Maruti Suzuki, India’s leading car manufacturer, launched the Maruti Invicto, its first premium MPV, on July 5, 2023. This marked a significant milestone for Maruti Suzuki as it entered the Rs 20 lakh+ ex-showroom price for the first time. With over 6,000 bookings already received since June 19, Invicto has generated significant customer interest in the country.
The Maruti Invicto, based on the version of the Toyota Innova Hycross, has featured design enhancements to create its unique identity. The front grille now sports a double chrome slat, while the front bumper has been redesigned and stylish new alloy wheels.
The cabin of the Maruti Invicto provides a comfortable and luxurious experience. Features like ventilated front seats, powered Ottoman seats in the second row, a 10.1-inch touchscreen infotainment system, multi-zone automatic climate control, and a panoramic sunroof. These features create a premium and sophisticated environment for driver and passengers.
The Maruti Invicto initially offered a hybrid variant with a 2-liter petrol-hybrid engine generating 173bhp and 209Nm of torque. It is paired with an e-CVT unit, balancing performance and fuel efficiency. The hybrid technology is expected to deliver a mileage of around 21 km. Maruti Suzuki has yet to confirm if a naturally-aspirated petrol option will be introduced.
The Maruti Invicto is offered in seven- and eight-seater configurations, providing versatile options for varying customer requirements. It has an impressive acceleration, capable of reaching 0 to 100 mph in just 9.5 seconds. Additionally, it claims a fuel efficiency of 23.24 km, making it an efficient choice for families.
With dimensions of 4,755mm in length, 1,850mm in width, and 1,795mm in height, the Maruti Invicto offers ample space for a comfortable and roomy experience. Its interior showcases a stylish black color scheme with gold accents on the dashboard, creating a sophisticated and elegant ambiance. The large panoramic sunroof adds a luxurious touch and enhances the feeling of openness.
Maruti Suzuki aims to expand its presence in the premium segment with the Maruti Invicto. It will be the eighth addition to the company’s prestigious Nexa chain, which includes popular models like Ciaz, Baleno, Ignis, Jimny, Fronx, Grand Vitara, and the discontinued S-Cross. This launch reflects Maruti Suzuki’s commitment to providing diverse and high-quality vehicles to meet the evolving preferences of Indian car buyers.
The Maruti Invicto is Maruti Suzuki’s second venture into the strong hybrid vehicle market, showing the company’s commitment to sustainable and eco-friendly mobility solutions. Additionally, Maruti Suzuki has announced plans to introduce its first electric vehicle (EV) by 2025, with a vision of including six battery electric vehicles (BEVs) in its lineup by 2030.
The upcoming launch of the Maruti Invicto brings a premium MPV that offers a mixture of comfort, style, and advanced hybrid technology. Maruti Suzuki’s entry into this segment is an exciting development in India’s automotive industry, providing customers with new choices and raising the standard of luxury and performance.