Why more Women Entrepreneurs should consider investing?

Women have been breaking the glass ceiling in all walks of life, especially the business world. According to research, now women are in charge of four out of 10 businesses in the U.S., and the number of businesses owned by women’s own has gone up by 114 percent in reference to the data acquired twenty years ago. Of course, they are in no mood to slow down and more and more women are going to college and educating themselves, and becoming the prime breadwinner in their respective families. 

In spite of all the progress women are making in the right direction, they still struggle in terms of management of cash and especially investing, compared to their counterparts. According to a popular business magazine, women are far behind men when it comes to financial literacy tests and they also tend to invest 40 percent less in comparison with men. Though women are considered great with saving as they save 9 percent of their salary, while on the other hand men save only 8.6 percent. But when women were asked what they would do if they were handed $1,000, and the immediate response was that they were 35 percent less likely to invest the money when compared to men.

Even though women entrepreneurs run business excellently and are great at money-saving. They have a hard time understanding the importance of investing – even at the cost of taking some risks. In order to help women invest more, there are tons of online investing platform made for women, that has taken an initiative to bring the change by providing the required guidance and mentoring needed to handle those risks successfully. 

Why investing can be difficult for women entrepreneurs?

Women entrepreneurs have higher chances of gaining more personal and business capital through investing. They can also advance their savings and secure their financial future. For example, if they put their money into a traditional savings account, which will build upon average only about .01 percent to .06 percent a year in interest, whereas, comparing that to the stock market, where one can get historical returns of 10 percent and the window to gain quarterly dividends. So if they are putting $1,000 into a savings account and gaining .05 percent interest, they would be getting $5 in interest over the course of a year. But, if they put it into the stock market, then they can potentially get a 10 percent return, and eventually, they’ll make $100 that year. 

But how to actually get started? 

Associating with online investing platforms will definitely help in creating and managing their personalized portfolios. The investment algorithm will weigh crucial factors in women’s lives such as career breaks, pay gaps, and longer lifespans, and decide with their financial planners.

Women entrepreneurs might find it intimidating, as they have never bought a stock share but now have a desire to get into bonds and real estate but don’t know-how. But with the help of proper guidance, they can start investing in a diversified portfolio easily and begin to boost their financial future.

The few challenges faced by women entrepreneurs

Women entrepreneurs represent one of the best business leaders in the world has ever seen. Entrepreneurship, once considered a man’s world, has slowly changed. Despite progress, women continue to face challenges. Fear of failure, lack of security and difficulties in obtaining financing are some of the obstacles that women entrepreneurs tend to face over their male counterparts,

Harmonize company and family

Women entrepreneurs are often torn between commitment to family and business. The foundations on which the foundations of the family are built are provided by women. Furthermore, they have grown up in a culture that expects them to always fill a variety of roles.

All aspects of life increase and decrease depending on where our energy is invested. Hard work, sacrifice, and determination are the keys to harmonizing facets in life. Create realistic expectations and come to terms with the fact that no one should do everything.

Humility vs. pride

If something goes wrong, women are likely to blame themselves for causing the mistake, while men blame external forces or luck. When something goes well, women attribute it to luck, while men see it as a confirmation of their abilities. Women need a mindset shift to reframe mistakes as feedback and an opportunity to grow.

Women need to show off more

For centuries, women have fought for recognition of their achievements. Having the confidence to promote yourself and acknowledge your successes without fear of how others will perceive you is mandatory.

One of the best ways to grow and build your company is to take advantage of your achievements and translate them into job offers. Integrate your “successful self” into business to lead the way for other women to follow your example.

Sharing experiences is another inspirational way for women to connect and be mentors. Successful women entrepreneurs must allow themselves to shine.

Convince them to invest in you

Women continue to have more difficulties than men in obtaining financing. Recent research revealed that women entrepreneurs open companies with 50 percent less capital than men.

Venture investors tend to invest in men for their potential. Instead, women are judged on their current performance. Harvard Business Review recently published that women entrepreneurs who highlight the social impact of their ventures generate more positive perceptions. When looking for financing, be prepared to clearly explain how you want your business to look in five years, how your mission will change the landscape of your industry, and your earning potential.

In simple words, several organizations actively support diverse business visions by offering loans and financial assistance for working capital. For example, Indigenous women’s entrepreneur program exist to specifically aid Indigenous women in starting and expanding their businesses. Such initiatives provide financial backing and offer valuable guidance and resources tailored to empower Indigenous entrepreneurship.

Raise the goal

Women underestimate what they can achieve. Many women start their businesses as a hobby to make some extra money without taking a lot of risk. If you have bigger dreams, it is imperative to have a clear perspective and long-term goals to direct your efforts to get what you want. Create a support network around you, celebrate progress toward goals, and continue to grow and expand your thinking.

Believe in themselves

Women are prone to putting themselves down and not trusting themselves to be successful. The 2016 BNP Paribas Global Entrepreneurship Report revealed that women are more ambitious and successful than their male counterparts when it comes to business. Catalyst found that companies with the highest representation of women in senior management consistently experienced better financial performance than the group of companies with the lowest.

The 5 Advantages Women Entrepreneurs Have Over Men

Women entrepreneurs in Mexico only represent 16% of the business sector (INEGI, 2012). So much
has been said that men have more access to education, business, technology, justice and security.
And although it is true, and this should change, we must also recognize that being a woman has its
advantages in the business world. It is true that with the passage of time women have gained ground
in the business field, however, it is still not possible to have equal conditions for men and women, so
it is important to know the advantages that exist when being a woman and being enterprising.
The main advantage that women have is the commitment and dedication they have with their
company. In a world where the command most of the time is in the power of men, women have the
need to stand out, so the commitment and dedication to their company is greater in order to be able
to position it as the best.

1. You stand out from the rest automatically

As there are more men, women entrepreneurs are easily detected and it allows your presence to be
more visible.

2. They create more loyal friends in the business sector

Being few women, you will easily find a loyal friend who is going through the same thing as you,
someone you can trust and unconditional mutual support.

3. There are supports and events only to empower women entrepreneurs

At present, specific events are created to empower or empower women, as well as associations of
businesswomen and public entities in order to support women. Yes, focused only for women.

4. Women live longer than men

Women live on average longer than men, in 2014, life expectancy was 77 years for women, and 72
years for men. (INEGI) In other words, we can: undertake, make mistakes, start again, be successful,
and even then we will have a few more years.

5. Women learn to make the most of time

This is experienced a lot by businesswomen with children, since having to combine personal, family,
professional, couple life, etc .; They learn to manage their time very well, to do things very well the
first time, and to prioritize objectives.

You are accepted more easily

According to a survey carried out by the Center for Social Studies and Public Opinion, 78% of people
believe that women are more trustworthy versus 21.7% men. That is, by being considered as more
reliable, you will have more opportunities if you decide to be an entrepreneurial woman.

There is less to expect from you

And it does not mean that they do not take you into account, but that there are few women, you will
not have stereotypes extracts to follow, and you can build your style little by little.

You will never get bored because you will have constant changes

Unlike men, women can become pregnant and have children, which will require changes from
pregnancy, birth and at each stage of development, which will require you to adapt
In short, being a woman is not the easiest thing in the world, but it does have its advantages. We
must continue fighting to leave behind all the disadvantages, we must recognize all the good that we
have and help more women to undertake.

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