete in search results as they are more visually appealing than regular search articles.

The new flight information is very similar to Google’s Trips portal, but the search results for Bing’s flight information and holiday pages appear to be designed for discovery. This helps serve potential customers within the initial level of the plan. Search results for holidays have been updated. Finding a resort on Bing can kickstart your new travel search experience. Example of a Bing search result for a vacation destination.

The web page format for this search result consists of a large search function that includes a collection of attractions and local information and hyperlinks to information about the resort excursions (added below). It is one of the best years that have passed, and the presentation of the list is highlighted more on web pages and travel and traffic ads.

The new search results page is visually heavy and may be more attractive to users. Various search features, such as hotel results and destination search, take users to other Bing properties. Also, online travel agencies are visually more attractive than standard search lists, making it harder to compete in search results.

It can assist the client in the early stages of planning hub.

The destination search results have been updated.

You can start a new travel search experience by searching for a destination in Bing (An example of a Bing search result for a vacation destination).

This search results page format includes links to travel guides to your destination (see below for details) and extensive search features such as local attractions and news tours.

In addition to a list of tours and activities, this site also lists the best times and hotels to visit.

How to improve to find your website better

You can’t build a house without a solid foundation,” said Nikki Moser, SEO and Content Director at AgentSync. Durable and strapless. “”

By optimizing the site structure, search engine crawlers can search and index content and display these pages to users in search results.

In a session at SMX Create, Niki Mosier emphasized that the site is well-established and that common strategy are used to identify opportunities to increase search visibility. Niki Mosier’s Crawl budget analysis process. How to use data segmentation for SEO insights

Pattern recognition is an important part of a successful SEO strategy. But the sheer volume of data available may seem overwhelming. Murat Yatagan, Brainly’s product management, and growth consultant, recommend that marketers use data segmentation techniques to address these issues. “We need to focus on generating information based on identifiable patterns,” Yatagan said in a presentation at SMX Next.

A key part of a successful problem-solving strategy is to build on the patterns you’ve come to know. These things tell you a story.

Yatagan suggests that marketers use one of the data segmentation tactics and, with the help of developers as needed, serve as the foundation for their SEO strategy. Custom read using Regex / Xpath or post-crawl split.

These two [metrics] allow us to triangulate the data about our site and display some patterns, so it’s organic traffic along with the tracking information we collect.

Google places your products at the top of local and Maps listing

What is Google’s “local pack”?

It simply defines the insert displayed first on the results page (but just under the sponsored links) and includes:

A Google Maps of the searched area
A highlight of 3 Google Business files with basic information (rating, address, opening hours)
A link to view more results

It is mainly based on criteria of relevance, distance, and importance. Suppose the distance appears as one of the main criteria, if not the main criterion. In that case, Google specifies that its algorithm can favor relevance if it considers that a more distant establishment can better offer the Internet using this what it wishes.

Relevance: It refers to the level of correspondence between a user’s search and a listing. By adding complete and detailed data about your business, you allow Google to understand your business better and match your page to relevant searches from your potential customers.
Distance: this criterion is calculated according to the distance that separates each potential establishment from the geographical terms used in a search. If a customer does not specify a location, Google calculates the distance based on known location data.
Prominence: Prominence indicates whether your establishment is known to the general public. Some places are more popular in the real world than on the Internet, and search results consider this metric when determining final rankings. Thus, famous museums, prestigious hotels, or particularly well-known brands are likely to benefit from a high level of prominence in the results of a nearby search.

Google Business Guide: Basic Features

The essential data

It seems to fill in your information correctly by respecting Google’s rules.

The most important thing is to be as transparent as possible about your activity, to be consistent between the different information.

Establishment Name

This name should match the actual name of your establishment as your customers know it and as it appears on your storefront, website, and materials.

Establishment Address

Provide the exact address and service area of your establishment. PO Boxes or mailboxes located at remote addresses are not permitted.

Opening hours

Indicate your standard opening hours (when you are available to receive your customers). If applicable, you can provide your schedules for the current season instead. You also can add exceptional opening hours for certain days.

Phone

Number Provide a phone number to reach your institution as directly as possible or a website that represents it. If possible, include the local phone number for your business rather than a call center.

Website

Simply the URL of your site. Please note that your site’s performance also affects your local SEO; we will see this later in this article.

Categories

Categories allow your customers to find specific results for the services that interest them.

Pay attention to data consistency.

If all these data must be consistent with each other, it is also essential that data is updated and consistent with this data on your site. If the Contact page of your site contains your address and telephone number, or if your establishment appears on a Store Locator, for example, all this data must be the same.

If Google, in the opposite case, you should also know that Internet users can suggest changes to the information on your Google Business pages. And therefore change your information for good if you do not react quickly enough. Google divides attributes into two categories, factual attributes, and subjective attributes.

