Category: Industry Insider

Yokohama has Launched BluEarth-GT in India – A Top Environment Friendly Tyre for Cars

Yokohama is a top international tyres brand that has a good reputation worldwide. This Tokyo, Japan based company has been manufacturing tyres for decades and also sells tyres in India. It supplies tyres for international racing events and sponsors many international sporting events throughout the world. Like other automobile manufacturers, Yokohama is also concerned about being environmentally friendly and has strived to make top quality tyres that are competitive yet environmentally friendly.

  • BluEarth Series of Yokohama Tyres

BluEarth is a concept at Yokohama that is used to make the BluEarth series of tyres. These tyres are made in such a way that they are environmentally friendly, human friendly as well as socially friendly tyres. They save fuel, have a nano blend compound, have advanced inner liners, are light weight and have advance aero dynamic technologies. They cause low noise pollution, reduce natural resource consumption, and also reduce Co2 emissions in the air. They save fuel and have an environmentally friendly design. This series was launched in 2010 by Yokohama, and since then there have been many tyres launched in this series. The latest model of tyres launched in this series is the Yokohama BluEarth-GT tyres model.

  • BluEarth – GT

BluEarth-GT is the latest edition of the Yokohamas BluEarth series launched in India. The GT refers to the Grand Touring concept in automobiles and this tyre offers the Indian customers two distinct features of comfort and performance. GT like other BluEarth tyres is designed in such a way that it is human friendly, environment friendly and socially friendly. The BluEarth-GT also has a proud distinction as it is “Made in India”. This tyre is made at the top of the line manufacturing unit of Yokohama India at Bahadurgarh in Haryana. Yokohama decided to make tyres in this BluEarth series because they believe in being environmentally friendly and they look at the bigger picture which is normally not just looking at their bottom line.

  • Features of the BluEarth – GT

BlueEarth-GT is designed for India’s changing road infrastructural landscape as this requires tyres with higher rim sizes as compared to earlier times. The BluEarth-GT is designed to meet the needs of high standards of performance and comfort from modern tyres. It has an asymmetric tread design with many performance enhancing features. It has features like lightning grooves, blade cut sipes and is available in 26 sizes, ranging from 14 to 17 inches. The entire range of sizes will be available by the end of the year. This tyre is suitable for cars from Premium Hatchback and onwards.

  • More Features

It also has features like dimple shoulders, mound profile and has higher pitch numbers which make the drive feel luxurious. These tyres have many features that make it ideal for Cruising and Long Drives like Triple Centre Ribs to improve performance.

Yokohama is a leading replacement company in the world. Besides being a replacement tyres company it also supplies the original equipment to top brands like Mercedes Benz, Audi, Porsche, Honda and many top brands. This new BluEarth-GT Tyre is likely to do well in India.

Kia Motors is Flourishing in the SUV Segment of the Indian Market

One of the top automobile companies in the world is Kia Motors which is a South Korean company with many car models sold all over the planet in different categories and segments of the automobile market. Kia Motors for a long time was looking to enter the Indian market and to establish a firm market share in the vast automobile sector in this country. Kia Motors entered the Indian market in 2019 with its car Kia Seltos and has built a manufacturing plant in India in the state of Andhra Pradesh. It has sold over 100k car units in India since then and is considered one of the best performing car manufacturers in India over the last few years.

  • Target Market Segments for Kia Motors in India

In India, people from all economic and social backgrounds buy different types of cars at different price points. Kia has been smart about the type of cars they have introduced into the market and has picked a few market segments to focus on to capture market share and to increase sales and profits in India. Kia Motors is primarily focusing on two market segments which are the entry-level SUV market segment and mid SUV segment of the market. They have introduced two cars into the Indian market which are both parts of the SUV segment of the Indian market. The Kia Sonet and the Kia Seltos helps Kia Motors capture market share in the entry-level and mid-level segments of the SUV market in India.

