Meet Naveen Puttagunta, CEO of Divami Design Labs, started his career working with QA and product development teams. Later he served as a product manager in multiple large enterprise software firms, where he has been a vital part of the entire product lifecycle of software development. Thanks to his years of experience, Naveen has observed the evolution of UI and UX and quickly realized its incredible potential to transform digital products and experiences, which eventually led to the foundation of Divami.
As a UX and UI design and development agency Divami aims to create user experiences that add outstanding value to various digital products and platforms, one design at a time. The organization solves complex problems across verticals like; Data integration, FinTech, HealthTech, EduTech, HRMS, Transportation, Supply Chain, Logistics, DevOps, IoT, AR/VR, AI/ML, etc. The design firm impresses its clients by pushing itself beyond the finishing line with its strategic solutions, unique UX and UI designs, and efficient design-led development.
Since Divami’s inception, Naveen’s eyes were set on the global stage. The leadership team wanted to deliver exceptional digital product experiences and become an aspirational global brand. With 80 team members, Divami is currently providing a cutting-edge digital experience to its international clientele.
The firm’s core service offerings include UX Strategy, UX & UI design, Design-led-Development Services for B2B SaaS platforms, User Research, Technology Software products, Enterprise Digital Transformation Projects, eCommerce marketplaces, and Consumer Applications. Till date, the company has worked with some of the biggest names in the tech and SaaS industry, including HCL, Collins Aerospace, Google, RightData, Zenoti, DarwinBox, etc.
“Innovation distinguishes between a leader and a follower.”
Divami is the number 1 ranked UX and UI Design Agency in India on ‘Clutch.co.’ The firm has worked with more than 200 clients around the planet and touched over 50 million people. Recently, the firm was honored with the CII Design Excellence Award and Web Excellence Award for its platform designs.
Keeping it Going
The Divami team is continually motivated to achieve efficient excellence and perfection in every aspect of a project. Naveen says, “At the end of the day, we are only as successful as our work is. This is why most of our clients come back to us because our designs have made them and their products successful.”
With the leadership team providing a sense of ownership and belonging, the average employment period in Divami is somewhere between 3-5 years. Many of the team members have started their careers with the firm and have stayed with it for a long time.
With very high attrition rates, the entire leadership team is proud to treat employees as stakeholders rather than contributors. So, Naveen Puttagunta believes that as long as the employees are motivated to improve both professionally and personally, that allows them to face challenges, they will perform.
The Era of Uncertainty and Instability
The pandemic has brought many uncertainties and instabilities over the past two years. In order to combat those, Divami has adopted Adaptability and Risk-Taking as one of its core values. Although the firm’s core business model hasn’t changed during the pandemic, these core values helped it a lot. Since the team was already accustomed to remote work, there were very few changes in the execution model. However, it revamped the project management, design, and delivery process to run everything smoothly.
Naveen Puttagunta feels that design firms primarily compete for promising talents instead of customers. However, that isn’t to suggest that there’s no competition; there is always competition.
There are instances of prospects comparing established design firms like Divami with freelancers and other small design companies; this is when the leadership team explains the upper hand clients will get after partnering with the company.
Picture of the Future
Divami is transforming with each passing day. Thanks to an influx of long-term clients and multiplying projects, the firm is looking to expand its team in the upcoming years. It has set aggressive targets to equip itself with the right resources, training, and team expansion, ensuring the delivery of efficient excellence to all of its clients.
In an attempt to stay future-proof, Divami has also started working on solutions in the emerging trends like; Metaverse, Web 3.0, AR/VR, IoT, and more to deliver on upcoming requirements.