Category: It & Technology

The retail sector of our country is one of the fastest-growing sectors today. The retail segment does not mean large retail houses which cater to a large number of customers. Even the local general stores are part of retail. Despite the size of the retail business, the retail owner should keep the processes organised and well-structured for the ease of not only the customers but also for the person managing the business.

With such a high demand for streamlining the retail process, the industry has realised the necessity of Retail Management Software. The software for retail management takes care of the end-to-end process required in efficiently managing the business as well as takes care of the need of the customers. The process of order management, inventory management, purchase management, billing system, accounting and getting various reports and statistics are taken care of, by the software of retail management- the reasons why it is a smart decision to invest in the software are quite a few.

The software for retail management will help in optimising the business profit

The operational cost of the retail business decreases considerably when you invest in efficient software for retail management. Thus, it helps in a way to increase the profit as well, as the sizable amount of money gets saved due to the use of the Retail Inventory Management Software. The software enables the user to know the retail requirements of the stores. The products which are popular with the customer, the buying pattern of the customers, the product which is giving the business the maximum profit, is there any trend/s which are positively impacting the company are some of the analysis that the retail business can perform using the software.

Saves Time

Time is money in any business; in the retail sector, the footfall is so high that anything that makes the work more comfortable is always welcome. The software for retail management takes care of almost all the work that requires manual intervention. Jobs like counting the inventory, keeping track of the inventory requirement, taking care of the damaged or expired goods are some of the tasks that require manual intervention. As these are labour intensive work, it takes a considerable amount of time in finishing these tasks. With the Retail Inventory Management Software, these task gets automated and hence help the business in saving many man-hours—the software developed gives good back-office support to the retailers by taking care of the purchase side of the business. The software helps in monitoring the existing stock, and it also assists the company by making sure that there is no overstocking or stock-out situation in the company, the software also helps in optimising the inventory cost as well as it sees to it that there is a minimum wastage that is occurring while handling the inventory.

Enhance the image of the business.

Using software for retail management is a step towards being efficient in managing the business. The software helps in every possible way to streamline the process, and this helps the business in finding time to grow and expand. Customer satisfaction is of utmost importance in the retail store, customers in the retail business include the one who buys the goods from the said business as well as the one who provides the products to the retail business. And for the retailer, it is essential to keep both of them happy. The Retail Inventory Management Software makes it possible for the retailer in keeping the customers happy, which helps in building the image of the business or brand. The software for retail management is compatible with the smartphones; hence any customer query or requirement can be addressed immediately in real-time, therefore, saving time as well as making the customer happy.

Helps the business to get organised.

The retail sector involves many processes, right from being aware of the demand, ordering the goods, procuring the goods, storing it and making it available to the consumer to restocking the products, it is a lengthy operation. These are some of the processes that the retail sector has to follow compulsorily. Earlier when there was no software involved these tasks used to take time, as it was highly disorganised. The stocks get monitored efficiently; Billing and accounting, as well as the offers and discounts that customers should get, are taken care of by the software. The software has cut down a considerable amount of work for the people by making the whole process organised and efficient to manage.

Retail Management System helps in getting more customers.

Customers are always the Centrepoint of every business, and if the customers are happy, the business will flourish, as a satisfied customer will tend to bring more customers and hence increase the sales. In the field of retail management, it is important to be attentive towards the customers and focus on customer management. These pieces of information will help in giving them customised offers and discounts or promotions that will help in developing a great relationship with them. This personal touch will help in increasing the customer base, which directly affects the bottom line of the company.

Prevent the misuse of the goods

The retail industry is prone to misuse of material as well as material theft. The software for retail management also has the features of inventory management; therefore, the retailer will be aware of the movement of the stocks from the warehouse to the stores. Everything regarding the inventory gets digitised using barcodes, and most of the documents needed for the movement of the inventory is documented directly into the system. Due to having all the scanned documents in the system, it is difficult to manipulate with the records which were rather easy when inventory management used to be manual. With the help of Retail Inventory Management Software, one can take stock of the inventory whenever one wants to as the details of every transaction are available in the system within two clicks. This information that is given by the report from the software, the business will be aware if there is any pilferage or shrinkage is happening in the stocks of the retailer.

Bringing accuracy to the business

Manual processing in the retail sector leads to numerous amount of paperwork as well as clerical errors. Errors like misrepresenting the number or the value of the goods will result in misrepresentation of the figures and the cost of the total sales. These inaccurate values will damage the reputation of the business, and customers will have difficulty in trusting the company. The Retail Inventory Management Software, makes sure that the data pulled out of the system are accurate, and there is no manipulation involved in it. Figures entered does not require manual typing as the data points get inputted through a single scan, and all the details of the goods get uploaded into the system.