  • Kia Motors – SUV Sales

September was a very good month for Kia Motors in the SUV segment of the Indian market. Kia sold over 9200 Kia Sonets in September and went ahead of competition like Hyundai venue and Maruti Suzuki Vitara Brezza. It also sold over 9000 units of Kia Seltos which gave it second place in terms of market share just behind Hyundai Creta. The popularity of these two cars is because they have great features and stylish designs. Even the future booking data for these two cars look impressive. Their multi-purpose premium vehicle called Carnival which was launched earlier initially got a poor response but the inquiries for this model also have picked up.

  • Production Capacity of Kia Motors in India

The Andhra Pradesh plant of Kia Motors has a capacity of churning out 3 lakh units of cars in one year with 3 shifts but only 2 lakh cars can be produced with 2 shifts. Because of COVID restrictions and the nature of this pandemic, the production has been hampered. There are delays because Kia Motors also has to depend on their suppliers and during the pandemic supply chain is hindered. Due to the high demand for Kia Seltos and Kia Sonet, the wait time for these vehicles can go up to one month after booking.

Kia Motors just entered the Indian market last year and though it is available in over 160 cities across India, it still has room to grow in this country. They have high expectations for the festive season this year for sales of their cars and the overall outlook for Kia Motors in India looks bullish.

Audi SUV Q2 – Booking Open in India For the New Luxury Car

Audi AG is one of the top luxury brands in the world in the automobile sector. This is a German automobile company with many subsidiary brands. Audi operates in the Indian market providing the market with different types of luxury vehicles. Audi is known for its engineering, stylish designs, and has many different models that are available for sale in India. One of the models that the Indian customers have been waiting for is the Audi Q2 which was recently announced in India.

  • Audi Q2 Announcement

The Audi Q2 was expected to start sales in India soon and on the 3rd of October 2020; Audi started taking bookings for the Audi SUV Q2 in India. Audi India has had a relatively active year this year and this has been Audi’s fifth launch in the country in 2020. The Audi India website has all the details about the booking information including information of all the company’s dealerships across the country. The booking amount for the Audi SUV Q2 is Rs 2, 00,000 and there are some key offers available as it is a launch of a new Audi car in India.

  • Introductory Offers For Audi SUV Q2

The Audi SUV Q2 is a luxury all-rounder which is a large car with many features and is a top choice in the luxury SUV sector in the Indian market. The introductory offer is called the “Peace of Mind” offer which means that the offer is related to efficiently using the car without problems for at least a few years to come. The “Peace of Mind” offer includes a 5 years service package with a 2+3 extended warranty. It also comes with 2+3 years of roadside assistance which means that the Audi SUV Q2 offers customers a 5-year package deal to maintain the car effectively.

  • New Market Segment For Audi

Audi is a brand in the market that is associated with ultra-luxury car models. Some of the models of Audi cars sold in India are extremely expensive and not in the price range affordable for even some within the upper-middle class range of the market. With Audi SUV Q2, Audi is trying to enter a new market segment in India.

This is going to be a luxury all-rounder vehicle in India that is not as expensive as other Audi models in India and is going to be filled with features that the modern Indian successful families like in the country. This car is perfect for the first time luxury car buyers in India as it is a starting option in the luxury market in India. This car makes buying an Audi much more accessible to customers in the Indian market than before. This car has many features, has a two- litre petrol engine and is known for its “Quattro” technology, superior handling and good grip.

  • Audi Q2 – India Plans

The model has specific requirements that meet European and Japanese standards and the Audi SUV Q2 will come to India from Germany. The Indian government has a rule that 2,500 units of a car model can be imported into India and Audi is using this law to sell this car in India.

Mahindra Group Launches its New Generation Mahindra Thar in India

The sports utility vehicle market in India is a fast-moving and popular segment of the Indian automobile market. Though many people consider this market segment as part of the SUV segment of the Indian market, these cars are slightly different than the average SUVs. These are the original “Jeep” style SUVs that are not just suitable for city roads and highways but are also suitable for rugged terrains. Mahindra and Mahindra on 2nd October launched its new generation sports utility vehicle or SUV called Thar into the market.

