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Use These 5 Marketing Tools to Sharpen Your Marketing Strategy!

In this new modern era, the world is going at ease, provided by technology to people. Technology offers people things to do with a single click. At present, most of the customers are online users, so all smart businessmen and entrepreneurs change their path to online marketing, social media marketing, and related tools. So if you want to improve your marketing skills, you must know about the new marketing tools. After using these tools, your business becomes more creative and runs at an increasing growth rate.

  • Website Designing
  • Digital Marketing
  • SEO
  • Social Media Marketing
  • CRM Management

Website designing – If you are looking to start a new business, then a website is the first thing you need to create to connect with your prospective clients. Good design and development of the website help further by providing a better user experience. A good website often acts as your products’ catalog, creating an impression on customers. Your website is a reflection of your work and brand from which customers can attract to your service. User experience on a website determines how creative and attractive your website is!

Digital Marketing – Advertisement is the root of the marketing system. An impactful advertisement can make your product a best seller and promote your growth to the next level. It is a newly emerging advertising tool by using several social media platforms. This tool allows you to refine your marketing strategy effectively. The best digital marketer knows how to connect with customers and taking overview from them.

SEO – SEO stands for Search Engine Optimization, which is one of the most useful tools nowadays. It enhances the website’s value and helps it to gain a high rank on google, which eventually increases visibility. Optimized content attracts readers to the website, which relies upon creative writing, catchy titles, interesting wording, and content.

Social Media Marketing – Social media is an excellent platform for any marketing related to business, education, and travel. We can connect and make room in the minds of people by creating trust and quality by using apps like Instagram, Twitter, what’s app, and Facebook. These apps help your start-up to grow and sell your products and services to new customers.

CRM Management – Customer Relationship Management helps you to reach customers. This system makes you achieve your goal by getting customer feedback and improvisation in productivity, marketing system as well.

Conclusion – So, by using and working on these tools you will surely add value to your marketing tactics and strategies and put your company or business to the next level. We can conclude that marketing is completely turning toward digital innovations. As an entrepreneur, you have to pay keen attention to SEO, as it higher your rank on the search engines and then ultimately all other platforms like social media, email marketing, and so on. If you are able to use these marketing tools using your innovative ideas, you will definitely sharpen your skill and see admiring changes in your business. Digital marketing offers you to reach your targeted customers by accessing their personal information and knowing their interests, through which you can transform your business growth unexpectedly!

10 Key Benefits of SEO for Improving Your Business!

SEO is Search Engine Optimization, currently popular as the best marketing tool for many businesses. SEO works as an organic content identifier; the relevant content about that particular subject appears on the top of the search engines. Search engines have crawlers or bots that gather all the websites related to search results and put all the top websites for users. Search engines like Google and Bing always try to give users the best experience and give them the desired search results for their searches.

So, all online users and businesses use SEO tools as their best marketing strategy. There are two online marketing criteria: SEO (Organic Marketing) and PPC (Pay for Marketing). If your website is designed with appropriate and excellent content, then SEO bots pick your website on the top to show search results to users. Therefore, SEO marketing is known as Organic marketing, for which you don’t need to pay. On the other hand is Pay-Per-Click marketing, where a marketer has to pay. The content of the website should be useful for your users or customers. Content can be in the form of blogs, write-ups, or articles through which you can attract customers to your business.

We understand SEO in a more precise form with the help of an easy example by which you can get more familiar with that topic and be able to use it for your business in a practical manner.

For Example, you search for ‘Best book for self-development on Google or any other search engine. You will get hundreds of results related to self-development books, but which will you choose? Preferably, you will select those books shown at the top of the search engine and why the top search results appear first because of the quality and relevancy of their content on the website. So whatever business you have, you must come up with more quality content in the form of blogs, images, services, and products than other websites. The moral of the story is that you must put genuine efforts into designing your website and content unlike and unique from others. Hence your efforts and quality content give you the benefits of SEO marketing for your business. Let’s see the top 10 benefits of SEO tools for your business growth.

  1. Increase your customers by using organic search

Search Engine Optimization is a science through which we can improve our website’s ranking on search engines. It increases the visibility of our website when users search for any product or information. And more website visibility helps attract more customers to your website. So without any marketing strategy, SEO enhances your business by providing you with quality and organic customers if your content is informative and relevant.

  1. SEO helps to develop the trust of customers

Websites that rank high on SERPs (Search Engine Results Pages) will get more visibility because it appears on the first page of search results. The content or site with a high ranking on SERPs develops and increases the trustability of customers towards any business. So, without any payable marketing, you can reach up to your genuine customers and enrich your business growth.

