Lindsey Myers: Fuelling Business Growth

1. At the outset, please give us a glimpse of yourself.

Lindsey Myers founded Concrete Blonde Consulting in November 2016 to pursue her passion for building reputations and revenues through business development marketing strategies. The company has since been named one of the “Top 15 PR Agencies in New York” by The Manifest and one of the “Top 10 Best PR Agencies” by Web Surf Media.

Myers provides profit and growth solutions and thrives as a consultant. A communications expert and entrepreneur, she has over twelve-years of experience serving various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies in NYC and the Hamptons luxury market. And in 2018, Insights Success magazine named her one of the “30 Most Innovative CEOs” of the year.

She graduated from Boston University with a BS in Communications and concentration in PR. She began her career at WordHampton Public Relations, a firm headquartered in East Hampton, NY and ranked by Jack O’Dwyer’s as one of the country’s “Top 100 Independent PR firms”. In 2013, she made partner and was chosen to launch the company’s NYC division.

Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. She’s continually driven by her enterprising spirit and innate understanding of consumer influence. She takes ownership of the business she supports and partners with clients.

Professional, confident and well-respected by her peers, she has also been a guest lecturer at several universities including Hofstra University and Saint Joseph’s University, possessing a presence people often find unforgettable.

2. Briefly describe your company and the products or services you are offering.

Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. We specialize in providing custom marketing solutions for profit and growth. By examining your business development pipeline, we are able to identify new areas for growth, while also creating strategies to amplify current opportunities. In addition, we provide a competitive media analysis, streamline marketing campaigns and build additional sources of revenue. We service various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies

Communications is a rapidly changing field and our firm is continually transforming to harnesses the powers of both influence and interaction. We offer clients a variety of tools from third-party PR endorsements to social influencer campaigns to reach consumers and drive business.

We believe every client is unique. We partner with them to unearth their core business goals. Then we create bespoke strategic marketing plans with benchmarks to chart our progress and target our methods. We feel a sense of responsibility to our clients and we are responsive not only to their needs, but also to the ever changing world in which they operate.

3. Going back to your early career decisions, tell us what factors influenced your decision to be an entrepreneur?

I always wanted to be an entrepreneur vs. going the corporate route. I enjoying working on growing a business from the ground up and being able to see the fruits of your labor.

4. Who are your clients? How do you ensure the unbreakable faith of your clients?

Most of our clients are tech companies — both B2B and B2C. We earn their faith by taking the time to get to know them and their business goals at the beginning. We start by unearthing their core values and vision and then creating a bespoke marketing plan to help them reach their destination. We have regular open and honest communication and monitor and measure specific KPIs to ensure everyone is on the same page about deliverables. Trust in a relationship isn’t something that is given, but rather built and earned.

5. Shed light on your team. What ethos is maintained for the employees in your company?

Everyone is responsible for their own contributions while listening to and supporting each other. We don’t micromanage each other. We just show up. We are there for one another and our clients. Everyone brings their own unique viewpoints and experiences, talents and strengths to the table. We find a way for everyone to shine.

6. As your company grew, or re-grew from your pivot, what were the primary challenges?

I think the biggest challenges for me have always been ones that involved personal growth. I wasn’t great at setting boundaries, negotiating contracts and confrontation. It’s taken me a long time to hone those skills and also to learn when to say “no” to a potential client if they aren’t a good fit. Overall, I believe the biggest challenge for me has always been patience. If you want to be successful — you need to learn to be just as patient as you are ambitious.

7. How did you get where you are today, and who/what helped you along the way?

Hard word, patience, a little bit of luck and a LOT of support! There are too many people to name from friends and family, to amazing mentors and collaborations with other talented entrepreneurs.

8. What suggestion you would give for companies on how they can contribute to a more balanced and equal industry?

Remember that a rising tide raises all ships. It’s not a competition … it’s all about co-creation. Business isn’t a zero-sum game.

9. Please take us to the routine of your day, from the time you wake up to the time you go off to sleep. Also, share your hobbies.

I get up and the first thing I do is turn on the news and make myself a cup of Nespresso with vanilla creamer. Then, I hit my email and read my daily news round up (The New York Times, Axios, The Skimm and Thrive Global). I’ve got a never-ending Facebook messenger chat with a very dear friend where we share our favorite headlines of the day and it’s one of my favorite things. So, by this point in my day you can guarantee that we’ve had a few back and forths already. Then, I usually delete the spam and check to see if any emails need immediate attention and respond to those ASAP. Next, I’ll put together my to do list for the day. By this point, I’m usually pretty anxious and I Facetime another dear friend who I speak to pretty every morning for my daily dose of calm. After that I take a shower, make the bed, get dressed and start tackling the to do list. I try to push as many calls and zooms to the late afternoon as possible. Then, I hit up my Facebook networking groups, LinkedIn, etc. at the end of the day.

10. Tell us about a favourite book that inspires you.

Atlas Shrugged. It’s all about great thinkers, entrepreneurship and politics. I love it!!

11. What does the future hold for your company? Kindly share your future goals. What are you most excited about?

Other entrepreneurs is what inspires me most about my business. I love my clients and the people I’m able to work with and support is what really drives the heart of my passion.

12. Mention any awards and milestones that your company has received.

Inspiring Women Entrepreneurs to Watch – The Business Fame, 2020
Most Influential Women to Watch – Insights Success, 2020
15 Most Inspiring Women in Business – Exeleon Magazine, 2020
10 Women of a New Business Era to Watch – CIO Views, 2020
10 Most Inspiring Business Leaders to Watch – Mirror Review, 2020
Most Determined Leaders 2020 – Enterprise World, 2019
Most Dynamic CEOs of 2019 – Business APAC, 2019
10 Most Successful Businesswomen to Watch – Insights Success, 2019
10 Business Megacorps – CIO Views, 2019
Revolutionary CEOs – Aspioneer, 2019
Top 10 Digital Marketing Firms – The Leaders Globe, 2019
30 Most Innovative CEOs – Insights Success, 2018
Top 15 PR Agencies in New York – The Manifest, 2018
10 Best PR Agencies – Web Surf Media, 2018

As a source of inspiration for many, what would your advice be for female entrepreneurs, who are planning to enter in the business world?

Get a mentor and make sure you have a great support system. It’s going to be harder than you think and it’s important to have an amazing team by your side.