  • Price and Models of Mahindra Thar

Mahindra Thar is a popular automobile in India and its new-generation models are excitedly welcomed into the market. The Mahindra Thar is available in two series that represents two separate market segments in terms of price. The Mahindra Thar’s ex-showroom price is Rs 9.8 lakhs starting for the AX series and the price range extends up to 12.95 lakhs for the LX series. The LX series is an expensive and lifestyle focus series whereas the AX series of Mahindra Thars new generation models is the more affordable option.

  • Availability in India

Mahindra and Mahindra are a leading automobile company in India and have a pan India reach. This means that Mahindra and Mahindra plans to launch the new generation Mahindra Thar all across India. Initially, the test rides begin in 19 cities across India which will then extend to 100 more cities by 10th October. By the middle of the month, around October 15th test drives for the new Mahindra Thar will be available across India. The Mahindra Thar is a new generation SUV and is likely to be as popular as the new generation XUV and Scorpio also introduced by Mahindra. Deliveries for the new Mahindra Thar will begin on November 1st 2020.

  • Strategy Behind the New Mahindra Thar

The SUV segment of the Indian market is getting saturated because of a large number of SUVs that have entered the Indian market which are soft-roaders that are primarily meant for urban use. There are many Indian, Korean, Chinese, Japanese and other international brands in the urban use SUV segment of the automobile market in India. Mahindra and Mahindra have shifted their focus on this segment and now are primarily focusing on the rugged “Jeep” style segment of the Indian automobile market. This means that these cars will be not just suitable for urban use but also rugged terrains in India.

  • Clever Strategy By the Mahindra Group

As mentioned above, Mahindra has renewed its focus on a targeted section of the SUV market. This strategy has been adopted because the larger SUV market share is difficult for Mahindra to capture as it lacks a competitive advantage in the larger SUV market in India. The strategy is to not blindly chase the market share in the SUV segment but to focus on a subcategory of the segment where Mahindra has a competitive advantage and where it is likely to do well.

Mahindra Groups’ launch of the new generation Thar is based on the popularity of its earlier models in this segment and is likely to be a successful launch in the Indian Market.

Tesla is Likely To Enter the Indian Automobile Market in 2021

Over the last two decades, there has been a lot of innovation in the fields of automobile engineering as well as clean energy in the United States and one of the leading companies in these sectors is Tesla, Inc. Tesla is a top American company today with a diverse range of products and is known to be one of the key futuristic companies in the country. Their core focus is sustainable energy, electric cars and clean energy products. This company is known for its clean energy cars and clean batteries that do not harm the environment. One market that Tesla has not captured in the automobile sector is the Indian market.

  • Companies Leaving the Automobile Market

Over the last five years, many international companies in India have left the automobile sector in the country. The Indian auto sector is considered a difficult space for many international auto-makers in India. Auto companies from the United States like Harley-Davidson and General Motors have exited from the market and Ford also has stopped all independent operations in India. The most common problem in the Indian automobile sector has been the weakness in demand in this market. The sales for these companies in India have been weak that makes sustaining operations in a country like India extremely difficult.

  • Elon Musk & Tesla Statements

Elon Musk is the CEO of Tesla and has been quite vocal about the desire that Tesla has to start operations in the Indian market. The latest statement by Tesla CEO has been on Twitter where he has said “Next Year For Sure” at a question about Tesla’s India plans. This means that Tesla could enter the automobile market in India in the year 2021. But Tesla has had problems with these plans because even in March 2019, they had been optimistic about an earlier date for entering the Indian market. In March 2019, Elon Musk had said “We would love to be there this year. If not, definitely next”. It means that in March 2019 Tesla was hoping to be in the Indian market in 2019 or 2020. The delay in plans has been because of many reasons and 2020 has been a difficult year for most people in the automobile sector.