The factual attributes will correspond to the concrete services offered by the establishment. A restaurant, the type of establishment with the most attributes available, will therefore indicate whether it is open late, whether it offers service on the terrace, payment by credit card, delivery service, etc.

Subjective attributes will appear based on reviews and comments left by Internet users. I assure you, there are no negative attributes, only the possibility of seeing badges added to your profile such as “warm atmosphere,” “excellent cocktails,” “suitable for children,” etc.

If the attributes help better understand your establishment for Internet users, the algorithm also considers them to make you appear in the right search. Do not hesitate to inform them.

The importance of pictures

The importance of visuals no longer needs to be demonstrated. If the aesthetic aspect is essential, the photos will also allow Internet users to get an idea of your establishment before going there.

If a user prefers an establishment with photos, the last argument is Google. Indeed, on an equal page, it will better reference the one filled in several visuals.

Use Google Posts

Google Posts allow you to communicate with your Internet users, like articles on a blog page. Therefore, you can send your news directly to the results page and Google Maps via text, photo, or video format.

There are several types of Google Posts:

New: if you have added a new dish to the menu or improved the layout of your customer reception, this is the place to share it.
Events: Maybe you are opening a new agency and doing an opening event. If so, make a Post Event.
Offers the type of Post dedicated to discounts and promotions. Knowing that Google penalizes descriptions and other too commercial texts, the Google Posts Offers are the only places where you can push this type of information.
Products: to appear in the “Products” tab, you can create Posts dedicated to highlighting the products you sell.

Google Posts communicate with your targets, but it’s also a great way to improve your SEO. By sharing relevant news, you will encourage Internet users to click and create more traffic to your site. More traffic leads to better stats, and a better-performing site leads to better SEO.

How Much Does Mobile Game Development Cost?

Nowadays mobile can be seen almost in every hand. Mobile is a device that turned into smartphones, so messaging and calling is not the only primary use of this mobile device. Nowadays, this portable device becomes an entertainment tool. When the time comes for entertainment, mobile games ensure to play the leader role in this field. According to popular research, when a person buys a mobile device, usually everyone downloads the game within one week on this device. Mobile games are a fantastic way for passing the time and having fun for the game players but for the developer is not only for time pass but also a source of income. The mobile game usually contributes about 60% to the market of global video. The mobile games have generated $49 Billion in revenue and a profit of 16.9 billion last year. If you are willing to develop a game, you have to face many questions in your mind. And the common question is about the cost of this development. So have a look at the process of calculating the cost of the development of the mobile phone.

How much will it cost for developing the mobile game?

The mobile game development cost can be around $5k-$40k for a single platform with basic functionality. If you are willing to develop the game with all the advanced functionalities and features, with support to multiple platforms, the development of a mobile phone can cost nearly $600k and above.

Nowadays, this game development flourishing market. With emerging technologies like Virtual Reality and Augmented Reality, these numbers will increase constantly. Here we are giving a list of game types and the estimate of their cost of development:

Mini-game and its cost: This game development will take $3K to $ 10K. Even a normal mini-game such as Pac-man or Sudoku can cost around 3 thousand to 10 thousand for a single standard platform. If you are willing to have advanced multiple platforms and features, it will cost up to twenty thousand.
3D game: Games such as Tennis clash and shooting, which comes with excellent graphics, can cost thirty thousand to sixty thousand for a platform. This price can also arise up to eighty thousand for the multiple platforms and advanced features.
The mid-level Game: These mid-level games, such as Cut the Rope and Angry Birds, will cost around sixty thousand to a hundred thousand. For the multiple platforms and advanced features, this price can arise up to one hundred twenty thousand.
The high-end game: The high-end game such as call of duty, PUBG can cost nearly one hundred fifty to two hundred for an ios or android platform. This price can rise to four hundred for the advanced features.
Real Money game: This game, such as eight ball pool, real money ludo, carom and rummy, can cost nearly ten thousand to fifty thousand for a platform. This cost can rise to a hundred thousand for advanced features and obviously for multiple platforms.
AAA game: These AAA games, such as FIFA and GTA, are costly. The development cost will starts from $300k. This price will also rise to $ 1 m, depending on the features, story and functionality.

The market snapshot of mobile games:

There a more than two hundred three million mobile gamers you can find in a single country.
A mobile game can dominate more than fifty per cent of the revenue of a mobile game.
More than a seventy-two per cent of a mobile phone user in a country uses their phone to play games.
This game market has been expected for reaching 4106.4 billion in the year 2021.
Forty-nine per cent of mobile gamers typically spend money on mobile games.

Lastly,

The maximum downloaded apps are these mobile games. Though thousands of games are available on this app store, mobile gaming app development can still give an ample opportunity for revenue generation. So now the main question is how much it will cost to create a gaming app. So here we are giving them information that this development cost estimation will ultimately depend on several factors, including the design, type, story and testing. It would help if you decided upon the budget accordingly.