  1. You don’t need to pay for marketing in SEO

Putting all efforts into enriching the quality of your product and delivering it to your customers creatively is the skill of a marketing strategy or marketer. If your content and product quality are not proper and you have applied any high-cost marketing strategy, not any marketing strategy will help you to get results and growth. But if your content and product’s quality are really good, it ultimately reaches your target customers using the SEO ranking method without paying any cost.

  1. SEO assists in content marketing

Many businesses currently use content marketing as their strategy to get more value and credibility in their business. Any business can make use of this content marketing which assists that business in describing their product’s quality, information, and about their service. Good content will effortlessly increase traffic on your site and offer you target customers to sell your service.

  1. SEO supports PPC marketing

SEO is an unpaid marketing promotion type, while PPC is a paid marketing advertising campaign. SEO helps to gather organic traffic for your site and by PPC with paid service, you can put your site at the top of the search results of web pages. So, it will become a perfect pairing if SEO and your PPC marketing go hand in hand.

  1. It increases the user’s network.

Search engines always try to give a better user experience to each. So by SEO features, search engines give top results to their users to provide the best and proper content to the user. If your site is at a high rank on SEO, then naturally, user traffic will attract you to your web page.

  1. Develop your digital marketing strategy

SEO marketing proves as one of the best and most trustworthy strategies for increasing your network and enhancing your business revenue. Your digital presence as a marketer will tell customers about your service and products. So your website designing, content relevancy, product quality, reviews from customers, and reputed business make you a good digital marketer these days.

  1. SEO helps to build a brand

SEO promotes your product by increasing your website visibility to customers and helping to create brand recognition on online platforms. Whether an enterprise, small business, marketer, or author can and should use SEO to build their brand and gain recognition online. Continuous content designing and website development efforts can help you to increase your brand reputation digitally.

  1. It helps to get more clicks than PPC

PPC means Pay per click. You have to pay search engines for every single click made by a user for your marketing strategy. So as per your PPC marketing period, your website may include in the top web page results. But in the case of SEO, you get more clicks and visits of users than PPC because SEO is based on the organic search result method. So using SEO, you can get more profit for a long period.

  1. Long term Benefits of website

Though SEO takes time to show its importance to growing your business, if you do your work consistently, it rewards you with long-term benefits and customers for your website. But you must add quality content to your website to attain long-term stability in SEO marketing.

Final Thoughts

You may have good product quality and service for your customers, but if your business is not available online, it won’t be easy to attain desirable growth. So you can start with a small try in digital marketing by creating your website and content on search engines, and then step by step, you will be able to use many digital marketing tools to improve your connections and network with users. In all these tools, SEO helps you to reach the organic and target audience for your business.

By following some simple methods, you can make your site more accessible to users, but taking SEO professionals’ help is more convenient and beneficial for the growth of your business.

CloudWize: Helping Companies Get Maximum Cloud Security and Compliance

Cybersecurity has always been a never-ending race against time, but the changes are gaining momentum. Companies are slowly investing in various technologies that can help them run businesses. Thanks to technological advancements, companies are now layering more systems into their existing IT network to support their customer experience, and generate value, and remote work. However, adding these new layers often comes with the cost of creating new vulnerabilities.

On the other hand, cybercriminals use various integrated tools and capabilities with machine learning and artificial intelligence to exploit vulnerabilities. Therefore, the threat is growing fast, and no organization is immune. Everyone, from small and medium enterprises to various municipalities, governments, and large multinational companies, faces such risks.

With the mission of providing an easy-to-use tool for complex environments and 24/7 maximum
cloud security and compliance to every company, Chen Goldberg, Co-founded CloudWize, a no-code platform for maximum cloud security and compliance from architecture design to runtime.

Chen is an experienced cloud engineer with knowledge and hands-on experience in various technologies like Cloud Computing, Cloud Architecture, Consulting/Software Development, DevOps tools, and Risk Management. During the last 15 years, he has worked in the development and operations, building infrastructure and implementing best practices in different leadership roles.

Since CloudWize’s foundation, Chen and his team have been building and improving the best tools for cloud security and compliance with the vision to include all the cloud pillars.

Helping Companies to Secure their Cloud

As a no-code platform for maximum cloud security and compliance from architecture design to runtime, CloudWize helps organizations secure their cloud and uphold regulations. During the period of the last 10 months, as much as 79% of companies have suffered from cloud data breaches, exposing them to hefty fines from regulators, getting a bad reputation, and ultimately losing customers.

Thanks to CloudWize, companies can now get more than 800 rules that are continuously running on their cloud services. “But to really better cloud security and compliance, we have investigation abilities like no other. The CISO, DevSecOps, or anyone else can easily detect and fix cloud issues, no code required.“- says Chen.