  • Delay in Tesla’s India Plans

Tesla has been looking at an entry into the Indian markets at least from 2018 if not before that. It has many models of vehicles that could work with the Indian target customers. However, the main reason stated for Tesla’s delays to enter the Indian market is governmental regulations in this sector in India. India’s tax regulations and tariffs make it difficult to enter and thrive in this market for many foreign automobile companies. However, looking at the latest statements Tesla is looking optimistic about entering the Indian market in 2021.

Tesla offers clean-energy cars and India is a leading country in pollution due to automobile traffic. The entry of companies like Tesla in this market is seen as a positive step by many in India. There are many car models on offer by Tesla and its 2021 India plans are keenly followed by many in India.

The Future Role of Artificial Intelligence in the Workplace

Overview

The Digital Age is sweeping past and captivating millions and millions along its path. It has impacted the whole generation owing to its many miracles, and it continues to do so with its many gifts. One such offering is the Artificial Intelligence which is incredibly advanced and is touted to be the future of the Digital Age.

With numerous such things befalling under the purview of Artificial Intelligence, it will revolutionize how we perceive the world. The one industry which is positively impacting would be the workplaces. It is estimated that the workforce might be entirely replaced with robots being the next obvious choice for running the company. As convenient as it may sound, it could bring us eternal convenience or eternal disaster.

Boon or Bane              

2019-2020 has seen a very visible spurt of Artificial Intelligence in many quarters. Companies realize the emerging potential and capital that might come with the inclusion of Artificial Intelligence in their core. It is being used to amplify human intelligence and get access to real-time data values.

Since the benefits concerning the usage of intelligent systems are at the peak, the eyes of the world are upon Artificial Intelligence and its many advantages. One of the big four organizations, Ernst and Young has researched the A.I. at the workplace, which states that many of the companies and organizations around the world are accepting A.I. in workplaces which have led to elevated levels of operational productivity. Decisions are swifter; technological innovations are rapid, giving mounds of yields that are unlike anything that has been witnessed.

The organizations which take in A.I. have seen advantages in terms of tackling their competition, minimizing any company costs that might prove to be a hindrance, and streamline the recruitment process. This might prove to be an unconventional practise since many people from the boardroom would think that this is unfair. Employee unions are consisting of so many millions who will be rendered jobless if the A.I. culture is brought forth into existence.

Every job sector would face massive cutbacks, and this would not be limited to lower levels, but also the higher-ups. Another Big 4 organization, PricewaterhouseCoopers predicts that there would be as high as 30% cutbacks by the year 2030 owing to the entry of Artificial Intelligence in the market.

So, in essence, Artificial Intelligence has its fair share of advantages and disadvantages in the employment sphere.

Triumph Launches A Used Bike Program in India in October 2020

Triumph motorcycles is a large UK based Motorcycle Company that has a large presence in the motorcycle market in India. It has a range of motorcycles which it sells all over the world and also in India. Currently, it is a premium motorcycle seller in India and sells 13 products in different motorcycle categories across the country. They have, however, added a new type of business to their retail sales in India in light of the present situation. Triumph is now going to launch a used bikes program that will target first-time buyers to help the company tide this current situation.

  • COVID 19 Pandemic

2020 has been one of the most challenging for businesses across the world because of the Corona Virus Pandemic. Millions have contracted the virus, many have died and tens of millions across the world have either lost their jobs or have seen a substantial reduction in their wealth portfolio. The automobile industry, especially the premium automobile sector of the industry has seen degrowth due to the coronavirus outbreak. Triumph has seen their motorcycles being sold at a similar level as last year so far but this could change. The economic rebound is likely to take some time and so Triumph has introduced a used bike program in the meantime.

  • Launch of the Used Bike Programs

Currently, Triumph sells 13 types of motorcycles across India. They are now going to launch a used bike program by the end of October 2020 in just 3 dealerships across India. They have plans to increase this program to 10 dealership locations by December. They have launched this program because despite the COVID 19 prices, they want this year to be a busy calendar year and they want to achieve a target of 20-25% growth over last year in India.