Retail Management Software makes reconciliation easy

Reconciliation of the goods is one of the vital aspects of the retail business. It requires little extra effort to manage the accounting pertaining to the inventory sold as well as the stock remaining with the retailer. Through reconciliation of the statement of accounts with the sales amount, the retailer can do a detailed analysis of the transaction and will know whether the statement of account is giving the correct picture about the inventory. In order to make reconciliation accurately, the software for retail management is helpful. Through the use of Retail Inventory Management Software, will help in finding any glitches in the transaction done by the business. With the reconciliation system, the retailer can find out the accounting errors that might create complication in the future. The system is also very competent in identifying the unsanctioned transactions done in the business. Thus, saving much money, and it also recognises the wrongdoing which is affecting the overall revenue of the business.

Retail Management Software helps in making sound decisions.

The software is a comprehensive system wherein the user can get all the details required for efficiently managing their retail business. The system takes note of all the inward and outward inventories, the sales made by the business, the goods returned by the customers and many such essential pieces of information. The users have the option of customising the reports and use to their benefit for making sound decisions which would help the business to grow. Through the software for retail management the user can pull out the product-wise sales report and can analyse the purchasing pattern of their customers and thus the business owner will be aware of the products which are always in demand with their customer base. The user can also be mindful of sales figure of the entire gamut of the products and recognise the products which are not grabbing the customer’s attention and take decisions accordingly which would help the revenue of the business.

Provides continuous support to retailers

Retail management is very vast, and it involves taking care of infinite things. Although manual intervention is necessary for the retail business, however, if one tries to manage the entire retail operations manually, it is bound to affect the accuracy, and it is time-consuming as well hence the business owner will not have breathing space to think about the growth and expansion of the business. To ease the work of the retail business owners, the Retail Inventory Management Software will assist them as it takes care of the entire retail management operations competently. Operations or tasks like order management, purchase management, inventory management, point of sale billing, accounting, customer management, the offers and discounts to be given and the reports and statistics required for the making business decisions, entire things get incorporated in the system for retail management thus making it easy for the business owner manage the operation without much difficulty.

Using Retail Management Software is safe.

When business owners deal with any software, the first fear is about the safety of the data that will get uploaded into the system. As these businesses have a large amount of confidential data, it is a valid concern from the business owners end. The data uploaded in the system by the business is fully secure. Furthermore, the communications with the cloud are highly encrypted; hence it ensures that utmost safety gets maintained of all the data and the subsequent interactions through the system.

Retail Management Software is scalable

It is a requirement of any given software to be scalable. Scalability can be, whether the system is expandable; as in the number of people or multiple locations has access to the system as well as the scalability of the system wherein it is possible to upgrade the system due to the changes in client demand or due to the technological advancement.

It doesn’t matter whether the business owner uses the system in a single location or multiple locations. Being a scalable tool has not only saved a considerable amount of capital but also has saved the time and effort required to install the system in multiple locations. Furthermore, the maintenance of the software is relatively easy considering the upgrades gets updated automatically; thereby, the users are always using the latest version of the system.

Retail management involves the system of attaining growth in the business, but primarily it is for giving customer satisfaction which helps in understanding their needs and making way to fulfil it.

Digital marketing has hit an all-time high, especially during these pandemic situations. Businesses are devising new innovative and creative methods to captivate more consumers. Forced to in-house containment, people are overly active in all the trending social networking sites. Facebook has successfully managed to stay alive in the modern world because of the use of contemporary techniques and innovative ideas. With almost over 2.6 billion active users, Facebook is one of the largest social networks worldwide. And marketers cannot neglect the potential reach that the social giant can give to business.

Facebook started off as a communication tool, connecting people all over the world through a social platform. It got so fruitful that at least one member of any family has a Facebook account. It was a brand new technology when launched, and people were thrilled in getting to know the platform. Now, it is the hotspot for digital marketing and E-commerce. Businesses have started establishing a constant update of all the products and discounts through Facebook. The companies having the finest marketing strategies are successful, while others are trivial but significant damages.

So, don’t worry about the competition, below are some of the influential tips you need to focus on for a successful Facebook marketing campaign:

Set the desired goals for Facebook:

The first and foremost step for any marketing strategy is setting the desired goals. These guidelines will be crucial in determining the reaction of your marketing strategy. But before setting the goals, do some research on whether the plan is feasible through the social platform. The most important goals which companies have in mind include increasing brand awareness, community engagement, sales, and becoming the lead generation. A company would have its own purposes, but adding this would help to achieve their goal rapidly.