CloudWize has various alerts and insights showing security, compliance, operations, costs, and performance coverage reports. It also provides much-needed recommendations to users on how to improve their coverage based on the severity and auto-remediation with just a click of a button. Additionally, CloudWize’s drag and drop interface makes it easy to customize security, compliance, cost, operations, and performance rules. Anyone who wants peace of mind should choose CloudWize because it’s a personal virtual CISO that works automatically 24//7.

Chen believes one of the biggest challenges for the companies lies in their cloud’s access control, mainly because various stakeholders need to access the cloud. However, with CloudWize, companies can now see who did what, where in the cloud, and when. As a holistic platform to cloud security and compliance, CloudWize is often referred to as a cloud security center of excellence. It also provides users extensive context in minutes and helps SMBs, enterprises, and even MSP and MSSP to reduce operating costs by up to 90%.

The Differentiating Factor

Chen explains that CloudWize’s competitors offer an out-of-the-box solution, while his company has not only made rules, but it also has no-code customization. Also, with the platform’s graph engine, users can investigate events, metrics, data transfer, configurations, network relations, and cost business impact in minutes.CloudWize combines the risks with actual pentest to enable prioritization of the company’s risks, which gives real context to the company and reduces the noise. Also, as a client-focused company, CloudWize’s dedicated support team helps right from onboarding and anything else that its users need.

The Pandemic’s Effect

As we all witnessed, the pandemic has accelerated the move to the cloud as people had to work from home. So, along with big tech companies, small and medium businesses also moved online, and with that move came many security breaches and regulatory compliances. So, CloudWize is working with companies of all shapes and sizes to make everyone secure and compliant.

“We want everyone who uses the cloud to have maximum cloud security and compliance, understand what’s going on, and see the connection and business impact. After all, there are reasons behind the configurations and how the architecture is built. If someone is unaware of those reasons, he can do something that will impact other stakeholders and can also impact the entire company.“- asserts Chen.

Vikram Venkatasubramanian: Helping Consumers with Simple, Comprehensive, and Affordable Online Privacy and Security Solutions

The average US household today has around 24 connected devices. An internet-connected home can make over 50,000 internet requests daily and the average phone app collects 24 pieces of information about its user. A connected home today has enough computing power, storage capacity, and networking power to rival a small enterprise from two decades ago. These data points represent a large and growing cyberattack surface that can be exploited by both hackers and marketing companies. This problem space led Vikram Venkatasubramanian to further investigate the issues around online privacy and security in home networks – an investigation that led to many shocking findings pertaining to our online privacy and security.

Vikram says, “The average home could see up to 12,000 cyberattack attempts per day! On any given day, on average, 10% of the internet traffic is related to gathering data about us. We are all literally one click or less away from a cyberattack, and in many cases, we have been attacked, and we just don’t know it.”

Vikram strongly feels that online privacy and security is a fundamental right. Passionate about solving the issue of privacy and security, in March 2020, Vikram founded Nandi Security, an online privacy and security company for the entire connected home.

The Cybersecurity Expert

Born and raised in Chennai, India, Vikram Venkatasubramanian immigrated to the United States during the mid-90s to pursue his second Master’s degree. Today, Vikram is a technology industry veteran with over two decades of experience across healthcare IT, telecom/CRM, and cybersecurity. Vikram considers the dozen or so years of experience in cybersecurity to be the most personally and intellectually rewarding time of his career.

Vikram’s academic qualifications include a Master’s degree in Mathematics from the Indian Institute of Technology – Madras, a Master’s degree in Computer Science from the University of Missouri – Columbia, and a Master’s degree in Business Administration from Cornell University. However, Vikram feels education is not only the primary driver for him; the profound learnings he accumulated over the years interacting with the some of the most well-known cyber security experts on the planet helped shape his passion for personal privacy and security space.

Cyber Security Solution for Connected Homes

Vikram says, “We cannot have a conversation about cybersecurity in the connected home without addressing privacy. We also cannot speak of comprehensive security and privacy in the connected home with device-by-device-based solutions.”

Nandi Security’s Kavalan is an online privacy and security product aimed at making the task of protecting connected homes easy for the average consumer. It protects all the devices in the connected home from cyber threats, including malware, botnets, phishing sites, etc., while protecting the privacy of all individuals in the connected home by blocking ad networks, data brokers, trackers, pixels and other privacy violating entities. With Kavalan, there’s no software to install or devices to buy, and the best part is the product can be set up within 5 minutes or less for uninterrupted protection against cyber threats. The product’s ease of deployment, coupled with its comprehensive protection capabilities, is unparalleled in the entire industry.