  • How This Program Will Work

Triumph has sold a lot of bikes to Indian customers over the last few years. They will put up a scheme to buy back Triumph motorcycles from the public and then they will upgrade these bikes, fix them in such a way that they can be sold again. These bikes will then be ‘Triumph approved’ and will be sold to new customers as used bikes with warranty. When Triumph sells new bikes, it provides the customers with 2-year warranties for new motorcycles and the plan is to provide one year warranty for these used bikes. Customers who want to buy used bikes from Triumph can make inquires about these bikes through the dealer network.

  • Future Plans for Triumph in India

Triumph retails 13 Premier motorcycles in India and in the next year it also has plans to launch several new products, including the 650 cc Trident Motorcycle in India. It currently operates through a dealership network of 14 dealerships across India. It also has plans to add two more dealerships in India, probably one in the South and one in the East. The growth forecast for Triumph motorcycles in India is ambitious and they are conducting business in such a way that they are not letting the current pandemic situation deter them from their goals in India.

5 Gym Accessories Must-Have to Boost Your Confidence Along with Fitness Clothing

One of the daily routines of many people’s lives is going to the gym. Many people visit the gym daily or many times a week as it is one of the best ways to remain active and stay fit. Many people are also looking to join the gym but do not know much about the accessories required and what it is like to join a gym and visit the gym regularly.

To boost the confidence of the people joining the gym, it is a smart choice to know the type of gym accessories required while joining a gym. Nowadays there are many trendy and fashionable options available in the market for fitness clothing.

The following are 5 must have gym accessories that help boost confidence for people to visit the gym:

5 Must Have Gym Accessories

  • Gym Bag

The most obvious type of gym accessories that are needed for joining and going to the gym is a duffle bag that can be used as a gym bag. There are various items that people carry to the gym that includes towels, water bottles, smartphones, snack bars, and other items. The good handy gym bag is the perfect accessory and to be trendy it should be a stylish bag that matches the women’s workout clothes.

  • Deodorant

One of the best ways to boost confidence in a person is a good deodorant or perfume. This means that carrying a deodorant is a very important gym accessory while visiting the gym. Workout clothes tend to get sweaty and stinky after a regular workout. So using a strong deodorant before and after a workout helps people smell good in the gym which helps in boosting confidence in the gym.

  • Towel

As mentioned above, going to the gym is about working out and exercising at the gym. Gyms make people feel sweaty and dirty after a long workout. Many times people also have a shower after the gym. It is a good idea to carry a towel to the gym also for just wiping off the sweat at the gym.

  • Resistance Bands

There are resistance bands that are used for different types of exercises at the gym. Gyms provide these bands but many people prefer to use their own resistance bands. People buy resistance bands with fitness clothing as it is a great confidence booster to be prepared before visiting the gym.

  • Running Shoes

Some workout sessions like cardio training on the treadmills need good quality running shoes. Whether people visiting the gym are wearing yoga clothes or other types of clothes, footwear is also a major accessory.

There is a long list of gym accessories that a person can carry to the gym. Some women like to carry makeup, some men like to carry energy drinks and most people like to carry their smartphones to the gyms. The above mentioned top accessories are the basic types of accessories needed for people who want to visit the gym in a confident way.

What Education Might Look Like in a Post Pandemic World?

The coronavirus pandemic ultimately shaped the world in a matter of weeks and has made every sector of the economy rethink their business models. One of the fields which did very well over the last few years is the education sector. In almost all developed and developing countries, higher education, foreign education, education at top institutes and some professional degrees have helped educational institutions mint money over the last two decades. Before the pandemic students were paying hundreds of thousands of dollars for degrees in top universities.