Addressing the goals in the most creative ways:

The four basic strategies for effective Facebook ads are:

Eye-catching visuals: A simple picture can tell a thousand words in a limited amount of time. The only way to gain people’s attention during their scrolling time on Facebook is the visuals. Visuals convey the business’s message in a simple manner and minimal time. The fast-pacing world does not much prefer written content. And visuals last longer in mind than any other content. So, creating the ad with creative ideas, vivid colors, and eye-catching patterns will definitely have a lasting impression on the audience.

• Compatibility to the campaign:

The images and content should be relevant to the audience, viewing them. If the ads are disconnecting with the target audience, the chance of success is very slim. These kinds of ads are a complete waste of money and time.

• The “Why” Factor:

The audience must know why they should engage with your ad. The reasons can include- the first-rate quality of the services or products, better offers than the rest, and the value they will receive by grabbing the offer. The ads should make sure that you value every customer for their satisfaction.

• Tracking the process:

The company must ensure that they keep track of all their customer feedback and complaints to provide active businesses. Solving problems for consumers are also a part of the goal. By this, a chance for a wider audience is possible through current user’s communications.

Know your audience:

Understanding the people on Facebook and knowing the current audience’s pulse is an essential measure in determining the deployment of marketing strategies. The viewers are in different age groups, locations, incomes, and educational backgrounds, which should be taken into account before discussing the techniques. If you have specific targets in mind, build a custom strategy for that audience. If the viewers are not consistent, try to understand its cause and try to improve in that area first. The audience should be kept on their toes for every business we introduce.

Active engagement with the audience:

After getting to know your audience, a plan would have been executed with all the gathered information. Never leave communication with your audience once the ads are launched. The continuous interactions with your consumers or other interested people will help widen your customer base. Try to provide the upcoming details of your products or introduce exquisite products at a deserving price always to grab the attention of your audience. Creating a page or group on Facebook will increase the reliability of your brand. Frequent Q&A sessions, posting appropriate information, and live interaction with people might come in handy for many businesses. As social media are basically a hub for sharing chats and content.

Placement of the Ads:

The reach of the ad is mainly determined by the timing and placement of your post. The placement plays a vital role in the quick success of any business. Try to post your ads when there is the highest web traffic on Facebook for broader viewership. Notice the activities on Facebook for effective usage of the network. Early morning and late nights are most probably not the finest hours to post your business. Post it during the holiday seasons with attractive deals, which will lure customers rapidly. It isn’t easy to find out with the complex algorithms running the social network, but knowing this makes it profitable for the company.

Important points in creating a Facebook Ad:

• Try to show your products’ actual usage to the people for a better understanding of the product.
• Create different visuals for different personas in order to charm multiple audiences at the same time.
• Use ordinary people’s faces in the Ad to make them relate to the Ad in a personal way.
• Putting deadlines on various deals by adding a “limited time offer,” would make a larger group of people take advantage of it.
• Shorten the text content to the maximum and advertise as people scrolling on Facebook are to be impressed quickly.
• Including social proofs like real-life testimonies on your products would help you gain their trust.
• Always use high-resolution images for better clarity of the ads.
• Directly get to the point on your post as people’s scrolling speed is the time limit for grabbing their attention.
• Try to use the word “FREE” in the posts wherever possible as to get a quick response to the ad.
• Use simple and easy-to-understand language in your text to avoid confusion for the people reading.
• Try to use contemplating or contrasting colors to make your ad stand out from the others.

Final Thoughts:

Facebook Ad campaigns need perfect planning and precise execution in the timely period. The above tips are just guidelines for anyone trying to start their business socially. A beginner can follow these steps to make a name on the social network. Understanding the current audience and working for their satisfaction would gain you a broader audience if done right. Try plotting your Facebook marketing strategies with these tips in mind!

Imagine a house with seamless connectivity with all the devices—allowing complete control by a push-button remotely, right from the lights to water systems, home, security, thermostat, garage, doors, and every bit of thing at your house being controlled from anywhere at any time seamlessly. Wondering how? It is all possible because of the Internet of Things. This advanced technology has proved a boon to all the modern and contemporary home occupants. Such a dream home is termed home automation, which has changed your aesthetic homes’ lifestyle entirely!

A smart home implies several networked devices and relatable solutions that enable complete home automation for end users. The main principle behind it’s working is that you get full control and monitoring power over the private household functions and devices. Intelligent home automation allows the remote control and monitoring of the individual devices and the direct communication of these devices using the internet of things.

What is the ideal home automation strategy using IoT development solution? 

If you are looking forward to a smart home, you need to have a clear sense of purpose and objectivity before rushing to have it done. When you are sure about home automation, the next step is to decide what to include and include in the smart devices list.

For this, it is imperative to analyze your home requirements. Answer a few questions to yourself whether you want each room to be smart or not or which portion of the house you require to be smart?

The next step is to understand the types of devices you want to control. It includes lights, smart locks, and appliances. You need to figure out how exactly you need to manage these devices to meet your needs.