Helping with Comprehensive Privacy and Security Services

In 2020, IDC published a connected home security research that identified seven different categories of products that a consumer would need to buy in order to enjoy comprehensive privacy and security. Nandi Security saw an immediate need to build a better solution for the average consumer, as there was no other way for a person with no cyber security expertise to have the awareness and technical expertise to find and use such solutions. Additionally, the combined cost of such products often makes them financially unviable for the average household.  Under Vikram’s leadership, Nandi Security’s mission is to simplify and make it affordable for everyone to enjoy comprehensive privacy and security in the connected home.

Tackling the Pandemic

The pandemic has proven to be an accelerator in the cyber security industry. With remote work becoming an immediate requirement, companies soon realized that their network perimeter extends into the connected home. The initial attack vector to penetrate a corporate network may not need to be the corporate device; it could be a camera, thermostat, wearable or any other device in the employee’s home. Further from a consumer perspective, there has been a surge of interest in privacy issues amongst the general public given the post-pandemic events surrounding the US elections and the recent US Supreme Court rulings. This has resulted in a greater need and awareness at both the corporate and consumer levels for privacy and security products.

Vikram states, “While we did not see a pandemic coming, we saw the fundamental issues around privacy and security brewing a long time back, and we believe we are at the right time with the right product to address the problem.”

Preparing for the Future

Vikram is a believer in a free, open, safe, and equitable internet, and he understands that Nandi Security can make a significant contribution to the ‘safe’ and ‘equitable’ parts of that conversation. His primary goal is to make Kavalan the single most trusted name for families worldwide when it comes to protecting their online security and privacy. The organization is going about it by keeping simplicity, transparency, and quality as the prime pillars of focus for its product.

“Protecting your home and your family should not be as complex as it is today, and as broadband coverage expands across the world today, safety and privacy should come with it by default. The very fibers of connectivity that promise to improve our lives are already being used to shift the balance of equity both in terms of cyberattacks and surveillance capitalism. I believe that with Kavalan, we have taken the first step towards shifting the control back into the hands of the consumers.”- Vikram states.

Nandi Security is already working on evolving Kavalan into a full-fledged Intelligent Digital Safety Solution for the connected home.

GMG launches the world’s second largest fully automated Himalayan pink salt manufacturing facility in the UAE

  • The manufacturing facility is the GCC’s largest, fully automated Himalayan pink salt factory and can produce up to 200,000 kgs of high-quality Himalayan pink salt per day
  • This facility will help support the UAE’s National Food Security Strategy 2051 and the Food Tech Valley initiative.

 

Dubai, UAE, September 26, 2022: Today, GMG – a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sports, food, and health sectors – inaugurated the world’s second-largest fully automated Himalayan pink salt manufacturing facility by capacity in UAE under its GMG Food division. Located in Mina, Jebel Ali, Dubai, the facility has a capacity of 70,000 metric tons and can produce 200,000 kgs of high-quality Himalayan pink salt per day. 

According to Maximize Market Research, the global Himalayan pink salt market was valued at US$10.63 billion in 2020. The global industry is projected to grow at 4.2% from 2021-2027 to touch nearly US$14.18 billion. GMG Food is committed to supporting the UAE’s National Food Security Strategy 2051 and the Food Tech Valley initiative by developing a comprehensive ecosystem that includes sustainable food production with innovative technologies and fast-track local production. The company is already working towards building specialized production lines for herbs and spices and aims to complete this by the first quarter of 2023.

Mohammad A Baker, Deputy Chairman and CEO of GMG, said, “This is a proud moment for us at GMG, as we open the world’s second-largest Himalayan pink salt manufacturing facility by capacity in the UAE and introduce our latest brand, Sapora. As a global well-being company with strong roots in the UAE, GMG is honored to contribute to the country’s national food ambitions while representing the UAE in the global food processing industry.” 

“This is only the beginning, as we set another benchmark for food manufacturing systems in the region. The opening of this facility will help put GMG on the global map of food manufacturing and set us up to expand to global markets in the near future,” Baker added

The GMG Food division is a food manufacturer and brand creator that adds value to the UAE’s economy by producing locally and supplying its customers with fresh and nutritious food through two home-grown brands – Farm Fresh, Klassic, and now Sapora. With the addition of the Himalayan pink salt facility, GMG’s food manufacturing business now boasts six state-of-the-art factories supported by an R&D kitchen and food laboratory. These facilities cover six product lines: meat, seafood, Himalayan pink salt, herbs and spices, cold cuts, and butchery and marination.

GMG’s food business has grown from its humble beginnings in the early 1970s as a butchery and frozen foods distributor to become the partner of choice for international food and FMCG brands looking for representation throughout the UAE.

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