Pandemic Influence on Educational Institutions

The new academic year starts from between June and September of 2020, and most top institutes like Cambridge in the UK and ISB Hyderabad have started classes online. Most universities all over the world are expected to create online courses, and the college campus experience is non-existent in most places around the world. Till the coronavirus pandemic ends, educational institutions cannot function in the usual way, and this disruption will have a lasting impact on education in a post-pandemic world. The following are some ways how education might change in the post-pandemic world:

Education in the Post Pandemic World

Change in Business Model for Top Institutes

The decentralization of education has taken place over the last few decades. It means that there are more and more universities and colleges opening and education not concentrated in only IIMs, IITs, or Ivy League Schools. This pandemic will shut down many colleges and will again make the top schools with large endowments more popular. These schools like Harvard, Oxford, and other top schools will try to expand their student base and will control education in a much more centralized way.

The Hybrid Educational Model

The universities and colleges that survive the pandemic will likely have a campus experience, and an online experience degree offered to students. The fee structures will have to be reworked after the pandemic as students will not pay exorbitant fees for their degrees. The campus social distant experience in colleges could have an expensive fee structure. Hundreds of thousands of students could also get the same degree online at a much cheaper rate from top universities around the world. There will be no geographical limitations on education.

Investment in Education

Digital access is critical for education in the future as online education will become an essential part of education. Investment in new methods of education and also in educational apps is likely to increase over the next few years. Many corporate businesses looking for sectors to make new investments after the pandemic are likely to look at the changing education sector soon.

Adult Education Online

Educational degrees in the traditional sense are likely to change in the future. This means that as the world changes, old degrees will become outdated, and people will have to keep taking refresher courses in their fields every year to learn new aspects of their profession. Adult education is likely to flourish after the pandemic.

The COVID 19 crisis has changed the world, and education is likely to ultimately see overall as universities and colleges will learn to adapt to a new post-pandemic world.

How to Use LinkedIn for Business Marketing

LinkedIn is a leading professional platform on the global level. It has a powerful social media tool that can immensely help founders, digital marketers and start-up firms. It allows you to create connections and flourish your business efficiently.

Earlier, LinkedIn was used just to maintain professional contacts but these days it has greatly evolved for business marketing. LinkedIn has a refined audience that is eager to absorb information, is open to a new possibility in learning as well as career development. And you can connect with global business leaders; check their entire professional profile while sitting at your desk.

This level of evolution was unthinkable in the last century. It is just awesome and every company should take benefits from the growth and evolution of LinkedIn.

Here is a quick guide on using LinkedIn for business marketing successfully:

First Step- Get Started

  • Signup on LinkedIn, if you are not already a member
  • Now, create a LinkedIn profile focused on how your business can be helpful for other people. Avoid a boring profile; try to create a profile that attracts people to you.
  • It is better to create a LinkedIn company page. Here you can easily set up a business page as you finish the resume section of your personal LinkedIn profile.

Second Step- Passive LinkedIn Marketing

Building a successful LinkedIn profile means creating connections and keeping your account updated to reassure potential clients. Here you need to work on passive LinkedIn marketing that will bring multiple opportunities, like:

  • More Exposures: The search feature of LinkedIn allows a person who is looking for what you offer to find your profile and go through eh offing.
  • Introduction to Potential Clients: You can check your friends’ and colleagues references when looking and messaging potential clients.

Step Three: Proactive LinkedIn Marketing

Take maximum advantages from the different features of LinkedIn. Here are some easy ways:

  • Status Updates: Update your status on a regular basis, keep posting status updates, brief statements that can be useful for your connections. Publish image, links, videos, presentations and other contents related to your brand.
  • Participate in Groups: Join the LinkedIn Groups that are related to your business. Take part in the discussion it will help you to establish yourself as an expert in your field. Avoid spamming; try to be a resource people can trust.
  • LinkedIn Advertising: If you are okay for some investments, try Paid advertising on LinkedIn. It is one of the best effective marketing techniques to take your brand in front of potential clients quickly.
  • Upgrade to Paid LinkedIn Membership: There are some tiers to select from that can provide you with some additional contact options and other benefits that may be beneficial for you. Upgrade your profile to paid LinkedIn membership to avail those extra advantages. You can start with the free trial of their pad features.

Bottom Link

Add LinkedIn in your marketing strategy, to expand your network, get potential customers and create a professional reputation for your business.

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