Further, you need to select the platform that goes best with your hub. These hubs include Amazon, Google Assistant, and Alexa. Finally, it would help if you plugged in your devices to stay connected to your network to ensure seamless connectivity with the hub you chose.

What are the present home automation trends that every home is looking forward? 

1. Smart kitchen gadgets and appliances
2. Smarter and efficient home delivery services
3. Smart security and a developed era of surveillance
4. Smart health devices starting from an alarm clock to fitness trackers

Why is home automation looking forward to the best future technology?

The smart home of the future is one of the ideal space for the digital natives. With the invention of the Internet of Things corresponding to home automation, many advanced technologies featuring artificial intelligence techniques have made a dream come true. One can implement most of their home-related tasks with just a single command of verbal instructions. This does not involve any hassle and can be done at the comfort of the location you are at present. What else do you wish for? These highly optimized technologies can be easily used to build a fully functional smart home system and control all the connected devices, including smart lights, connected thermostats, and appliances, at an ease of short verbal information in the form of slangs. Isn’t it fun?

Therefore, listed below are some of the new upcoming technologies that will soon become a part of the entirely automated smart home.

1. Increased efficiency, control, and customization
2. Integration of Smart home devices
3. Smart spaces outside homes
4. Development of smart appliances
5. Personal home delivery using drones

Home Automation is the viral IoT based technology now! So, go and grab the best your home deserves.

‘Data’ is and always be the key aspect of every organization. Currently, every industry is depended on the data, whether it could be information about the company or the personal information of consumers. Thus, making it a necessity to be protected from any sort of external breach. Be it an IT sector or any, the data itself is known as the oil for the business and must be considered as one.

The year 2020 was the one, where people were forced to stay inside amid COVID-19 pandemic. It was a silent chaos effecting many lives, resulting in social tension and political unrest. Along with this, one more issue emerged creating a lively tension in sphere of cyber security. Last year a Texas-based mid-size company SolarWinds faced hacking dilemma in its update, where a malicious program hidden inside the new update which apparently was Trojan horse enabled the accessibility in company’s data. It led hackers to interfere with petabytes of almost 18,000 private companies, including government sectors.

You must be thinking why SolarWinds has raised so much concern in the industry. Recently a similar attacked was witnessed in the biggest software development company Microsoft’ mail systems, the motive of attack was to gain access to the consumer’s activity to steal the data of various businesses. Due to such attack, Microsoft has issued an emergency patch which is closely tracked by the U.S. Government, as the chance of similar malicious activity could be experience in future. This emphasizes over the fact that every C-suite executive must indulge themselves in creating cybers strategies as these sort of hacks could led to substantial loses to the company as well as to its users.

Data improves the quality of people’s lives; an effective data-base system enables very company to improve people’s lives quality. The data allows various companies to measure the possible efficiency of any desired strategy. These strategies helps one and his/her company to tackles the challenges, this data allows C-level executives to design a strategy by taking data as a reference. Moreover, the data helps to determine the problem, and allow leaders to come up with reliable solutions to it. The reference-data can be tallied with to the current situation which will allow to generate more specific and accurate theories.

If a company decides to invest their time and assets in an innovation, there the data plays an important part. This data analysis will allow company to look into its efficiency of the innovation such as high-performing programs and requirements of the users. One’s organization might have needed data and also the expertise one require for its analysis.

As a say, ‘modern problems need modern solution’, the importance of implicating cyber security in the organization will help to tackle such digital attacks. It has been seen that many budding start-ups or mid-size level companies are focused on creating more business than adapting a reliable security model. But, they must understand, as collecting and storing data is important so is its protection. After such instances, we can say that the upcoming leaders will be focusing on cyber security.

In the business world the cyber is considered as the secondary in term of importance factor followed by the managing or storing data and development. As highlighted above, the data is the oil which will and is driving the business to its utmost stature. The reports suggests that IDC forecasts that the universal data will almost be 175 zettabytes—1 zettabyte is one trillion gigabytes in the year 2025. A different forecast by a different entity also suggests that in next five years the market value addition of cyber security sector will be USD 100 billion which will make the total market value USD 280 dollar.

Moreover, if seen in detailed the data is continuously created with every search, post, like, comment, the time spent by user on the site, errors, IoT tracking data, conversion rates and other, which are managed and monitored for better user experience. We are surrounded by data ingesting tool in the form of mobile phones, computers, cloud-based IoTs and also phone linked smartphones, this products are mostly made by the large conglomerates. Hence, the responsibility falls upon these big companies to keep such data secured, protected and breach ridden. Upcoming gen of IT start-ups might harness this data in creating Artificial Intelligence model for making the lives of people easier.